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Living The Red Life

How Polly Benson Beat Copycats and Built a Purpose-Driven Brand

16 Apr 2025

Description

Polly Benson, a passionate occupational therapist turned entrepreneur shares her incredible journey of invention, impact, and business growth. Creator of the LegiLiner, a unique rolling ink stamp that helps children develop consistent handwriting, Polly has influenced over a million young lives through her innovation. With a heart for service and a mind for strategy, her mission blends education, creativity, and purpose.Throughout the episode, Polly and Rudy dive deep into the business lessons she's learned—especially the concept of "Who, not How", which emphasizes leveraging others' strengths to grow faster. They discuss the challenges of scaling, hiring, protecting intellectual property, and creating a true business—not just a product. Polly also opens up about setbacks like copycats on Amazon, and how she bounced back by focusing on community-building, memberships, and value-driven entrepreneurship.CHAPTERS01:06 – The LegiLiner Entrepreneur journey03:09 –The Power of “Who Not How”05:05 – Invest in your business through other’s expertise06:02 – What’s a great first hire?07:10 – The smart way to grow your business- don’t do it all yourself.08:28 – You don’t have a business, you only have a product. Growth through adding value.10:48 – Email is an asset.12:06 – Challenges: dealing with Copycats & Creative Confidence to compete.13:36 – Legacy Over Profit: Fight back with strategies14:39 – How to contact LegiLinerConnect with Polly:IG: @LegiLinerTT: @LegiLinerFB: @Legi-LinerYouTube: @LegiLinerwww.LegiLiner.com for productswww.LegiLiner.net for membership information

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Full Episode

0.376 - 32.25 Rudy

Hello and welcome back. Welcome back to another episode of Living the Red Life. Joining me today is Polly, and she's got a pretty exciting story to tell and an amazing business. She's an inventor, and what I'm really fascinated to talk about today is the products she's invented have helped impact over a million children's lives and many more millions to come.

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32.27 - 50.262 Rudy

We're going to dive into her business, how she's done that, and then talk a bit about how she's built the businesses. And one particular thing that's really important that I want to dive into today, which is the who, not how, that you can apply and really grow your business with this model, right? So welcome to the show.

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50.442 - 51.743 Polly Benson

Thank you. Thank you for having me.

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51.883 - 61.308 Rudy

So a million people, a million children, pretty crazy impressive. Let's go through that for everyone that doesn't know who you are. How did you help a million children?

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61.488 - 72.714 Polly Benson

So I invented a product called the Legi Liner, and it's a rolling ink stamp that prints handwriting lines. So it's just a little simple stamp that you put on paper and it rolls out handwriting lines so kids can practice more consistently.

72.734 - 92.665 Polly Benson

So the way that we think we've helped over a million children is because we've sold thousands of products to teachers, homeschool moms, other school-based occupational therapists, and they're now using those in their classrooms. And in every classroom, there's 20 or 30 children. Yeah. And so they've been able to utilize the stamps to help improve their handwriting.

93.285 - 101.228 Rudy

And then what got you into, you know, I love the entrepreneur story, right? Like what got you into this? It's pretty random product.

101.409 - 126.498 Polly Benson

Yeah. So I'm an occupational therapist and I work in the schools with children. I've always had an entrepreneur spirit back in the day when I was younger, babysitting and doing different activities, crafts and things that I would sell. I did a couple of other small businesses like home party companies and things like that. And always tried to be generous with what I did and give back to whatever.

127.178 - 145.426 Polly Benson

I did one business that was really interesting. It was where I did a home party and 100% of anything I made, I gave to a charity. And it just was such a feel good because I didn't need the money, but I wanted to have a purpose. And so- kind of always led my business with a purpose and what exactly is my purpose.

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