Marketecture: Get Smart. Fast.
Episodes
Adelaide Metrics - Measuring media quality and audience attention
03 Jan 2023
Contributed by Lukas
Adelaide measures the quality of media placements using attention metrics. The company’s proprietary metric predicts the likelihood of attention and...
Narrative I/O - A platform for buying and selling raw data
19 Dec 2022
Contributed by Lukas
Narrative offers an unaggregated data licensing platform with an intuitive user interface that buyers can use to specify their desired data, set a bud...
Madhive - A DSP geared to hyper-local CTV campaigns
19 Dec 2022
Contributed by Lukas
Madhive works with broadcasters to help them package and sell programmatic CTV campaigns that span their own properties, local stations, and other str...
TikTok talks about its self-serve and performance ad tools
12 Dec 2022
Contributed by Lukas
TikTok is adding support for eCommerce, advanced measurement, self-serve advertisers, and more. Managing Director Ray Cao discusses the company’s pr...
FullThrottle - First-party data solutions and APIs for advertisers and publishers
05 Dec 2022
Contributed by Lukas
Chief Product Officer Amol Waishampayan describes the company’s first-party data enablement solutions. For more information about our expert, Mike ...
Mobal - Business listings management for Google, social and other platforms
05 Dec 2022
Contributed by Lukas
Mobal helps restaurants, service providers, franchise owners, and other businesses maintain accurate information in their digital listings while maxim...
Zefr - Brand suitability targeting and measurement across walled gardens
28 Nov 2022
Contributed by Lukas
Zefr provides brand suitability targeting and measurement to advertisers with big investments across walled gardens - specifically YouTube, Meta and T...
MNTN - A performance advertising platform for streaming TV
28 Nov 2022
Contributed by Lukas
CEO Mark Douglas talks about MNTN’s CTV ad-buying platform. MNTN’s clients are mostly direct response advertisers that are looking to expand their...
Special Episode: Ari Paparo on The Rebooting Show
17 Nov 2022
Contributed by Lukas
We’re sharing this special podcast episode of the Rebooting Show, a podcast focused on the mechanics of sustainable media businesses. In it, Markete...
GumGum - A big contextual player pushes into measuring attention
14 Nov 2022
Contributed by Lukas
GumGum’s tech scans text, image, audio, and video to offer advertisers content-centric targeting and a contextual exchange platform that helps publi...
Countable - A community engagement platform for brands’ purpose and social impact initiatives
14 Nov 2022
Contributed by Lukas
Countable allows enterprises to communicate with stakeholders around a shared purpose, passions, and social impact. For more information about our ex...
TripleLift - An SSP supporting video, CTV and native formats
07 Nov 2022
Contributed by Lukas
Since its early days as a native ad exchange, TripleLift has expanded to support online video and connected TV formats. It also operates a DMP, 1plusX...
Emergency Episode: Twitter’s Imploding Ad Business
04 Nov 2022
Contributed by Lukas
Well, that went smoothly. One week into Elon’s takeover and Twitter’s advertisers are already flying the coop. In this special episode, Marketectu...
ironSource LevelPlay - App mediation and revenue management
02 Nov 2022
Contributed by Lukas
ironSource LevelPlay supports drag-and-drop integration of a multitude of ad network SDKs, and includes a dashboard that allows A/B testing, managemen...
Outbrain Goes SaaS With New Keystone Product
31 Oct 2022
Contributed by Lukas
Outbrain wants to help publishers configure their website real estate with e-commerce, subscription, and other offers that are best matched to those g...
Creatopy - Affordable creative production with a built in ad server
26 Oct 2022
Contributed by Lukas
Creatopy’s simple-to-use tool allows designers and marketers to generate and test content for their digital campaigns. For more information about o...
Xandr, Part 2: Up Close With Invest
24 Oct 2022
Contributed by Lukas
Invest has some notable differentiators from its DSP competitors, including its exclusive inventory from Netflix and access to Microsoft audience data...
GeoEdge - Online ad security in a fast-changing environment
20 Oct 2022
Contributed by Lukas
GeoEdge’s security and ad quality tech scans variables in ad code and creative to protect publishers and their users from malicious or otherwise und...
Kayzen - A mobile DSP with modular architecture
17 Oct 2022
Contributed by Lukas
Customers can use Kayzen’s bidder, algorithms, ad server, and UI modules separately as discrete products or together as a package. For more informa...
Jun Group - Rewarded ads in mobile apps
12 Oct 2022
Contributed by Lukas
Jun Group’s question-based ads incentivize mobile users to share personal data in exchange for in-app rewards. For more information about our expert...
How Sharethrough’s exchange supports a mix of native, video and display formats
10 Oct 2022
Contributed by Lukas
CEO JF Cote talks about Sharethrough’s exchange platform focused on native, video, and traditional display units. For more information about our ex...
JW Player - Publisher video monetization and then some
05 Oct 2022
Contributed by Lukas
JW Player has expanded from its roots as an open-source video player to a broad-based monetization partner for publishers. For more information about...
Xandr - New details on Netflix deal, Microsoft data
03 Oct 2022
Contributed by Lukas
Xandr’s key leadership addresses questions that have been on the minds of everyone in ad tech. Plus, an overview of Xandr Curate, Clypd, and yield a...
Criteo - How the ad tech OG is bridging brands and retail media sellers
29 Sep 2022
Contributed by Lukas
Chief Product Officer Todd Parsons describes Criteo’s family of products, including its retail media DSP Commerce Max. For more information about ou...
SafeGraph - Data on physical places for attribution and product integration
26 Sep 2022
Contributed by Lukas
Auren Hoffman talks about SafeGraph, which offers data on over 30 million “points of interest.” For more information about our expert, Ari Paparo:...
Smadex - A scaled mobile DSP that leans into transparency
21 Sep 2022
Contributed by Lukas
Smadex offers a programmatic bidding platform focused on mobile user acquisition at scale. CEO Jordi de los Pinos talks about the company’s efforts ...
NBCU’s One Platform - A full rundown with Krishan Bhatia
14 Sep 2022
Contributed by Lukas
NBCUniversal’s One Platform is a stack of audience-building, planning, and measurement tools that help advertisers run campaigns on the media giant’...
LiSA - A live commerce platform for retailers and publishers
08 Sep 2022
Contributed by Lukas
Customers use LiSA to create live and social commerce experiences. These events are embedded on a subdomain of a retailer, publisher, or brand’s web...
Uberall - SEO and listings management for brick-and-mortar businesses
06 Sep 2022
Contributed by Lukas
Customers use Uberall to increase the visibility of their local business listings. The platform supports SEO, social posting, reputation management, a...
Semcasting - Data and identity tools for highly regulated markets
30 Aug 2022
Contributed by Lukas
Semcasting’s identity and audience tools are used by clients in healthcare, financial services, politics and other regulated industries. For more i...
Lately - AI-assisted social content creation
23 Aug 2022
Contributed by Lukas
Lately’s platform ingests content ranging from blog posts to videos, and uses that material to recommend language for social posts. For more informa...
Ad-Lib - Creative intelligence and DCO for a world with less targeting
16 Aug 2022
Contributed by Lukas
Ari Paparo quizzes CEO Oli Marlow Thomas about Ad-Lib’s creative management platform, which supports creative collaboration, production, DCO, and ad...
Tatari - Ad buying tools for linear and streaming TV
15 Aug 2022
Contributed by Lukas
CEO Philip Inghelbrecht discusses Tatari’s customer acquisition tools for TV advertising. For more information about our expert, Jeremy Kagan: http...
Pixability - Monitoring YouTube and CTV campaigns for safety, suitability and performance
10 Aug 2022
Contributed by Lukas
Chief Product Officer Jackie Paulino talks with Mike Shields about Pixability’s software and analytics solution that provides recommended channel li...
Connatix - Helping publishers create, host and monetize video assets
08 Aug 2022
Contributed by Lukas
President Jenn Chen talks about how Connatix helps publishers like AccuWeather and BuzzFeed increase revenue from video media through its video player...
FULL EPISODE: Inside ComScore’s bid to become a one-stop shop for advertising measurement
02 Aug 2022
Contributed by Lukas
ComScore’s GM Digital Greg Dale breaks down the company’s many measurement components in this discussion with Marktecture’s Mike Shields. For mo...
LiveIntent - A stalwart of “programmatic email” doubles down on identity
01 Aug 2022
Contributed by Lukas
Chief Product Officer Mano Pillai describes LiveIntent’s evolving product offering – including its big bet on an identity graph linked to hashed e...
Marpipe - Automated creative testing for brands
27 Jul 2022
Contributed by Lukas
Marpipe’s platform can render every permutation of an ad in multi-variate grids with different combinations of product imagery, background color, co...
Hashtag Labs - Publisher ad loading software for non-engineers
25 Jul 2022
Contributed by Lukas
Hashtag Labs CEO John Shankman explains HTL Bid, the company’s ad loading software that allows non-engineers to configure a publisher’s ad tech in...
The Media Trust - An OG in ad quality
20 Jul 2022
Contributed by Lukas
Founded 16 years ago,The Media Trust offers its security and screening tech to publishers, ad tech and ecommerce clients. For more information about ...
Beachfront - A CTV ad server that works across streaming and traditional inventory
18 Jul 2022
Contributed by Lukas
Programmers and distributors use Beachfront’s ad server to handle programmatic monetization across their distribution endpoints. For more informati...
Kochava - A mature MMP with omni-channel chops
08 Jul 2022
Contributed by Lukas
Kochava CEO Charles Manning describes the omni-channel and fraud prevention enhancements to the company’s core attribution product. For more inform...
Intent IQ - Attribution and bid enhancement tools built on a hybrid identity graph
08 Jul 2022
Contributed by Lukas
Intent IQ’s identity resolution system uses a hybrid methodology with a deterministic seed sample enhanced by probabilistic data. For more informat...
EDO - Measuring TV ad effectiveness using search and behavioral data
28 Jun 2022
Contributed by Lukas
CTO and head of product Josh Lee describes how the company sources its data and uses that data to train predictive models. For more information about...
Semrush - Robust SEO with extensions to other channels
28 Jun 2022
Contributed by Lukas
Semrush’s Fernando Angulo summarizes its core SEO features as well as some non-search features in areas like content marketing and paid social. For...
Samba TV - CTV measurement and targeting using ACR data
21 Jun 2022
Contributed by Lukas
Samba TV SVP Avi Brown describes the targeting and measurement use cases for the company’s ACR data collected directly from TV devices. For more in...
tvScientific - CTV buying with performance metrics at the center
21 Jun 2022
Contributed by Lukas
CEO Jason Fairchild describes how tvScientific helps marketers buy CTV media in the same way they buy performance-driven channels like search and soci...
PebblePost - Digital identity meets direct mail
15 Jun 2022
Contributed by Lukas
PebblePost sends hundreds of thousands of pieces of programmatic direct mail each day to people who visit its clients’ websites. For more informatio...
SparkToro - An index of demographic and behavioral insights
15 Jun 2022
Contributed by Lukas
CEO Rand Fishkin describes how SparkToro collects data from social profiles and public websites. For more information about our expert, Jeremy Kagan:...
LiveRamp Safe Haven - Clean rooms from a scaled player in onboarding and identity
10 Jun 2022
Contributed by Lukas
David Gilmore, the leader of LiveRamp’s data collaboration products, talks about the company’s clean room solution, Safe Haven, and its integratio...
How LiveRamp TV (formerly Data Plus Math) provides household matching, data activation and attribution
09 Jun 2022
Contributed by Lukas
LiveRamp TV’s chief strategy officer, Jay Prasad, discusses the company’s CTV solution and its integration with LiveRamp’s other products. For ...
How Moloco helps gaming and on-demand apps activate their data
08 Jun 2022
Contributed by Lukas
Moloco CEO Ikkjin Ahn provides a breakdown of the mobile DSP’s feature set and product roadmap. For more information about our expert, Eric Seufert...
Clean.IO - Protecting publishers and platforms from malicious ads
08 Jun 2022
Contributed by Lukas
CEO Geoff Stupay talks with Ari Paparo about how clean.io helps publishers, ad platforms and ecommerce companies detect malvertising. For more inform...
Singular - Connecting marketing data from many sources
07 Jun 2022
Contributed by Lukas
Singular CEO Gadi Eliashiv discusses his company’s measurement and analytics products. For more information about our expert, Eric Seufert: https:/...
AdMix - Product placement for in-game environments
07 Jun 2022
Contributed by Lukas
AdMix CEO Samuel Huber describes the company’s platform for injecting brand placements into mobile games. For more information about our expert, Eri...
Celtra - Creative tools for digital ads across platforms
06 Jun 2022
Contributed by Lukas
Mihael Mikek, CEO of Celtra, talks with Ari Paparo about the company’s creative production tools for publishers and brands. For more information abo...
iSpot - A look-up database for TV content and ads
04 Jun 2022
Contributed by Lukas
CEO Sean Muller and Product Chief Anthony Skinner describe how iSpot measures streaming and linear TV, with coverage across 40 million TV sets. For m...
Innovid - A TV and video ad server focused on creative management and measurement
03 Jun 2022
Contributed by Lukas
CTO and Co-founder Tal Chalozin walks us through Innovid’s ad serving, asset management and measurement offering. For more information about our ...
Simulmedia - The OG TV buying platform
02 Jun 2022
Contributed by Lukas
Simulmedia Chief Product Officer Mike Kim walks us through the company’s TV buying platform and its integrations across linear, cable and CTV invent...
Odeeo - In-game audio advertising
01 Jun 2022
Contributed by Lukas
Odeeo VP Product Liat Barer describes her company’s audio ad formats for casual gaming environments. For more information about our expert, Eric Seu...
TV Squared by Innovid - measurement and attribution for converged TV buys
01 Jun 2022
Contributed by Lukas
President Jo Kinsella and CTO Blair Robertson talk about TV Squared’s measurement and attribution platform for converged TV advertising. Recorded: M...
Publica - A CTV ad server with support for unified auctions
01 Jun 2022
Contributed by Lukas
Publica CEO Ben Antier walks us through Publica’s CTV ad server and unified auction functionality. For more information about our expert, Mike Sh...
Incrmntal - Helping marketers measure performance on iOS and TV.
31 May 2022
Contributed by Lukas
Incrmntal CEO Maor Sadra discusses the company’s SaaS measurement platform, which doesn’t require customers to turn off their ad buys for periods ...
Digital Turbine - In-App Ad Tech Embedded On Android Phones
30 May 2022
Contributed by Lukas
Digital Turbine’s in-app ad platform is aided by partnerships with telcos and OEMs that embed its tech on Android phones. For more information abou...
MobileMonkey - Sales outreach automation for the mid market
27 May 2022
Contributed by Lukas
MobileMonkey CEO Larry Kim discusses MobileMonkey’s sales outreach automation tool formid-market companies. For more information about our expert, ...
Optable - A flexible model for clean room tech
26 May 2022
Contributed by Lukas
Optable Chief Product Officer Bosko Milekic and CRO James Prudhomme describe the company’s tech for matching audiences between parties and across da...
ID5 - Identity Without Third-Party Cookies
25 May 2022
Contributed by Lukas
Mathieu Roche, CEO with ID5, speaks with Ari Paparo about the company’s cookie-replacement ID, how it works and the extent of its integrations with ...
Branch - Deep linking and attribution tools for apps
17 May 2022
Contributed by Lukas
Alex Bauer discusses how apps like Yelp use the company’s deep linking tech to add customer utility and track conversion events. For more informa...
Magnite - Revenue and workflow tools for CTV’s supply side
10 May 2022
Contributed by Lukas
Sean Buckley discusses Magnite’s products for CTV and video monetization and workflow, assembled through the merger of Rubicon Project, Telaria, Spo...
What’s a clean room? CEO Brian Lesser discusses InfoSum’s data collaboration platform
10 May 2022
Contributed by Lukas
Digital Turbine’s in-app ad platform is aided by partnerships with telcos and OEMs that embed its tech on Android phones. For more information abou...
FULL EPISODE: Scope3 - Brian O’Kelley’s plan to decarbonize advertising
09 May 2022
Contributed by Lukas
In this conversation with Ari Paparo, the one and only BOK describes his new venture focused on driving sustainability through the advertising supply ...
John Nardone from FlashTalking talks rich media, ad serving and identity solutions
03 May 2022
Contributed by Lukas
John Nardone walks us through the offerings of the FlashTalking ad server and identity solution. For more information about our expert, Ari Paparo: ht...
IRIS.TV - Structured contextual data for TV and video programming
03 May 2022
Contributed by Lukas
IRIS.TV uses computer vision to generate data about video assets that can then be used for targeting, verification and measurement. For more informati...
Zach and Ari: What is Marketecture?
01 May 2022
Contributed by Lukas
The founders of Marketecture, Zach Rodgers and Ari Paparo, in conversation about the goals of the project, why it was built, and where it is heading. ...
James Avery on how Kevel APIs let you build a custom ad server
28 Apr 2022
Contributed by Lukas
Kevel is the company to call when mainstream ad servers just won’t do the trick. In this conversation, James Avery and Ari Paparo geek out on the st...
Blockgraph - Uniting data and audiences across TV operators
28 Apr 2022
Contributed by Lukas
Blockgraph is a joint venture between Comcast, Paramount and Charter, founded to unify data and audiences across operators and networks. For more info...
LD Mangin on how Confiant protects publishers from the bad guys
28 Apr 2022
Contributed by Lukas
Confiant founder and CEO LD Mangin speaks with Ari Paparo about the ways the bad guys try to scam online publishers and how Confiant tries to stay ahe...
A deep dive on Habu’s data clean room software
21 Apr 2022
Contributed by Lukas
In this conversation with Ari Paparo, Habu CEO Matt Kilmartin and Chief Product Officer Matthew Karasick discuss the company’s data clean room softw...