Sales has never had more tools or felt more complicated. In this episode of Making Sales Social, Brynne Tillman and Bob Woods sit down with Donald C. Kelly, The Sales Evangelist, to unpack why modern sellers are overcomplicating the process and how simplification leads to better habits, stronger conversations, and a real pipeline. Donald shares how bloated tech stacks, speed-driven outreach, and automation overload are hurting performance, and why focusing on meaningful conversations changes everything. From LinkedIn engagement strategies to embracing vulnerability, consistency, and learning from loss, this conversation is a masterclass in doing less, but doing it better. If you want to slow down your outreach, humanize your selling, and speed up your results, this episode is for you.

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“What did the council decide on item 42?” — answered with the speaker and the moment.