Long Run Labs
Episodes
Why Entrepreneurs Stay Stuck (And How to Actually Move Forward) | Christian Rawles
05 May 2026
Contributed by Lukas
Christian Rawles didn’t just build a brand in the outdoor industry, he spent nearly two decades learning what it actually takes to run one, eventual...
Turning Community Into a Running Brand That Lasts | Nick Dibos
28 Apr 2026
Contributed by Lukas
Nick Dibos didn’t set out to build a scalable apparel company. He set out to build something that actually means something to the people around him....
Building a Business in Trail Running Without Losing Trust | Seth LaReau
21 Apr 2026
Contributed by Lukas
Seth LaReau didn’t set out to build a media brand. He set out to create something he wished existed.Seth is the writer behind Trailwaves, a newslett...
Why Most Brand Partnerships Fail (And How to Actually Get It Right)
14 Apr 2026
Contributed by Lukas
Erin Cooper built her career in the running industry by saying yes, learning on the ground, and working her way from run specialty to leading brand ma...
Why Authenticity Wins in Running Marketing | Hannah Sedgwick Shin
07 Apr 2026
Contributed by Lukas
Hannah Sedgwick Shin has built her career at the intersection of running and brand. From her early days in public relations to shaping marketing at Go...
$20K Launch Day: How Raide Built a Premium Gear Brand Through Word-of-Mouth and Elite Athletes
31 Mar 2026
Contributed by Lukas
Kyle Siegel transformed a moment of peak frustration on Mount Rainier into the foundation story of Raide: a ski and running equipment company driven b...
The Custom Insoles Revolutionizing Elite Running Performance
24 Mar 2026
Contributed by Lukas
What happens when a successful entrepreneur sells his lighting company, attempts to qualify for Olympic trials, and then decides to revolutionize the ...
From Kickstarter to a Brooks Partnership: PYNRS Founder’s Blueprint for Community-First Business Building
17 Mar 2026
Contributed by Lukas
When immigrant parents chase opportunity across continents, their children often become bridges between worlds. Sid Baptista discovered that running c...
Consistency is a Competitive Advantage: Carbon Plates, Speciality Retail, and Smarter Marketing with Gelindo Bordin
10 Mar 2026
Contributed by Lukas
From marathon champion to business leader, Gelindo Bordin transformed his Olympic gold medal triumph into executive expertise, now directing innovatio...
How Wilderdog Turned Dog Sleeping Bags into a Profitable Business
03 Mar 2026
Contributed by Lukas
From selling braided iPhone chargers on Instagram to building a half-million-dollar outdoor dog gear empire - Rachel Friedline's wild journey star...
The Evolution of Performance Marketing in Niche Markets
24 Feb 2026
Contributed by Lukas
Jason Wiener has spent over 25 years navigating the intersection of sports and technology, transforming from an adventure sports agency owner who repr...
Want to be a Sponsored Trail Runner? Listen to This
17 Feb 2026
Contributed by Lukas
The most successful trail sponsorships happen when brands stop asking 'what can this athlete do for us?' and start asking 'what can we build together ...
How Michael Brandt Built Ketone-IQ by Failing Until He Won
10 Feb 2026
Contributed by Lukas
From selling $30 shots that tasted 'completely crazy' to building a nine-figure business now sold nationwide in Target, Michael Brandt proved ...
From Coca-Cola to KIPRUN: Launching a Running Brand the Hard Way
03 Feb 2026
Contributed by Lukas
Would you trade 20 years at Coca-Cola and Amazon for the chance to democratize high-performance running gear?Meet Julien Vancauwenberghe, the Chief Ma...
THE Problem-Solving Playbook for Entrepreneurs with Moises Jimenez
27 Jan 2026
Contributed by Lukas
Being an entrepreneur and building a business is like being an athlete - you have no idea what's going to come out the other side, but you put eve...
How a Tech Exec Became a Running Store Owner
20 Jan 2026
Contributed by Lukas
From tech hardware professional to trail running community steward - Vivek Gowri is rewriting what it means to own a running store. After a decade in ...
The Future of the Creator Economy with Demitra Carter
13 Jan 2026
Contributed by Lukas
What if there was a framework you could follow as a content creator that would allow you to work with brands most effectively?Demitra Carter holds a M...
Embrace Your Messy Story: Angie Lake’s Predictions for How to Stand Out in 2026
06 Jan 2026
Contributed by Lukas
From first-time finisher to changing lives: hear about how Angie Lake is breaking down barriers in trail running, one story at a time.Angie Lake is co...
Hydration Revolution: How Stefan van der Fluit is Disrupting Health Tech
30 Dec 2025
Contributed by Lukas
From being bullied as a kid to becoming a national triathlon champion to building the world's first reusable sweat sensor… Stefan van der Fluit’s ...
The Intersection of AI Innovation and Running with Jason Kuperberg
23 Dec 2025
Contributed by Lukas
From pushing 2:46 marathon times to pushing the boundaries of AI, Jason Kuperberg discovered that the secret to both isn't about scale—it's about bu...
GOES Founder on How to Make Your Outdoor Trips Safer
16 Dec 2025
Contributed by Lukas
A 67-year-old man gets bit by a snake in his backyard, nearly loses his leg at a trauma center, and his grateful donation to Stanford ends up funding ...
Erin Bailey's Journey Building Momentum Management in the Creator Economy
09 Dec 2025
Contributed by Lukas
From personal training certification to pacing athletes to PR breakthroughs, Erin Bailey turned her passion for empowering others into a thriving bran...
Kevin Rutherford’s Leadership Playbook for Scaling Teams and Kevin Rutherford’s Leadership Playbook for Scaling Teams and Building Winning Company Culture
02 Dec 2025
Contributed by Lukas
Most leaders think their job is to have all the answers, but Kevin Rutherford built a quarter-billion dollar exit by becoming the “expert of nothing...
Kelly Newlon on How to Secure Trail Running Sponsorships and Manage Athletes
25 Nov 2025
Contributed by Lukas
If you have the luxury of getting an athlete manager to speak to you or respond to an email, I would not hang up that phone until you ask them, “wha...
How Pete Nelson Built SISU Saunas One Step at a Time with Grit, Sweat, and Simplicity
18 Nov 2025
Contributed by Lukas
Meet the ultra runner who turned grit into a sauna empire by selling one product really, really well.Pete is the Founder of SISU, a sauna and wellness...
Christina Henderson on How to Maximize Trade Shows as a Running Brand
11 Nov 2025
Contributed by Lukas
Trade shows are an important part of growing the running industry, but how do you actually get the most out of them as a host or attendee?Christina He...
Movemint Founder Zack Isaacs on Going Against the Grain to Succeed with Fundraising
04 Nov 2025
Contributed by Lukas
From Strava layoffs to building the Airbnb of endurance events - here’s how one engineer turned personal frustration into a platform that's revo...
How to Succeed as a Small Brand Without Selling Out with Lloyd Vogel
28 Oct 2025
Contributed by Lukas
What happens when you refuse to sell out your community for a few extra percentage points?Lloyd is the Co-Founder and CEO of Garage Grown Gear. An avi...
Anton Krupicka and Kelsey Quinn on Ultra Running's Evolution and the Art of Brand-Athlete Partnerships
21 Oct 2025
Contributed by Lukas
From $4,000 annual sponsorships to multi-faceted brand partnerships—Anton Krupicka and La Sportiva's Kelsey Quinn reveal how ultra running's explosi...
How Ross Rutherford Builds Running Community Through Authentic Brand Marketing
14 Oct 2025
Contributed by Lukas
What does it take to be more than “just a product” in the outdoor industry?Living the business and culture of running, Ross Rutherford is an ultra...
Venture Capitalist Salomon Aiach’s Running Revolution: Becoming Journey-Obsessed Instead of Goal-Obsessed
07 Oct 2025
Contributed by Lukas
What parallels can be drawn between training for/ finishing a race and building/selling a business?Salomon Aiach is a 37-year-old venture capitalist a...
The Keys to Effective Community Building in Women's Sports with Oiselle CEO, Arielle Knutson
30 Sep 2025
Contributed by Lukas
Everything is sales - and in today's job market, the person who gets hired isn't necessarily the best candidate, but the one who's best at marketing t...
How to Grow a Podcast to 1 Million Downloads with Matt Chittim
23 Sep 2025
Contributed by Lukas
Every runner has an underdog story. Here’s how telling those stories resonates with other amateur runners and grew the Rambling Runner podcast to on...
How Lagoon is Revolutionizing Sleep for Athletes with Founder, Ryan Hurley
16 Sep 2025
Contributed by Lukas
Athletes are spending $5K on cold plunges but $20 on pillows without realizing the role that sleep plays in performance.Ryan is the founder of the sle...
How Ultra Trail Cape Town (UTCT) Created a Global Running Destination with Race Director, Stuart McConnachie
09 Sep 2025
Contributed by Lukas
Starting and building a race isn’t easy, but Stu McConnachie’s passion and community-focused business strategy have led UTCT to what it is today.S...
Building Authentic Partnerships in Running with Garmin’s Sydney Tremaine
02 Sep 2025
Contributed by Lukas
Sydney Tremaine turned her love of exploration into a career building relationships with trail running legends - but it all started with one family va...
Invest in Your Weaknesses: Eternal CEO Alex Mather on How to be in the Driver’s Seat of Your Own Health
26 Aug 2025
Contributed by Lukas
Think about it… we know more about our fantasy football leagues and cars than our own health. Something needs to be done about that.Alex is the Foun...
Finding Your "Why" and Creating a Value Set with Troy Meadows
19 Aug 2025
Contributed by Lukas
Do you think “company culture” is irrelevant? It’s actually essential.Troy Meadows is a Culture Creator with a running problem. He helps founder...
How Shared Humanity Can Solve Climate Change with Erin Sprague
12 Aug 2025
Contributed by Lukas
Climate change can be scary and confusing, so what actions can we take that actually make a difference?Erin Sprague is the CEO of Protect our Winters ...
Building Community Through Content with Aaron Lutze
05 Aug 2025
Contributed by Lukas
Want to close more deals? Don’t pitch your idea in the first conversation.Aaron Lutze is the co-host of Second Nature, a podcast about the business ...
From Tracksmith to Salomon: Navigating a Career in Marketing with Drew Hartman
29 Jul 2025
Contributed by Lukas
Are you passionate about your work or just going through the motions?Sports have always been a throughline for Drew Hartman, and running graduated fro...
Live Cushy™ Founders on Building a Community-First Brand via Better for You Skincare for Athletes
22 Jul 2025
Contributed by Lukas
Want to support a brand? Then request that your local retailer carry their product!As athletes and adventurers, Adam Saks and Ben Parens know the impo...
UTMB Founders on Keeping Integrity in Your Race with Michel and Catherine Poletti
15 Jul 2025
Contributed by Lukas
We're talking growth of trail running with the Polettis, the founders of UTMB!Jon sits down with Michel and Catherine Poletti, the founders of the...
Being a Purpose-Driven Company Through Storytelling with Yuri Hauswald of GU Energy Labs
08 Jul 2025
Contributed by Lukas
Does reaching a broader audience help or hurt your business?In 2013 Yuri discovered Unbound Gravel (formerly DK 200), arguably the most difficult grav...
Become a Disruptor: 3 Entrepreneurship Strategies to Focus on with Cadence Founder, Ross Mackay
01 Jul 2025
Contributed by Lukas
Are you saying “yes” too much?Ross Mackay is the founder of Cadence, a performance supplement brand focused on endurance athletes. Jon chats with...
Finding Running Success Through Authenticity with Olympian, Kara Goucher
24 Jun 2025
Contributed by Lukas
Are you doing what it takes to stay relevant in the running industry?Kara Goucher is an Olympian and broadcaster whose career has featured elite compe...
The Current State of Trail Media with Dylan Bowman of Freetrail
17 Jun 2025
Contributed by Lukas
Dylan Bowman is a seasoned trail runner and entrepreneur based in San Rafael, California.Jon chatted with Dylan about:•going from amateur to profess...
Bringing More People to the Trails with David Callahan, Co-CEO of UltraSignup
17 Jun 2025
Contributed by Lukas
David Callahan is the Co-CEO of UltraSignup, the industry-leading marketplace for races in the trail and ultra-running community.Jon chatted with Davi...
Marketing Your Outdoor Brand with Industry Expert, Allison Lynch
17 Jun 2025
Contributed by Lukas
Allison Lynch is a marketing expert who has worked for companies like WHOOP, COROS, and Remedy Place.Jon chatted with Allison about:•working in a ru...
Welcome to Long Run Labs!
12 Jun 2025
Contributed by Lukas
The outdoor industry runs on big ideas, relentless energy, and people who don’t quit easily. Sound familiar?Welcome to Long Run Labs, a new weekly p...
GOES Founder Camilo Barcenas on Transforming a Consumer App into an Enterprise Safety Solution
01 Jan 1970
Contributed by Lukas
A 67-year-old man gets bitten by a snake in his backyard, nearly loses his leg at a trauma center, and his grateful donation to Stanford ends up fundi...