Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
Wed, 29 Jan 2025
Daymond John, known for his role as a "Shark" on Shark Tank and his work with FUBU, shares his journey of entrepreneurship, brand-building, and balancing multiple ventures. He dives into his experience with acquiring businesses, helping entrepreneurs, and finding new ways to scale through licensing and partnerships. Daymond also touches on his health journey, highlighting how he manages to juggle his personal well-being with running successful enterprises, advising companies, and creating impactful programs.During the conversation, Daymond emphasizes the importance of branding, especially for high-level CEOs, and the necessity of having a public-facing persona to manage perceptions and create connections. He also explores how businesses can expand beyond just selling products, advocating for licensing deals, and strategic partnerships. Insights on virality, brand loyalty, and leveraging new technologies and trends like AI are also discussed, offering listeners actionable takeaways for growing and protecting their businesses.TIMESTAMPS:02:00 - Daymond's Multifaceted Focus: Balancing Health and Business04:15 - The Importance of Building Your CEO Brand06:00 - Why CEOs Should Embrace Public Recognition07:20 - Branding Secrets: Daymond’s Strategy for Virality09:10 - Creating Sticky Brands and Viral Content10:45 - Daymond’s Approach to Scaling Businesses12:00 - Licensing as a Key to Expanding Your Brand13:30 - How to Use Partnerships to Accelerate Growth14:50 - The Power of Licensing for Entrepreneurs16:00 - Daymond’s Vision for the Future: Expanding FUBU17:00 - Link between Health & EntrepreneurshipConnect with Daymond:Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
Chapter 1: How does Daymond balance health and business?
Entrepreneurship is a team sport. I get a bunch of really amazing partners and that's what licensing is, that's what distribution is, that's what everything is.
Can you talk a little about how people can expand beyond just like selling their product? So what you do is... My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
Chapter 2: Why is building a CEO brand important?
What's up, guys? Welcome back to another episode of Living the Red Life. A very special guest. You may recognize him. Damon, welcome to the show. Living the Red Life. I like that. Thank you.
I like the thunderstorm going up there. Thank you for having me, man.
We got a lot of lights going on in here.
Chapter 3: What are the secrets to creating viral content?
A lot of action. There's a lot of cracking in here.
So yeah, if you're not watching on YouTube or streaming it, go stream it because you'll see. But Damon, pleasure for having you. Thank you for coming and excited to dive into the episode.
All right. Yeah, exactly. Let's go. I've been excited. I've been taking a tour of this place. You've been helping me and filming all day with me. So I love it. Let's get into it.
Chapter 4: How can businesses expand beyond selling products?
Good. So first question, you know, I think everyone watching, they obviously know you, but you're up to a lot, right? You're on this crazy health journey right now. You're prepping for the end of the world. And, you know, you're also running all the businesses on Shark Tank advising. You've got your high level program as well. High level program.
I have another program with you.
Chapter 5: What role does licensing play in brand expansion?
Yeah, yeah. First question is what are the main focuses? And then the second question is how do you juggle those?
Chapter 6: How do partnerships accelerate business growth?
It's odd, you know, it's a good question because the main focus is every year I know right around the summertime I'm going to be entertaining, acquiring around 15 companies. And I probably come down to probably being an investor in about six or seven of them, which is your Shark Tank companies. And then I have the companies that I previously invested in. And these are real stories, right?
These are people's real dreams. And you're going to have your Bombas socks that have come out of there, your scrub daddies and the stuff that are going to be massive, massive successes. But you are also going to have people that are going to struggle.
Yep.
Chapter 7: What is Daymond's vision for FUBU's future?
And you can't abandon them. So that is, of course, always the main one. And with that, the challenge becomes, are they going to air? When they're going to air? If they're going to air? How much do you get them ready prior? Do they want the investment if they don't air? All that kind of stuff happens.
Chapter 8: How does health influence entrepreneurship?
And then you go to the other business that we currently have, which is everything from investing in private companies, to consulting, to sales, to this and that. And with this crazy world changing with AI and the way things are distributed, that's a challenge itself because we're trying to help the entrepreneurs, trying to help my own companies, and then we're investing in startups.
So that becomes the secondary priority after entrepreneurs. And then it becomes, what am I pushing that year that I think is going to create substantial change? So whether it is a book,
uh, that I think is going to educate children, whether it is, is we just touched on like educating, um, CEOs that are right at that point that they're either going to make it or break it or whether it's, you know, world-class CEOs.
Yeah. Yeah.
And then I have my personal matter, which is health and then prepping for the end of the world.
So let's talk about, I want to, there's a lot I want to pull apart, but I am interested in the CEO side just to kick it off because, you know, I teach a lot of branding, social media, and I don't know if you agree, but in the last five, 10 years, a lot of high level CEOs that were behind the scenes are now realizing, hey, I need to actually grow the front end of my personal brand because of the connections and opportunities it creates.
know and that's what i agree upon too because uh what happened is the world has become so visual that the people no longer make it they'll buy it they want to know who they're buying it from and what you're about but i also witnessed so many ceos who say well you know i don't want to be whether on social media or whether be known but then when something critical happens they got to go and try to find spin doctors or various other things or somebody can take down whole corporations who are
a kid in the park skateboarding around, but the kid in the park skateboarding around has more influence than a Fortune 1000 CEO and can take that person down. And often it's just that kid's perception of that person. And so I realized that that was something critical. And I was somebody who had taken advantage of the ability to be a publicly recognized person.
And when I started saying that to CEOs, even they were like, I don't know. I don't know. But you know what? Their executive assistants, their wives, their husband are like, no, my husband or my wife or my boss is a great person. They do more philanthropy than anybody I ever know. They manage 3,000 people and they care and they've been painted with a shit stick for no reason.
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