Still Using Bant It Might Be Costing You the Sale!

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Recorded07 Aug 2025

Publisherfeeds.castplus.fm ↗

Handlerec:19943953

Show notes

Join Brynne Tillman, Stan Robinson Jr., and Bob Woods on the Making Sales Social podcast as they explore the shift from the traditional BANT framework to the more customer-focused CHIRP framework, which emphasizes challenges, history, impact, risk, and priority. Discover why this new approach fosters trust-based conversations and aligns better with buyer needs. The hosts discuss using AI to enhance sales relationships and share insights on how to naturally uncover key selling points. This episode is a must-listen for sales professionals aiming to build genuine connections and elevate their selling strategies. Subscribe for more insights!

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