We get it. Once upon a time, LinkedIn catered to people looking for jobs and employers looking to fill their workforce; hence, they crafted their About Summary section like a resume. But that landscape has changed these past years. As social sellers, your goal is to help people and businesses with their problems by leading them to your solutions. And to achieve that goal, your LinkedIn Profile needs to have all the ingredients that will attract and make your target audience more curious about you and their situation - curious enough to start a conversation with you. Tune in on this conversation between the LinkedIn Whisperer Brynne Tillman and LinkedIn Sherpa Bob Woods as they give you the 101 on crafting a powerful LinkedIn About Summary for social selling and boosting your sales. Make sure not to skip the 4 minutes of this episode for some important reminders before you get too excited with the new knowledge you'll hear from them, and start giving your About Summar section a makeover.

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