Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!
29 Jan 2025
Daymond John, known for his role as a "Shark" on Shark Tank and his work with FUBU, shares his journey of entrepreneurship, brand-building, and balancing multiple ventures. He dives into his experience with acquiring businesses, helping entrepreneurs, and finding new ways to scale through licensing and partnerships. Daymond also touches on his health journey, highlighting how he manages to juggle his personal well-being with running successful enterprises, advising companies, and creating impactful programs.During the conversation, Daymond emphasizes the importance of branding, especially for high-level CEOs, and the necessity of having a public-facing persona to manage perceptions and create connections. He also explores how businesses can expand beyond just selling products, advocating for licensing deals, and strategic partnerships. Insights on virality, brand loyalty, and leveraging new technologies and trends like AI are also discussed, offering listeners actionable takeaways for growing and protecting their businesses.TIMESTAMPS:02:00 - Daymond's Multifaceted Focus: Balancing Health and Business04:15 - The Importance of Building Your CEO Brand06:00 - Why CEOs Should Embrace Public Recognition07:20 - Branding Secrets: Daymond’s Strategy for Virality09:10 - Creating Sticky Brands and Viral Content10:45 - Daymond’s Approach to Scaling Businesses12:00 - Licensing as a Key to Expanding Your Brand13:30 - How to Use Partnerships to Accelerate Growth14:50 - The Power of Licensing for Entrepreneurs16:00 - Daymond’s Vision for the Future: Expanding FUBU17:00 - Link between Health & EntrepreneurshipConnect with Daymond:Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
Full Episode
Damon, welcome to the show. I take all the small steps by myself first. I beat myself up. My team looks at me and says, are you kidding me? We're doing this for $7? It's not the $7. It's the action. It's the proof of concept. And then when I get all those bugs out of the system,
Damon John. Damon John is known as the iconic shark from the four-time Emmy award-winning show Shark Tank. He's an entrepreneur, he's an author, an investor. Inspiring millions to dream big and achieve bigger. A self-made billionaire, global fashion mogul, and the visionary behind FUBU.
Entrepreneurship is a team sport. I get a bunch of really amazing partners and that's what licensing is, that's what distribution is, that's what everything is.
Can you talk a little about how people can expand beyond just like selling their product? So what you do is... My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
What's up, guys? Welcome back to another episode of Living the Red Life. A very special guest. You may recognize him. Damon, welcome to the show. Living the Red Life. I like that. Thank you.
I like the thunderstorm going up there. Thank you for having me, man.
We got a lot of lights going on in here.
A lot of action. There's a lot of cracking in here.
So yeah, if you're not watching on YouTube or streaming it, go stream it because you'll see. But Damon, pleasure for having you. Thank you for coming and excited to dive into the episode.
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