Local SEO Tactics and Digital Marketing Strategies
Episodes
Dark Web Threats and Cyber Security For Business - Interview With Scott Hudgins and Michael Takla
11 Jun 2020
Contributed by Lukas
In this episode, we interview Scott Hudgins of Core ID Services and Michael Takla of HackNotice about cybersecurity and corporate breaches. A surp...
Using The Content Silo Strategy and Architecture For Your Website Structure and SEO
01 Jun 2020
Contributed by Lukas
Getting back into some direct SEO tactics on this episode, we'll dive into the topic of content silos and using the silo architecture to help you with...
Coronavirus Updates For Google My Business Attributes That You Should Take Advantage Of
25 May 2020
Contributed by Lukas
This is a special mini-episode, to let you know about new coronavirus related attributes that are available in Google My Business. Not many companies ...
How To Videos Are Hot Right Now - Leverage Them On Your Website For SEO Benefits
22 May 2020
Contributed by Lukas
How-To videos are hot right now! With everyone completing their honey-do list at home, learning new hobbies, or just trying to be productive, there ...
Super Easy Way To Get Backlinks From Your Local Media and Community Resource Websites
18 May 2020
Contributed by Lukas
In the midst of the COVID-19 pandemic, it's still important to focus on your SEO and website. One thing that is important to your SEO, but often har...
Website Security During The Pandemic - The Bad Guys Are Taking Advantage While We Are All Distracted
04 May 2020
Contributed by Lukas
When it comes to your website, security is often an overlooked topic. Right now, with the current coronavirus pandemic impacting our lives and domin...
How Remain Open For Business and Stay Relevant Online During The Coronavirus Pandemic
01 May 2020
Contributed by Lukas
In this episode Jesse and Bob share thoughts and ideas that are working to keep businesses afloat during this coronavirus pandemic. It's always impo...
Tips To Attract Customers Right Now While Positioning Your Brand For The Coronavirus Future
03 Apr 2020
Contributed by Lukas
Since we can't escape the current coronavirus pandemic, we will again embrace it in this week's episode! Learn some of the tips and tricks that busi...
Coronavirus Pivot - Adapt Your Business Now To Thrive Beyond The COVID-19 Pandemic
01 Apr 2020
Contributed by Lukas
Coronavirus is having a major impact on businesses large and small. In addition to the economic impact of COVID-19, customers are changing the way t...
The Importance Of Optimizing Your Google My Business Description Field
22 Mar 2020
Contributed by Lukas
For local SEO, your Google My Business listing is an extremely important tool for your business. In this episode, we will discuss the best practices...
Quick SEO Wins With Free Online Audit Tools For Your Website
12 Mar 2020
Contributed by Lukas
Doing SEO on your website is very important, but how do you know if you're doing it right? In this episode of Local SEO Tactics, we cover three of o...
Using The Same Background Image On Every Page Of Your Website
04 Mar 2020
Contributed by Lukas
Here we are at episode 50! A small but significant milestone for the Local SEO Tactics shows so we want to first thank you for the support and feedb...
Review Clout - Leverage Your Online Reviews To Expand Into New Revenue Streams
26 Feb 2020
Contributed by Lukas
By now we all know online reviews are a necessity for a local business. Your reputation and public ratings are an instant edification of your busine...
Learn How To Optimize Images For Web Speed and SEO Benefits
19 Feb 2020
Contributed by Lukas
Images and graphics are an important part of any website, landing page, or sales page. Images help tell your story, showcase your brand, or clarify an...
How To Optimize Your Web Page For A Keyword A Basic Overview
15 Feb 2020
Contributed by Lukas
Optimizing a page for a keyword; it's a topic that comes up weekly here at our agency. There are many elements that go into successful SEO and web pag...
Create A Website Content Strategy And Get Help Making New Content For Your Site
05 Feb 2020
Contributed by Lukas
Content is king! This phrase is virtually beaten to death in the marketing world nowadays. But, it's true. At the end of the day, content is wha...
Discover What Google My Business Categories Your Top Competitors Are Using
31 Jan 2020
Contributed by Lukas
In this episode, we will go over two important aspects of properly positioning and optimizing your Google My Business Listing (GMB Listing). The fir...
Improving Website Speed For WordPress Part 2 – Interview With Joe Anderson
23 Jan 2020
Contributed by Lukas
Joe Anderson of Metaphor Creations is back for part 2 in our discussion about website speed and optimization. We'll go over page caching for your we...
Improving Website Speed For Wordpress Part 1 - Interview With Joe Anderson
14 Jan 2020
Contributed by Lukas
Joe Anderson of Metaphor Creations is back on the show this week, and this time we're talking about website speed. Specifically, we're talking about h...
Setting Up Your Initial Posting Strategy For Google Posts
08 Jan 2020
Contributed by Lukas
We're talking about the Google Posts feature within your Google My Business (GMB) listing this week. Previously we discussed the various types of Go...
Getting More Reviews On Your Google My Business Listing
01 Jan 2020
Contributed by Lukas
How To Get More Reviews On Your Google My Business Listing For this week we're talking about reviews again. Specifically, we're talking about how to...
What Are Google Posts and How To Use Them
23 Dec 2019
Contributed by Lukas
Learn The Different Types Of Google Posts And How To Best Use Them In this episode we kick off our second season with one of the most important topics...
Some Of Our Favorite Wordpress Plugins - Interview With Joe Anderson
07 Nov 2018
Contributed by Lukas
Learn What Plugins We Use To Power Our Websites With Joe Anderson From Metaphor Creations This week Jesse interviews Joe Anderson from Metaphor Creati...
How To Create An Effective Content Strategy For Your Website
30 Oct 2018
Contributed by Lukas
Develop A System To Consistently Produce New Content For Your Website Content is king, but producing good relevant content for your website is easier ...
How To Submit You Website To Google and Bing
17 Oct 2018
Contributed by Lukas
Get Your Website Submitted To Google and Bing And Have Your Pages Indexed For Search Listings Learn how to submit your website to Google and Bing, to ...
Using Category Pages For SEO Improvements On Your Website
10 Oct 2018
Contributed by Lukas
How To Create and Use Category Pages To Improve The SEO On Your Site Use category pages to boost the SEO on your website! Category pages are very he...
Interview With Nate Hirsch From FreeeUp.com About How To Bootstrap and Scale Your Marketing With Freelancers
03 Oct 2018
Contributed by Lukas
Hire Top Talent On A Temporary Or Part-Time Basis To Instantly Increase Business Productivity This week we interview Nate Hirsch from FreeeUp.com, who...
What Is User Intent and How To Use SEO To Optimize Your Website For Searcher Intent
26 Sep 2018
Contributed by Lukas
Understand Searcher Intent On Google So You Can Incorporate User Intent Into SEO For Your Website Understanding user intent and searcher intent can be...
How To Answer Questions In Google Maps and Paying Attention To Google Questions and Answers
12 Sep 2018
Contributed by Lukas
The Importance of Using Google Questions and Answers on Google Maps and Your GMB Listings Have you heard of or viewed the Google Questions and Answers...
Getting Your Google My Business Page Suspended and Local Business Reinstatement Request Forms - Beer Friday
07 Sep 2018
Contributed by Lukas
Reasons Your GMB List Can Get Suspended and How You Can Get Your Listing Unsuspended You definitely do not want to get your Google My Business pa...
How To Increase Google Ranking and Lower Your Bounce Rates By Increasing Your Website Speed
29 Aug 2018
Contributed by Lukas
Improve The Speed Of Your Website To Rank Higher In Google Searches And Get More New Customers Website speed is a ranking factor, for Google. It's o...
Interview of Local SEO Tactics Co-Host Bob Brennan - The Ever Changing Marketing Landscape
22 Aug 2018
Contributed by Lukas
How To Survive As Local Business For Over 20 Years By Embracing New Marketing Strategies You know Bob Brennan as the co-host to Local SEO Tactics. W...
What Is The Google Map Pack and SEO Tricks To Get Your Website To Show Up In The Map Pack
15 Aug 2018
Contributed by Lukas
Understand When The Google Map Pack Shows Up and How To Get Your Website Ranked In The Map Pack We're all familiar with the Google Map Pack, right? ...
More Customers Are Contacting You Via Messaging So Optimize Your Business To Take Advantage
08 Aug 2018
Contributed by Lukas
Discover The Easy But Hidden Way To Engage With More Customers And Get Ahead Of Your Competition We've noticed a shift happening - customers are conta...
Multi-Location Local SEO Strategy and Website Design Tips For Businesses With Multiple Locations
01 Aug 2018
Contributed by Lukas
How To Approach Local SEO and Increase Rankings If Your Business Has Multiple Locations If your business has multiple locations, you need a slightly d...
Improve Your Bing SEO Ranking With Bing Webmaster Tools and Bing Places For Your Business
25 Jul 2018
Contributed by Lukas
Bing SEO Using Bing Webmaster Tools and Bing Places To Increase Your Local Rankings and Exposure Bing SEO! It's something that most businesses ignor...
What Is Local SEO Marketing, How Does It Work, and Why You Need It To Rank Locally
18 Jul 2018
Contributed by Lukas
Focus On Local SEO To Rank Higher In Google For Locally Based Searches What is local SEO? How does local SEO work? How do you use local SEO marketing ...
Google My Business Updates - GMB Descriptions, Services Section, Attributes, and Users
11 Jul 2018
Contributed by Lukas
How To Use Google My Business Descriptions, Services, Attributes, and More Google My Business (GMB) is an extremely important part of SEO and the digi...
What Pages Do I Need On My Website? The Most Important Pages You Should Include
04 Jul 2018
Contributed by Lukas
These Are The Pages You Need To Include On Your Website What are the most important pages you need do have on your website - one of the most common qu...
Monitor Website Changes Automatically (and Spy On Competitor Pages Too!)
27 Jun 2018
Contributed by Lukas
Apps For Website Change Monitoring, Change Detection, and Alerts Nowadays, there are many great website change detector apps to help monitor website c...
How To Take Better Photos For An Engaging Website With Matt Addington Part 2
20 Jun 2018
Contributed by Lukas
How To Take Better Photos For Your Website - Part 2 Matt Addington shares tips and tricks for taking your own photos for your website, with your smart...
How To Take Better Photos For An Engaging Website With Matt Addington (Part 1)
13 Jun 2018
Contributed by Lukas
How To Take Better Photos For Your Website - Part 1 One area of your website that can have a huge impact on user experience is the photos (or videos) ...
What Are Google My Business Offer Posts and How To Use Them Effectively
06 Jun 2018
Contributed by Lukas
Introduction To The GMB Offer Posts and How To Craft A Great Offer Google has released a new feature within Google My Business (GMB) called Offer Post...
What Is Over Optimization and How To Avoid Over Optimizing Your Website
31 May 2018
Contributed by Lukas
Avoid Over Optimizing Your Website To Maintain High Search Rankings Yes, it is possible to over optimize your website. Too much of a good thing can ...
Using GMB Categories As Website Keywords To Improve Your Rank In Google Maps
23 May 2018
Contributed by Lukas
Rank Higher in the Google Map Pack By Using GMB Categories as Keywords On Your Website Google My Business, also known as GMB, is a crucial part of any...
Creating A Website Sitemap For Google With An XML Sitemap Generator
16 May 2018
Contributed by Lukas
Use An XML Sitemap Generator To Create and Auto Update Your Website Sitemaps Want your pages to show up in Google? Then you better have a sitemap on...
What Is Google Search Console and How To Submit Your Website To Google With It
09 May 2018
Contributed by Lukas
Use Google Search Console To Submit Your Website To Google and Report On Google Search Performance Google Search Console (also known as Google Webmast...
Attacking New Keywords - Updating Your Homepage Versus Creating A New Page
02 May 2018
Contributed by Lukas
How To Decide If You Should Refocus Your Homepage Or Make A New Page To Attack Keywords In this weeks episode, we dive into a question that was submit...
Get More Reviews and Leverage Them In Your Marketing With Online Reputation Management Software
25 Apr 2018
Contributed by Lukas
Use Online Reputation Management To Drive More Traffic and Improve Your SEO! Online reviews are very important, not only for helping to build trust wi...
Charge More For Your Services and Close More Customers With Improved Call Handling
18 Apr 2018
Contributed by Lukas
Learn How To Use Improved Call Handling Strategies To Charge More For Your Services! As a local service business, it can be annoying when you get pric...
How Call Tracking Software Can Increase Your New Customer Conversions
11 Apr 2018
Contributed by Lukas
Use Call Tracking Software To Gain Insights and Increase Customer Conversions A key component to any marketing strategy is trackability. One area that...
Spy On Your Competitors Keyword Strategy With Keyword Research Tools
02 Apr 2018
Contributed by Lukas
Spy On Your Competitions Keyword Strategy Have you ever wondered what your local competitors are going after, regarding their website and keyword targ...
What Are Keywords and Choosing The Best Keywords For Your Website
28 Mar 2018
Contributed by Lukas
How To Pick The Best Keywords For Your Website Everyone's heard of a keyword, but do you really know what a keyword is? In Episode 9 we'll break down ...
Creating A Mobile Friendly Website Plus SSL Security
19 Mar 2018
Contributed by Lukas
Creating A Mobile Friendly Website Plus SSL Security We'll tackle two important SEO topics in this episode. Learn what it means to have a "mobile frie...
Basic SEO For Creating Webpages Part 2
12 Mar 2018
Contributed by Lukas
Basic SEO Practices For Creating Web Pages - Part 2 In the conclusion of this two part episode, we'll wrap up the basic SEO strategies you need on you...
Basic SEO For Creating Webpages Part 1
05 Mar 2018
Contributed by Lukas
Basic SEO Practices For Creating Web Pages - Part 1 In part one of this two part episode, we continue to focus on the basics of website SEO. We'll dis...
Basic SEO Fundamentals For Your Website
26 Feb 2018
Contributed by Lukas
Basic SEO Fundamentals - For New and Existing Websites There are many tricks and tactics you can use to optimize your website to rank higher in search...
Start Getting Google Reviews For Your Business
20 Feb 2018
Contributed by Lukas
Reviews are an important part of today's SEO landscape. Customers find their own answers, and do their own research before choosing a company to do bu...
The Importance of Getting Google Reviews
08 Feb 2018
Contributed by Lukas
Episode 3 covers many topics, including getting reviews on Google, setting up your Bing Local Business directory listing, and getting listed in Apple ...
Optimizing Your Google My Business Listing
06 Feb 2018
Contributed by Lukas
In our second episode of Local SEO Tactics, we stay focused on Google My Business. In this episode you'll learn how to optimize your GMB listing to ra...
How To Setup Google My Business Listings
06 Feb 2018
Contributed by Lukas
Welcome to the first episode of Local SEO Tactics, a podcast that helps local service businesses grow and get found online. This episode guides you on...