Tanner Chidester, a successful entrepreneur and business scaling expert, shares his valuable insights on how to effectively navigate the challenges of growth. He discusses everything from optimizing ad campaigns to balancing core and new products, offering actionable strategies to scale businesses without overloading. Tanner also emphasizes the importance of strong leadership and the right team dynamics, giving advice on how to build and manage a high-performing team that drives success.As the conversation continues, Tanner delves into his experiences with licensing, joint ventures, and pivoting into new industries. He highlights the importance of adapting to shifting business landscapes and earning customer trust, especially in the post-COVID world. With his wealth of experience, Tanner offers practical advice for entrepreneurs looking to grow, diversify their portfolios, and thrive in an ever-changing marketplace.CHAPTERS02:34 - Starting With the Right Products: How to Identify Market Demand05:29 - Scaling Through Ads: When to Optimize and When to Stop08:43 - Finding the Right Balance Between Core and New Products11:12 - The Power of Licensing: Expanding Without Extra Work14:00 - Joint Ventures: Leveraging Existing Talent for Success17:22 - The Key to Leadership: Building and Managing a Great Team19:01 - Staff Overload: Why Less Is More When Building Teams21:18 - Scaling Through Smart Hiring: Why It’s All About A-Players23:05 - Trust in Business: How to Overcome Growing Skepticism25:37 - The Changing Landscape of Coaching and Online ServicesConnect with Tanner Chidester:IG - tanner.chidesterWEBSITE - https://tannerchidester.com/Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
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Leadership is the most important skill you can learn. And what that means is like, you're very good at finding talent. Like if you had no skills, you weren't good at sales, you weren't good at marketing, you weren't good at anything, but you knew how to find people who were good at that, that actually would overcome your deficiencies.
like people i know like two people where they're like pretty useless at business and i'm like dude how do you make so much money and then it's just because they've got a bunch of good people around and so if you can get better at like hiring staff and finding a players all of a sudden you notice like oh there's really not any problems in the business because you can trust that that person is going to do a good job and that just took me years to learn
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
what's up guys welcome back to another episode of living the red life today we're going to talk about both of our journeys in fitness where we both started going to many many millions up to 100 staff how we both survived this space thrived in this space the lessons learned in the coaching space with my buddy tanner welcome to the show thanks for having me dude so excited for you to be here because like you know out of everyone
there's me and a couple of other people we're friends with that have like, I think we started, you know, 10 years ago, however long, we both in fitness, and then we did well, they're built a business then got into coaching. But not many people get past the 10 million mark, you know, grow big teams. So I want to dissect today for everyone listening, what made us different and how we did it, right?
Because a lot of people that are on that journey that we've been through,
yeah right and they can learn so just if someone doesn't know do you mind just recapping yeah so so quick recap about me uh my name is sarah chister i grew up in a family seven kids so pretty big family religious family uh four sisters two brothers dad was a teacher mom stayed at home so wasn't a lot of money growing up and because of that i wanted to get rich you know make a lot of money
And up until I was about 22, it was pretty much to play in the NFL. That was my dream. I wanted to play sports, play in the NFL. I got very into weightlifting, mostly because I got bullied as a kid. I was a little strange. And then at 22-ish is when that ended. And I had a mentor who convinced me. He's like, hey, you should drop out of school and start a business. And I was like, you're crazy.
And eventually I did drop out, but it took me two to three years to actually start making money. But once I started making money, it just blew up really fast because I kind of I feel like looking back, I there's three things that really make you a different person. And it's like skills, obviously, criteria.
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