Marketing Money Podcast
Episodes
Listen in to ABA
26 Sep 2016
Contributed by Lukas
The Marketing Money guys are everywhere—this time podcasting directly from the exhibition hall at the 2016 ABA Bank Marketing Conference in Nashvill...
Making Print Advertising Work for You
22 Sep 2016
Contributed by Lukas
While digital marketing has disrupted print as an advertising medium, there is still a place for this very traditional form of brand messaging. But, y...
Direct Mail
08 Sep 2016
Contributed by Lukas
It’s one of the oldest forms of modern direct marketing. With the rise of digital and sexier forms of targeted marketing, is there still a place for...
Email Marketing
25 Aug 2016
Contributed by Lukas
Email. Should you keep it in the CAN or bust it out like a piece of sweet tasting SPAM? Today, email is one of the most challenging marketing tactic...
Building a Better Website
10 Aug 2016
Contributed by Lukas
What does a good website look like? What should your website do functionally? Should you think “mobile first” or build your site for the desktop u...
Digital Signage – Are You Doing It Right?
26 Jul 2016
Contributed by Lukas
Signage is a very important part of the customer experience within your branches. It can help build brand equity, reinforce a life cycle purchase, rem...
Reaching Your Customers with Geofencing
30 Jun 2016
Contributed by Lukas
With the usage of mobile devices surpassing desktops, geo-fencing and geo-conquesting are two of the hottest trends in marketing. The location trackin...
How to Write the Perfect Tagline
08 Jun 2016
Contributed by Lukas
How do you craft the perfect tagline? John and Josh breakdown ideas behind creating the best line for your company, discuss popular taglines and rev...