Marketing Nuggets
Episodes
150: Feeling Stuck With Your Marketing? Here's What to Do Next
05 May 2026
Contributed by Lukas
If your marketing role has started to feel a bit... comfortable, then this episode is your nudge.Sometimes feeling stuck in your marketing career isn&...
149: Lost Your Marketing Mojo? Here's Exactly How to Get It Back
28 Apr 2026
Contributed by Lukas
Every marketer loses their mojo at some point. The ideas stop flowing, the confidence dips, and suddenly you're staring at your to-do list wonder...
148: From AI Tools to AI Marketing Systems: What I’m Building Next
21 Apr 2026
Contributed by Lukas
This is the final episode in my AI mini-series and it feels like a turning point.Over the last few episodes I've taken you through how I actually...
147: Ai for Confidence: The Unexpected Use Case
14 Apr 2026
Contributed by Lukas
Two hours before a keynote to 80+ marketers, I was sitting in a freezing Starbucks trying not to spiral. What if I rush? What if I blank? Is 25 minute...
146: How to Lead Your Team Through AI (Even When You're Still Learning It Yourself)
07 Apr 2026
Contributed by Lukas
We're barely into Q2 and I'm already sharing this, because I know so many of you are in exactly this position right now.Most leaders wait un...
145: Stop Starting From Scratch: Build Custom GPTs for Marketers
31 Mar 2026
Contributed by Lukas
If you’re still opening a new ChatGPT window every time you need something, re-explaining your company, your audience, your tone and your strategy f...
144: How to Prompt Like a Pro: Smarter AI Starts With You
24 Mar 2026
Contributed by Lukas
Most marketers don’t have an AI problem. They have a prompting problem.If you’ve ever typed something into ChatGPT, hit enter, and felt underwhelm...
143: You're Saving Time with AI…Now What? Redesigning Your Strategy for Real Results
17 Mar 2026
Contributed by Lukas
Last week, we talked about using AI to save time in your marketing work.This week, we’re going a level deeper.Because here’s the realisation I had...
142: Using AI Without the Overwhelm Spiral: How I Actually Save Time as a Marketer
10 Mar 2026
Contributed by Lukas
A lot has changed in how we use AI at work, so it was time to update this one.In this refreshed 2026 episode, I’m sharing how I actually use AI in m...
141: How Stop Dreading Presenting to Senior Leadership and Start Crushing Them
03 Mar 2026
Contributed by Lukas
Presenting to your peers? You've got plenty of practice. But presenting to senior leadership? That's a whole different game and you don&apos...
140: How to Run Productive Marketing Meetings That Build Real Momentum
24 Feb 2026
Contributed by Lukas
I’ve been in thousands of marketing meetings, internal, external, agency-side, client-side. I’ve led campaign launches, budget approvals, influenc...
139 How to Lead (Not Just Survive) Campaign Launch Day
17 Feb 2026
Contributed by Lukas
Campaign launch day is one of the most high-pressure moments in a marketer's calendar. Whether it's Black Friday, a global product drop, or ...
138: Big Game Commercials 2026: Marketing Lessons You Can Steal
10 Feb 2026
Contributed by Lukas
The Big Game commercials are basically the Olympics of marketing: massive budgets, insane pressure, and the whole internet judging your work in real t...
137: Nail Your Next Marketing Job Interview: The Confidence Stack You Need
03 Feb 2026
Contributed by Lukas
Marketing interviews are their own unique kind of pressure. You're not just selling yourself, you're selling how you sell. So if you've...
136: The Weekend Reset Formula: The Routine That Ended My Sunday Scaries
27 Jan 2026
Contributed by Lukas
Do your weekends leave you feeling recharged or just... drained?If Monday mornings hit like a truck and you dread that sinking Sunday evening feeling,...
135: How to Share Your Marketing Ideas with Confidence (Even in a Room Full of Experts)
20 Jan 2026
Contributed by Lukas
Sharing your ideas in a room full of smart, opinionated marketers can feel terrifying. You put so much pressure on yourself to have the “right” id...
134: The 10 Promises I’m Making This Year to Become a Better Marketer
13 Jan 2026
Contributed by Lukas
If you're still in the same role you were in during 2025… then the goal isn't to beat anyone else. It’s to beat your 2025 self. To think...
133: The 5 Tiny Habits I’m Using to Rebuild My Routine After Time Off
06 Jan 2026
Contributed by Lukas
January hits different when you’ve spent two glorious weeks in a dressing gown, ignoring alarms, watching NFL, deep-diving into Taylor Swift, and ha...
132: Flip Reverse: Emma Get's Interviewed: From Graduate to Global Head of Marketing
30 Dec 2025
Contributed by Lukas
No, you haven't tuned into the wrong podcast! A special episode this week - I got interviewed on a brand new podcast hosted by Chris McPherson...
131: The End-of-Year Productivity Wrap-Up: Habits In, Habits Out, What’s Next
23 Dec 2025
Contributed by Lukas
This is your end-of-year productivity wrap-up.In this episode, I’m breaking down the habits I’m taking into 2026, what I’m officially done with,...
130: Not Just a Stunt: The Strategy Behind Unforgettable Marketing Moments
16 Dec 2025
Contributed by Lukas
This episode is a little different, you're getting the full version of a keynote I recently delivered on one of the boldest marketing strategies ...
129: Prep With Me for a Keynote Speech: How I Build Confidence Behind the Scenes
09 Dec 2025
Contributed by Lukas
Ever wonder how much work really goes into a 25-minute keynote? In this episode, I’m taking you behind the scenes, from the moment I got asked, to ...
128: When Being 'Too Productive' Backfires as a Marketer
02 Dec 2025
Contributed by Lukas
I'm really good at being productive, it's honestly one of my strongest professional skills after 12 years of practice. So why did I complete...
127: Presenting Internally: How to Stop Dreading It and Start Owning It
25 Nov 2025
Contributed by Lukas
Presenting internally (to your peers) is one of the hardest skills to get right, because you’re speaking to people who do what you do. And neither o...
126: Your To-Do List Will Never Be Finished (And That's OK)
18 Nov 2025
Contributed by Lukas
If you've ever finished a workday and thought, "What did I actually accomplish?" then this episode is for you.After 12 years in marketi...
125: Before You Start Your 2026 Marketing Strategy, Listen to This (Part 2)
11 Nov 2025
Contributed by Lukas
If last week was about getting in the headspace to start creating your 2026 marketing strategy, this week is about actually doing it — together.In t...
124: Before You Start Your 2026 Marketing Strategy, Listen to This (Part 1)
04 Nov 2025
Contributed by Lukas
You know that feeling when you sit down to write your marketing strategy… and 45 minutes later you’ve reorganised your inbox, made another coffee...
123: From Marketing Expert to People Manager: Building Confidence in Your New Role
28 Oct 2025
Contributed by Lukas
They promoted you because you were great at marketing. Now you spend zero time doing marketing and all your time managing marketers. Welcome to one mo...
122: My 5:30AM Secret Weapon: The Morning Routine That Changed Everything
21 Oct 2025
Contributed by Lukas
This is the episode I've been dying to record - my complete morning routine breakdown. You can have all the productivity systems in the world, bu...
121: Confidence was Easy - Until it Wasn't. The Episode Every Marketer Needs to Hear Today.
14 Oct 2025
Contributed by Lukas
This is the foundation episode for everything I'll be covering this season on confidence.Confidence used to come naturally to me, until it didn&a...
120: Productivity Is Self-Care: My Philosophy as a Marketing Leader
07 Oct 2025
Contributed by Lukas
This isn't just another productivity episode - it's the one that sets the tone for everything I'll be sharing moving forward.In this ep...
119: I’m Back! Here’s What’s Changing (and What’s Not)
30 Sep 2025
Contributed by Lukas
After over a year away from the mic, I wasn’t sure I’d return. It’s ALOT to be a one man band pod, plan a wedding, a full time senior marketer, ...
118: 10 Ways to Feel More Confident as a Marketing Leader
30 Apr 2024
Contributed by Lukas
In a surprise season finale, I wanted to leave you with some of the more longer terms ways to help you gain confidence as a marketing lead. It's ...
117: Event Planning 101: The Ultimate Checklist for Success
23 Apr 2024
Contributed by Lukas
Planning a successful event requires meticulous preparation and attention to detail. In this episode, I dive deep into a comprehensive checklist that ...
116: Fundamentals of Digital Marketing Sprinkled With My Insider Nuggets: Part 2: Affiliate, Email and Social Media
16 Apr 2024
Contributed by Lukas
One my secret weapons to being a Head of Marketing is having a core understanding of all (well most!) marketing channels. And with Digital Marketing t...
115: Fundamentals of Digital Marketing Sprinkled With My Insider Nuggets: Part 1: PPC, SEO & Programmatic
09 Apr 2024
Contributed by Lukas
One my secret weapons to being a Head of Marketing is having a core understanding of all (well most!) marketing channels. And with Digital Marketing t...
114: The Ambitious Marketer's Skill Stack: Focus on These 5 Areas to Level-Up Right Now
26 Mar 2024
Contributed by Lukas
What are the skills that truly separate the best, future-ready marketers from the pack? In this insightful episode, I reveal the top 5 mission-critica...
113: Crush Your Next Job Interview: My 10-Step Preparation Plan For Marketers
19 Mar 2024
Contributed by Lukas
Whether you're interviewing for a new marketing role after over a decade of experience or vying for a career advancement, proper preparation is k...
112: Career-Boosting Marketing Lessons from a Fast-Paced Scale Up
12 Mar 2024
Contributed by Lukas
In the fast-paced world of marketing, especially in high-growth startups and scaleups, the ability to adapt quickly and think on your feet is crucial....
111: AI Marketing Check-in: How I'm Saving Hours Every Week & Levelling Up Content, Plus What AI Tools I'm Trying Next
05 Mar 2024
Contributed by Lukas
It's been over 7 months since I first experimented with AI marketing tools and did an episode on it -'85: Exploring AI for the first time in...
110: The 10 Things I'd Do Right Now If I Was Starting My Marketing Career Over
27 Feb 2024
Contributed by Lukas
Whether you're just starting your marketing career or looking to accelerate your progress, this episode shares my top 10 tips for getting ahead f...
109: Assembling My Dream Team: Building a Marketing Department from Scratch
20 Feb 2024
Contributed by Lukas
Forget fantasy football, we're drafting the ultimate marketing dream team in this episode. Another area of marketing that marketing leads are r...
108: 2024 Super Bowl Advert Review: Hits, Misses, and Lessons
13 Feb 2024
Contributed by Lukas
The 2024 Super Bowl ads brought both hits and misses. Join me as I break down this year's most notable adverts and share my picks for standouts a...
107: From Junior to Leader: How I Compounded Skills to Become Head of Marketing
06 Feb 2024
Contributed by Lukas
Join me for a story time episode as I recount my journey to becoming a marketing leader. It was a multi-faceted path, but compounding my skills at eac...
106: Preparing for a Team Member Leaving: An Actionable Guide for Marketing Managers
30 Jan 2024
Contributed by Lukas
Another element to being a marketing lead that I wasn't taught in marketing school... how to prepare for a team member leaving? Team turnover ha...
105: Making Sense of Cookies: A Marketer’s Guide to Understanding First Party vs Third Party Cookies
23 Jan 2024
Contributed by Lukas
Cookies are everywhere in marketing, but do you truly understand the differences between first and third party cookies and how they’re used? This e...
104: Level Up Your Marketing CV: Lessons Learned After a Decade Experience
16 Jan 2024
Contributed by Lukas
We've all been there - scrambling to update your CV and then not knowing what to write, and how to stand out. So, after 10 years of creating and ...
103: Marketing Nuggets: Marketing Ins, Outs, and Intentions for 2024
09 Jan 2024
Contributed by Lukas
It's a new year and time for reflections and goal setting! In this episode, I'm sharing the marketing trends to embrace and avoid in 2024, a...
102: Setting Up For Q1 Marketing Success: My Pre-Holiday Master Checklist
18 Dec 2023
Contributed by Lukas
Now is the perfect time for marketers to gear up for a successful Q1. Join me as I detail my complete pre-holiday checklist to set your marketing up r...
101: Standout Marketing From 2023: My Favourite Campaigns & Key Takeaways
12 Dec 2023
Contributed by Lukas
2023 delivered no shortage of innovative, attention-grabbing marketing campaigns. In this episode, I'm highlighting my favourite standout moments...
100: I Accidently Went Viral: Here's The Story, Results & What I've Learnt
05 Dec 2023
Contributed by Lukas
When this happened a couple of weeks back, of course I thought - well I have to share the story here on Marketing Nuggets! So I'm taking you behi...
99: My 8-Step Results-Driven Formula To Create 2024 Marketing Plans
28 Nov 2023
Contributed by Lukas
It's time to look ahead and plan for marketing success in 2024! In this episode, I reveal my strategic 8-step system for creating a results-drive...
98: Breaking Down 2024 Marketing Trends: Worth the Buzz or Not? My Thoughts
21 Nov 2023
Contributed by Lukas
2024 marketing trend predictions are coming in hot, but which ones should you actually pay attention to? In this episode, I review the most hyped tren...
97: Flip Reverse: Emma Gets Interviewed on Marketing Tactics For Small Businesses
14 Nov 2023
Contributed by Lukas
No, you haven't tuned into the wrong podcast! I was interviewed for the Beginners SEO Podcast (an awesome asset for anyone wanting to DIY their S...
96: Keep Your Marketing Plan Relevant All Year: How to Maximise Value & Stay Organised
07 Nov 2023
Contributed by Lukas
You crafted an amazing marketing plan, but don’t let it disappear into the depths of your hard drive. A static plan does your marketing no good. In ...
95: Nail Your Internal Marketing Campaign Pitches: Craft a Clear & Confident Presentation
31 Oct 2023
Contributed by Lukas
You've got a stellar marketing campaign, now it's time to pitch it internally. Presenting to leadership can be daunting, but it doesn't...
94: The Marketer's Guide to Specialties: Diving into B2B, B2C, Influencers, Organic Social and More...
24 Oct 2023
Contributed by Lukas
Whether you're just starting your marketing career, in a rut, or just want to understand the pros and cons of working in different marketing spec...
93: From UK to USA: How I Took My British Marketing Campaign Stateside
17 Oct 2023
Contributed by Lukas
Following on from last week's episode which was an introduction to international marketing, today I'm talking about taking a specific campai...
92: Think Global, Market Local: My Roadmap for International Marketing Success
09 Oct 2023
Contributed by Lukas
Expanding your marketing internationally can be an exciting yet challenging and down right daunting! In this episode, I’m sharing all of my tips and...
91: Beyond The Day-to-Day: 7 Ways For Marketing Leaders To Work On Growth, Not Just Execution
03 Oct 2023
Contributed by Lukas
It's easy for marketing leaders to get caught up in the weeds of day-to-day execution. But real growth and impact come when you make time to work...
90: Photoshoot Prep Like the Experts: My Production Guide
26 Sep 2023
Contributed by Lukas
Want to smash your next marketing photoshoot, but unsure where to start? In this episode, I reveal everything you need to prepare, direct, and manage ...
89: Pre-Event Success: How to Nail Invites, Guest Management and More
19 Sep 2023
Contributed by Lukas
Events are so prevalent in our marketing mixes, but with all of the manual work that goes into not only the event day logistics but also in the event ...
88: Getting Started with GA4: An Introduction to Google's New Analytics Platform
12 Sep 2023
Contributed by Lukas
The time has come where we are all forced to move over to GA4, so let's dive into this topic together...Google Analytics 4 represents a major ove...
87: Getting Our Marketing Mojo Back: My Top Productivity Tips To Dominate Q4
05 Sep 2023
Contributed by Lukas
Season 5 is here!!! In this slightly different episode to usual, I'm catching up with you all on what I did (and didn't do!!) over summer,...
86: Season Finale: 2023 marketing check-in: Emerging trends, pro tips, and what I'll be focusing on for the next 6 months
27 Jun 2023
Contributed by Lukas
Wow! Season Finale already! I didn't want to talk about just one topic in this final episode of season 4, so it's a pic & mix kind of ep...
85: Exploring AI for the first time in my marketing: A weeklong experiment talking about the hits, misses, and key takeaways
20 Jun 2023
Contributed by Lukas
When new channels, tactics and trends appear in the media to help us marketers - it can seem overwhelming, distracting and you probably (like me) have...
84: How to make your business profitable AF with Jo Simpson, Founder of Financial Growth Academy
13 Jun 2023
Contributed by Lukas
A topic we've not touched before on Marketing Nuggets but if you're a marketing consultant, freelancer (or even thinking about taking your s...
83: How I chose marketing channels for a 2023 campaign to increase brand awareness & generate leads
06 Jun 2023
Contributed by Lukas
Yes, I'm still talking about campaigns! Today, I'm taking you through once I know my audience, campaign goal and resource, how I go about ac...
82: One man band marketing: How to combat the overwhelm
30 May 2023
Contributed by Lukas
Today's episode is for all of you amazing one man band marketers who have to try and figure out how to do 10 channels, the creative, the strategy...
81: Adding an event into your campaign plan & the special touches to make it unforgettable
16 May 2023
Contributed by Lukas
Events can be the perfect addition to a campaign channel plan, but it's something that I've avoided for my first two years as a B2B marketer...
80: Project managing a campaign launch when you don't have a Project Manager
09 May 2023
Contributed by Lukas
You'll need a notepad for this episode!!! What happens when you don't have a project manager and you're launching a campaign so you nee...
79: Unlikely situations I've found myself in as part of my marketing day job
02 May 2023
Contributed by Lukas
It's a running joke between marketing peers that no one knows what marketing teams do except for make a couple of Tik Toks and send a couple of e...
78: Ruling social with the Head of Content for Europes’ #1 Podcast…
25 Apr 2023
Contributed by Lukas
In the final guest episode for April, I have Grace Andrews joining me to talk all things social, content, personal branding and more...Grace is the He...
77: Campaigns & Communities; with Because of Marketing Founder, Rachael Higgins
18 Apr 2023
Contributed by Lukas
Rachael is the founder of campaign inspiration powerhouse brand ‘Because of Marketing’ that has fast risen in the ranks over the last few years, g...
76: SEO bitesize definitions & advice to level up your knowledge (part 2)
11 Apr 2023
Contributed by Lukas
We're back for part 2 with Phoebe, the founder of The Plan Success - an SEO business designed to help teach small businesses how to unlock the po...
75: SEO nuggets we all need to know from an expert (part one)
04 Apr 2023
Contributed by Lukas
April is the month of guest's on the Marketing Nuggets podcast. And we are kicking things off with Phoebe, the founder of The Plan Success - an S...
74: Leading a team: Create the ideal 1-1s for your team to thrive
28 Mar 2023
Contributed by Lukas
Okay sooo you're managing a team now (or maybe just one person) and as the saying goes (from TikTok!!) you don't quit bad jobs, you quit bad...
73: 10 steps when teaching your team new marketing tactics
21 Mar 2023
Contributed by Lukas
So, once you’ve learnt how to do something in marketing… how do you teach your team?! It's one of the key areas to becoming a successful Mark...
72: A day in the life as a B2B marketing lead
14 Mar 2023
Contributed by Lukas
Complimenting episode #12 where I take you through my day in the life as a marketing lead - But this time I'm a B2B marketer! So i'm doing a...
71: Exhibitions: My secret tips when there's no playbook to follow
07 Mar 2023
Contributed by Lukas
Following on from episode 70, this is a whole episode dedicated to trade shows and exhibitions. I'm taking you behind the scenes to when I used t...
70: Your cheat sheet to learn trade marketing
28 Feb 2023
Contributed by Lukas
This is a more niche area of marketing and is essentially how marketing supports product based businesses with marketing tactics when the product is w...
69: How to market to a target audience that's not like you
21 Feb 2023
Contributed by Lukas
It's no secret, if you're marketing to an audience that are similar to you in demographics and psychographics then it's so much easier ...
68: The 4 core elements to create a successful campaign
14 Feb 2023
Contributed by Lukas
Starting off where episode 66 finished, I'm now getting more into the 'how to' create campaigns that work. Today, i'm taking you t...
67: Reviewing the 2023 Super Bowl ads so you don't have to
13 Feb 2023
Contributed by Lukas
Taking you through 8 different category winners based on my review of this year's ads... enjoy this bonus episode!!!The Marketing Nuggets Award c...
66: What do people mean when they say "campaigns"?! Real life examples...
07 Feb 2023
Contributed by Lukas
"Campaigns" is such a marketing buzzword BUT they are also my most favourite marketing milestones during the year. So, in this first episode...
65: Season Finale! 2022 marketing lessons and nuggets to take into 2023
13 Dec 2022
Contributed by Lukas
A season finale and my 2022 wrap up in one! I take you through over 15 pieces of advise, lessons, and things that I will be taking into my 2023 market...
64: 10 different marketing channels: Quick fire pros & cons
06 Dec 2022
Contributed by Lukas
No time for just one channel today! I'm covering 10 of my most used channels and giving you things to note, and my personal pros and cons for e...
63: The exact steps I take to create my 2023 Marketing Plan
29 Nov 2022
Contributed by Lukas
Marketing plans are the backbone of marketing teams, but also the most popular episodes! So, I'm finishing out November sharing every single st...
62: The making of this podcast & what I should be doing to amplify Marketing Nuggets
22 Nov 2022
Contributed by Lukas
Behind the scenes time! This podcast is split into four chunks - firstly starting with how and why I decided this was the platform for me, then going ...
61: How a 32 American football hat wall made me pivot into event marketing
15 Nov 2022
Contributed by Lukas
Storytime! This week's episode is about a small but significant opportunity that led me to go away from more of the trading/ecomm side of marketi...
60: How to spend 20 minutes a week in Google Analytics to get the most value information you need!
08 Nov 2022
Contributed by Lukas
The overwhelm is REAL in google analytics. There are so many tabs, options and numbers that it's very tempting to ignore all together. But you ne...
59: Marketing resource: DIY-ing it VS agency VS freelancer VS hiring a new team member
01 Nov 2022
Contributed by Lukas
Marketing resource is such a difficult one to navigate as a marketing lead. You could be responsible for over 15 different disciplines and they all ha...
58: Top 10 things to include in your creative briefs to keep the design team happy
25 Oct 2022
Contributed by Lukas
When you need creative assets, it's your role to brief this to the design team as succinctly and as organised as possible. Learning from my mista...
57: Public Relations: The 3 different ways you can add press into your mix no matter your budget
18 Oct 2022
Contributed by Lukas
In today's episode we're talking media and press. There is a perception that you can only have this as a tactic in your marketing mix if you...
56: Marketing Acronym Cheat Sheet: Wtf do they all mean and which ones are useful?
10 Oct 2022
Contributed by Lukas
Is marketing jargon a thing? One of things that made me feel super out of my depth was my peers discussing marketing and using all kinds of acronyms t...
55: Behind the scenes: Creating a Times Square Billboard
04 Oct 2022
Contributed by Lukas
Today I'm taking you behind the scenes. Firstly, on when to even consider adding a billboard into your marketing mix - it's absolutely not e...
54: Fangirling! A seamless D2C ecommerce experience
27 Sep 2022
Contributed by Lukas
Today's episode is split into two. First I chat through some of the ongoing issues I had when I worked in Ecommerce - from cost per acquisition, ...
53: Real life how marketing intertwines with customer experience
20 Sep 2022
Contributed by Lukas
In today's bonus episode, I talk you through a real-life example of how my marketing plan had to mesh perfectly with customer experience to achie...
52: Sharing some of my worst career memories
13 Sep 2022
Contributed by Lukas
Okay it's only fair after last week to maintain the equilibrium and share some of my worst days in marketing. I start off going through my most c...
51: Sharing some of my best career memories
06 Sep 2022
Contributed by Lukas
No lessons this week - just reflections! Sharing some never told stories and moments throughout my various roles that helped to shape the marketer tha...