Marketing Corner

Episode 250: When the AI Blob Comes for Your SaaS

29 Apr 2026

Contributed by Lukas

What better way to celebrate our 150th episode than with a hypothetical about AI...How would you build a SaaS business that doesn’t get swallowed by...

Episode 149: Applying a Growth Mindset

22 Apr 2026

Contributed by Lukas

In this week’s episode, we dive into applying a growth mindset, in both work and our lives, including:What growth mindset actually looks like in how...

Episode 148: Talent profiles: useful tool or corporate BS?

15 Apr 2026

Contributed by Lukas

In this episode, we dig into what personality and talent profiles actually say about how people work, lead, and collaborate.We compare our own results...

Episode 147: How Did We Even Get Here? Our Marketing Origin Stories

08 Apr 2026

Contributed by Lukas

Listener request alert 🚨Every villain needs an origin story. The same goes for marketing nerds, we guess 🤷🏻‍♀️In this episode, Jen and ...

Episode 146: Starting Strong: Your First 90 Days Without the Panic

18 Mar 2026

Contributed by Lukas

In this episode, we follow Jen into her first week as a brand-new VP of Marketing, armed with a 90-day plan and just enough restraint to not flip the ...

Episode 145: Our Hot Takes on the latest GTM Insights Report 2026

11 Mar 2026

Contributed by Lukas

In this episode, we crack open a GTM insights report and react to the trends inside.Which findings hold up?Which ones need context?Which insights are ...

Episode 144: Welcome to Ranting Corner

04 Mar 2026

Contributed by Lukas

OK. That's it. We're done being diplomatic.This is the episode where we say what most marketers only vent about in Slack DMs.We call out:- Marketers w...

Episode 143: Is Your Marketing Team a Walking Red Flag?

25 Feb 2026

Contributed by Lukas

In their careers, Jen and Casper have looked under the hoods of plenty of companies. And after a while, some patterns start to emerge...In this episod...

Episode 142: Quiet quitting. Or is it?

18 Feb 2026

Contributed by Lukas

In this episode, we take on one of the most misunderstood workplace trends right now: quiet quitting.Is it really disengagement?Or just healthy bounda...

Episode 141: Trust for Sale: The G2 Acquisition

11 Feb 2026

Contributed by Lukas

In this episode, we unpack a major shift in B2B software discovery.G2 is acquiring Capterra, Software Advice, and GetApp, bringing four of the biggest...

Episode 140: Let’s Get Hypothetical (Hypothetical)

04 Feb 2026

Contributed by Lukas

Let's get into hypotheticalsLet me hear your budget talk, your budget talkIn this episode, we ask a hypothetical, yet revealing question:If you ha...

Episode 139: Predictions for 2026

28 Jan 2026

Contributed by Lukas

In what proves to be our most popular episode year after year, we present to you our 2026 marketing predictions. We cover:Why teams are getting leaner...

Episode 138: Growthforia Review: What It Really Takes to Launch a B2B Marketing Conference

21 Jan 2026

Contributed by Lukas

In this episode, Casper and Jen debrief on the first-ever Growthforia — a sold-out B2B SaaS marketing conference launched from scratch in Copenhage...

Episode 137: Building a Demand Gen Brand with Liam Bartholomew, VP of Brand & Demand at Cognism Part 2

14 Jan 2026

Contributed by Lukas

In part two of our deep-dive with Liam Bartholomew from Cognism, we go beyond theory and unpack how brand and demand gen can (and must) work together ...

Episode 136: “We Turned Lead Gen Off”: Inside Cognism’s Demand Gen Shift with Liam Bartholomew

07 Jan 2026

Contributed by Lukas

We’re joined by Liam Bartholomew, VP of Brand & Customer Marketing at Cognism, to break down one of the biggest shifts happening in B2B marketin...

Episode 135: “He Did Not Just Say That!”: PR Disasters & Founder Fails with PRCEPTION's Dennis Dalgaard

17 Dec 2025

Contributed by Lukas

We're back with Chief Advisor at PRCEPTION, Dennis Bylov Dalgaard, to unpack one of the most misunderstood parts of modern leadership: how founder...

Episode 134: How AI Is Changing PR, with PRCEPTION’s Chief Advisor, Dennis Dalgaard

10 Dec 2025

Contributed by Lukas

In this episode, we sit down with Chief Advisor at PRCEPTION, Dennis Dalgaard, to talk about how AI is changing PR.We dig into:- Why traditional earne...

Episode 133: From the Vault: The Fun Police 👮: Prioritization

03 Dec 2025

Contributed by Lukas

So relevant it bears repeatingEvery marketer knows the drill:Someone pitches a “fun idea,” everyone smiles… and none of it actually moves the bu...

Episode 132: From the Vault: Creative Thinking at Work

26 Nov 2025

Contributed by Lukas

We're back in the vault this week to discuss creativity at work:Most teams say they want creativity.Very few create the conditions for it.In this ...

Episode 131: From the Vault: The Spy Who Slacked Me 🕵

19 Nov 2025

Contributed by Lukas

Some stories are so wild, they deserve a reboot. We’re bringing back an episode that didn't get the attention it deserved:Rippling vs Deel — t...

Episode 130: Random Acts of Marketing

05 Nov 2025

Contributed by Lukas

Following on from Growthforia, Jennifer and Casper tackle one of the most frustrating challenges for marketers: random acts of marketing.You’ll hear...

Episode 129: 👻 Happy Algo-ween! What’s Haunting Your LinkedIn Reach?

29 Oct 2025

Contributed by Lukas

After a month “off” (read: juggling work, travel, and kids home thanks to the fall break), we’re back with a bang: Why is your LinkedIn reach s...

Episode 128: The New Demand Gen Blueprint 2026

24 Sep 2025

Contributed by Lukas

In this episode, Jennifer and Casper dive into how the mindset around demand generation on platforms like LinkedIn is shifting — and what that means...

Episode 127: The Current State Of AI in B2B GTM

18 Sep 2025

Contributed by Lukas

AI is everywhere in B2B right now; search, sales, customer success, RevOps.But here’s the uncomfortable truth: 95% of AI pilots deliver zero revenue...

Episode 126: From the Vault: Live at TechBBQ 🍖 2024

27 Aug 2025

Contributed by Lukas

To celebrate the start of another TechBBQ (and because we had technical issues that rendered our latest episode useless), we are re-releasing our firs...

Episode 125: Funding 101

20 Aug 2025

Contributed by Lukas

Funding. Everyone wants it. Few talk about what actually happens when you get it.In this “return from summer break” episode of Marketing Corner, C...

Episode 124: From the Vault: Toxic Leadership

13 Aug 2025

Contributed by Lukas

Everyone might be off on summer holidays, but we’re bringing back one of our most listened-to episodes.And that’s...unfortunate.Because it means t...

Episode 123: From Finger-Pointing to High Fives: Aligning Sales and Marketing, with Birte Steen, CEO of Rock Consulting

06 Aug 2025

Contributed by Lukas

We're back for another Casperless episode, Jennifer and Birte Steen (Rock Consulting, Verdane GTM Advisor).And we did it - WE DID IT, GUYS! We've fina...

Episode 122: The Bowtie Funnel: Fix Your Leaky Funnel with Birte Steen, CEO Rock Consulting

30 Jul 2025

Contributed by Lukas

The Bowtie Funnel: Fix Your Leaky FunnelThis week on Marketing Corner, Jennifer sits down with Berta Steen (Rock Consulting, Verdane GTM Advisor) to b...

Episode 121: Rethink Your Funnel: Users as Pipeline, Not Just Retention

23 Jul 2025

Contributed by Lukas

This week we have another Casperless episode of Marketing Corner. Jen is back with Jacco van der Kooij to unpack how AI-native companies are really gr...

Episode 120: Getting the Most Out of Your MarTech Stack

16 Jul 2025

Contributed by Lukas

In this summer holiday special, Jen and Casper dig into the chaotic reality of modern marketing tech stacks and why too many teams are wasting budget ...

Episode 119: The Hybrid Dilemma

09 Jul 2025

Contributed by Lukas

Is hybrid work really working… or are we all pretending it is?In this episode, Jen and Casper unpack the messy reality of hybrid, remote, and office...

Episode 118: Black Mirror, But Make It SaaS: Subscriptions Gone Wild

02 Jul 2025

Contributed by Lukas

This episode is a full-blown rant, so if you like a rage listen, this one's for you.Inspired by the episode “Common People” from Black Mirror,...

Episode 117: Too Many Chiefs in the Kitchen

25 Jun 2025

Contributed by Lukas

CCO, CRO, CMO - what’s the difference, and who should actually lead growth? In this episode, Casper and Jen untangle the chaos of commercial leaders...

Episode 116: Revenue Architecture, with Jacco van der Kooij

18 Jun 2025

Contributed by Lukas

Are you scaling your GTM motion… or just hiring more salespeople and hoping for the best?How’s that working out for you❓In this Caper-less 😭 ...

Episode 115: Enterprise ABX with Katrine Rasmussen, part 2

11 Jun 2025

Contributed by Lukas

This week, Katrine Rasmussen, CMO at Pixels, returns to break down how her team built a revenue engine disguised as an event strategy - and why ABX is...

Episode 114: Enterprise ABX with Katrine Rasmussen, CMO at Pixelz

04 Jun 2025

Contributed by Lukas

This week on Marketing Corner, Katrine Rasmussen, CMO at Pixels, joins us to talk about what it really takes to grow enterprise deals when you're ...

Episode 113: The Future of Product Marketing, with Kamma Luise Rodian

21 May 2025

Contributed by Lukas

In our last episode, Kamma Luise helped us map the current state of Product Marketing. This time, we look ahead: What does the future of Product Marke...

Episode 112: The Current State of Product Marketing, with Kamma Luise Rodian

14 May 2025

Contributed by Lukas

It's one of the most sought after, and often misunderstood, positions in the marketing team: Product Marketing.In this week's episode, we sit down wit...

Episode 111: The Season Is the Reason (Your Leads Dropped): Seasonality in B2B

07 May 2025

Contributed by Lukas

If your leads drop in summer or your Q4 pipeline looks magical - it's not random. Seasonality impacts B2B marketing more than most teams admit. So...

Episode 110: Creativity At Work

30 Apr 2025

Contributed by Lukas

Creativity isn’t just for designers - it’s an essential business survival skill. In this episode, we dive into why creative thinking is so hard to...

Episode 109: When Brands Collide: Marketing Through M&A

23 Apr 2025

Contributed by Lukas

When Brands Collide: Marketing Through M&A.What happens to your brand when your company gets acquired - or you're the one doing the acquiring?(Hin...

Episode 108: Our Favorite Ads EVER

16 Apr 2025

Contributed by Lukas

🔥 Most ads are forgettable. These weren’t.In this episode, Jen and Casper share the best ads (in their humble opinions) - the ones that made them...

Episode 107: Exit-Ready Marketing with Shiv Narayanan

09 Apr 2025

Contributed by Lukas

So you're looking to sell your company in 12–18 months? Congrats! 🥂How can Marketing help your business achieve exit-ready status?This week o...

Episode 106: Post-Acquisition Marketing with Shiv Narayanan

01 Apr 2025

Contributed by Lukas

You just raised a round. Congrats 🥂 Now what?This week on the pod, we’re joined by Shiv Narayanan, Founder of How To SaaS, bestselling author of ...

Episode 105: The Spy Who Slacked Me - Inside the Deel vs. Rippling SaaSpionage Case

26 Mar 2025

Contributed by Lukas

What happens when startup competition crosses the line into corporate espionage?This week we're diving into one of the wildest stories B2B SaaS ha...

Episode 104: Events-Led Growth (ELG)

19 Mar 2025

Contributed by Lukas

🔥 Notorious ELG! 🔥Events-Led Growth (ELG) is one of those strategies that when it works, it *really* works. And when it doesn’t… well, you’...

Episode 103: LinkedIn Crackdown

12 Mar 2025

Contributed by Lukas

As you regular listeners may be aware, LinkedIn is ramping up enforcement against scraping tools, including banning accounts and in some cases, taking...

Episode 102: Getting Laid Off

05 Mar 2025

Contributed by Lukas

It’s a conversation no one wants to have, but it’s one we need to normalize. So let's talk about it.Layoffs happen. A lot. To pretty much everyone...

Episode 101: Strategy Fundamentals

26 Feb 2025

Contributed by Lukas

In this episode, Jen and Casper break down something every marketer thinks they have nailed - but often haven't: Marketing Strategy Fundamentals.T...

🎉 Episode 100: Life Lessons

19 Feb 2025

Contributed by Lukas

🎉 100 episodes of Marketing Corner! And to celebrate… we’re not talking about marketing!In this special episode, Casper and I take our collecti...

Episode 99: Are We Still Starting With "Why"?

12 Feb 2025

Contributed by Lukas

Are we still starting with Why?In this episode of Marketing Corner, Casper and Jen channel their inner Simon Sinek to ask: are people still starting w...

Episode 98: Michael Aagaard Part II: Conversion Rate Optimization

05 Feb 2025

Contributed by Lukas

In the second instalment of our chat with Michael Aagaard, we dive deep into conversion rate optimization, including⚠️ The pitfalls of experimenta...

Episode 97: Michael Aagaard, CRO Expert and Storyteller Extraordinaire

29 Jan 2025

Contributed by Lukas

In this episode, Jen and Casper sit down with the top-rated public speaker and Conversion Rate Optimization (CRO) expert, Michael Aagaard, as he share...

Episode 96: Generative Engine Optimization (GEO): The Future of Search in the AI Era

22 Jan 2025

Contributed by Lukas

Marketing Corner is kicking off 2025 with a doozy: Generative Engine Optimization (GEO). In this episode, Jen and Casper dive into the "future&q...

Episode 95: Our Review of 2024

08 Jan 2025

Contributed by Lukas

In this episode of Marketing Corner, Casper and Jen revisit what we saw in 2024, including: What trends were big (hint hint it starts with A and en...

Episode 94: Predictions for 2025

25 Dec 2024

Contributed by Lukas

On the fifth day of Christmas, Marketing Corner gave to me: Five AI tools Four ESG points Three UGC tips Two cookieless tracking  And predictio...

Episode 93: Prioritization in Marketing

27 Nov 2024

Contributed by Lukas

In this episode, Jen and Casper discuss how they decide what marketing initiatives they prioritize, and what they decide to scrap, including: Determ...

Episode 92: What Does It Take To Be a "Data-Driven Marketer"?

13 Nov 2024

Contributed by Lukas

You hear it all the time, but what does it all mean? In this episode, Jen and Casper dissect what it means to be a "data-driven" marketer, and how you...

Episode 91: LinkedIn Product Roadmap Update

30 Oct 2024

Contributed by Lukas

After a quick trip to LinkedIn HQ, our very own Casper is excited to share with our listeners the latest product updates that we can look forward to f...

Episode 90: Pricing

23 Oct 2024

Contributed by Lukas

In this episode of Marketing Corner, the team welcome their youngest guest ever - Jen's newborn son joins us to discussing pricing in B2B SaaS! Prici...

Episode 89: Corey Morris: Part II - Creating the Perfect Conditions for Growth

16 Oct 2024

Contributed by Lukas

In this episode of Marketing Corner, we're back with CMO Corey Morris, diving into how to create the ideal conditions for growth 🪴. We tackle: Ca...

Episode 88: An interview with Corey Morris: Part I - Journey & Learnings

09 Oct 2024

Contributed by Lukas

With over 20 years of marketing leadership experience, CMO Corey Morris joins us to share the highs and lows of his journey from startup to Airbnb acq...

Episode 87: LIVE at TechBBQ 🍖

02 Oct 2024

Contributed by Lukas

In their very first live episode, Casper and Jen return to where Marketing Corner first began: TechBBQ - the largest startup and innovation summit in ...

Episode 86: Revenue Attribution Reporting on LinkedIn

25 Sep 2024

Contributed by Lukas

We are marketers, hear us RAR!In this episode, Jen and Casper share a new(ish) feature in LinkedIn: the Revenue Attribution Report, including:- What i...

Episode 85: More Isn't Always Better

18 Sep 2024

Contributed by Lukas

In this episode, Jen and Casper dive into the real impact AI is having on marketing efficiency. A 2023 Harvard Business Review article claims markete...

Episode 84: Crisis Comms

12 Sep 2024

Contributed by Lukas

In this episode Jen and Casper discuss something that is super crucial yet often overlooked: crisis communications. Whether it's a PR scandal or ...

Episode 83: Being Bold with Ad Copy

04 Sep 2024

Contributed by Lukas

Is your product "probably" the best in the world? If you can read tihs, you wlil uendrstand the last blulet pnoit. In this episode, Casper ...

Episode 82: Learning How to Learn

28 Aug 2024

Contributed by Lukas

How do you learn best? Have you ever asked yourself this question? Learning how to learn is one of the most important skills for advancing your care...

Episode 81: Motivating In-House Specialists

22 Aug 2024

Contributed by Lukas

We've all been there—whether you're an in-house specialist or have one on your team, finding a clear career development path can be challeng...

Episode 80: What WON'T change in the next 5 years?

29 May 2024

Contributed by Lukas

We are all trying to predict what will change in the future, but let's talk about what won't change... In this episode, we'll be covering...

Episode 79: Captivating Your Audience: Advice from Rhetorician & Professional Voice Coach, Thea Sejr

15 May 2024

Contributed by Lukas

In this episode, we get some incredible insights from Rhetorician & Professional Voice Coach, Thea Sejr on how to better captivate our audience wh...

Episode 78: The Man Who Wrote the Book on PLG: Wes Bush

01 May 2024

Contributed by Lukas

In this extended episode, we have the pleasure of speaking with the man who literally wrote the book on PLG, Wes Bush. We'll cover all your burnin...

Episode 77: Sticking to our Marketing Roots

24 Apr 2024

Contributed by Lukas

As we advance in our marketing careers and transition into leadership roles, we often find ourselves shifting from hands-on tasks to overseeing strate...

Episode 76: SparkForce's Frederik Saabye Møller - part 2 B2B Marketing Mistakes

17 Apr 2024

Contributed by Lukas

We're once again joined by Sparklehorse partner, Frederik Saabye Møller. In this episode, the gang share some of the most common B2B marketing mi...

Episode 75: SparkForce's Frederik Saabye Møller - part 1

10 Apr 2024

Contributed by Lukas

In this episode, we speak with Sparklehorse partner Frederik Saabye Møller. We learn about his entrepreneurial journey to becoming a Partner with our...

Episode 74: Recruiting Marketers

13 Mar 2024

Contributed by Lukas

Attention job hunters! We have both reviewed (probably) thousands of applications and interviewed lots of wonderful (and some not-so-wonderful) candid...

Episode 73: Motivating Your Team

06 Mar 2024

Contributed by Lukas

In this episode, Jen and Casper cover motivating your Marketing Team, including: - Balancing under-communicating to avoid tons of questions vs over-co...

Episode 72: The Demand Generation Framework

28 Feb 2024

Contributed by Lukas

In this episode, Casper and Jen cover a standard demand generation framework, including: - The different goals at each level of the funnel - Preferred...

Episode 71: A chat with Planday's "Growth Janitor", Fred Linfjärd Part II

21 Feb 2024

Contributed by Lukas

In the second installment of our chat with Planday's Fred Linfjärd, we dive deep into all things Growth marketing with the "Growth Janitor&q...

Episode 70: A Chat with Planday's "Growth Janitor", Fred Linfjärd

14 Feb 2024

Contributed by Lukas

In this episode, Jen and Casper get to sit with Planday's "Growth Janitor", Fred Linfjärd. In part 1, he shares with us his journey to ...

Episode 69: Role Models

07 Feb 2024

Contributed by Lukas

Ever wake up one morning and realize that, to someone somewhere, you're a role model? As their careers and followings have grown, Casper and Jen ...

Episode 68: How To Get The Most Out Of Your Agency

31 Jan 2024

Contributed by Lukas

Lots of Marketers out there use agencies - but how do you make sure you get the most out of your agency? In this episode, Jen and Casper share insigh...

Episode 67: 1 Year of Sparkforce: What Have We Learned?

24 Jan 2024

Contributed by Lukas

Ask and ye shall receive. You told us you wanted to hear Casper's learnings 1 year after starting SparkForce. You asked, we delivered. In this ep...

Episode 66: What We Learned in 2023 And Will Bring Into 2024

17 Jan 2024

Contributed by Lukas

Everyone's talking about Marketing trends and predictions in 2024, but how many are looking back at what they learned in 2023 and what they plan t...

Episode 65: Business Metrics Pt II

22 Nov 2023

Contributed by Lukas

Carrying on from last week's episode, once you have all your data and metrics, what do you actually do with it? In this episode, Jen and Casper c...

Episode 64: Business Metrics Pt I

15 Nov 2023

Contributed by Lukas

In this episode, Casper and Jen cover the 5 business metrics every marketer should know (because it's the ones your CFO probably cares about the most)...

Episode 63: Managing a Budget 💰

18 Oct 2023

Contributed by Lukas

In this episode, Jen and Casper cover managing budgets, including: - Putting your budget in different "buckets"- Increasing your team's ...

Episode 62: Speaking Gigs 🎤

11 Oct 2023

Contributed by Lukas

In this episode, Casper and Jen talk about speaking gigs, including:- How to get them- How to get ready for them- The benefits of public speaking- How...

Episode 61: B2B Product Launches 🚀

04 Oct 2023

Contributed by Lukas

In this episode, Jen and Casper cover B2B product launches, including: - How does it differ from B2C launches - Dream timelines vs reality - The Camp...

Episode 60: Marketing Dogsh*t 💩

27 Sep 2023

Contributed by Lukas

In this episode, Casper and Jen talk about the stuff none of us marketers like talking about: marketing dogsh*t 💩.In other words - what activities ...

Episode 59: Building a Network in a New Country

20 Sep 2023

Contributed by Lukas

Statistics suggest that 85% of jobs are filled via networking with personal and professional connections. With that in mind, how do you build your net...

Episode 58: Measuring Brand Awareness

13 Sep 2023

Contributed by Lukas

Who makes metrics fun?  WE DO! In this episode, Jen and Casper cover some metrics that can help you measure the performance of your band awareness in...

Episode 57: Threads Hot Take 🔥

06 Sep 2023

Contributed by Lukas

After its launch on 5 July 2023, Threads became the fastest growing app of all time, reaching 100 million users in its first few weeks. But nearly jus...

Episode 56: Marketing and Product Alignment

16 Aug 2023

Contributed by Lukas

One for our Product People out there! We talk a lot about Marketing and Sales alignment, but one thing that tends to get overlooked is Product and Mar...

Episode 55: Dealing with Toxic Leadership

09 Aug 2023

Contributed by Lukas

Like it or not, toxic leadership is very much something that some of us have faced, or will face, at some point in our careers. In this episode, we co...

Episode 54: KPI(ish) Ideas for Creative Teams

02 Aug 2023

Contributed by Lukas

This one's for our creative people out there! Usually on this podcast, we push that KPIs should be tied to revenue. And while that's true fo...

Episode 53: LinkedIn Thought Leader Ads

19 Jul 2023

Contributed by Lukas

Fresh off the press with the latest developments in LinkedIn! Christmas has come early for many of us marketers as LinkedIn has *finally* introduced t...

Episode 52: Community-Led Growth (CLG)

28 Jun 2023

Contributed by Lukas

In this episode, Jen and Casper cover another trendy topic: Community-Led Growth (CLG), including:- The pros and cons of different community platforms...

Episode 51: Free Trials

22 Jun 2023

Contributed by Lukas

In this episode, Jen and Casper cover what many marketers believe could be the holy grail of leads - free trials - including:- Pros and cons of a free...