Hello Metalworking Nation! We are excited to bring you another episode in our #MarketingForMakers series with Red Caffeine Marketing + Technology. Today we welcome back Julie Poulos (Vice President) and Kacey Keegan (Content Writer & Strategist) as they equip you with the key elements to consider when planning your marketing strategy. Topics on today's episode include: creating a campaign theme, developing and distributing content, showcasing your company culture, and determining a marketing budget. Episode Outline: [00:00] - GFMC 2017 Conference [03:40] - Welcome Back Julie & Kacey [04:50] - Campaign Concept [09:00] - Branding and Strategy Phase [10:30] - Frequently Asked Questions [11:50] - Case Study [15:40] - Showcasing Culture [20:30] - Providing Solutions [24:15] - P.R. Opportunities [26:43] - Tracking Leads and Budgeting [29:35] - Shifting Our Philosophy Links Mentioned in this Episode: GFMC 2017 - Register today! Red Caffeine Marketing + Technology Red Caffeine | Blog: Key Considerations in Marketing Planning Red Caffeine | Content Marketing Planning Calendar Julie Poulos | LinkedIn Kacey Keegan | LinkedIn Leave Us A Review on iTunes We Want to Hear From YOU, The Metalworking Nation: • [email protected] • [email protected] • [email protected] Telephone: (312) 725-0245

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“What did the council decide on item 42?” — answered with the speaker and the moment.