Lunch Hour Legal Marketing
Episodes
Don’t Be Weird About Sponsorships (Just Be Honest)
06 May 2026
Contributed by Lukas
Conrad’s query sounds simple on the surface: If we’re getting paid to talk about something, how obvious do we have to be about it? That turns int...
A Tale of Two Dashboards
29 Apr 2026
Contributed by Lukas
Two dashboards. Two stories. One broken relationship. This week on Lunch Hour Legal Marketing, Conrad Saam and Gyi Tsakalakis unpack a client loss th...
By the Numbers: The Super Duper Data Edition
22 Apr 2026
Contributed by Lukas
Is your law firm marketing budget relying on channels that account for less than 1% of new leads? Oh boy, do we love a good stat! ----- We're back...
ABA TECHSHOW 2026 Recap: Our Favorite Conversations from the Floor
15 Apr 2026
Contributed by Lukas
The best conversations from ABA TECHSHOW 2026, all in one place. Gyi and Conrad hit the floor to talk with legal tech innovators, lawyers, and indust...
Is AI Search Optimization a Thing?
08 Apr 2026
Contributed by Lukas
Why is it SO difficult to track success in AI search? You want to rank, AI is a beast, your agency might be full of it, and we want to help. Then, we ...
Claudia Unleashed!
01 Apr 2026
Contributed by Lukas
Conrad and Gyi are live from ABA TECHSHOW 2026 at McCormick Place in Chicago, and they've got a big announcement. Lunch Hour Legal Marketing is going ...
Mail Bag – You Asked, We Answered
25 Mar 2026
Contributed by Lukas
We love answering your questions, folks! Gyi and Conrad have collected a series of queries from a variety of LHLM listeners, and they’ve got plenty ...
Beets, Berries, and Better Paralegals
18 Mar 2026
Contributed by Lukas
Paralegals might not wear capes, but they’re often the ones keeping your law firm running and making sure your clients are happy. Conrad and Gyi div...
This Lawyer Went to the Olympics and Stood Up for Minnesota
11 Mar 2026
Contributed by Lukas
A real Olympian on our little podcast?! Athlete and lawyer Rich Ruohonen shows us all how excellence and commitment are good for business. And, more i...
Help, My Law Firm Is Stuck! – Should I Expand Practice Areas or Locations?
25 Feb 2026
Contributed by Lukas
Business feeling stagnant in your smaller market? Contradictory to our previous claims, adding a new practice area might be just the thing. But first,...
The One Where Gyi and Conrad Rock the Boat
11 Feb 2026
Contributed by Lukas
Hey, friends. The hard truth of it is—It’s bad for business if there’s no rule of law. We’re grateful for the voices in the profession that ha...
Local Love, Review Realities, and the Truth about Google’s PMax Campaigns
28 Jan 2026
Contributed by Lukas
As you advertise locally, advertise your localness! Then, what's a small firm to do in the sea of reviews? And, we really hate Google’s Performance ...
How Podcasting Can Change Your Business || LHLM Takeout
22 Jan 2026
Contributed by Lukas
How did our delightful little pod become what it is today? Gyi and Conrad chat with Ben & Brian Glass at The Great Legal Marketing Summit about their ...
Conrad’s Crystal Ball V: Lawyer Marketing Predictions for 2026
15 Jan 2026
Contributed by Lukas
Mystic for hire! Conrad dusts off the ol’ prophetic orb for a look at what 2026 has in store for lawyers and legal marketers. ----- We know you’...
Roasting Buckeyes || If You Screw Up the Honeymoon, You’re Headed for Divorce
23 Dec 2025
Contributed by Lukas
First—watch out, Ohio. The guys are sore losers, so they’re taking it out on one of your websites. Later, what should law firms be doing during th...
Why Authenticity Builds Better Client Connections || LHLM Takeout
17 Dec 2025
Contributed by Lukas
Authenticity can be a powerful differentiator in legal marketing. Many lawyers hesitate to share their personal story, but doing so can create real co...
Know Your Enemy—Or Your Competitors, At Least!
10 Dec 2025
Contributed by Lukas
Where are your competitors spending their marketing money? Gyi and Conrad’s insights into this valuable data can help you stay ahead of the rivals i...
The Truth About Marketing Attribution || LHLM Takeout
04 Dec 2025
Contributed by Lukas
Craving a sneak peak of our live recording from Filevine's Lex Summit? This year, Filevine’s Josh Hostilo and Stefanie Minter joined us at the table...
Don’t Get Duped: How to Spot BS Marketing Metrics
26 Nov 2025
Contributed by Lukas
It’s surprisingly easy for a marketing agency to make underperforming campaigns look like wins. How do you guard yourself against marketers who exag...
Stuff You NEED to Know to Rank in Local Search with Darren Shaw
12 Nov 2025
Contributed by Lukas
Whitespark’s Local Search Ranking Factors Report surveys the best and the brightest SEOs (and Gyi and Conrad) to gain a clearer picture of the lates...
Not All Leads Are Created Equal
22 Oct 2025
Contributed by Lukas
Bungling lead follow-up and neglecting to learn AI’s many, many profitable uses in your law firm will definitely come back to haunt you. Learn how t...
Live! From LHLM Summit 2025
08 Oct 2025
Contributed by Lukas
Lunch Hour Legal Marketing Summit 2025 was an awesome time, and we are incredibly grateful that we got to see so many of you in person. If you couldn’...
r/LHLM: Reddit Feeds the AI MACHINE
24 Sep 2025
Contributed by Lukas
Reddit has major SEO power, and you should definitely be using it for your firm! But, dear lawyers, for good karma, avoid megaspammer agencies who att...
Lunchtime Hors D'oeuvres || Salacious Scorpion Speculations
10 Sep 2025
Contributed by Lukas
We’ve got more delectable nibbles of knowledge to whet your appetite for the LHLM Summit! And, Conrad’s got a Clio/Scorpion conspiracy theory you ...
Tasty Tactical Tidbits || Don’t Call It a Rebrand
27 Aug 2025
Contributed by Lukas
Get ready for a pu pu platter of the legal marketing genius on the menu at the LHLM Summit! And, later, the guys pick apart AffiniPay’s rebrand to ‘...
Clio’s All-In with Scorpion – Who Gets Stung?
13 Aug 2025
Contributed by Lukas
“Sole Preferred Partners”—does this new relationship mark a culture shift for Clio? Come for the puppy, stay for the hard-hitting analysis. -...
Are You Thinking Long Term? – Empowering Your People & Building Legacy
23 Jul 2025
Contributed by Lukas
Investing in your people is the absolute best thing you can do in your law firm. Later in the pod, you want your business to grow for years to come, s...
How to Rank with Google AI Mode
10 Jul 2025
Contributed by Lukas
How do you get AI overviews and AI mode to promote your content? Gyi and Conrad detail out all the current guidance for better content performance. -...
Big Money — Who Owns the Future of Law?
25 Jun 2025
Contributed by Lukas
Non-Lawyer ownership, alternative business structures, venture capital pushing out the little guy… scary, right? Yeah, we get it—but should you be...
Lunch Hour Legal Marketing | Official Trailer
24 Jun 2025
Contributed by Lukas
Hungry for more clients? Sick of spending time and money on marketing that goes nowhere? You’re in the right place. Hosted by legal marketing veter...
Stand Up to Stand Out
11 Jun 2025
Contributed by Lukas
Is standing up for a cause you believe in a help or a hindrance to your business? The fear of losing clients who think/believe differently might keep ...
What’s In a Brand?
04 Jun 2025
Contributed by Lukas
Branding, re-branding, brand refresh… What does it all mean? Well, a rose by any other name might smell as sweet, but your business could really sti...
Ultimate LinkedIn Guide for Lawyers
21 May 2025
Contributed by Lukas
LinkedIn is really working for lawyers these days, so Gyi and Conrad bring in the pros to school you on how to leverage it for your business. Learn ho...
When to DIY & When to Call in the Pros — Mailbag Edition
07 May 2025
Contributed by Lukas
Should your agency be charging you for managing your LSAs? Are there things your in-house marketing team should be leaving to the experts? Today, the ...
Ranking Your Local Competitors – Hot or Not?
23 Apr 2025
Contributed by Lukas
If lots of site traffic isn’t leading to lots of clients, something’s off. Learn how to get the traffic you want! Later, Gyi and Conrad unpack the...
BREAKING: Google Expands Use of Local Service Ad Data
22 Apr 2025
Contributed by Lukas
Just when you thought you understood Local Services Ads (LSAs), Google changes the game. Gyi and Conrad sound the alarm on the latest shift in LSA ter...
Show Me the Clients! — Holding Your Marketing Accountable
09 Apr 2025
Contributed by Lukas
Feeble marketing tactics are a major waste of your law firm’s ad spend! Make sure your budget isn’t being squandered by understanding what marketi...
Marketing in the Age of AI — Lawyerist Invasion!
26 Mar 2025
Contributed by Lukas
AI is majorly, seriously, (annoyingly?) impacting law firm marketing, and it’s not just about content generation. What’s a lawyer to do? ----- In ...
Is Your Law Firm Marketing Actually Working?
19 Mar 2025
Contributed by Lukas
Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing ...
Is Your Law Firm Marketing Actually Working?
19 Mar 2025
Contributed by Lukas
Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing ...
How Law Firms Use Google Ads to Poach Your Leads
12 Mar 2025
Contributed by Lukas
Lead thievery! How on earth could your competitor’s ad have YOUR name in it? Brand conquesting is a real thing, and it sucks. Later, is Gyi complete...
Meh, Links — Busting Link Building Myths for SEO
26 Feb 2025
Contributed by Lukas
Today, we unpack Gyi’s beloved catchphrase to see how “meh” he really feels about the significance of links in local SEO. Later—the strategic ...
Lawyer Marketing Nightmares: Dirty Tricks, Ponzi Schemes & Backstabbing
12 Feb 2025
Contributed by Lukas
Gyi and Conrad share the scary legal marketing stories you definitely wouldn’t want to find yourself entangled in. Later, don’t throw the attribut...
TV Ads or Digital? The Champion Lawyer Uses Both
29 Jan 2025
Contributed by Lukas
If your game plan is offline advertising, but your website sucks—you’re fumbling your growth strategy. And, later, Conrad shares his origin story!...
Conrad’s Crystal Ball IV | Lawyer Marketing Predictions for 2025
15 Jan 2025
Contributed by Lukas
Gaze into the depths with Gyi and Conrad, so you, too, can be prepared for the legal marketing days to come. This one’s all about the future, folks!...
Law Firm Marketing — How Much Should Your Associates Be Doing?
23 Dec 2024
Contributed by Lukas
You’ve got a talented legal team at your firm, but should they also be involved in your marketing schemes? Later, we recently realized that some of ...
Dial M for Mystery Shopper – Sponsored by CallRail
11 Dec 2024
Contributed by Lukas
Intrigue! Drama! Suspense! Our victim, Paul Robinson Law, gets put through the wringer again with an after-hours secret shopper call plotted by Gyi an...
The Ultimate Gift Guide for Lawyers (2024)
06 Dec 2024
Contributed by Lukas
The stockings are hung, the cocoa is steaming, and the time has come to talk about gifts! In this festive bonus episode, Conrad and Gyi are giving San...
Lawyer Website Roasted
27 Nov 2024
Contributed by Lukas
If the bio pic you chose for your website shows you standing in front of a shelf of law books… you might be in need of a website teardown. ----- Fol...
Game Changing Insights for Brand Building Success
21 Nov 2024
Contributed by Lukas
Join Gyi Tsakalakis and Conrad Saam live from the Crisp Game Changer Summit, where they dive into game-changing insights for law firm marketing and br...
Ring, Ring! What to Expect When You Call Up a Marketing Agency
13 Nov 2024
Contributed by Lukas
Get the 411 on everything you need to think through before you get on the line with a prospective ad agency. ----- This episode is off the hook, y’...
SHOCKING Insights from Clio’s 2024 Legal Trends Report
30 Oct 2024
Contributed by Lukas
AI replacing lawyers… undercapitalized marketing budgets… unanswered calls… the horror! Clio’s 2024 Legal Trends Report is a scary-good resour...
Diary of an In-House Marketing Director
23 Oct 2024
Contributed by Lukas
Your underutilized, underappreciated marketing directors are writing quite the sob stories in their journals every night. Is your law firm worthy of t...
Are You Wasting Money on Legal Directories?
09 Oct 2024
Contributed by Lukas
In the wake of yet another legal tech acquisition, the guys offer up tactical insights on legal directories. These paid listings for attorneys have be...
HELP! My Marketing Agency Was Acquired — What You NEED To Know
03 Oct 2024
Contributed by Lukas
What do you do if the marketing agency you are engaged with gets acquired? Legal marketing experts Gyi Tsakalakis and Conrad Saam break down the news ...
The LHLM Q&A Extravaganza — LIVE! From LEX Summit 2024
25 Sep 2024
Contributed by Lukas
You’ve got questions, we’ve got answers! Gyi, Conrad, and a roomful of attorneys got together for a Q&A session addressing real lawyers’ most ...
Local SEO 2024: How to Rank AND Expand Your Law Firm
11 Sep 2024
Contributed by Lukas
“Rank Number One!”—an all too easy promise made by SEO agencies, but probably only deliverable while they’re standing in your lobby. What happ...
Does My Website Suck? | Law Firm Website Teardown
28 Aug 2024
Contributed by Lukas
You may be losing prospective clients if their experience on your website is mediocre—or just plain bad. The guys share how to fix things up to grow...
Google’s Search Monopoly in Jeopardy: This New Antitrust Ruling Changes Everything
12 Aug 2024
Contributed by Lukas
Has Google finally been dethroned? Greg Sterling of Near Media joins Gyi and Conrad to hash out the DOJ’s ruling on Google’s search monopoly. ...
How does Google know who you are? | Authorship v. Expertise
24 Jul 2024
Contributed by Lukas
You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your c...
How To Do Social Media Marketing the Right Way
10 Jul 2024
Contributed by Lukas
Which platform is best for marketing your law firm? Facebook? TikTok? Insta? Reddit? Well, it depends… And later, hold on to your data, folks! Does ...
How Much Marketing Is Enough? – Legal Marketers Explain
26 Jun 2024
Contributed by Lukas
Lawyers can’t just take a backseat when it comes to marketing, but what do you actually need to know to make sure your marketing approach holds wate...
Google’s Algorithm EXPOSED – What Matters and What Doesn’t
12 Jun 2024
Contributed by Lukas
The secrets of Google’s algorithm are out! So, what (if anything) should you do? ----- Is this the biggest news to hit the SEO industry ever? Google...
10 ESSENTIAL Digital Marketing Tools for Lawyers (MUST HAVE!)
22 May 2024
Contributed by Lukas
Whether you have a DIY approach to your law firm marketing or an in-house team at your beck and call, you really should be using the top tools of the ...
Google Local Service Ads: To Brand or Not to Brand?
08 May 2024
Contributed by Lukas
Y’know what’s super annoying?—Google thinking it was okay to just auto-enroll all LSA clients into their branded queries. Sheesh. Later, should ...
Brand Conquesting: Dirty and Underhanded? || How would you spend $5000?
24 Apr 2024
Contributed by Lukas
Your competitor is using YOUR name to promote themselves, and you’re totally ticked, but what can you do? Later, learn the very best ways to spend y...
My CRM is Bigger Than Yours || Quarter 1, Done
16 Apr 2024
Contributed by Lukas
Your CRM software isn’t just some technical database that should be hidden away somewhere. If you’ve got it, flaunt it! And, congratulations, you’...
The Lawyer’s Guide to Conversions || Listener LSA Queries
27 Mar 2024
Contributed by Lukas
Ladies and gentlemen! Tonight’s main event is a rough and rowdy throw down over: What exactly is a conversion? Later, LSAs are confusing, amIright? ...
Bull$#!% You Hear at Legal Conferences || What Are You Reading?
13 Mar 2024
Contributed by Lukas
This time, the guys unpack Google’s latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the ...
Extra, Extra! Break Free from the Billable Hour
06 Mar 2024
Contributed by Lukas
Subscription legal services are the future, folks, so let’s ride the new wave! The billable hour has become increasingly despised, but how do you ma...
What’s Your Best Cost Per Acquisition? || Drafting Your Marketing Dream Team: Round 4
28 Feb 2024
Contributed by Lukas
Is there some sort of universal average you should be hoping for in your cost per acquisition, particularly on social media? Gyi and Conrad have the a...
Law Firm Marketing Mastery in 30 Minutes—GUARANTEED! || r/HiddenGems
14 Feb 2024
Contributed by Lukas
Lies, betrayal, false promises… Valentine’s Day may look like it just took a very unromantic turn, but Gyi and Conrad are here to rescue you from ...
Diverse Marketing || 30 Days In
31 Jan 2024
Contributed by Lukas
100 episodes! Thanks for listening, LHLMers. This time, we’re focusing on the business and community benefits of expanding into new language markets...
Conrad’s Crystal Ball: The Re-Re-Return — Sponsored by CallRail
17 Jan 2024
Contributed by Lukas
Gyi and Conrad gaze deeply into the hazy future of law firm marketing in 2024, but are they true fortune tellers or phonies? They talk through the suc...
Mindful Gifting || Resolutions Past and Future
03 Jan 2024
Contributed by Lukas
If you’ve never put much thought into gifts, maybe it’s time to ponder the influence and effect of a perfectly personalized present. And, how did ...
Bad Math - Undercapitalization || Riches in the Niches?
27 Dec 2023
Contributed by Lukas
Bad math might be holding you back from your business goals, and, later, is it a good or bad idea to diversify your legal practice areas? __________...
The Rising Costs of Google Ads || Traffic for Traffic’s Sake?
13 Dec 2023
Contributed by Lukas
Google ad prices keep increasing, but a lot of lawyers feel like their Google marketing isn't getting them where they want to go. Later, should you ke...
LinkedInGPT || Red Flags for Firing Your Agency
22 Nov 2023
Contributed by Lukas
What do we think of using AI in social content creation? It’s complicated. And, the guys share the surefire signs that mean it’s time to drop your...
The Anatomy of an Annual Plan || Top KPIs for Law Firm Growth
08 Nov 2023
Contributed by Lukas
Where is your law firm headed in the next year? We know you want to improve your business, and here’s how! Later, a good plan relies on good data. G...
You Asked, We Answered || A Line in the SPAM
25 Oct 2023
Contributed by Lukas
The weary travelers are back! After collecting your most pressing marketing questions at the latest legal conferences, Gyi and Conrad are ready to ans...
5 Fresh Takeaways from Clio’s Legal Trends Report || The Case Against ROI
11 Oct 2023
Contributed by Lukas
Live from Clio Cloud Conference—the 2023 Legal Trends Report is hot off the presses and Gyi and Conrad have some compelling thoughts on what it’s ...
LHLM 101: Targeting in Marketing || Geotargeting Misadventures
27 Sep 2023
Contributed by Lukas
The guys do a whole session on targeting—what it means and how to do it—and then dive deep into a case study on a well-known attorney’s geotarge...
The Good, The Bad, and The Ugly of Lawyer Billboards || Performance & Brand—Hand in Hand
13 Sep 2023
Contributed by Lukas
Made you look! It’s hard to stand out in a sea of lawyer billboards, but, for better or for worse, some lawyers really make a splash. Later, a perfo...
Want to Win at SEO? Delete Your Content || Drafting Your Marketing Dream Team: Round 3
23 Aug 2023
Contributed by Lukas
Does SEO demand that you prune old content from your website? And, Gyi and Conrad pick The Face and The Guest during round 3 of the marketing dream te...
Bull$&*! Marketing & the Goobers Who Buy It || How Super are Super Lawyers?
09 Aug 2023
Contributed by Lukas
Bullshit actually works sometimes, but Gyi and Conrad still don’t like it. And, are so-called Super Lawyers actually extraordinary in any way? ---...
The Mad Proliferation of Lawyer Coaching || Lawyer Has Gas… and He’s Giving It to You
26 Jul 2023
Contributed by Lukas
Barbenheimer is upon us, along with legal coaching mayhem, and a very gassy marketing campaign. ----- Law firm coaching has really, really, really t...
Playing With the Social Media Algorithm || Drafting Your Marketing Dream Team: Round 2
12 Jul 2023
Contributed by Lukas
If normal SEO is austere classical music, social media algorithms are drunk jazz on a Saturday Night—you never know what’s coming next. The guys t...
The Frequently and Rarely Asked Questions of Legal Marketing
28 Jun 2023
Contributed by Lukas
How do you rank number one for every keyword? Well, you don’t. And that’s a terrible question. Gyi and Conrad answer the most common questions—b...
How Much Time Should You Spend on Your Marketing? || Drafting Your Marketing Dream Team: Round 1
14 Jun 2023
Contributed by Lukas
This time, it’s all about the absolute perfect amount of time to spend on your marketing efforts and what a local social butterfly and a mathematici...
Google’s SGE — Search Will Never Be the Same || Listener Mailbag and All That Jazz
24 May 2023
Contributed by Lukas
At Google I/O 2023, the behemoth of search unveiled some truly fundamental changes. Plus, the guys open up the mailbag and answer your questions about...
The Blog is Dead, Long Live the Blog || Five Things NOT to do with ChatGPT
10 May 2023
Contributed by Lukas
Kickin off with the news: blogger/lawyer Dan Harris of China Law Blog spent his May the Fourth testifying to congress about a different empire (of sor...
The Ethics of Fake Google Reviews || The 100 Local Business Review Challenge
26 Apr 2023
Contributed by Lukas
LHLM - ✭✭✭✭✭ - The best podcast ever made! (At least within the practice, ethics, and law of fake Google reviews). Plus, how you reviewing o...
5 Ways To Make Your Google Profile Pop || Is Your Chat Service Selling Your Leads?
12 Apr 2023
Contributed by Lukas
Make your Google Profile do more, and a look at how a chatbot plug-in may be selling your potential clients to other firms. ----- Having a strong onli...
Legal Marketing MADNESS: The Sweet 16 of Marketing Tactics
22 Mar 2023
Contributed by Lukas
Conrad and Gyi hit the hardwood as the top marketing channels square up for the Big Dance. It’s March Madness… Marketing Madness that is! Gyi and ...
Dispatches from ABA TechShow: Authentic Branding || Why Invest in Marketing?
08 Mar 2023
Contributed by Lukas
The day has finally come: Conrad and Gyi are live from ABA Techshow! F.O.P’s Allison Johs and Rukayatu “Ruky” Tijani share the importance of in...
ABA Techshow 2023 Preview || Google Ads: Too Expensive?
22 Feb 2023
Contributed by Lukas
A rundown of what Conrad and Gyi will be talking about at the March ABA Techshow. Plus, Google Ads are so dang expensive, amiright? ----- Oh, boy! ABA...
Maximizing Your Marketing Mix || SEO-Optimization is Killing Your Content
08 Feb 2023
Contributed by Lukas
Are Gyi and Conrad even real anymore? The “guys” discuss the most effective and efficient use of your marketing dollar. Then, it’s into the li...
ChatGPT for SEO: Trap or Treasure? || CallRail’s 2023 Marketing Outlook Report
25 Jan 2023
Contributed by Lukas
Yes, it’s more of that pre-sentient AI everybody loves, ChatGPT! But first, we take a look at CallRail’s 2023 Marketing Outlook for Law Firms. ---...
Conrad’s Crystal Ball: The Re-Return || Marketing Resolutions for 2023
11 Jan 2023
Contributed by Lukas
The New Year! A look back, a look ahead. Plus, resolutions you can start today that can make you even more prosperous in 2023. ----- It’s that time ...
The 12 Days of Legal Marketing: The Musical!
28 Dec 2022
Contributed by Lukas
In a holiday special, Conrad and Gyi share a festive song – about legal marketing. A great recap of 2022’s biggest lessons. ----- The holidays: a ...