Elevating Sales Through Process and Coaching

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Recorded19 Aug 2025

Publisherfeeds.castplus.fm ↗

Handlerec:19943928

Show notes

In this episode, we talk with lifelong entrepreneur George Brontén, founder of Membrain, about his journey from struggling to build a sales team to creating a visual sales process that drives consistent results. George shares why he sees "making sales social" as a human-to-human, trust-based connection, not a shortcut. He also reveals how to get salespeople to embrace process and coaching, ultimately fixing a broken sales system and empowering sellers.

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