Making Waves, Episode 26 - AV Peerless Showcase Mini Pod, (part 3) - Danielle Myburgh & Martine Dodwell-Bennett
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What inspired the Making Waves mini‑pod at the Peerless AV Showcase?
After the success of last year's podcast takeover, AV Magazine is back here at Lourdes hosting our very own Making Waves mini-pods as part of the Peerless AV Showcase. I'm David Allen, your host for the day, and I'll be joined by several industry experts and friends to discuss a variety of topics from individual routes into the market, workplace environments, and highlight some of the key initiatives taking place. Next up, I'm joined by Daniel Meyerberg, Sales Director at Pixel Global AV. Welcome, Danielle. How are you?
I'm good, thank you.
Fantastic. How have you found today so far?
I find it really busy, which is great. Meeting up with lots of people and seeing all the new stuff. Yeah, it's really interesting. Even though we had ISE only in February, it's nice to have a catch up again with suppliers.
It's nice to have those touch points, isn't it, with everyone to make sure we can keep those connections going, the conversations going and whatnot. So, Danielle, let's talk about you. That's why you're here. How did your journey into AV shape the way you work today?
I came into the AV probably from a different perspective than technical. I came in via a sort of sales and customer background, customer experience background, and I've never really saw technology as that I have to sell that as a product, but more actually you know, working with people. And for me, it's the working, the collaborating with people, what I find most interesting, you know, in any sales job, really, especially what we're doing in AV. When I started in AV, it was in 2013. And that was probably a very good time to start because it was just on the sort of edge of digital transformation. Yeah. A lot of business were already thinking then of hybrid working and working from home and then came to, you know, obviously COVID hit and everything was speed forward by 10 times.
Yeah.
And we saw a completely different transformation happening then. And what I thought was quite interesting is how the manufacturers actually started simplifying their products for people to use. And I think that's what I remember from when it just started. It was quite interesting how integrators reacted on that. They were like, what are we going to do? Where is our marketplace going to affect us in any way? Then, you know, it just brought a whole different spin onto things, because actually,
People had to work differently, didn't they?
They did have to work completely, but the creativity actually came out on that. So the integrators became a lot more creative, and so did the customer, because it was simplified for the customer. It didn't look like, oh, we don't know what we're talking about. So it was actually, it brought a whole new spin on the industry, which is lovely to see, actually.
Yeah.
So based on that, how has the customer expectations around technology changed over the years?
I think the user experience at the moment is so much more, you know, seen as the most important thing. So the customer is far more critical of how the product is working. I think most of the time it makes sense as well because people are working everywhere in the world. So there is a lot of pressure on companies to get the product, you know, and get it working right. So if it doesn't work right, then yeah,
How did Danielle Myburgh’s sales‑focused background shape her people‑first approach to AV?
There is an issue, right?
Exactly. So, yeah, it's, I think even with dads, it's, um, it's the technology you can, it's not just that it's got to be working, but it is important also for mental health because people actually, they, there's a lot of people who actually rely on video conferencing to work, to have it working.
Well, completely, because like I say, a lot of people nowadays are working remotely from home. If they don't have that touch point from an office environment, or like I say, the keep in touch days, as you've hit the nail on the head there, for their mental health, having those regular touch points via Teams, Zooms, whatever that might be, it keeps them motivated, keeps them going, doesn't it?
absolutely and also you know even when you go into the office you need to know how the how it's working so the anxiety needs to be taken away so that the manufacturers have make making it easier and for people to use it takes that sort of like oh i don't know how to use it you know ceo yeah of course yeah yeah and you know he needs to know that that the equipment he needs to know what is working what's not so i think
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Chapters
8 chapters
1
What inspired the Making Waves mini‑pod at the Peerless AV Showcase?
0:01–3:59
2
How did Danielle Myburgh’s sales‑focused background shape her people‑first approach to AV?
3:59–9:41
3
What major changes have occurred in workplace technology since Danielle entered AV in 2013?
9:41–12:25
4
How have customer expectations around user experience and product reliability evolved?
12:25–15:42
5
Why was the Girls With Drive initiative created and what problem does it solve?
15:42–18:29
6
What benefits do participants say golf networking brings to women in the AV industry?
18:29–21:28
7
What practical advice do the panel give to women considering joining Girls With Drive?
21:28–24:26
8
When and how can listeners join the upcoming corporate golf day on 8 June?
24:26–26:48