Local SEO Tactics and Digital Marketing Strategies

Can You Use A Virtual Office Address To Setup My Google Business Profile Listing? - 161

08 Jul 2022

Contributed by Lukas

Why a Co-Working Space may impact your Google Business Profile (GBP) SEO With the recent influx of remote or home-based businesses, the question of u...

Seasonal SEO - Starting and Stopping Your SEO Seasonally

01 Jul 2022

Contributed by Lukas

How your slow season can be an opportunity for SEO Thinking about stopping your SEO during your business's slow months? Jesse, Bob, and Sue answer lis...

Margaret Barrett Interview – SEO Impact and Getting More Reviews For Her Business

16 Jun 2022

Contributed by Lukas

Our First Client Interview Jesse, Sue, and Bob sit down with Margaret Barrett of Safe Harbor Estate Law, a long-time Intrycks client, to discuss the ...

Is There a Limit to How Many Google Reviews to Get Each Month

29 May 2022

Contributed by Lukas

Why Reviews Are a Key Part of Your Online Strategy Bob, Jesse and Sue discuss the value of Google reviews, and whether or not there is a maximum amou...

5 Things to Look For in a Website Design or SEO Proposal

12 May 2022

Contributed by Lukas

Tips to Know When You're Getting the Most Out of Your SEO Firm If you're shopping around for a web design or SEO service and wondering what to look fo...

On Page Optimization Tips for SEO Success

27 Apr 2022

Contributed by Lukas

How to Focus the Keywords on Your Webpage to User Intent If you're in need of tips on how to optimize your website page-by-page, this episode is for y...

Frequently Changing Your GBP Description To Target New Keywords

12 Apr 2022

Contributed by Lukas

How Often Should You Change Your Targeted Keywords? Whether you have a business with seasonal business flows or perhaps are looking to change up your ...

Keeping Your Website, GBP, and Customer Service Team On The Same Page

31 Mar 2022

Contributed by Lukas

Keeping Consistency for SEO and Customer Service Purposes Do you make frequent changes to your website or GBP? Maybe you have sales or specials that y...

Local SEO Benefits Of Showing Up In Google Maps and Organic Search

18 Mar 2022

Contributed by Lukas

In this solo episode, Jesse explains the benefits of showing up both at the top of the organic search rankings and in the map pack together! While thi...

Easy Website Updates To Improve Local SEO For Google Maps

14 Mar 2022

Contributed by Lukas

Quick Tips for Quick SEO Results Looking for quick tips for your website to improve your SEO? This episode is for you! Jesse is here bringing you a so...

What Determines If You Are Using White Hat, Grey Hat, or Black Hat SEO Tactics?

03 Mar 2022

Contributed by Lukas

How SEO Tactics Are Divided White hat, grey hat, black hat. These are terms you may or may not have heard floating around regarding your SEO strategi...

Do Different Things Impact SEO For Mobile Versus Desktop Searches?

23 Feb 2022

Contributed by Lukas

How Geographic Location and More May Impact an SEO Audit Jesse and Sue answer a listener question this week about desktop SEO versus Mobile SEO. Is t...

Should I Be Using Paid Ads For More Visibility In The Map Pack?

17 Feb 2022

Contributed by Lukas

Advantages and Disadvantages of Paid Ads for Your Business Jesse and Sue engage with a listener question about using paid advertisements on Google to ...

Allen Levings Interview - Digital Crisis Response and CTR Tricks

15 Feb 2022

Contributed by Lukas

Taking Advantage of Pay-Per-Click Advertising and More for SEO Allen Levings of Growth Foundry joins the show to discuss interesting uses of SEO that ...

The Benefits of Local SEO

07 Feb 2022

Contributed by Lukas

Going Local for SEO to Dominate Your Market SEO is an increasingly popular way for businesses to enhance their web traffic and turn visits into sales,...

Are You Getting Metrics From Your Current SEO Agency?

31 Jan 2022

Contributed by Lukas

Why Metrics Are Key to Maximizing SEO Performance Jesse and Sue come in with a recorded listener question in this episode regarding how frequently a b...

Leveraging Business Listings For More Exposure and SEO Benefits

20 Jan 2022

Contributed by Lukas

In this solo episode, Jesse pops in to explain how you can use 3rd party directories like Yelp, bing, and more to enhance your SEO and help your busin...

What Is Schema, And Why Is It So Important?

13 Jan 2022

Contributed by Lukas

Bob, Sue and Jesse get together to discuss the matter of Schema. What is schema? How does it impact your SEO? And how do we as an SEO firm help our cl...

Does Switching To WordPress From Wix, Squarespace, or Duda Affect Your SEO?

06 Jan 2022

Contributed by Lukas

Ever wondered if there was a big difference between a customized WordPress site over easier web design sites like Squarespace, Wix or Duda? In this ep...

Local SEO Tactics Top 5 Episodes of 2021

30 Dec 2021

Contributed by Lukas

We're wrapping up an amazing year of growth by bringing you the top 5 episodes that our viewers and listeners engaged with! Each clip has solid tips ...

How to Change Your Website Name With Minimal SEO Impact

23 Dec 2021

Contributed by Lukas

Considering a change to the website domain name of your business? Maybe you're looking to update your domain to better reflect the current state of ...

Can You Rank Your GMB in Other Suburbs?

16 Dec 2021

Contributed by Lukas

Jesse and Sue discuss a listener question regarding how to rank your Google My Business profile for more than your immediate business area. Wonder if...

Things to Consider Before You Redesign Your Website

08 Dec 2021

Contributed by Lukas

If you're considering a website re-do, then this is the episode for you! Bob, Jesse and Sue come together to discuss what to take into account when un...

Is It Better To Hire A Local SEO Firm Versus An Agency Outside Of Your Area?

02 Dec 2021

Contributed by Lukas

In this episode, Jesse and Sue discuss the topic of going with a local SEO firm versus a remote agency. Are you wondering whether or not it is benefic...

What Is The Function Of A Homepage - Branding, CTA, SEO?

22 Nov 2021

Contributed by Lukas

Bob, Jesse and Sue answer a listener question regarding the purpose of the homepage for your business's website. Should you worry about the ranking of...

Answering Your Questions About Schema With Terry Samuels

12 Nov 2021

Contributed by Lukas

Returning guest Terry Samuels comes on today's show to talk Schema with Jesse! In this ep, Jesse and Terry go over listener questions regarding the im...

How Does Getting Niche In Your Business Impact Your SEO And Your Website Itself?

08 Nov 2021

Contributed by Lukas

Jesse and Sue answer a listener question about how to approach SEO differently if you are a niche business. How do you identify your target audience a...

How Important Are Citations For Local SEO and Your Business?

01 Nov 2021

Contributed by Lukas

In this episode, Jesse and Sue explain the value of backlinks and citations for local SEO strategy, and how to find relatively simple and effective wa...

Using Location Pages Versus Creating New Websites For Each Location

21 Oct 2021

Contributed by Lukas

If you have multiple business locations, should you have multiple websites? Or is it better to have location pages? In this episode of Local SEO Tacti...

Local SEO Checklist To Make Sure Your Website Is Optimized In The Right Areas

13 Oct 2021

Contributed by Lukas

Jesse gives a refresher on your basic website SEO checklist to make sure that you're hitting all the right areas! From reassessing your domain name to...

Using Driving Directions To Improve SEO and Conversion Rates

05 Oct 2021

Contributed by Lukas

In this episode, Bob, Jesse and Sue discuss the value of creating driving directions for clients looking to get to your business. By creating a map an...

Can You Perform SEO On A Facebook Page So That It Ranks In Google Search?

30 Sep 2021

Contributed by Lukas

If you've ever wondered if you could apply SEO to a Facebook page to rank it online, this episode is for you! Bob, Jesse and Sue discuss why you would...

Improve Google CTR For Better Website Click Through Rate - Interview With Keith Evans

24 Sep 2021

Contributed by Lukas

In this episode, Bob and Jesse interview digital marketing specialist Keith Evans of UpHero, who brings more than 20 years of marketing experience to ...

Business COVID Concerns - Update Your Online Business Information For 2021 4th Quarter

17 Sep 2021

Contributed by Lukas

Jesse, Bob, and Sue discuss how to make adjustments as the COVID pandemic continues. With kids going back to school and winter approaching in the U.S....

Should You Use Local Phone Numbers Or 800 Numbers On Your GMB Listing

08 Sep 2021

Contributed by Lukas

In this episode, Bob, Jesse and Sue discuss the value of using local numbers versus 800 numbers for ranking your website and GMB! Does a local number ...

The Benefits Of Showing Up In Both The Map Pack and Natural Organic Search

02 Sep 2021

Contributed by Lukas

You know it's important to rank highly on Google, but do you know the difference between ranking on both the SERP (search engine results page) and in ...

Adding FAQs To Your Web Pages Is An Easy Way To Help Your SEO Efforts

30 Aug 2021

Contributed by Lukas

In this episode, the team answers a listener's question about using your Frequently Asked Questions section not just for providing great information f...

Applying Basic Local SEO To Your Homepage For Geography and Keyword Focus

27 Aug 2021

Contributed by Lukas

In this solo episode, Jesse walks you through the basics for creating and formatting web pages that rank well and will draw visitors to your website. ...

Hide Your Address By Setting Up Your GMB Listing As A Service Area Business

20 Aug 2021

Contributed by Lukas

Bob, Jesse and Sue answer listener questions about using your Google My Business listing as a service area business. Do you have a business that doesn...

Leverage Blog Posting To Help The SEO On Your Website

13 Aug 2021

Contributed by Lukas

In this solo episode, Jesse discusses creative ways to utilize blogs on your website to improve your website SEO. Beyond the power of creating consist...

Should I Focus On High Volume Keywords For My SEO?

12 Aug 2021

Contributed by Lukas

In this episode, Sue and Jesse explore how to narrow down your keyword targets for your SEO work. Is it best to dive into high-volume keywords, or is ...

Using WebPageTest To Easily Check Your Web Page Speed Score For Free

06 Aug 2021

Contributed by Lukas

Jesse comes in with a solo episode about the importance of page speed for your website! Jesse will guide you through how to use webpagetest.org to det...

Should I Buy Up Domain Names That Are Similar To Mine To Help My SEO

04 Aug 2021

Contributed by Lukas

In this episode, Sue and Jesse tackle a listener question about buying domain names! Your business's domain name is an important part of your digital ...

How To Fix High Impression and Low Click Pages in Google Search Console

30 Jul 2021

Contributed by Lukas

Jesse delivers a solo episode on how to convert on your high-impression pages with low clicks! By using Google Search Console, a free tool, you can ge...

What Can You Do To Maintain Your GMB Ranking When You Move To A New Location?

23 Jul 2021

Contributed by Lukas

Bob, Jesse and Sue address a listener question about how to maintain rank on your Google My Business profile after moving to a different location. The...

Is There A Way To Use Multiple Tracking Phone Numbers Without Messing Up My NAP Continuity?

16 Jul 2021

Contributed by Lukas

In this episode, Bob, Jesse, and Sue discuss how to use multiple tracking phone numbers without throwing off your online continuity. This episode will...

Low Budget SEO For Your Website To Launch Your New Business Online

13 Jul 2021

Contributed by Lukas

In this episode, Bob and Jesse discuss some low budget, DIY SEO tricks to help you launch your new business online. The pair discuss a lot of affordab...

Creating City and Neighborhood Location Pages On Your Website

09 Jul 2021

Contributed by Lukas

Bob, Jesse and Sue discuss the value of location pages and how specific the location pages on your website should be. Creating neighborhood and city p...

Start Designing Your Website For A Mobile Viewing Experience

06 Jul 2021

Contributed by Lukas

Jesse goes solo to let folks know the importance of prioritizing mobile design over desktop design! Today, a majority of the traffic generated for bus...

How Do You Outrank Your Competition Without Spending An Arm and A Leg

05 Jul 2021

Contributed by Lukas

Sue and Jesse join you with another listener question about how to get the most out of your marketing investment towards SEO. The pair discuss the imp...

What Is A Robots.txt File and Why Does It Matter For SEO On My Website?

25 Jun 2021

Contributed by Lukas

In today's solo episode, Jesse explains the use of robots.txt file and its value in helping you to meet your SEO goals. Through this episode, Jesse ex...

Do I Need SEO On Both My Website and My GMB?

23 Jun 2021

Contributed by Lukas

Sue and Jesse tackle a question that comes up frequently: is it necessary to do SEO on BOTH your website and Google My Business profile? Sue and Jesse...

Does Making Frequent Content Changes To My Website Hurt My SEO?

18 Jun 2021

Contributed by Lukas

Sue and Jesse discuss a listener question today by looking at the effects of changing your website on your SEO. They discuss the importance of making ...

What To Do If Someone Is Trying To Hijack Your Google My Business Listing

17 Jun 2021

Contributed by Lukas

We have seen an uptick recently of scammers who want to hijack your GMB. Getting emails about someone asking for access to your GMB can be confusing a...

How To Add Social Profiles To Your Google Knowledge Panel

11 Jun 2021

Contributed by Lukas

Your Google Knowledge Panel may be one of your first points of contact with a potential client, so adding your social profiles to this info is importa...

How To Build Backlinks To Your Google My Business Listing

07 Jun 2021

Contributed by Lukas

In this episode, Jesse goes solo to tackle the topic of building backlinks for your Google My Business (GMB) listing. Utilizing resources from past ep...

Do I Need To Continue Website SEO, GMB SEO, and GMB Reviews Month After Month?

03 Jun 2021

Contributed by Lukas

In today's episode. Jesse, Bob and Sue discuss the advantages of keeping consistent website SEO and GMB SEO as a business in the online landscape.. Ad...

What Are Google Stacks For SEO - Beer Friday

28 May 2021

Contributed by Lukas

Jesse is going solo on this Beer Friday episode with a pint o' Guinness and some Google Stacks talk. Jesse explains how to utilize Google Stacks while...

Does It Help My SEO If I Have Keywords In My Domain Name?

27 May 2021

Contributed by Lukas

Bob, Jesse and Sue discuss the value of using domain name keywords in improving the SEO of your business. As Jesse says in the episode, "a rose by any...

What Are Web 2.0 Websites and How Can They Help My SEO?

21 May 2021

Contributed by Lukas

Jesse's going solo for this dive into the world of Web 2.0 - What is it, why is it, and what can you do with it? Jesse gives you tips to take advantag...

Exploring the May Algorithm Update and How It Affects Your SEO

21 May 2021

Contributed by Lukas

Google's new algorithm update is here! How does this update affect your SEO? Is this another massive change like "Mobilegeddon" of years past, or some...

Episode 100! From Podcast Listener To Podcast Contributor - Interview With Sue Ginsburg

14 May 2021

Contributed by Lukas

In this episode we celebrate our landmark 100th episode by giving our listeners a unique opportunity to get to know our team better with an interview ...

Choosing A Niche Web Designer Or SEO Focused Web Designer - What Is Right For You

03 May 2021

Contributed by Lukas

Bob, Jesse and Sue drop in with another great listener question. If you have a niche business and you're looking to rework your website, you may be wo...

Answering Your Website Schema Questions With Terry Samuels

30 Apr 2021

Contributed by Lukas

Terry Samuels Is Back To Talk About Some Basic Website Schema Questions In this episode, Jesse talks listener questions with returning guest, Schema e...

Should I Stop Getting Reviews For My GMB After I Hit My Target Number?

30 Apr 2021

Contributed by Lukas

In this episode, Jesse, Sue and Bob discuss whether or not there is a certain threshold for "enough" GMB reviews, and whether you can reach a point wh...

Getting Our GMB To Rank Higher For Our Local Niche - Day 45 Update

22 Apr 2021

Contributed by Lukas

In today's solo episode, Jesse uses Intrycks' website and GMB as a test case to show the effectiveness of BrightLocal's local search grid tool. He sho...

How Can Local SEO Help Large Companies Who Typically Focus On National Branding Campaigns

21 Apr 2021

Contributed by Lukas

In today's episode, Bob, Jesse and Sue explain how a local SEO focus can benefit a national (or even global) campaign! Having the ability to deploy a ...

Breaking Down The Google Page Experience Update and What It Means For Your Website

16 Apr 2021

Contributed by Lukas

The Google page experience update is upcoming, and Bob and Jesse are here to help you understand what that means for you, your website, and your SEO! ...

How Do I Protect Against A Resentful Web Host Sabotaging My Website When I Switch Hosting Companies

16 Apr 2021

Contributed by Lukas

Are you looking to switch hosting companies, but you're worried that perhaps your current web host could be resentful of the switch? In this episode, ...

How Do I Ensure My Current Website SEO Is Transferred If I Get A New Website

07 Apr 2021

Contributed by Lukas

In today's episode, Sue and Jesse answer another listener question! Have you gone through, or are planning to go through, a website overhaul? Whether ...

How To Find Broken Links On Your Website

02 Apr 2021

Contributed by Lukas

On this episode of Local SEO Tactics, Bob and Jesse discuss an array of tools available to find broken links on your website, and the value of fixing ...

How Can Your Website Work Harder For You In 2021

02 Apr 2021

Contributed by Lukas

On this episode, Sue and Jesse discuss how to maximize ROI on your website by making focused changes based in intent! Your website could be one of you...

Dead Links - How To Fix A Broken Link On Your Website

26 Mar 2021

Contributed by Lukas

On today's episode, Bob and Jesse discuss dead links on your website, and how a broken link can significantly impact your engagement rates and search ...

What Is EAT and How Does It Impact Your Website SEO

24 Mar 2021

Contributed by Lukas

On today's Q&A episode, Bob, Jesse, and Sue offer an answer to the question "What is EAT?" They examine how to use EAT for SEO, and ways that you can...

How To Gauge Real World Success and ROI For Your SEO Efforts

19 Mar 2021

Contributed by Lukas

In today's episode of Local SEO Tactics, Bob and Jesse discuss how to gauge success for your SEO ROI. If you're wondering how to measure real world su...

Can You Repurpose Website Articles To Use As Google My Business Posts?

17 Mar 2021

Contributed by Lukas

It is once again Q&A time with Bob, Jesse and Sue, and this time we're exploring how to repurpose website articles to use as Google My Business posts!...

Testing The Local Search Grid by BrightLocal For Grid Based GMB Map Ranking

13 Mar 2021

Contributed by Lukas

In this episode, Jesse and Bob introduce you to BrightLocal's local search grid and how you can use that knowledge to improve your gmb map ranking!! T...

Treat Your Website Like It's Part Of Your Sales Team

11 Mar 2021

Contributed by Lukas

On today's episode, Jesse, Bob and Sue discuss making your website work for you by improving your web presence! Through treating your web pages as a m...

What Should You Do When Google Releases Major Algorithm Update

06 Mar 2021

Contributed by Lukas

Google has released an update to their search engine algorithm! But what does a Google Algorithm Update mean for your business? Don't panic, Bob and J...

Service Area GMB Listings - Does It Matter Which Order You List Your Service Areas?

04 Mar 2021

Contributed by Lukas

In this episode, our resident Client Success Specialist, Sue Ginsburg, brings us a great listener question from across the pond regarding defining you...

Turn On Your Google My Business Email Notifications

26 Feb 2021

Contributed by Lukas

In this episode, Bob and Jesse are encouraged by a recent client interaction to share the incredibly useful free Google My Business alerts that you ma...

Which Marketing Metrics Are The Right Ones To Track For Your Business

25 Feb 2021

Contributed by Lukas

In this episode, Bob and Jesse are once again joined by Sue Ginsburg to explore the value of tracking metrics for your business. The trio discuss the ...

What Is Insecure Content and How To Find Insecure Content On Your Web Pages

18 Feb 2021

Contributed by Lukas

In this episode, Bob and Jesse discuss insecure content and how it affects your ranking in Google search and beyond. Website security is one of the fe...

How Do You Track SEO Performance and Real World Impact On Your Business

16 Feb 2021

Contributed by Lukas

This week, Bob and Jesse are joined by sales expert Sue Ginsburg to explore the importance of using metrics and data to track SEO performance and your...

What Is Website Schema Markup For SEO and How Does Structured Data Help You - Terry Samuels Interview Part 2

08 Feb 2021

Contributed by Lukas

In part two of our two-part interview with schema expert Terry Samuels, Jesse, Bob, and Terry continue to discuss the importance of utilizing schema m...

What is Website Schema Markup for SEO and How Does Structured Data Help You - Terry Samuels Interview Part 1

04 Feb 2021

Contributed by Lukas

In part one of this incredibly informative interview with Terry Samuels, Bob and Jesse examine the advantages of using schema markup in optimizing you...

Checking Your Website On Mobile Devices For Optimal Performance and Conversions

26 Jan 2021

Contributed by Lukas

On this episode, Bob and Jesse discuss the importance of checking your website on mobile devices. They explain the best way to check your website on m...

Your Google My Business Website - The Free Google Website You May Not Be Using

18 Jan 2021

Contributed by Lukas

On today's show, Bob and Jesse talk about an often overlooked feature of your Google My Business page, your own custom website! The pair talk about th...

Find and Fix High Bounce Rate Landing Pages Using Google Analytics

08 Jan 2021

Contributed by Lukas

  So you've made a beautiful website, and you're getting traffic, but it seems folks don't stay long. That's your bounce rate, and the lack of retain...

Local SEO Tactics 2020 Year in Review - SEO Tips, Tools, and Updates From This Past Year

18 Dec 2020

Contributed by Lukas

It's our 2020 wrap up show! 2020 was a rough landscape with many changes to adapt to, but we're all finding the way for our businesses together! Give ...

Setting Up and Ranking Your Service Area Business for Google My Business Listings

04 Dec 2020

Contributed by Lukas

Today we take a question from long-time-listener, first-time-caller Allison about setting up your Google My Business account as a service area busines...

How Google Works vs How People Think Google Works - Interview With Kyle Roof of PageOptimizer Pro

19 Nov 2020

Contributed by Lukas

Kyle Roof of PageOptimizer Pro joins us for an interview, talking about improving your SEO with PageOptimizer Pro, and many other things!  Kyle is an...

Improve Your Website Ranking and SEO With PageOptimizer Pro

13 Nov 2020

Contributed by Lukas

Tools!  Everyone loves tools!  They help us do our job better, faster, and smarter.  In this episode we're going to introduce you to one of our fav...

How To Do Keyword Research For SEO Content Writing

03 Nov 2020

Contributed by Lukas

In this episode we answer a question submitted by Clint Sanchez of Blaksheep Creative.  Clint wanted to know our process for doing keyword research, ...

How To Build Citations For A Business Yourself Or With Local Citation Services

22 Oct 2020

Contributed by Lukas

What are local citations?  A citation is essentially a listing of your business, and it's key information, on another website.  Think of Yelp, Mapqu...

Do Not Forget To Optimize The Thank You Pages On Your Website

13 Oct 2020

Contributed by Lukas

In this episode we're going to talk about some good practices to optimize your "thank you" page, or pages, for your website.  What we're talking abou...

Does It Help My SEO If I Link To My Website In The Comments Section Of Another Sites Blog Post

09 Oct 2020

Contributed by Lukas

Back after the coronavirus summer, we're here with a new episode of Local SEO Tactics.  This week we answer a call in question from Cole, about the e...

You Can Now Upload Photos When Leaving A Review On Google My Business Listings

27 Aug 2020

Contributed by Lukas

Okay, so we all know (by now) that getting reviews for your business is very important.  Google just improved the process, and value in our opinion, ...

Explanation On Linking From Inner Silo Pages To Your Primary Money Page

26 Aug 2020

Contributed by Lukas

A few episodes back we talked about a strategy for creating content silos and how to link those pages together, and also how to link them to your prim...

What Are Google Search Operators and How To Use Them For SEO Research and Benefits

06 Jul 2020

Contributed by Lukas

If you're doing SEO, then you're also using Google in ways that the average Google user is not.  You're performing research, market analysis, and loo...