Marketecture: Get Smart. Fast.

JYE: Channel99 brings view-through technology and analytics to B2B marketing

15 Nov 2023

Contributed by Lukas

From the founder of DemandBase, Channel99 is an analytics solution that shows you how your marketing efforts touch specific companies in your ABM stra...

Episode 46: Beeswax co-founder Shamim Samadi on bringing oRTB to retail media

10 Nov 2023

Contributed by Lukas

Shamim Samadi was the co-founder of Beeswax and a long-time veteran of Google's ad group. Now he's working with the IAB on developing standards for b...

Justify Your Existence: Recess is a Marketplace for Real World Sponsorships

08 Nov 2023

Contributed by Lukas

Recess is a marketplace where brands can purchase sponsorships of real world events, like races and festivals. Justify Your Existence is a new format ...

Episode 45: PrograMADic, the Musical with Tom Triscari

03 Nov 2023

Contributed by Lukas

Tom Trisacari talks about the musical he's writing, plus valuations of ad tech companies. Visit Marketecture.tv to join our community and get access t...

Justify Your Existence with Taiv.tv

01 Nov 2023

Contributed by Lukas

Noah Palansky from Taiv.tv explains how his technology replaces the linear ads on bars and restaurant TVs with new creatives specifically targeted and...

Episode 44: Gavin Dunaway talks fraudulent ads and AdMonsters. Plus a Freewheel update and earnings.

27 Oct 2023

Contributed by Lukas

Gavin Dunaway of The Media Trust talks fraudulent ads, including scams targeting the elderly and the early days at AdMonsters. We have an update on th...

Amaze Media Labs - Podcast promotion via contextual display ads

24 Oct 2023

Contributed by Lukas

The hardest thing in podcasting is finding an audience. Amaze Media Labs offers an ad buying platform that podcast owners can use to serve digital ads...

Episode 43: Chris Kane on what makes an MFA site. Plus bid request shenanigans at Freewheel

20 Oct 2023

Contributed by Lukas

Chris Kane from Jounce joins us to try to define what an MFA site is and what we should do about them. An anonymous blog post accuses Freewheel of dup...

Spaceback - Adapting social posts to display and video ads

17 Oct 2023

Contributed by Lukas

Spaceback’s creative automation tools turn high-performing social posts into production-ready ads for brands like CB2, UGG, Ulta and Corkcicle. In o...

Episode 42: Comscore's Jon Carpenter on the JIC and the future of measurement. Plus Scope3 and Sincera funding

13 Oct 2023

Contributed by Lukas

Jon Carpenter, the CEO of Comscore, joins us to talk about the company, the JIC, and the future of measurement. Plus Scope3 and Sincera funding rounds...

Captify - Activating search data for contextual buys

10 Oct 2023

Contributed by Lukas

Captify has been around a long time. Historically, the company has used search intent data ingested from its partners’ on-site search to build cooki...

Episode 41: Adam Heimlich on custom algorithms, we pour one out for Sizmek, and BonBon justifies its existence.

06 Oct 2023

Contributed by Lukas

Adam Heimlich from Chalice.ai tries to convince Ari that he should have invested in custom algos. We also pour one out for the legendary Sizmek. Ellio...

BrightLine - Interactive and shoppable CTV ad formats

02 Oct 2023

Contributed by Lukas

BrightLine offers interactive and shoppable ad formats to large media companies like NBC Universal and Disney. For more information about our expert, ...

Episode 40: LightShed's Rich Greenfield weighs in on the media wars (updated)

29 Sep 2023

Contributed by Lukas

LightShed's Rich Greenfield talks WGA strike, Charter-Disney, antitrust, and more. Also Justify Your Existence with Octane11. Marketecture is a new w...

What flavor is your CDP? With ActionIQ CEO Tasso Argyros

25 Sep 2023

Contributed by Lukas

ActionIQ is a customer data platform with a focus on data activation and orchestration. For more information about our expert, Ari Paparo: https://www...

Episode 39: Ryan Barwick from Morning Brew on covering the ad tech news

21 Sep 2023

Contributed by Lukas

Ari and Eric are joined by reporter Ryan Barwick from Morning Brew to discuss Google, privacy, Twitter/X going programmatic, the Instacart IPO, and mu...

BlueConic - A CDP built for marketing activations

18 Sep 2023

Contributed by Lukas

BlueConic clients like Colgate, Mattel, and Hearst use it to activate first-party data across multiple sub-brands and support regional personalization...

Episode 38: Ads as a force for good? Amy Williams from Good-Loop is trying!

15 Sep 2023

Contributed by Lukas

Amy Williams is the CEO of Good-Loop, an ad tech company looking to make ads a force for good. We discuss ESG and de-carbonization in the world of ad ...

Dataseat - A mobile DSP that doesn’t rely on device IDs

11 Sep 2023

Contributed by Lukas

Dataseat is a mobile DSP for app user acquisition that relies strictly on contextual data. It was founded on the assumption that persistent identifier...

Episode 37: Terry Kawaja on M&A red flags. Google spin-off, and more

08 Sep 2023

Contributed by Lukas

Terry Kawaja from Luma Partners talks about mistakes buyers and sellers make in the M&A process. We talk about the upcoming Google antitrust case and ...

Digital Remedy - Managed services 4EVAH

05 Sep 2023

Contributed by Lukas

The ad network formerly known as CPXi has evolved to offer media execution, attribution, and analytics for campaigns that span all digital media. For ...

Episode 36: Krzysztof from Adalytics has Google on the ropes. Plus Keith Petri justifies his existence.

30 Aug 2023

Contributed by Lukas

Krzysztof Franaszek from Adalytics has published two bombshell reports just this summer pointing out problems with Google's ad products. We go into de...

Basis - Buying and workflow tools for mid-market agencies

28 Aug 2023

Contributed by Lukas

Formerly known as Centro, Basis has been around longer than pretty much any other ad tech company. Its customers are primarily mid-market agencies who...

Episode 35: Lisa Utzschneider on the future of IAS and the X integration

25 Aug 2023

Contributed by Lukas

Lisa Utzschneider, CEO of IAS, talks about the company, it's recent deal with X.com, how it scans TikTok and MFA. Each week we'll bring you the lates...

Acast - Podcast hosting, ad monetization and paywall tech for large and small publishers.

21 Aug 2023

Contributed by Lukas

Acast helps publishers of all sizes make money from podcasting. Its customer list includes bold-faced names like WTF with Marc Maron, The Blindboy Pod...

Episode 34: Why 4 out of 5 dentists prefer Keith Gooberman's DSP

18 Aug 2023

Contributed by Lukas

Keith Gooberman of Programmatic Mechanics joins us to tell us how and why he built a new DSP and how this involves roaming packs of dentists. Also: ...

Spreaker (from IHeart) - A spectrum of podcast monetization tools

14 Aug 2023

Contributed by Lukas

Acquired by iHeartMedia in 2020, Spreaker offers a range of production, hosting, and monetization tools for mid-market podcast publishers. Its adverti...

Episode 33: Is fundraising for ad tech companies even possible?

11 Aug 2023

Contributed by Lukas

Fundraising for ad tech is difficult in any environment. But these brave CEOs have jumped right in. Eric and Ari are joined by Mathieu Roche of ID5 an...

Nexxen - The ultimate ad tech roll-up

07 Aug 2023

Contributed by Lukas

Nexxen was formed through the merger of Amobee, Tremor Video, and Unruly. In our interview, Chief Strategy Officer Ken Suh discusses the company’s u...

Episode 32: Dave Morgan drops TV wisdom, plus Scibids-DV

04 Aug 2023

Contributed by Lukas

Ari and Eric are joined by Simulmedia's Dave Morgan, who schools us on the latest ins and outs of the TV business. Visit Marketecture.tv to join our ...

Magellan AI - Ad planning and intelligence tools for podcast media

31 Jul 2023

Contributed by Lukas

Magellan offers podcast-specific media planning, ad intelligence, and performance measurement tools. For more information about our expert, Bryan Bar...

Episode 31: Lara OReilly on the MediaMath beat

28 Jul 2023

Contributed by Lukas

Insider senior correspondent Lara O'Reilly joins to talk everything MediaMath. Plus all the tech earning reports and France comes after Apple. Visit M...

How Lumen Research’s eye-tracking tech measures attention

24 Jul 2023

Contributed by Lukas

Lumen’s opted-in audience panels track visual attention by using a phone or computer's camera to identify whether a person views an ad, along with o...

Episode 30: The TV 📺 Episode with Alan Wolk

21 Jul 2023

Contributed by Lukas

Ari and Eric are joined by Alan Wolk, founder of TVREV, the leading newsletter covering the TV business. We talk about the strike, Netlfix, sports rig...

Sonnant - AI monetization tools for radio and podcasts

17 Jul 2023

Contributed by Lukas

Audio publishers use Sonnant’s tools to identify ad insertion opportunities and assess a show’s brand safety and suitability, among other signals....

Episode 29: TripleLift CEO Dave Clark on Native, SSPs, and CTV. Plus, Joost!

14 Jul 2023

Contributed by Lukas

TripleLift CEO Dave Clark talks about what makes the company different, and how he sees the CTV business evolving. Also we go down memory lane and tal...

BidSwitch offers one API call to rule all bid requests

10 Jul 2023

Contributed by Lukas

BidSwitch’s new product, LiteSwitch, shapes traffic by ingesting all of a seller’s requests and aligning them with the filters that are set by DSP...

Episode 28: Nandini Jammi of Check My Ads says "Google is the worst!"

07 Jul 2023

Contributed by Lukas

Ari and Eric are joined by Nandini Jammi, the bomb throwing crusader against ad-supported disinformation and the co-founder of Check My Ads. In this e...

Episode 26: Privacy Expert Alan Chapell says "Marketers are F-ed"

30 Jun 2023

Contributed by Lukas

Ari Paparo and Eric Franchi get all the latest privacy and data protection news from Alan Chapell, Chairman of the NAI, and author of the Chappell Rep...

🚨Emergency Pod: MediaMath Bankruptcy and Implications🚨

30 Jun 2023

Contributed by Lukas

This morning AdExchanger reported that Ad Tech stalwart MediaMath was entering chapter 7 bankruptcy. https://www.adexchanger.com/online-advertising/m...

MowPod - Ad tools for podcast owners

26 Jun 2023

Contributed by Lukas

MowPod uses programmatic ad tools and data integrations to help podcast owners drive engagement and downloads of their audio content. For more inform...

Episode 25: Antonio Garcia-Martinez builds attribution for Web3

23 Jun 2023

Contributed by Lukas

Ari and Eric are joined by Antonio Garcia-Martinez, author of undoubtedly the best (perhaps the only) ad tech memoir, Chaos Monkeys. He's building att...

Sovrn gives an update on its 4 ad products for indie publishers

20 Jun 2023

Contributed by Lukas

Sovrn’s solutions include an exchange (its original business), a data product, an ad management suite, and affiliate tools. For more information ab...

Episode: 24: The one and only Joe Zawadzki

16 Jun 2023

Contributed by Lukas

The godfather of programmatic, Joe Zawadzki, joins Eric and Ari to talk about venture investing in ad tech, his new company FxM, MediaMath, and more. ...

Viant believes DSPs should be DSPs

12 Jun 2023

Contributed by Lukas

Viant CEO Tim Vanderhook talks about the scaled ad tech company’s company’s current approach to identity and bidding and explains why he doesn’t...

Episode 23: Live from "ID5 On the Road" conference. Is Kokai a product or just a vibe? And IPG's Quantum mania.

09 Jun 2023

Contributed by Lukas

This week we recorded live with Ari, Eric, Allison Schiff of AdExchanger and Mathieu Roche of ID5. In this episode: Trade Desk's Koka: Product or ju...

CoHost - Podcast hosting and analytics with some B2B bells and whistles

05 Jun 2023

Contributed by Lukas

CoHost is a podcast hosting service with an emphasis on analytics - B2B analytics in particular. For more information about our expert, Bryan Barlett...

Episode 22: Mike Katz Cuts Through the CDP BS

02 Jun 2023

Contributed by Lukas

Ari Paparo, Eric Franchi from Aperium Ventures are joined by mParticle CEO Mike Katz who explains CDPs, Reverse ETL, and a bunch of other buzzwords. A...

Relo Metrics - Digital-style analytics for sports sponsorships

30 May 2023

Contributed by Lukas

Relo Metrics uses computer vision and AI to generate new datasets for brands, teams, and leagues. For more information about our expert, Mike Shields...

Episode 21: Time CEO Jessica Sibley on removing the paywall and diversifying revenue

26 May 2023

Contributed by Lukas

Ari Paparo and Eric Franchi are joined by Time CEO, Jessica Sibley to talk about publisher monetization, technology, and her decision to remove the pa...

MiQ - A global programmatic agency doing $600M+ in revenue

22 May 2023

Contributed by Lukas

MiQ is an agency-like company that offers ad trading, data science, and other support to clients — often other agencies — in need of programmatic ...

Episode 20: Bow Down Before the Ad Tech God

19 May 2023

Contributed by Lukas

And lo, in the days of yore, there was a man who was known as Ad Tech God. He was a powerful and wise man, and he knew all there was to know about adv...

LinkedIn - B2B ad tech juggernaut

15 May 2023

Contributed by Lukas

A tour of the company’s marketing solutions, including identity, audience targeting, and lead-based optimization. For more information about our ex...

Episode 19: Joanna O'Connell -- "CMOs don't care about DSPs"

12 May 2023

Contributed by Lukas

Joanna O'Connell, long-time Forrester analyst and now head of innovation for R3 tells us what marketers really want and how to ignore the ad tech BS. ...

Episode 100 - A deep dive on The Trade Desk’s identity and data spine

08 May 2023

Contributed by Lukas

Chief Strategy Officer Samantha Jacobson walks through the demand-side platform’s products for managing data and improving identity signals. The int...

Episode 18: Chris Kane's Mission to Kill Bad Supply

05 May 2023

Contributed by Lukas

Chris Kane from Jounce Media joins us to go deep on SPO. Why DSPs should stop buying duplicative supply, whether they should follow Trade Desk and kil...

Ampersand - Bundling TV inventory across national spot TV, addressable and streaming

01 May 2023

Contributed by Lukas

A joint venture of Charter, Comcast, and Cox, Ampersand offers access to premium TV inventory in the US and across all distribution platforms. For mo...

Episode 17: Stephanie Layser from Amazon on why AWS loves publishers

28 Apr 2023

Contributed by Lukas

Stephanie Layser joins us to talk about AWS's embrace of independent ad tech, including their recently-announced open source bidder project. Also in t...

AdsWizz - An SSP, DSP and ad server geared to audio and podcasts

24 Apr 2023

Contributed by Lukas

Owned by Sirius XM, AdsWizz is among the most comprehensive platforms focused on audio advertising, with an SSP, ad server, and DSP. For more informa...

Episode 16: Marketecture at Possible in Miami

21 Apr 2023

Contributed by Lukas

This week Eric and Ari come to you from the Possible conference in Miami. We have quick "person on the street" interviews with: Rishad Tobaccowala R...

Intentful - AI copywriting tools trained on brand data

17 Apr 2023

Contributed by Lukas

Intentful leverages the GPT large language model framework in concert with its customers’ data to create a range of content.  For more information...

Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutive layoffs and why contextual ads don't cut it

14 Apr 2023

Contributed by Lukas

Ratko Vidakovic, author of the This Week in Ad Tech newsletter and founder of AdProfs drops knowledge on AI, contextual advertising, carbon measuremen...

The four pillars of Uber’s $500M ad business

10 Apr 2023

Contributed by Lukas

Uber Advertising VP and General Manager Dr. Mark Grether provides an overview of the company’s key advertising pillars (the Uber ride-sharing app, U...

Episode 14: What he saw - Matt Goldstein and Rich Caccappolo on modern publishing

07 Apr 2023

Contributed by Lukas

Matt Goldstein, or "msg" as he's known, publishes the voluminous quarterly newsletter "What I Saw" covering all kinds of publisher and media trends. H...

605 - Attribution and performance prediction tools for TV advertisers

03 Apr 2023

Contributed by Lukas

Customers use 605’s reports and analysis to know who is responding to their campaigns and which creatives and targeting factors are having the great...

DoubleVerify - Tackling new measurement challenges in viewability, fraud and brand safety

03 Apr 2023

Contributed by Lukas

CEO Mark Zagorski describes DoubleVerify’s progress in measuring with TikTok and other walled gardens, its investment in brand suitability, and othe...

Episode 13: Ronan Shields on Netflix, B2B media, and the SSP-DSP war

31 Mar 2023

Contributed by Lukas

Veteran ad tech reporter Ronan Shields from Digiday joins Ari Paparo and Eric Franchi to talk about his Netflix scoop, the state of B2B journalism, an...

Emodo - A native SSP and DSP backed by Ericsson’s data

27 Mar 2023

Contributed by Lukas

Ericsson ad tech subsidiary Emodo offers an SSP and DSP specializing in in-app, native and video. Emodo’s ad formats include an adaptive native unit...

Episode 12: How should agencies invest in tech? With Jay Friedman.

24 Mar 2023

Contributed by Lukas

Ari Paparo and Eric Franchi are joined by Jay Friedman, CEO of the Goodway Group, an innovative mid-sized agencies that has differentiated itself by i...

Tubi - A deep dive on the AVOD services' audience and ad business

20 Mar 2023

Contributed by Lukas

Tubi has 64 million monthly active users and is growing fast. Total Viewing Time (TVT) was up 44% year-over-year with 5 billion hours streamed in 2022...

Demandbase doubles down on B2B ad tech

20 Mar 2023

Contributed by Lukas

Demandbase helps B2B teams execute across channels at every stage of the account journey. Sales professionals use it as a CDP and DMP, while marketers...

Episode 11: Eric Seufert on the future of mobile acquisition and gaming

17 Mar 2023

Contributed by Lukas

No one who knows more about mobile marketing, the effect of ATT, and the future of hyper-casual gaming than Marketecture contributor Eric Seufert. In ...

Clinch - Omnichannel DCO paired with campaign tools

13 Mar 2023

Contributed by Lukas

Agency and brand clients use Clinch’s Flight Control platform to plan omnichannel campaigns, import creative assets and run DCO across video and dig...

Episode 10: The macro view of the ad environment with Brian Wieser

10 Mar 2023

Contributed by Lukas

Brian Wieser is known as one of the most astute analysts of the advertising industry. His new newsletter, Madison and Wall is a must read. He joins t...

Vault JS - Assessing the privacy and security of marketing tech vendors

06 Mar 2023

Contributed by Lukas

Vault JS helps customers assess and eliminate security risks and privacy violations committed by ad tech, martech, and other SaaS technologies that ar...

CreativeX - Analyzing and rating creative across a variety of ad types and platforms

06 Mar 2023

Contributed by Lukas

CreativeX’s creative quality product can analyze all of a customer’s creativity and rate how well its visual assets conform to the best practices ...

Episode 9: Clean Rooms are a Luxury Good with Ana Milicevic

03 Mar 2023

Contributed by Lukas

Ari Paparo and Eric Franchi talk with Ana Milicevic from Sparrow Advisors about data strategies, CPMs, clean rooms, and the latest news. In this episo...

Episode 8: BONUS EPISODE: An Oral History of DoubleClick (2004-2008)

28 Feb 2023

Contributed by Lukas

SPECIAL BONUS EPISODE. While lots has been written about seminal ad tech company DoubleClick, never before have the former product heads talked public...

Transmit - Non-standard ads for live-streamed content

27 Feb 2023

Contributed by Lukas

Transmit identifies natural lulls in gameplay to integrate unique ad formats that don’t require a traditional ad break. For more information about ...

Episode 7: Paul Bannister on publisher strategy, the sandbox, UID2 and OpenPath. Plus new YouTube leadership.

23 Feb 2023

Contributed by Lukas

Our latest episode of the Marketecture podcast with Ari Paparo, Eric Franchi from AperiumVentures and Paul Bannister, the CSO at CafeMedia. Cafe Media...

Sourcepoint - Privacy and consent tools for media companies (Demo included)

20 Feb 2023

Contributed by Lukas

Sourcepoint helps its customers communicate with digital audiences about their data privacy preferences. CEO Ben Barokas walks Ari Paparo through the ...

Veritone Voice - An AI-powered voice solution for podcasting, sports and more

20 Feb 2023

Contributed by Lukas

Veritone Voice is an AI voice solution for use in broadcasting, podcasting, radio, and sports. SVP Sean King offers a deep dive into its features and ...

Episode 6: Ciarán O’Kane on European ad tech. Plus TTD earnings and Uber's ad network.

17 Feb 2023

Contributed by Lukas

Our latest episode of the Marketecture podcast with Ari Paparo, Eric Franchi from AperiamVentures and Ciarán O’Kane from FirstParty Capital. In thi...

Lotame - Last DMP standing?

13 Feb 2023

Contributed by Lukas

Lotame CEO Andy Monfried walks through the company’s updated data segmentation, modeling, and enrichment products. For more information about our e...

Episode 5: Will AI kill Google's ad business with the WSJ's Patience Haggin

10 Feb 2023

Contributed by Lukas

Episode 5 of the Marketecture podcast with Ari Paparo, Eric Franchi from Aperium Ventures and Patience Haggin from the Wall Street Journal. In this ep...

Veritonic - Audio-first measurement for the full funnel

06 Feb 2023

Contributed by Lukas

Veritonic’s audio analytics and research platform helps customers research, test and measure the ROI of their audio assets and campaigns pre-market,...

Taboola bets on OEMs, commerce… and Yahoo

06 Feb 2023

Contributed by Lukas

Taboola CEO Adam Singolda answers all of our questions: What is “Taboola News”? Does the company rely on third-party cookies? And what’s with th...

Episode 4: The Top Ten Identity Countdown with Mike O'Sullivan

03 Feb 2023

Contributed by Lukas

We made it to episode 4! Ari and Eric talk with Mike O'Sullivan, the CEO of Sincera.io about the most prevalent identity providers across tens of thou...

Teads’ journey from ‘outstream’ video pioneer to SSP with buying tools baked in

30 Jan 2023

Contributed by Lukas

Co-CEO Jeremy Arditi discusses how Teads has evolved from its early days as an outstream video pioneer by adding new inventory management features, bu...

Claritas - A rundown of its segmentation, activation and measurement tools

30 Jan 2023

Contributed by Lukas

Claritas offers several products, including Identify (market research and insights), Deliver (audience and email activation), and Optimize (attributio...

Episode 3: Google vs the DOJ and a Retail Media Deep-Dive

27 Jan 2023

Contributed by Lukas

Episode 3 of the Marketecture podcast with Ari Paparo, Eric Franchi from Aperium Ventures and Conor McKenna, Director at Luma Partners. The big news t...

Full Episode: Everything you Don't Know about Podcast Ads, With Sounds Profitable's Bryan Barletta

23 Jan 2023

Contributed by Lukas

In this conversation with Ari Paparo, Bryan Barletta provides an overview of the audio advertising industry and its enabling technologies. For more in...

Libsyn AdvertiseCast - A podcast ad marketplace with host-read and programmatic ads

23 Jan 2023

Contributed by Lukas

AdvertiseCast offers a marketplace that brands and agencies can use to buy host-read and programmatic podcast ads across thousands of shows. For more...

Episode 2: The IAB Tech Lab and the "Ad Tech Tax" with Tony Katsur

19 Jan 2023

Contributed by Lukas

Our second episode and already Ari is ranting about the "Ad Tech Tax". This week Ari Paparo and Eric Franchi are joined by Tony Katsur, the CEO of the...

Seedtag - Contextual ads paired with unique formats

17 Jan 2023

Contributed by Lukas

Founder Jorge Poyatos talks about Seedtag’s contextual data and media platform. The company combines contextual data with exclusive inventory and fo...

Yieldmo - An ad exchange with attention data baked in

17 Jan 2023

Contributed by Lukas

Yieldmo is an ad exchange that uses attention data and machine learning to procure inventory for advertisers while optimizing yield for publishers. Fo...

Episode 1: CES, AI Creative, Facebook vs GDPR

13 Jan 2023

Contributed by Lukas

Our inaugural Marketecture podcast with Ari Paparo and Zach Rodgers from Marketecture, along with Eric Franchi from Aperium Ventures. Each week we'll ...

A Deep Dive On Roku’s Ad Platform, Which Reaches 70M Streamers

09 Jan 2023

Contributed by Lukas

Adam Markey, director of product for Roku’s ad platform, discusses its OneView DSP (formerly DataXu), identity assets, and more. For more informatio...

LifeStreet - A mobile DSP with custom modeling

09 Jan 2023

Contributed by Lukas

LifeStreet CEO Levi Matkins discusses LifeStreet’s predictive engine and bidding platform for in-app programmatic inventory. For more information ab...

The Salesforce CDP - Enterprise-grade data management across many sources and endpoints

03 Jan 2023

Contributed by Lukas

The Salesforce CDP helps marketing, service, e-commerce and other teams organize, analyze and use their data. It supports data ingestion from many sou...