In this episode of Making Sales Social, Brynne Tillman sits down with Jamie Crosbie, founder of Proactivate, TEDx speaker, and author, to explore how authentic connection, mindset, and purpose drive sales success. Jamie shares her revolutionary approach to recruiting top sales talent—moving beyond reactive hiring to proactively identify candidates who thrive on grit, curiosity, and growth. Learn how her behavioral interview methods, focus on mindset, and integration of AI transform traditional recruitment while helping leaders inspire peak performance in their teams. Whether you’re a sales leader, recruiter, or aspiring professional, this conversation uncovers actionable strategies to hire better, reduce turnover, and lead with impact.

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“What did the council decide on item 42?” — answered with the speaker and the moment.