Marketing Money Podcast
Episodes
Episode 108 |Where Does the Spend Go Now?
06 Aug 2020
Contributed by Lukas
With events suspended and sports mostly shut down, many of our standard marketing opportunities are now painfully absent. One thing that can’t take ...
Episode 107 | The Source of All Knowledge
23 Jul 2020
Contributed by Lukas
Inspiration for improvement isn’t likely to come from someone who’s doing the same things you and everyone else is already doing. If you draw your...
Episode 106 | Unique, Just Like Everyone Else
09 Jul 2020
Contributed by Lukas
How do you balance the desire to stand out with the fear of making mistakes? In a market where everyone’s products are similar and every approach ne...
Episode 105 | Brand Standards Build Better Brands
30 Jun 2020
Contributed by Lukas
Everyone who uses your brand likely assumes they know how to use the elements, especially if there’s not a Standards Guide. But you can’t leave it...
Episode 104 | Communication for a Better World
15 Jun 2020
Contributed by Lukas
We all want to help our world improve, but what can we do as marketers to bring about permanent, positive change? Decisions that affect lives can’t ...
Episode 103 | Connecting with Customers in COVID Climate
11 Jun 2020
Contributed by Lukas
The old paradigms for connecting with new and current customers are gone. What will replace them? The needs for banking products are certainly still t...
Episode 102 | Digital Adoption and Real Relationships
28 May 2020
Contributed by Lukas
When the current pandemic pressed “Fast Forward” on banking customers’ digital adoption controls, the whole world of bank marketing took a giant...
Episode 101 | Media Consumption
14 May 2020
Contributed by Lukas
The dynamic duo is back at it, talking Michael Jordan, Joe Exotic, Aerosmith, and more. John delves into stats about U.S. media consumption from eMark...
MMP Episode 100 | The End of the Beginning
30 Apr 2020
Contributed by Lukas
What if I told you two guys from Mississippi got a microphone, took a deep breath, and changed the bank marketing world? Welcome to a celebration of a...
Episode 99 | The Quality of Quibi
16 Apr 2020
Contributed by Lukas
Opportunities to capitalize on the newest content distribution platform depend first on figuring out what it is and whether it’s a place your messag...
Episode 98 | Coping with COVID
19 Mar 2020
Contributed by Lukas
Channeling the wit and wisdom of Winston Churchill, the Marketing Money Podcast crew dives headfirst into the fray of the COVID climate. What steps sh...
Episode 97 | New Perspectives
05 Mar 2020
Contributed by Lukas
On the latest episode of Marketing Money, our dynamic duo discusses Morning Report’s “Consumer Views on Retail Banking and Personal Finance.” I...
Episode 96 | Speakin’ Ain’t Easy
20 Feb 2020
Contributed by Lukas
It’s Conference Season again. On this episode of Marketing Money, John discusses ways to improve your presentation skills while Josh shares Guy Kawa...
Episode 95 | The Biz with Business Cards
06 Feb 2020
Contributed by Lukas
In this episode of the Marketing Money Podcast, John and Josh break down what makes a business card stand out in a sea of sameness. Hear Josh expound ...
Episode 94 | The Three-Tiered Approach to McMessaging
24 Jan 2020
Contributed by Lukas
In this episode, our dynamic duo delves into the depths of building your messaging using a three-tiered approach. Josh, aka Sir-Markets-A-Lot, discuss...
Episode 93 | The Apple Card and the Collaboration Behind It
09 Jan 2020
Contributed by Lukas
Happy New Year from the Marketing Money crew! Kicking off 2020, John and Josh discuss the recent Business Insider article, “Goldman Sachs reported...
Episode 92 | 2019’s Best Christmas Commercial
20 Dec 2019
Contributed by Lukas
It’s the last podcast of 2019, and we’re talking about wonderful, sappy, low-cost Christmas ads and why community banks have to be a little more i...
Episode 91 | The Three-Column Social Media Content Calendar Strategy
05 Dec 2019
Contributed by Lukas
This week, Josh and John break down the three-column strategy that will make planning your social media content as easy as, well…1, 2, 3. This strat...
Episode 90 | Debunking Disruption
22 Nov 2019
Contributed by Lukas
When a big bank swoops into your local market and acquires a bank, it’s easy to imagine the marketplace disruption is rife for gathering new deposit...
Episode 89 | What can banks learn from 1980s men’s fashion?
08 Nov 2019
Contributed by Lukas
In 1985, an unknown men’s clothing designer forced his way into the national men’s fashion conversation with a single billboard. Josh and John tal...
Episode 88 | ABA Bank Marketing Conference—Thoughts, Takeaways, and Oreos
03 Oct 2019
Contributed by Lukas
Josh and John are back from Austin and ready to get back into the flow of things. They like to use The ABA Bank Marketing Conference as a barometer fo...
Episode 87 | What Can Banks Learn from ESPN?
12 Sep 2019
Contributed by Lukas
Josh and John have been thinking about ESPN’s Monday Night Football mix-up all week, and what banks can do to learn from it. ESPN heard viewer compl...
Episode 86 | Not Another Disney Podcast
29 Aug 2019
Contributed by Lukas
The business community looks to Disney for lessons in customer loyalty, but often that means overlooking the example Disney sets for market saturation...
Episode 85 | The Best Opportunities Banks Have
15 Aug 2019
Contributed by Lukas
What’s the most underrated service in banking? Cash flow management—or “treasury management,” if you prefer to be formal. This week, Josh and ...
Episode 84 | 2019 ABA Bank Marketing Conference
25 Jul 2019
Contributed by Lukas
It goes without saying—Josh and John are hyped about the upcoming ABA Bank Marketing Conference in Austin, Texas. Even though it’s almost two mont...
Episode 83 | Are Incumbent Banks Screwed?
12 Jul 2019
Contributed by Lukas
Brick-and-mortar banks are screwed. At least that’s what Goldman Sachs partner Adam Dell recently told a room full of conference attendees. Josh and...
Episode 82 | Can You Change Your Name?
20 Jun 2019
Contributed by Lukas
Nearly two-thirds of bank names contain one of the following words: first, national, trust, or savings. This week, Josh and John talk rebranding and a...
Episode 81 | ROI and Attribution
06 Jun 2019
Contributed by Lukas
If a bank marketing department operates as an expense instead of P&L, can a bank really measure marketing ROI? The short answer is no…and somehow al...
Episode 80 | Finding the Right Agency
23 May 2019
Contributed by Lukas
For this episode of the Marketing Money Podcast, Josh and John dive into the complex romance between ad agencies and banks. Listen up as they discuss ...
Episode 79 | 20 Things
09 May 2019
Contributed by Lukas
In this episode, Josh and John hash out John’s 23andMe results, underrated films from the 90s, and 20 advertising pointers from “Wizard of Ads” ...
Episode 78 | From Financial Brand with MX
02 May 2019
Contributed by Lukas
Josh and John are in Las Vegas, but that doesn’t mean they’re shirking their podcast duties. They sat down with Jane Barratt and Brett Allred of t...
Episode 77 | Focus on Brand
25 Apr 2019
Contributed by Lukas
In the constant tug-of-war between loan and deposit growth, it can be easy to forget about investing in your most important resource: your brand. How ...
Episode 76 |Deep Dive in Digital Advertising
11 Apr 2019
Contributed by Lukas
On this week’s Marketing Money Podcast we trade John Oxford for the team at Rain Local to talk about digital advertising, building smart customer da...
Episode 75 |Sea of Sameness
28 Mar 2019
Contributed by Lukas
Josh and John can’t understand why banks continue to copy each other while insisting they’re different. They imagine a generic bank’s website of...
Episode 74 | The Battle for Tech in Community Banks
14 Mar 2019
Contributed by Lukas
Josh and John react to “The Problem of Small-Town Banks: People Want High-Tech Services,” published by The Wall Street Journal. Do they think the ...
Episode 73 | Banking Basics: Checking Accounts
01 Mar 2019
Contributed by Lukas
Marketing Money gets down to basics this week with a discussion on checking accounts. Most consumers can’t tell one checking account from another, s...
Episode 72 | Massage the Messaging
15 Feb 2019
Contributed by Lukas
In this industry, your competitors offer nearly identical products as you do—which means it’s vital to make the most of your messaging. On this ep...
Episode 71 | Relevance
01 Feb 2019
Contributed by Lukas
Marketing Money Podcast is back, and John and Josh are talking about relevance. See, you’re either relevant or you’re not—and in the case of com...
Episode 70 | Money Moves
18 Jan 2019
Contributed by Lukas
On this episode of Marketing Money, John and Josh are joined by Avery Tate and Khaoula Kamal, the highly ambitious students who started the financial ...
Episode 69 | Balancing Art vs Data with Drew Grossman
04 Jan 2019
Contributed by Lukas
Is Marketing Money now a sports podcast? Drew “Rex” Grossman, Associative Creative Director at Mabus Agency, joins our dynamic duo to clarify that...
Episode 68 | Preserving the Magic with Devon Hosford
14 Dec 2018
Contributed by Lukas
What does your bank have in common with Disney World? This may seem like a ridiculous question, but Mabus Agency’s Motion Director, Devon Hosford, t...
Evan Sparks
30 Nov 2018
Contributed by Lukas
ABA Banking Journal editor-in-chief Evan Sparks joins Josh and John on the latest episode of Marketing Money. The trio discusses GDPR and a variety of...
Financial Literacy with Selena Swartzfager
09 Nov 2018
Contributed by Lukas
Joining John and Josh on today’s episode of Marketing Money is Selena Swartzfager, president of the Mississippi Council on Economic Education. The t...
Big Opportunity
25 Oct 2018
Contributed by Lukas
What’s the biggest opportunity your bank is missing out on right now? John and Josh will help you find the answer on this week’s episode of Market...
Millennials and Technology and Brands, Oh My!
11 Oct 2018
Contributed by Lukas
John and Josh need a word with you. The dynamic duo is back from Baltimore and the ABA Bank Marketing Conference, and while they were gone, they decid...
Artificial Intelligence in Marketing with Cassandra Giovanni
27 Sep 2018
Contributed by Lukas
On this episode of Marketing Money, the duo teams up with Cassandra Giovanni, marketing manager at Savings Institute Bank & Trust Company, to talk abo...
Risk with Terry Ammons
13 Sep 2018
Contributed by Lukas
Risk is a part of banking. You probably didn’t need us to tell you that, but that won’t stop John and Josh from spending an entire podcast talking...
Interruptive Marketing
30 Aug 2018
Contributed by Lukas
Stop what you’re doing—Marketing Money Podcast is here. This week, we have an interruptive podcast about interruptive marketing. John and Josh wei...
Digital Deposit Discussion
16 Aug 2018
Contributed by Lukas
Is it a podcast about deposits or branding? Honestly, John and Josh just can’t decide. In this two-for-one special, you’ll learn how thoughtfully ...
Brand vs. Campaign Marketing
02 Aug 2018
Contributed by Lukas
John and Josh are bringing the heat once again. Inspired by a conversation with a fellow bank marketer, the duo discusses the differences between bran...
Geo-targeting and Special Guest Shelly Loftin
19 Jul 2018
Contributed by Lukas
John and Josh are back with an in-depth discussion on how geo-targeting works (sort of) and how you can use it to optimize your bank’s digital campa...
SEO
05 Jul 2018
Contributed by Lukas
On today’s podcast, John and Josh have in-depth discussions about SEO (search engine optimization) and TPR (tackle pass run)—one of which is entir...
Brand
21 Jun 2018
Contributed by Lukas
John and Josh know a thing or two about branding. As a matter of fact, they know a thing or two about a lot of things. This week, Marketing Money beco...
Payments
07 Jun 2018
Contributed by Lukas
We know cash’s popularity is fading fast, and apps and services like Venmo and Zelle are impacting the banking industry at large. Even friends and f...
Working with Compliance
25 May 2018
Contributed by Lukas
In the life of a bank marketer, too often compliance officers are made out to be the villains. They are the butt of most bank marketers’ jokes. But,...
“Is the Bank Branch Dead”? with Siya Vansia
11 May 2018
Contributed by Lukas
What’s the future of bank branches? In a world where online banking seems to offer almost anything clients might need, you may wonder if there’s a...
Successful Email Marketing with Hunter Young
26 Apr 2018
Contributed by Lukas
How many unread emails are sitting in your inbox? If you’re anything like John, that number may be too embarrassing to admit. Although many proclaim...
Budgeting with Chris Nichols
12 Apr 2018
Contributed by Lukas
John and Josh welcome Chris Nichols, chief strategy officer of CenterState Bank, to discuss crafting marketing budgets that will make your bank stand ...
Big Wins
29 Mar 2018
Contributed by Lukas
John and Josh are back at it, celebrating some marketing wins. Josh recounts his beef with The New York Times, and the duo discusses how Apple swagger...
Back to Basics: A+ Bank Marketing Fundamentals
15 Mar 2018
Contributed by Lukas
Sometimes we get distracted by the new and shiny. Figuring out the next fintech breakthrough or deploying the latest marketing tactics seem exciting, ...
Guilty by Association
01 Mar 2018
Contributed by Lukas
From advocacy to education and networking, associating with your banking and industry associations can be very beneficial. In this podcast, John and J...
Tax Season
16 Feb 2018
Contributed by Lukas
Tax season is upon us! While everyone is trying to maximize their tax return, learn how to maximize your marketing message while clients have “extra...
The Best and Worst of Superb Owl LII
05 Feb 2018
Contributed by Lukas
Happy Monday from Marketing Money Podcast. In this special episode, John and Josh discuss their favorite, and least favorite, commercials from the Sup...
What makes a great commercial
31 Jan 2018
Contributed by Lukas
In this episode of Marketing Money, John shares his excitement for the upcoming Justin Timberlake concert, and Josh teaches us what “Superb Owl” m...
Pricing Deposits
18 Jan 2018
Contributed by Lukas
The Price is Right might be a game show, but in the world of banking, pricing your deposits correctly can make or break your ability to fund loans at ...
Appropriate Content
28 Dec 2017
Contributed by Lukas
Listen in on the last Marketing Money Podcast of 2017. John and Josh sit down with Carey Rome and Lisa Beck of Cypress Resources to discuss the rea...
Convert Your Content
14 Dec 2017
Contributed by Lukas
Although content is the current power word in today’s marketing vernacular, even the most creative and amazing content producers lose if they cannot...
Compliance in Social Media
30 Nov 2017
Contributed by Lukas
In the financial service industry, there are often fears surrounding social media participation. Many of those fears are driven by compliance related ...
Social Media Marketing
09 Nov 2017
Contributed by Lukas
Social Media might as well be traditional media now. If you’re not on social media, you are probably missing crucial channels in your marketing mix....
Messaging
26 Oct 2017
Contributed by Lukas
When communicating with clients or prospects, delivering the proper message can make or break your success. Too many financial institutions lose their...
Cryptocurrency in the Micro-Corporate Economy
12 Oct 2017
Contributed by Lukas
Cryptocurrency and the blockchain infrastructure it carries leaves many bankers scratching their heads. Will it be a disruptive replacement for wire t...
2017 ABA Bank Marketing Conference Recap
28 Sep 2017
Contributed by Lukas
The 2017 ABA Bank Marketing Conference was a fun-filled four days of learning and networking. Listen as John and Josh talk about their biggest takeawa...
Bank Marketing Automation
07 Sep 2017
Contributed by Lukas
The “marketing whisperers” are always selling automation as an attempt to ease the ad request flow—ad lockers, auto-fill forms, pre-approved tem...
Artificial Intelligence
24 Aug 2017
Contributed by Lukas
AI was a menace on the court, but will “it” be a disruptive menace to the digital banking experience? In this podcast, John Oxford and Josh Mabus ...
Rebranding
10 Aug 2017
Contributed by Lukas
Ready for a change? How do you know when it’s time for a rebrand, rename or new tagline? While every bank is different, changing your mark is a majo...
Crisis Communication
27 Jul 2017
Contributed by Lukas
Our Brand is Crisis is a 2015 movie that is hopefully not the internal tagline of your bank and marketing department. As marketers, there are hair-on-...
2017 ABA Bank Marketing Conference Preview
12 Jul 2017
Contributed by Lukas
This September, the Big Conference is going to the Big Easy! In this Marketing Money Podcast, John Oxford and Josh Mabus review the schedule and hot m...
Interviews
29 Jun 2017
Contributed by Lukas
Interviewing for a marketing position can be challenging for potential new employees and employers alike. If you’re an employer looking for good con...
Content is King
14 Jun 2017
Contributed by Lukas
In the world of marketing and advertising, Content is KING. Not only is quality content important to engage your current audience, it’s vital to exp...
Small Business
01 Jun 2017
Contributed by Lukas
To the small business owner, there is no such thing as small business. That should be the same mindset for banks serving small business clients. So if...
Checking
17 May 2017
Contributed by Lukas
Checking accounts are necessary, but they’re confusing. The choices are endless due to an insane variety of options for products that essentially do...
Bank of the Future
05 May 2017
Contributed by Lukas
Back to the Future was a really good movie, but will the Bank of the future be a really good bank? With the bank of the future, will it be more mobile...
Cross Selling
20 Apr 2017
Contributed by Lukas
Cross-selling. It’s become an evil word—or possibly evil words with a hyphen? It once meant a client simply purchasing multiple products or servic...
Surveys
06 Apr 2017
Contributed by Lukas
Surveys say that three out of four people make up 75% of the world’s population. Surveys, polls and questionnaires… sometimes we think it’s a lo...
Role of the Marketer
23 Mar 2017
Contributed by Lukas
What exactly is the role of a financial marketer? As with many questions, the answer is, it depends. Some marketers are members of their company’s A...
Sports Marketing
07 Mar 2017
Contributed by Lukas
See sports marketing in action and hear about it on the Marketing Money Podcast. Not many things fire people up more than cheering for their favorite ...
Wealth Management Pt. 3
27 Feb 2017
Contributed by Lukas
Marketing Money Podcast is back with Jim Marion, Scott Welch and Cecelia Calaby. Listen in as we dig deeper into the world of Wealth Management. The p...
Wealth Management Pt. 2
24 Feb 2017
Contributed by Lukas
Marketing Money Podcast is back with John Diehl, Dick Pfister, and David Batrich. Listen in as we dig deeper into the world of Wealth Management. The ...
Wealth Management Pt. 1
23 Feb 2017
Contributed by Lukas
Marketing Money Podcast is on the road again with the American Bankers Association Wealth Management and Trust Conference in New Orleans. Listen in as...
Deposit Campaigns
16 Feb 2017
Contributed by Lukas
An important job—if not THE most important job—marketers have in the banking world is growing deposits. Deposits are at the core of everything a b...
Superb Owl
07 Feb 2017
Contributed by Lukas
Big Game commercials and big time critics. In this special edition of the Money Marketing Podcast, the hosts break down the Superb Owl (we’re not su...
Business Jargon
31 Jan 2017
Contributed by Lukas
It’s not what you say, it’s how you say it. While this may be true with in-person presentations, when it comes to email sales pitches, it’s actu...
Social Influencers
17 Jan 2017
Contributed by Lukas
Have you ever tried to put your brand under the influence? No, it’s not something for which you need a designated driver. And although we could ke...
Selecting the Right Marketing Agency
04 Jan 2017
Contributed by Lukas
Selecting the right advertising agency for your financial institution can be a difficult proposition. You must start by finding answers to questions s...
Staffing Your Bank Marketing Department
15 Dec 2016
Contributed by Lukas
How many are too many? How many are too few? When it comes to bank marketing and department staffing, different banks of different sizes and strateg...
Budgeting
01 Dec 2016
Contributed by Lukas
It’s that time of year again—budget season! That’s right, while your personal life revolves around trying to break for the holidays, your work l...
TV Advertising
10 Nov 2016
Contributed by Lukas
What goes into planning a commercial? The days of not being able to afford to produce commercials and mobile/web videos due to expensive video equipme...
Billboards
27 Oct 2016
Contributed by Lukas
Billboards. Those amazing signs you drive by every day. How do they work in your marketing campaign. From digital to static — strategy to concept, J...
ABA Annual Convention
17 Oct 2016
Contributed by Lukas
Listen in to the ABA Annual Convention The post ABA Annual Convention appeared first on Marketing Money Podcast.
In-Branch Marketing
06 Oct 2016
Contributed by Lukas
While everyone seems to be focused on the digital transformation in marketing, the in-branch experience is still very important to your clients. In th...