Hello Metalworking Nation! We are pleased to bring you another episode in our #MarketingForMakers series with Red Caffeine Marketing + Technology. On today's episode we welcome back Red Caffeine's Julie Poulos along with Dan Mantilla and Natalie Dubs as they help you answer the question -- "Who Do I Market To?" Where do you start? It starts with a list! Julie and her team cover the four challenges that most mid market manufacturers face when figuring out who to market themselves to. We'll share some strategies that you can use right now to begin building up your brand and targeting leads. Episode Outline:[00:01] - IMTS 2018 [06:08] - What’s New With Jason & Jim [07:38] - Welcome Julie Poulos [09:48] - The Four Challenges [14:03] - Buyer Data [16:50] - Segmenting Your Lists [21:10] - Building Up Your Brand [22:13] - Creating Meaningful Content [24:10] - Identifying Contacts [30:15] - Direct Contact Links Mentioned in this Episode: IMTS 2018 Digital Manufacturing and Design Innovation InstituteRed Caffeine Marketing + Technology Julie Poulos | LinkedIn MC118: Considerations for Marketing Planning Natalie Dubs | LinkedIn Dan Mantilla | LinkedIn We Want to Hear From YOU, The Metalworking Nation: • [email protected] • [email protected] • [email protected] Telephone: (312) 725-0245

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“What did the council decide on item 42?” — answered with the speaker and the moment.