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Living The Red Life

Justin Day’s Journey From Freelancer to System-Built CEO

20 Mar 2025

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SUMMARYJustin Day, founder of Swarm System, joins the show to unpack the systems and mindset shifts that have helped him build and scale his business with intention. With a background in operations and deep knowledge of automation, Justin offers a refreshing, tactical take on how entrepreneurs can avoid burnout while still growing their impact and income.In this episode, Justin shares his journey from solo operator to systems-driven founder. He dives into how Swarm System helps entrepreneurs offload low-value tasks, leverage their time, and build businesses that don't rely solely on their personal effort. Along the way, he and the host discuss the realities of delegation, the power of structured thinking, and how to install systems that actually stick.CHAPTERS02:00 – From Freelancer to 6-Figure Agency04:12 – Scaling Through Word of Mouth06:03 – Building a Rockstar Team07:55 – The Mindset Shift to CEO09:04 – When to Hire (and Who to Hire First)10:30 – Systems That Saved the Business11:48 – Posting Content Even If It Sucks12:50 – Leveraging AI to Automate Work13:44 – Creating Offers That Sell ThemselvesConnect with Justin:Biz Instagram: Swarmsystem.aiInstagram: JustindaydigitalConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

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Full Episode

0.169 - 14.434 Justin Day

Most people don't do that. It's like they feel like they've got this one strong offer and they believe in it so good and it's worked maybe for a year or two, but it's not scaling. Well, what can you bolt on? How can you position it differently? Only one out of every 10 offers can really hit.

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14.714 - 25.858 Justin Day

And instead of building an entire course, an entire system on the back end, if you have an idea, go ahead and put it out there. Just test it and see if it's biting, if you can get something to happen versus spending a year to build something that may or may not work.

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26.098 - 33.964 Rudy Mawer

What are, you know, five ways to use AI? People are probably not using it right now. So the number one thing I always tell people.

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34.924 - 49.855 Rudy Mawer

My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. What's up, guys? Welcome.

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49.915 - 71.614 Rudy Mawer

back to another episode of living the red life today we're going to talk all about ai systems automations becoming more profitable uh and a bunch more justin's joining me he's been a friend and member for many years um an epic journey you know as he really started to scale his agency he's gone from i think when he joined you're about half a million revenue now multiple millions

72.034 - 94.699 Rudy Mawer

growing a big team um getting on stages speaking growing your personal brand so really been epic to see that yeah a to z and we're going to dive into some of the tactics strategies um during his growth period and also what he's doing with hundreds of entrepreneurs to automate their business speed their business up and get more done so welcome thanks for having me So let's start with the journey.

94.879 - 102.724 Rudy Mawer

Yeah. Right. So you kind of started, you know, agency, more typical, maybe local agency and stuff, right? Yeah, local.

102.784 - 116.732 Justin Day

Now you're worldwide. Yeah, I started out on a local agency, kind of a la carte instead of, you know, where I am now with the system base. But yeah, I started about five, six years ago. And yeah, it's been a journey, man.

117.433 - 125.96 Rudy Mawer

And what would you say, like, what were some of the biggest lessons and also stepping stones or achievements where you were like, okay, I'm getting traction now?

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