SUMMARYAngela Ardolino, a passionate entrepreneur, holistic pet wellness expert, and founder of CBD Dog Health, shares her journey from frustrated pet parent to industry-disrupting CEO. Angela began her mission after her own dog was diagnosed with cancer and traditional vets offered no real alternatives. Determined to find a solution, she took matters into her own hands, eventually formulating products that have now helped thousands of pets.In this candid conversation, Angela opens up about the resistance she faced from traditional veterinarians, the overwhelming importance of education in a misunderstood industry, and how she built a fiercely loyal customer base. She also dives into marketing tactics that helped her 4X customer value, the power of storytelling through real-life testimonials, and the challenges of being a woman trying to break into an industry dominated by skepticism and red tape. It's an inspiring deep dive into brand-building, perseverance, and true grassroots impact.CHAPTERS02:35 – The Unexpected Start of a Pet Wellness Empire04:54 – Formulating a Natural Solution for Her Own Dog07:21 – From Skepticism to Success: Vet-Approved Remedies09:43 – Tackling Misinformation and Standing Out in CBD12:05 – Building a Brand Through Education, Not Just Products14:40 – Hiring for Mission, Not Just Skills17:02 – How to Market When the Industry Says No19:29 – Subscriptions, Campaigns & Customer Love Stories21:53 – Big Business Meets Holistic Healing: The Tensions24:06 – Hard Lessons & Sexism in EntrepreneurshipConnect with Angela Ardolino:Founder of:CBD Dog Health – CBD & holistic pet wellness productsMycoDog – Mushroom & adaptogen pet supplementsWebsite for Education & Protocols: AngelaArdolino.comPodcast: Your Natural DogSocials:Instagram: @angelaardolinoFacebook: CBD Dog HealthYouTube: Your Natural DogConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter
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I lost my dog. I did everything my veterinarian told me to do from feeding the food to vaccinating her every year to putting the pesticide pill down her throat. $15,000 later, I'm like, there is something wrong with the system. And that was the last time I was putting my health or my beloved animal's health in someone else's hands.
We got 100,000 customers, right, over, you know, hundreds of thousands of bottles sold. There's got to be some strategy there, not just a great product. A great product goes a long way, but you still need marketing.
Right.
So what are some of the things you're doing to generate thousands of sales a week and a month like that?
I believe my secret to my success is my...
My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. What's up, guys? Welcome back to another episode of Living the Red Life.
Today, we're going to talk about one of my favorite topics. No, it's not red. No, it's not cheese. It's dogs. Angela, welcome to the show.
Thank you for having me.
So I know you've built one of the biggest pet CBD brands in the world, over 100,000 beloved pet owners, vets using your product. You're changing the most important life there is, the life of our dog or animal. So excited for you to be here and talk about how you got this brand to become one of the biggest, best in the world and over a quarter of a million bottles sold, if not more at this point.
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