Marketecture: Get Smart. Fast.

How to be Power Collaborator: An Agency Perspective

19 May 2025

Contributed by Lukas

GroupM COO JiYoung Kim talks about the agency’s evolving role in data collaboration, why signal-based models may outperform ID-based ones, and how p...

Episode 123: Olivia Kory from Haus tells us why YouTube is underrated. Plus saying goodbye to Xandr Invest

16 May 2025

Contributed by Lukas

Eric Franchi and Ari Paparo are joined by Olivia Kory, Chief Strategy Officer at Haus, Olivia explains her research on YouTube and AppLovin as well as...

What AI Search Means for Brand Visibility: A Conversation with Omnicom’s Erin Lanuti

12 May 2025

Contributed by Lukas

Bluefish CEO Alex Sherman talks with Erin Lanuti, Chief Innovation Officer at Omnicom PR Group, about how AI is reshaping the way consumers discover b...

Episode 122: Inside Taboola’s Strategy for the Open Web

09 May 2025

Contributed by Lukas

Taboola CEO Adam Singolda joins Ari Paparo to explore the company’s role in the open web, from evolving publisher monetization models to the impact ...

How Dappier Is Building AI Agents for Media Companies

05 May 2025

Contributed by Lukas

Dan Goikhman (CEO) and Krish Arvapally (CTO) of Dappier join the show to discuss how their company helps media brands deploy AI agents across websites...

Episode 121: David Kostman on the new Teads, and what’s next for the Open Web. Plus a Possible round-up and Apple’s big antitrust loss.

02 May 2025

Contributed by Lukas

Eric and Ari catch up with Teads CEO David Kostman to discuss the company’s merger with Outbrain, navigating between brand and performance goals, an...

Duration Media on their new business, Curation Media.

28 Apr 2025

Contributed by Lukas

Ari Paparo speaks with Andy Batkin, CEO of Duration Media, about the launch of Curation Media, a new approach to programmatic advertising. They explor...

Episode 120: Michael Walrath on Yext, Yahoo, and AI. Plus the AdLand acquisition and Google’s cookie reversal.

25 Apr 2025

Contributed by Lukas

Michael Walrath, CEO of Yext, discusses the evolution of digital presence and the growing importance of structured data in an AI-driven landscape. He ...

TripleLift’s New CEO on Creative Innovation, Retail Media, and the Future of CTV

21 Apr 2025

Contributed by Lukas

TripleLift CEO Dave Helmreich joins Ari Paparo to discuss his first 60 days at the helm and how the company is evolving beyond its native roots. They ...

Episode 119:🚨Blockbuster episode🚨The Google antitrust ruling + Mark Zagorski on what the critics have wrong about DoubleVerify

18 Apr 2025

Contributed by Lukas

DoubleVerify CEO Mark Zagorski joins to discuss the evolving role of measurement, the use of AI, and how DV is addressing scrutiny, while Arielle Garc...

Understanding Concepts Over Keywords: Inside Inuvo's AI-Powered Targeting with Eric Tilbury

14 Apr 2025

Contributed by Lukas

In this episode, Ari Paparo interviews Eric Tilbury, Head of Operations at Inouvo, to explore how their platform moves beyond traditional keyword targ...

Episode 118: Anthony Katsur on Navigating the Future of Ad Tech with Trusted Server

11 Apr 2025

Contributed by Lukas

Anthony Katsur explores the Trusted Server initiative, its impact on ad tech, and how it addresses challenges like browser privacy, signal loss, and a...

How KERV.ai is Powering Contextual Video and Shoppable Ads with AI

07 Apr 2025

Contributed by Lukas

In this episode of Marketecture, Ari Paparo sits down with Gary Mittman, CEO of KERV.ai, to discuss how AI-driven video analysis is transforming conte...

Episode 117: Chris Kane and Mike O'Sullivan debate supply and data

04 Apr 2025

Contributed by Lukas

Chris Kane, and Mike O'Sullivan have a spirited debate on the Marketecture Live stage. Eric and Ari break down the latest on ad verification, Applovi...

Bonus Episode: The Brand Forum, a New Podcast from Marketecture

02 Apr 2025

Contributed by Lukas

Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to...

Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market

31 Mar 2025

Contributed by Lukas

This interview was recorded at Marketecture Live. Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market. Learn more ab...

Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what happens if pharma ads are banned

28 Mar 2025

Contributed by Lukas

Ari, Eric, and Brian Wieser dive into the revised 2025 ad forecast, what’s driving uncertainty, and the potential impact of pharma ad bans. Plus, AI...

Marketecture Live: Bill Wise and Grant Parker on the New Innovid

24 Mar 2025

Contributed by Lukas

At the Marketecture Live event, Bill Wise (CEO of Mediaocean) and Grant Parker (President of Innovid) discussed the merger of Flashtalking and Innovid...

Episode 115: Brian O'Kelley on AI, Carbon, and the Scope3 pivot

21 Mar 2025

Contributed by Lukas

Brian O'Kelley joins Ari on stage at Marketecture Live where they go in depth on the latest product announcements from Scope3. Also, Ari and Eric disc...

Sovrn's Signal product gives publishers tools for ad performance

17 Mar 2025

Contributed by Lukas

Sovrn's Signal product is an on-page measurement and data enrichment tool designed to help publishers increase the value of their ad inventory. In the...

Episode 114: Kate O’Loughlin on why Kids Ads are SuperAwesome

14 Mar 2025

Contributed by Lukas

SuperAwesome is a leading marketing company focused on kids and teens. Kate, the CEO, comes on the show to talk about the challenges with marketing to...

Waymark: AI video creation for traditional media

10 Mar 2025

Contributed by Lukas

The interview with Alex Persky-Stern, CEO of Waymark, explores the company's AI-powered video production platform, which simplifies ad creation for me...

Episode 113: In-app measurement with Brian Quinn of AppsFlyer, plus lots of M&A news

07 Mar 2025

Contributed by Lukas

Lotame acquired by Publicis Lockr acquired by Viant Blis acquired by T-Mobile Learn more about your ad choices. Visit megaphone.fm/adchoices

Cheq.ai: Anti-fraud for marketers

03 Mar 2025

Contributed by Lukas

Cheq.ai is a cybersecurity company that specializes in protecting marketers from various forms of fraud, data manipulation, and bot-driven attacks. T...

Episode 112: Ilya Pozin of Telly on why the future of TV is free

28 Feb 2025

Contributed by Lukas

Telly is giving away free TVs. Seriously. We find out how exactly they can make enough money on ads to support this. Learn more about your ad choices...

Episode 111: Ross Benes on eMarketer and Juggalos

21 Feb 2025

Contributed by Lukas

Ross Benes has been a senior analyst at eMarketer for over seven years. He shares some stats, and some color on how the stats are created. Plus Juggal...

Episode 110: Adalytics finds CSAM and ends up in the crosshairs

14 Feb 2025

Contributed by Lukas

We have a frank conversation with Krzysztof Franaszek of Adalytics about the finding of ad-supported child sexual content and how the government got i...

Episode 109: MMMbop with Ron Jacobson plus StackAdapt's huge funding round

07 Feb 2025

Contributed by Lukas

Ron Jacobson from Rockerbox joins Ari and Eric to talk about Media Mix Modeling (MMM) and why Google and Meta have embraced it. Plus everything else y...

Overwolf: PC Gaming Add-Ons and Monetization

03 Feb 2025

Contributed by Lukas

Overwolf provides developers with an app store for PC games, where third-party creators can build overlays that enhance gameplay with real-time inform...

Episode 108: Brett Wilson from TubeMogul is back and is investing in AI

31 Jan 2025

Contributed by Lukas

Brett Wilson was the founder and CEO of TubeMogul through its sale to Adobe. Now he's the founder of Swift.vc, a fund focused on AI enablement. Eric a...

Justify Your Existence: AdBridge melds native ads with context

27 Jan 2025

Contributed by Lukas

AdBridge is a creative technology startup that focuses on enhancing contextual relevance in native advertising. Founded by James O'Connor, the company...

Episode 107: Paige Bilins on what 2025 holds in store for CTV

24 Jan 2025

Contributed by Lukas

Paige Bilins is the SVP of product for Magnite. She joined me at CES in Las Vegas to talk about the future of CTV and what is in store. Eric and Ari t...

VidMob: Analyzing and optimizing creatives

20 Jan 2025

Contributed by Lukas

VidMob is a creative data company that helps marketers optimize their advertising by analyzing the creative elements of ads and linking them to perfor...

Episode 106: Dissecting the Vistar-TMobile and Sincera-TTD deals

17 Jan 2025

Contributed by Lukas

Eric and Ari are joined by digital out of home expert Tim Rowe who helps us dissect the $600 million acquisition of Vistar by T-Mobile. We also discus...

Nada Bradury explains AD-ID. How it works, and why you should care.

13 Jan 2025

Contributed by Lukas

AD-ID is owned by two non-profits organizations and provides a universal identifier for advertising creatives, akin to a UPC code for ads, enabling st...

Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising

10 Jan 2025

Contributed by Lukas

We have author and professor Sandra Matz talking about her research into the effect of consumer psychology on advertising and marketing. Eric and Ari ...

Tercept: Data infrastructure specialist for ad tech

06 Jan 2025

Contributed by Lukas

Tercept is a data infrastructure provider specializing in supporting ad tech and media companies by streamlining the collection, processing, and visua...

Episode 104: Year in review, awards, and predictions with Ari and Eric

27 Dec 2024

Contributed by Lukas

Ari and Eric review the best and the worst of 2014 and make some predictions about the future. For more in-depth discussion of these topics and links ...

Episode 103: Andrew Lipsman on retail media trends, Walmart, and more

20 Dec 2024

Contributed by Lukas

Andrew Lipsman is an Independent analyst, formerly eMarketer, NPD, Comscore. We talk retail media trends, Walmart-Vizio, etc. For more in-depth discus...

IAB Tech Lab Summit: Aashish Takkala of TikTok

16 Dec 2024

Contributed by Lukas

Jeremy Bloom interviews Aashish from TikTok For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketectu...

Episode 102: Sir Martin Sorrell

13 Dec 2024

Contributed by Lukas

The latest on S4 Capital, how AI is shaping the holding companies of the future, and more. For more in-depth discussion of these topics and links to t...

IAB Tech Lab Summit: Achim Schlosser from Bertelsmann

09 Dec 2024

Contributed by Lukas

Jeremy Bloom interviews Achim Schlosser, the VP of Global Data Standards at Bertelsmann about the challenges of working with data in today's privacy e...

Episode 101: Andy Goldberg of PCH

06 Dec 2024

Contributed by Lukas

PCH, or Publisher's Clearing House, has been around for 70 years, and had a lot to teach us about user data, consent, and direct marketing. For more i...

IAB Tech Lab Summit: Manny Puentes on how Genius is taking on live sports

02 Dec 2024

Contributed by Lukas

Jeremy Bloom interviews Manny Puentes of Genius sports. Genius has been a leader in visual enhancements to live sporting events and is now building an...

Episode 100! Michael Kassan helps us celebrate

26 Nov 2024

Contributed by Lukas

Legendary marketing whisperer Michael Kassan comes on the show to help up celebrate our 100th episode. We talk about pretty much everything! For more ...

IAB Tech Lab Summit: Mathieu Roche of ID5

25 Nov 2024

Contributed by Lukas

Mathieu talks about how ID5 is trying to replace third party cookies with something better. For more in-depth discussion of these topics and links to ...

Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.

22 Nov 2024

Contributed by Lukas

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.t...

IAB Tech Lab Summit: Cadi Jones from Index

18 Nov 2024

Contributed by Lukas

Ari is joined by Cadi Jones, the GM for EMEA for Index Exchange to talk about curation, CTV, and more. For more in-depth discussion of these topics an...

Episode 98: Marc Guldimann explains everything about attention

15 Nov 2024

Contributed by Lukas

Marc is the CEO of Adelaide and he gives Eric and Ari a crash course in everything about attention measurement and metrics. In the News, we talk about...

Episode 97: Live from London with the IAB Tech Lab

08 Nov 2024

Contributed by Lukas

Ari interviews Shailley Singh the COO of the IAB Tech Lab from their big event in London. And we announce our first ever conference, MarketectureLive ...

Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare

01 Nov 2024

Contributed by Lukas

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.t...

Advertising Week: Elizabeth Chapman of Nextroll In-Person

28 Oct 2024

Contributed by Lukas

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Elizabeth ChapmanVP, Tech Partnerships & Channels of...

Episode 95: Randall Rothenberg, former head of the IAB

25 Oct 2024

Contributed by Lukas

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.t...

Advertising Week: Katie McAdams of Basis In-Person

21 Oct 2024

Contributed by Lukas

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Katie McAdams, the CMO of Basis (formerly Centro) ab...

Episode 94: Dave Otten on the JW-Connatix deal and what's next

18 Oct 2024

Contributed by Lukas

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.t...

Advertising Week: InMobi and Kochava In-Person

14 Oct 2024

Contributed by Lukas

We took advantage of Advertising Week by conducting a number of in-person interviews. We kicked off the week Vasuta Agarwal, the Chief Business Office...

Episode 93: What's up with the Amazon DSP? Plus merger mania!

11 Oct 2024

Contributed by Lukas

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.t...

Bonus Episode: The Monopoly Report with Jason Kint

08 Oct 2024

Contributed by Lukas

This is our inaugural episode of the latest podcast from Marketecture, The Monopoly Report. Hosts Ari Paparo and Alan Chapell will be interviewing leg...

Episode 92: John Battelle on Wired, Web 2.0, and the future of media

04 Oct 2024

Contributed by Lukas

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.t...

Episode 91: Mark Jablonowski on programmatic politics

27 Sep 2024

Contributed by Lukas

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.t...

Episode 90: Brian O'Kelley on the Google case, greening ad tech, and Trade Desk's OS

20 Sep 2024

Contributed by Lukas

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.t...

Episode 89: Alan Chappel helps put the antitrust trial in perspective

13 Sep 2024

Contributed by Lukas

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.t...

Symitri: TrustX is reborn with clean room technology from Akamai

09 Sep 2024

Contributed by Lukas

Symitri is a company that provides a real-time privacy firewall and data clean room solution for the open internet, called Symitri Prism. The platform...

Episode 88: Tim Rowe from OOHInsider teaches us about digital out of home

06 Sep 2024

Contributed by Lukas

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.t...

Episode 87: Adam Epstein on the Google search case and possible remedies

30 Aug 2024

Contributed by Lukas

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.t...

Episode 86: Jay Askinasi tells us whether Roku is a streaming platform, an ad platform or a hardware company

23 Aug 2024

Contributed by Lukas

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.t...

Episode 85: Michael Leavitt on the state of digital travel

16 Aug 2024

Contributed by Lukas

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.t...

Episode 84: Mark Mannino on Flywheel's $835 exit to Omnicom

09 Aug 2024

Contributed by Lukas

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.t...

Episode 83: Craig Kostelic of Conde Nast on thriving within walled gardens

02 Aug 2024

Contributed by Lukas

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.t...

Episode 82: Mario Diez on the state of contextual post Oracle's exit

26 Jul 2024

Contributed by Lukas

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.t...

Emergency Pod: Google isn't getting rid of cookies after all?

23 Jul 2024

Contributed by Lukas

Andrew Cassale from Index Exchange and Paul Bannister from Raptive help analyze today's shocking news. For more in-depth discussion of these topics an...

Episode 81: Joe Hirsch on bringing automation to ad ops

19 Jul 2024

Contributed by Lukas

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.t...

Episode 80: Danilo Tauro of Uber Advertising gives trends and predictions for commerce media

12 Jul 2024

Contributed by Lukas

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.t...

Episode 79: Justify Your Existence Independence Day Special

03 Jul 2024

Contributed by Lukas

Three small-ish ad tech companies come on and try to Justify Their Existence. For more in-depth discussion of these topics and links to the news we d...

Episode 78: Rob Leathern's car is spying on him

28 Jun 2024

Contributed by Lukas

Privacy and policy veteran Rob Leathern discusses how Google and Facebook approach various privacy problems and why his Toyota stole his data. For mor...

Episode 77: Gokul Rajaram on building AdSense and Facebook ad platforms

21 Jun 2024

Contributed by Lukas

Gokul was the product lead on AdSense, the deal champion for buying DoubleClick, and the head of ad products for Facebook. For more in-depth discussio...

Episode 76: David Cohen on the IAB's future and privacy regulation

14 Jun 2024

Contributed by Lukas

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.t...

Episode 75: AdTechGod and Jeremy Bloom join Marketecture

07 Jun 2024

Contributed by Lukas

Big news this week as the Marketecture family expands. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the...

IAB Tech Lab: OMSDK with Joe Ranzenbach

03 Jun 2024

Contributed by Lukas

The interview with Joe Ranzenbach discusses the development and impact of the IAB Tech Lab's Open Measurement Software Development Kit (OMSDK). This s...

Episode 74: Kerel Cooper on reaching black audiences

31 May 2024

Contributed by Lukas

Kerel Cooper is the President of Advertising for Group Black. He takes us through how they connect brands with African American audiences and the chal...

IAB Tech Lab: Ads.txt with Neal Richter

27 May 2024

Contributed by Lukas

The interview with Neal Richter, Director of Science and Engineering at Amazon DSP, discusses the evolution and impact of IAB Tech Lab standards such ...

Episode 73: Josh Palau on pharma and in-housing

24 May 2024

Contributed by Lukas

Josh Palau, the VP of Performance Media for Pfizer joins us for a discussion of how programmatic works for pharma marketing, as well as his general ex...

IAB Tech Lab Special: Open RTB

20 May 2024

Contributed by Lukas

The discussion on the openRTB protocol delved into its history, challenges, and impact on the digital advertising landscape. Introduced by Bill Simmon...

Episode 72: Ron Jacobson on MMM, plus a Colossus deep dive

17 May 2024

Contributed by Lukas

Ron Jacobson from Rockerbox talks attribution, the walled gardens, and the future of MMM. Plus Ari goes deep on the Colossus situation. For more in-de...

IAB Tech Lab Special: VAST

13 May 2024

Contributed by Lukas

The VAST (Video Ad Serving Template) standard, as explained by Ari Paparo, was developed to facilitate the integration of video ads across various pla...

Episode 71: Hollis Guerra on how to get PR

10 May 2024

Contributed by Lukas

Also, earnings coverage, SERP disasters, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Mar...

IAB Tech Lab Special: The Transparency and Consent Framework

06 May 2024

Contributed by Lukas

The Transparency and Consent Framework (TCF), discussed by Julia Shullman of Telly, addresses key challenges in digital advertising related to the GDP...

Episode 70: Kym Insana built an agency entirely with remote WFH moms

03 May 2024

Contributed by Lukas

Plus Google Network woes, and the Trade Desk - Roku partnership. For more in-depth discussion of these topics and links to the news we discuss, subscr...

Episode 69: WPP's CTO spends over $300 million per year on AI

26 Apr 2024

Contributed by Lukas

How is WPP investing over $300 million per year on AI? Stephan Pretorius, the company's CTO, explains. For more in-depth discussion of these topics a...

Episode 68: Feed DSPs what they eat with Chris Kane

19 Apr 2024

Contributed by Lukas

Jounce's Chris Kane joins us for the latest on SPO. Plus X brand safety and "Person on the street" from Possible. For more in-depth discussion of thes...

Episode 67: Why can you buy CTV 214 different ways?

12 Apr 2024

Contributed by Lukas

Lara Koenig from MiQ gives us a class on SPO for CTV. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the ...

Episode 66: Politics and AI with Richard Raddon of Zefr

05 Apr 2024

Contributed by Lukas

Plus Forbes MFA, and AdTheorent acquisition. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketec...

Episode 65: Shane Shevlin still believes in customizable DSPs

29 Mar 2024

Contributed by Lukas

Shane tells us about his time at IPONWEB, the birth of BidSwitch, and his new platform, Bedrock. Visit Marketecture.tv to join our community and get a...

Episode 64: Listeners Strike Back

21 Mar 2024

Contributed by Lukas

Sometimes our listeners have perspectives that differ from ours. So we're giving them a chance to give us some feedback. Visit Marketecture.tv to joi...

Episode 63: Josh Chasin on measurement, plus MediaLink and TikTok drama

15 Mar 2024

Contributed by Lukas

Josh is a veteran of the measurement business and he gives his perspective on how measurement is evolving. Visit Marketecture.tv to join our community...

Episode 62: Joe Zappa on why ad tech marketing sucks and what your CEO should do about it

08 Mar 2024

Contributed by Lukas

Plus the latest controversy with "Ad Bridging" Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Market...

Episode 61: RampUp After Dark

01 Mar 2024

Contributed by Lukas

Ari's interviews LiveRamp CPO Kimberly Bloomston and former Habu CEO Matt Kilmartin, direct from RampUp. Visit Marketecture.tv to join our community a...

Episode 60: Michael Cassidy on bringing ad dollars to retailers, plus Walmart-Vizio

23 Feb 2024

Contributed by Lukas

Michael Cassidy is the CEO of M3, bringing non-endemic advertising dollars to retailers. Think travel brands on suitcase stores. Also we dish on the U...

Episode 59: Ad tech is to technology Innovation what porn is to media innovation

16 Feb 2024

Contributed by Lukas

So says our guest, Mike Driscoll from Rill Data. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Mark...

Episode 58: All About the Privacy Sandbox with Alex Cone from Google

09 Feb 2024

Contributed by Lukas

We go deep on the privacy sandbox, the CMA, the recent criticisms from the IAB, and what's next. Alex Cone from Google gives us an in-depth view. Vis...