On this episode of Making Sales Social, Brynne Tillman sits down with branding expert and keynote speaker Cher Jones, the creator of the Performance-Driven Personal Branding system. Cher shares how professionals, especially in tech and corporate environments, can turn credibility into influence, get recognized for their contributions, and build trust across teams and clients. They dive deep into why highly capable people often get overlooked, how to communicate your value without sounding boastful, and the difference between reputation and intentional branding. Cher breaks down her “value wrapping” framework, showing listeners how to present their expertise in context, connect with the right audience, and make every interaction a branding moment, whether in meetings, networking, or online. If you’ve ever wondered how to get invited to the right meetings, lead projects confidently, and be seen as a strategic partner rather than just an order taker, this episode is packed with actionable insights and mic-drop moments you won’t want to miss.

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