In this episode, I dive into the concept of the Blue Ocean Strategy and how it can help you stand out in today’s competitive business world. I explore the difference between "blue oceans," which represent untapped, less competitive markets, and "red oceans," the overcrowded spaces where it’s hard to get traction. By looking at examples like Airbnb and Netflix, I show how success often comes from creating something unique rather than competing in saturated markets. Testing ideas and adapting to trends is crucial, and I share how even small pivots can make a big difference in carving out your own space.I also talk about ways to innovate without starting over. Whether it’s rebranding, redesigning how you deliver your product, or even expanding into new markets, there are many ways to stand out. The key is to stay flexible, keep an eye on industry trends, and understand what your audience truly needs. It’s all about finding those fresh opportunities and putting your unique spin on them. If you’re feeling stuck in a crowded space, this episode offers practical ideas to help you move into a blue ocean and set yourself apart.CHAPTER TITLES01:22 - Blue vs. Red Oceans: What They Mean for Business03:03 - Creating Blue Oceans in a Saturated Market04:38 - Pivoting Without Starting Over06:06 - Adapting to Market Trends and Buyer Behavior08:46 - Learning from Big Brand Evolution10:36 - The Power of Strategic Industry Shifts13:04 - Brainstorming Blue Oceans with ChatGPTConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter
Full Episode
When we come to creating that Blue Ocean strategy, a big, big part of it is testing, OK? Sometimes, mistakenly, we have this idea, if it's going to work, go ahead with it. And we never really stop to look from afar, is this working? We just believe it's going to work.
and get going so it's really important when you look at this too you don't go you know hide in a dark room for six months plan it all and launch it because there's just no way of knowing you can do your research you can pay attention to the industry but it's kind of like you gotta test it my name's rudy moore host of living the red life podcast and i'm here to change the way you see your life in your earpiece every single week if you're ready to start living the red life ditch the blue pill take the red pill join me in wonderland and change your life
what's up guys welcome back to another episode of living the red life today we're going to talk about the blue ocean strategy you're missing from your business and look if you know me you know i love red but there's one occasion when i love blue not red and it's when we're talking about market saturation and creating a blue ocean strategy or offer or product in your business now the opposite of that is my favorite color red
where you have a bloody ocean, right? And what that means is that people are in there and it's very busy and it's messy and it's hard to stand out and you just can't get traction, which is probably what you feel right now, right? Most businesses, you know, I've worked with thousands of businesses and most of them They can't stand out. There's lots of competitors. They don't have the USP.
And then you see a few businesses that skyrocket. And a lot of the time it's because they have this Blue Ocean strategy and Blue Ocean offer and product, right? There's lots of big examples of it. Airbnb, Netflix, Uber. And there's lots of smaller examples, too, of this blue ocean, even in our industry. Right. So, you know, I've worked with Tai Lopez for many years, become a friend.
And he, you know, was one of the first marketers in our industry to really kind of get going with the info product education, selfie stuff. style ads on YouTube, Facebook. Obviously, info products have been around for many, many years, but he was one of the first to really crack the social media and ad side of it and was wildly successful because he was in this blue ocean.
Whereas if you launch the same you know, social media marketing course today, well, you're in a red ocean, a bloody ocean, right? Super busy, you know, super, super saturated. And there's probably a reason he's not running that same offer, you know, 100 grand a day in ad spend these days because it's, you know, now turned into a bloody red ocean, right? Which is what happens.
Every market hits that saturation point. And I find in the internet marketing, social media world, we're in that bloody ocean now, right? The ocean's red. And we've been working hard as a company in the last couple of years to create more blue oceans for our own business, right?
And if you followed my journey, you know, I've branched a lot into celebrity marketing and working with celebrities because a lot of them have, it gives me the opportunity to work in lots of different industries and take my skills in marketing and and apply them into industries that are less bloody, less red, right? More blue ocean. And I've had a lot of success with that.
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