Long Run Labs

The Evolution of Performance Marketing in Niche Markets

24 Feb 2026

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Description

Jason Wiener has spent over 25 years navigating the intersection of sports and technology, transforming from an adventure sports agency owner who represented major brands like PowerBar and Specialized to a data-driven athlete development pioneer who's using physics modeling and digital twin simulation to help young cyclists reach elite status.Now focused on building a highly technical program for junior mountain bike athletes in the United States, Wiener applies the same precision he once used consulting with IndyCar teams to break down race courses with 30-second accuracy, creating targeted training regimens that helped his daughter place fourth at national championships in her first year. With eyes set on the 2028 LA Olympics, he's leveraging his unique blend of motorsports analytics, Silicon Valley tech experience, and quantified self expertise to identify and develop the next generation of American cycling talent.Jon chats with Jason about:the athlete development pathway from junior to elite cyclingdata-driven course simulation and performance modelingpodcast network advertising and brand partnershipsOlympic medal targeting for LA 2028trail running market trends and brand positioningStay Connected:Follow Jason:http://jasonwiener.comhttps://www.linkedin.com/in/jasonwiener/This episode is supported by:Skej My favorite tool to help schedule meetings. Check out skej.com/longrunlabs for a very special offer!Superfiliate helps brands turn creators, customers, and communities into a scalable growth channel, without the usual affiliate mess.

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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Long Run Labs

The Evolution of Performance Marketing in Niche Markets

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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