Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

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Living The Red Life 18 min 2 speakers 8 chapters transcribed
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How does Daymond balance health and business?

Daymond John 0:31
Entrepreneurship is a team sport. I get a bunch of really amazing partners and that's what licensing is, that's what distribution is, that's what everything is.
Rudy Mawer 0:40
Can you talk a little about how people can expand beyond just like selling their product? So what you do is... My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.

Why is building a CEO brand important?

Rudy Mawer 1:01
What's up, guys? Welcome back to another episode of Living the Red Life. A very special guest. You may recognize him. Damon, welcome to the show. Living the Red Life. I like that. Thank you.
Daymond John 1:11
I like the thunderstorm going up there. Thank you for having me, man.
Rudy Mawer 1:14
We got a lot of lights going on in here.

What are the secrets to creating viral content?

Daymond John 1:16
A lot of action. There's a lot of cracking in here.
Rudy Mawer 1:18
So yeah, if you're not watching on YouTube or streaming it, go stream it because you'll see. But Damon, pleasure for having you. Thank you for coming and excited to dive into the episode.
Daymond John 1:29
All right. Yeah, exactly. Let's go. I've been excited. I've been taking a tour of this place. You've been helping me and filming all day with me. So I love it. Let's get into it.

How can businesses expand beyond selling products?

Rudy Mawer 1:39
Good. So first question, you know, I think everyone watching, they obviously know you, but you're up to a lot, right? You're on this crazy health journey right now. You're prepping for the end of the world. And, you know, you're also running all the businesses on Shark Tank advising. You've got your high level program as well. High level program.
Daymond John 1:58
I have another program with you.

What role does licensing play in brand expansion?

Rudy Mawer 2:00
Yeah, yeah. First question is what are the main focuses? And then the second question is how do you juggle those?

How do partnerships accelerate business growth?

Daymond John 2:05
It's odd, you know, it's a good question because the main focus is every year I know right around the summertime I'm going to be entertaining, acquiring around 15 companies. And I probably come down to probably being an investor in about six or seven of them, which is your Shark Tank companies. And then I have the companies that I previously invested in. And these are real stories, right? These are people's real dreams. And you're going to have your Bombas socks that have come out of there, your scrub daddies and the stuff that are going to be massive, massive successes. But you are also going to have people that are going to struggle.
Rudy Mawer 2:42
Yep.

What is Daymond's vision for FUBU's future?

Daymond John 2:43
And you can't abandon them. So that is, of course, always the main one. And with that, the challenge becomes, are they going to air? When they're going to air? If they're going to air? How much do you get them ready prior? Do they want the investment if they don't air? All that kind of stuff happens.

How does health influence entrepreneurship?

Daymond John 3:00
And then you go to the other business that we currently have, which is everything from investing in private companies, to consulting, to sales, to this and that. And with this crazy world changing with AI and the way things are distributed, that's a challenge itself because we're trying to help the entrepreneurs, trying to help my own companies, and then we're investing in startups. So that becomes the secondary priority after entrepreneurs. And then it becomes, what am I pushing that year that I think is going to create substantial change? So whether it is a book, uh, that I think is going to educate children, whether it is, is we just touched on like educating, um, CEOs that are right at that point that they're either going to make it or break it or whether it's, you know, world-class CEOs.

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