Marketing O'Clock - Digital Marketing News

SEO Has Come HelpFull Circle With Helpful Content Update

26 Aug 2022

Contributed by Lukas

This week on Marketing O’Clock, S(E)O Help Me God! Google Announces Helpful Content Update and the SEO community responds. Then, Twitter and YouTube...

Retail As Old As Time. New TikTok Shopping Ads Are A Thing Of Beauty.

19 Aug 2022

Contributed by Lukas

On this week’s episode of Marketing O’Clock, TikTok shopping ads have been added to your cart! Join us as we checkout the new commerce ad offering...

Google Ads Baby, Has New Text They Can Handle, So Head on Over To Their Discovery Ads Channel

12 Aug 2022

Contributed by Lukas

This week on Marketing O’Clock, audience insights, text overlays, and more! Discover all the changes coming to Google Discovery campaigns. Then, Adv...

Global Site Tag? VinTAGe! So Adorable! The New Google Tag is Rolling Out.

05 Aug 2022

Contributed by Lukas

This week on Marketing O’Clock, Tag! You’re it! The new Google Tag is in the process of rolling out. Plus, can you feel those tremors? The July 20...

Video Killed the Instagram Star. Creators Petition to Make Instagram Instagram Again.

29 Jul 2022

Contributed by Lukas

This week on Marketing O’Clock, the Head of Instagram responds after some of Insagrams biggest stars cosIGn a petition to “Make Instagram Instagra...

Smooth Scaling for Ad Creative: Introducing Google Ads Creative Studio

21 Jul 2022

Contributed by Lukas

On this week on Marketing O’Clock, creativity meets productivity in Google’s Ads Creative Studio. Plus, Instagram lets creators publish subscriber...

Flipping the Bird: Musk Backs out of Twitter Deal

15 Jul 2022

Contributed by Lukas

This week on Marketing O’Clock, all things Musk come to an end…and we’re hoping the Twitter takeover drama comes to an end soon. Plus, we are ov...

This One Time at Brand Camp… Twitter Sticks Branded Likes in Ad Offerings

07 Jul 2022

Contributed by Lukas

This week on Marketing O’Clock, Twitter’s new feature allows brands to animate a Tweet As You Like It (for a very high price) and Google Ads flips...

Flexible TikTok Ads Attribution Windows Open New Doors for Advertisers

01 Jul 2022

Contributed by Lukas

This week on Marketing O’Clock, Flexible window options are a thing of (attri)beauty for TikTok advertisers, Twitter has big plan(ner)s for its ad p...

Is This Write? Twitter Releases Notes for Long Form Content

24 Jun 2022

Contributed by Lukas

On this week's show Jess, Greg and Nicole talk about the big Twitter news, Twitter Nopes, I mean, Twitter Notes. Alos Elon Musk is having some (more) ...

Bing Makes a (Buy) Direct Hit on Google Shopping

17 Jun 2022

Contributed by Lukas

This week on Marketing O’Clock, Bing wants you to Buy Direct from the SERPs, a leaked memo helps us discover Facebook’s future plans, we Explore n...

The Best is Yep to Come. Ahrefs Announces New Search Engine.

10 Jun 2022

Contributed by Lukas

This week on Marketing O’Clock, Yep, there’s a new search engine in town courtesy of Ahrefs. Plus, Meta goes back to Basic (Ads), TikTok has a tre...

In-Cider Information on the Rumored Apple Search Engine

03 Jun 2022

Contributed by Lukas

This week on Marketing O’Clock rumors swirl that Apple is branching out with a new search engine to rival Google. Plus, Google will no longer serve ...

The Long & the Short(s Ads) of Everything Announced at Google Marketing Live

27 May 2022

Contributed by Lukas

This week on Marketing O'Clock, we cover all the updates from Google Marketing Live to the (p)Max! Everything you need to know from video ads in Disco...

The Twitter Takeover Drama Heats Up... No Bots About It.

20 May 2022

Contributed by Lukas

This week on Marketing O'Clock: Getting cold Tweet? Why Elon Musk might be reconsidering his Twitter takeover. Plus, UGC what’s new for brands on Ti...

Google's My Ad Center Lets You Bid Sensitive Categories ADieu

13 May 2022

Contributed by Lukas

This week on Marketing O'Clock, Google’s My Ad Center was the center of Adtention at Google I/O. Plus, Google’s digital marketing course is stuffe...

Introducing Twitter Circle. The Bird Continues to Play aRound With New Features.

06 May 2022

Contributed by Lukas

This week on Marketing O'Clock, Has Twitter lost its edge? Twitter Circle allows you to show your Tweets to only close friends. Sounds familiar, right...

Preaching to Acquire. New Customer Acquisition Goals Arrive for Performance Max.

29 Apr 2022

Contributed by Lukas

This week on Marketing O'Clock, PMax is trying to minimize remarketing, the Twitter takeover has taken over the news, and we tell you how Google Ads' ...

Tag Me In! Tag Your Favorite Products On Instagram

22 Apr 2022

Contributed by Lukas

This week on Marketing O'Clock, brands will want to take advanTAGe of Instagram's new product tagging feature, the board of directors doesn't think mu...

Google: Into the Multi-search

15 Apr 2022

Contributed by Lukas

This week on Marketing O'Clock, instead of searching high and low, Google multisearch allows people search with images and text at the same time. Then...

New Ad-itude! Shiny New Ad Formats Arrive on Twitter

08 Apr 2022

Contributed by Lukas

This week on Marketing O'Clock, we're feeling a little less mELONcholy about Twitter's outlook after a new addition to the board and exciting new ad f...

Search Goes Down in the DMs. Twitter Adds Keyword Search to Direct Messages.

01 Apr 2022

Contributed by Lukas

On this week's episode of Marketing O'Clock, You can now find Twitter direct messages by searching for keywords. Plus, Google says "gURL bye!" to the ...

Marketing O'Talk: Performance Maxterpiece! Creating, Optimizing, & Reporting Performance Max Campaigns.

29 Mar 2022

Contributed by Lukas

On the latest episode of Marketing O’Talk, Greg and Shep are joined by PPC experts Menachem Ani and Chris Ridley to share the insights you need to m...

Advantage: A METAphor for Automation

25 Mar 2022

Contributed by Lukas

This week on Marketing O'Clock, Meta takes ADVANTAGE of advertisers' trust as they rename their automated advertising tools. Then, TikTok's new featur...

Marketing O'Talk: GA is 4sing You to Switch to the New Version. How to Get Started in Google Analytics 4 Today.

23 Mar 2022

Contributed by Lukas

Marketing O'Talk is back! Google announced that they will be sunsetting Universal Analytics in 2023, so we're joined by Cypress North's Sarah Burke to...

You Were 4warned! Google to Sunset Universal Analytics.

18 Mar 2022

Contributed by Lukas

This week on Marketing O'Clock, it's time to switch to Google Analytics 4! Google announced that they will be sunsetting Universal Analytics in 2023. ...

The UTMost Joy! New Parameters Coming to GA4

11 Mar 2022

Contributed by Lukas

This week on Marketing O'Clock, Google is adding new UTM parameters for the first time in 15 years and Microsoft's new ad format is all business and a...

It's A Web Story, Baby Just Say Yes! New Ecommerce & Lead Gen Tools Coming To Web Stories.

04 Mar 2022

Contributed by Lukas

This week on Marketing O’Clock, the team is here once again to talk SHOP and inFORM you about the exciting new features coming to Web Stories. Plus,...

Auto-AppLIES! Microsoft Advertising Rolls Out Auto-Applied Recommendations

25 Feb 2022

Contributed by Lukas

This week on Marketing O'Clock, Microsoft Advertising rolls out auto-appLIED recommendations under the guise of helping customers. Plus, Google introd...

Just call it Andro. Android Removes it's Cross-App Advertising ID

18 Feb 2022

Contributed by Lukas

This week on Marketing O’Clock, advertisers will soon face an Android void as Google announces they will stop tracking users across apps. Google Ads...

Buying Guise? We Aren't "Buying" Google's New Mobile Search Test

11 Feb 2022

Contributed by Lukas

This week on Marketing O’Clock: Buyers, be aware! Google’s new Buying Guide is less of a guide and more of content farm. Advertisers wish they cou...

Push it to the (P)Max. Smart Shopping & Local Campaigns Will Migrate to Performance Max

04 Feb 2022

Contributed by Lukas

This week on Marketing O'Clock, Google Ads will automatically "upgrade" Smart Shopping and Local Campaigns to Performance Max during the summer of '22...

What a ClusterFLoC. Google's New Interest Targeting Is a Major Topic(s) of Conversation

28 Jan 2022

Contributed by Lukas

This week on Marketing O’Clock, our first Topic(s) of discussion is Google’s latest interest targeting test, followed by the new  indexifembe...

Full of BILLogna- Proposed Legislation Attempts to Ban “Surveillance Advertising”

21 Jan 2022

Contributed by Lukas

This week on Marketing O’Clock, you won’t BILLieve the new name elected officials gave performance advertising in proposed legislation. Plus, is G...

Attribution Revolution! Google Analytics 4 Lets You Change Attribution Models for All Reports

14 Jan 2022

Contributed by Lukas

This week on Marketing O'Clock, we have to give Google Ads *credit*, their new promotion might convince us to stay on as Google Partners. Plus, Google...

Reduce, Reuse, Repost. TikTok Recycles Popular Feature from Vine

07 Jan 2022

Contributed by Lukas

This week on Marketing O'Clock, we're keeping you (re)posted on new features coming to TikTok, the new Chrome 97 allows you to record interactions on ...

New Year, New Me(ta Ads) & The 2021 Clockscars

31 Dec 2021

Contributed by Lukas

This week on Marketing O'Clock, Meta Ads has a new campaign objective experience and a new unnecessary acronym for the new year. Plus, placement exclu...

Microsoft Advertising eXandrs their Offerings With New Acquisition

23 Dec 2021

Contributed by Lukas

Yule love this week's episode as Jess and Greg cover some huge programmatic news from Microsoft, and discussing Reddit's HO HO IPO. We also cover all ...

Thank You, Thank You(Tube) Very Much! Creators Have a Burning Love for New YouTube Features

17 Dec 2021

Contributed by Lukas

This week on Marketing O'Clock, YouTube is gifting creators this holiday season with a slew of new features. Our team tells you what you need to know ...

A Picture Worth 1,000 Clicks? Google Ads is Bringing Image Extensions to a Computer Near You.

09 Dec 2021

Contributed by Lukas

This week on Marketing O'Clock, desktop placements are no longer out of the picture for Google Ads image extensions. Google rolls out another Product ...

Gap Analys-ish: YouTube "Improves" Search Insights & Adds Content Gaps

03 Dec 2021

Contributed by Lukas

This week on Marketing O'Clock, the YouTube Creators Team announced a Content Gap feature and other new insight tools for creators, but the real gap e...

In Pod We Trust: Self-Serve Podcast Ads Arrive on Spotify

25 Nov 2021

Contributed by Lukas

On this week's Marketing O'Clock Jess, Shep & Greg cover some podtastic new ad options from Spotify, some insights into the Google Ads features an...

Lessen the CamPAIN. Google Ads Overhauls Experiments

18 Nov 2021

Contributed by Lukas

This week on Marketing O'Clock's 201st episode, we cheer for new Google Experiments that dodge the draft process! Also, Facebook/Meta is enhancing sho...

Business in the Front, Pain in the Back. Google My Business is now Google Business Profile

12 Nov 2021

Contributed by Lukas

This week on Marketing O'Clock, we celebrate our 200th episode! Rest in peace to Google My Business, as it will now be called Google Business Profile ...

Performance Max: Beyond the Keyworddome

05 Nov 2021

Contributed by Lukas

This week on Marketing O' Clock, our friend Performance Max is finally out of beta, just in time for FACEBOOK's rebrand to Meta! Plus, we try to wrap ...

Re(d)actions to All the SiliCON Valley News

29 Oct 2021

Contributed by Lukas

This week on Marketing O'Clock, the team discusses all the legal drama surrounding Google and Facebook. We break down the allegations that surfaced fr...

To Be Continuous... Google Mobile Search Results

22 Oct 2021

Contributed by Lukas

This week on Marketing O'Clock, the team discusses Google rolling out continuous (not infinite) scroll. Facebook announces that they are hiring 10,000...

The New UniveRSAl Search Ad Type: Microsoft Ads To Only Support Responsive Search Ads

14 Oct 2021

Contributed by Lukas

This week on Marketing O’Clock, Microsoft announces that it is following in Google’s footsteps and is depreciating ETAs, making RSA’s the only a...

A-Ten-Hut! New Google Ads Budget Report(ing) For Duty

08 Oct 2021

Contributed by Lukas

On this week's show, the team has BIG news at the top, then Shep, Jess, Mark and Greg cover a new Budget Report from Google Ads (and a few fatal flaws...

Google Ads Lights a (Keyword) Match Under PPC Advertisers Everywhere

01 Oct 2021

Contributed by Lukas

On this week's episode of Marketing O' Clock, Google has the team in a tizzy as they update keyword matching, and offers some really bad blanket advic...

Page Amongst the Machine: Google Launches Advertiser Pages

24 Sep 2021

Contributed by Lukas

This week on Marketing O’Clock, Google reveals Advertiser Pages as the next part of their efforts to make ads more transparent. Facebook announces u...

Summertime, and the Algo's Crazy: Glenn & Lily on the Mic with MOC

22 Sep 2021

Contributed by Lukas

The Spring and Summer of 2021 were truly unprecedented algorithmic times for Google. So, the Marketing O’Clock team talks to the best and brightest ...

Episode 192: ReTERM of the Google Ads Search Queries

17 Sep 2021

Contributed by Lukas

Show Description: On this week's episode of Marketing O'Clock, a long-lost friend is back as Google now (kinda) showing more data in Search Terms repo...

Microsoft Advertising Settles the (Optimization) Score: Unpacking September Microsoft Announcements

10 Sep 2021

Contributed by Lukas

This week on Marketing O’Clock, Microsoft introduces Video Ads and Optimization Scores in the September product update. Twitter draws ever closer to...

RIP ETAs (2016 - 2022) Temporarily in Our Accounts but Forever In Our Hearts

03 Sep 2021

Contributed by Lukas

This week on Marketing O'Clock, the team breaks down Google’s announcement that it will be phasing out ETAs in favor of Responsive Search Ads. Linke...

h1 Whatever Google Wants /h1 - Unpacking the Title Tag Drama in the Google SERPs

27 Aug 2021

Contributed by Lukas

This week on Marketing O’ Clock, Google Ads announces that marketers will soon have the ability to adjust conversion values for smart bidding. Reels...

The 2021 State of PPC: What's Working Hard (or Hardly Working) in Google Ads & Microsoft Advertising

23 Aug 2021

Contributed by Lukas

Join us for Marketing O'Talk as our guests discuss the realities of PPC advertising in 2021. PPC experts share how digital marketing demand has change...

A LinkedIn Debut: Reviews About You! LinkedIn Launches Ratings & Reviews for Profiles

20 Aug 2021

Contributed by Lukas

This week on Marketing O’Clock, LinkedIn announced a new rating and review system for user profiles. The team discusses the brief disappearance of G...

Here ToData, Gone Tomorrow: Google Advertisers (Temporarily) Gifted With Full Search Term Reports

13 Aug 2021

Contributed by Lukas

This week on Marketing O’ Clock, Google Ads search terms (briefly) come out of hiding, and Tik Tok has a totally original stories feature. Plus, Fac...

First (Target) Impressions: Microsoft Decorates Ad Accounts With New Features

06 Aug 2021

Contributed by Lukas

This week on Marketing O’ Clock, Microsoft Ads announces a ton of new features, including Target Impression Share bidding, Dynamic Location extensio...

A Look Behind The SERPtains: Google Now Shows Why Sites Rank

30 Jul 2021

Contributed by Lukas

This week on Marketing O'Clock, Google has a new About This Result panel that will allow users to see why the engine gave them the results it did. Ima...

Marketing O’Talk: Digital Marketing Reporting and Analytics

27 Jul 2021

Contributed by Lukas

This month on Marketing O’ Talk, Shep sits down with Sarah Burke, Christina Brodzky, and Anna Shutko to talk digital marketing reporting, data, anal...

Three Strikes & You’re Out! Google Ads Plays Hardball With Advertisers

23 Jul 2021

Contributed by Lukas

This week on Marketing O' Clock, Google is cracking down on ad policy violations with a new three strikes and you're out system. We REALLY hope t...

Fly Away, Fleets! Twitter Closes the Book on Story-Like Posts

16 Jul 2021

Contributed by Lukas

This week on Marketing O’ Clock, the summer go core updates continues as the Google July 2021 Core Update roll out is finally complete. Plus, Twitte...

SERPrise! Multimedia Ads Arrive in Microsoft Advertising

09 Jul 2021

Contributed by Lukas

This week on Marketing O' Clock, Microsoft announces a new responsive ad format for search called Multimedia Ads. Google rolls out the cleverly named ...

The Cookie Won't Crumble Until 2023 | Google's 3rd Party Cookie Phase-Out Goes Back In The Oven

02 Jul 2021

Contributed by Lukas

This week on Marketing O'Clock, Google announces that they won't be burning the cookies yet, as Google Chrome is delaying the planned 3rd party cookie...

Marketing O'Talk: Essential PPC Tools for Advertisers

30 Jun 2021

Contributed by Lukas

This month on Marketing O' Talk, digital marketing experts share essential tools for Google Ads, Microsoft Advertising, & more! Christine Zirnheld...

Audio(s) Clubhouse? Spotify & Facebook Launch New & Improved Social Audio Spaces

25 Jun 2021

Contributed by Lukas

This week on Marketing O’ Clock, the audio l̶a̶n̶d̶s̶c̶a̶p̶e̶ soundscape is getting even more crowded as Spotify announces Greenroom and Fa...

Insights for Sore Eyes: Search Console Insights Help Marketers See Performance Clearly

18 Jun 2021

Contributed by Lukas

This week on Marketing O'Clock, it's love at first Insight when Google Analytics and Search Console data come together for new Search Console Insights...

Apple’s Mail Privacy Protection Feature Fails to Deliver for Email Marketers

11 Jun 2021

Contributed by Lukas

This week on Marketing O'Clock, email marketers will want to unsubscribe from Apple's Mail Privacy Protection feature. Twitter finally releases t...

Live From Your Office, It's Google Marketing Live!

04 Jun 2021

Contributed by Lukas

We’re coming at you live with all the latest Google Marketing Live News! Performance Max campaigns are expanding to more advertisers, image extensio...

LinkedIn's Eventful New Ad Type is Virtually Impossible to Ignore

28 May 2021

Contributed by Lukas

Snap gets it crackling and popping with announcements at their second partner summit, including some not so fashionable AR Goggles and new public prof...

Google Smart Shopping Campaigns: The (Smart) Advertisers' Guide to Structure, Optimization, & Reporting

25 May 2021

Contributed by Lukas

On Marketing O'Talk, we're joined by PPC experts Pamela Lund, Kirk Williams, and Cole Soldwisch to talk about Google's Smart Shopping campaigns. Learn...

Google I/O 2021: Breaking Down Every I/Ota of News for Marketers

21 May 2021

Contributed by Lukas

I/Only hope you’re ready for all of this I/O news. Google announces a huge expansion of their partnership with Shopify, as well as some new Google P...

Cut the Crop: Social Media Managers Rejoice Over Twitter's Mobile Image Announcement

14 May 2021

Contributed by Lukas

This week, Twitter (kinda) drops the infamous mobile crop. Yelp announces custom location-based targeting for businesses along with some other goodies...

Click It & Ticket. Hosts Can Now Charge Admission for Twitter Spaces

07 May 2021

Contributed by Lukas

Twitter adds a new ticketing feature and the ability to schedule a Space in its new audio rollout. We’ve got you covered on the latest Microsoft Ads...

APPsolutely Controversial: iOS 14.5 Rolls Out

30 Apr 2021

Contributed by Lukas

Apple’s iOS 14.5 is APPealing to privacy advocates and APPalling to some digital advertisers. We’re here to tell you everything you need to know a...

Microsoft ADS (A Lot of) New Features for Advertisers

23 Apr 2021

Contributed by Lukas

This week we're breaking down all of the new features coming to Microsoft Advertising and a new Facebook feature that sounds familiar. Plus, Google is...

Marketing O'Talk: Video Ads & Facebook Campaign Import Coming to Microsoft Audience Network

21 Apr 2021

Contributed by Lukas

John Lee from Microsoft Advertising announces exciting new features coming to the Microsoft Audience Network including video ads, Facebook campaign im...

5 Stars for Google's New Algo Update: The Product Review Update

16 Apr 2021

Contributed by Lukas

In this week’s episode, the team gives 5 stars for Google’s recently announced product review algorithm update. Plus, Google has more anti-tr...

Express Yourself (& Your Search Data): RegEx Arrives in Google Search Console

09 Apr 2021

Contributed by Lukas

Regex data filtering comes to Search Console, Microsoft Ads is feeling like the MAN as it debuts a fistful of features, and we weigh in on a conversat...

You, You, You “Auto” Know About Microsoft Advertising’s New Features

02 Apr 2021

Contributed by Lukas

Microsoft Advertising launches auto-applied ad suggestions and a new ad unit to help drive sales. Plus, create now and post later with Instagram Story...

Talkin' 'Bout My Lead Generation: Tips, Tricks & Tactics For Lead Gen Ads

30 Mar 2021

Contributed by Lukas

In this month’s episode of Marketing O’Talk, Greg Finn sits down with an all-star cast of lead generation experts to discuss their experience with...

Zero Clicks, Lots 0' Drama: A Look at New SERP Data

26 Mar 2021

Contributed by Lukas

Building a community on Facebook turns out to be a recipe for disaster for the New York Times, Twitter addresses widespread user complaints (though no...

Don’t Bug Out! Google Ads Smart Matching May Just Be a Test

19 Mar 2021

Contributed by Lukas

Google Ads confirms the "Smart Matching" filter spotted in the wild was a bug, squashing rumors of a new match type... for now. After all, they did ac...

Pinterest Premiere(s) New Features For Advertisers

12 Mar 2021

Contributed by Lukas

Pinterest announced some new tools for advertisers, including a new video ad format that really hits home (feed). Google's upcoming, "simpler" bid str...

Creators Can Charge Followers for Content with Twitter's Super New Feature

05 Mar 2021

Contributed by Lukas

Twitter announces their version of Facebook's Groups, called Communities and enables users to charge followers for exclusive content. Google gives a F...

Filling The Funnel(s): A Conversation on Marketing To The Different Funnel Stages

01 Mar 2021

Contributed by Lukas

This week we are talking funnels. We start by breaking down and explaining the sales funnel and the differences with the marketing funnel (and how the...

Recommendation Accepted: Google Optimizes the Partners Program

26 Feb 2021

Contributed by Lukas

Spotify's latest advertising announcement is music to our ears, while Facebook temporarily takes news content down (under) in response to proposed Aus...

Google’s New In-SERP Forms Take a Lead From Social Ad Platforms

19 Feb 2021

Contributed by Lukas

Passages officially join the ranks on Google, LinkedIn is getting in the creator support game, and the latest Google Ads extension takes a lead from s...

Microsoft Advertising Bids Adieu to Manual CPC

12 Feb 2021

Contributed by Lukas

We talk Shop (Pay) about the new payment option available in Facebook and Instagram checkout. Violating Google News and Discover policies now leads to...

Cut It Out! New YouTube Feature Lets Users Clip Videos

05 Feb 2021

Contributed by Lukas

YouTube's new Clips feature is great for when sharing a full video link doesn't cut it. Topic exclusions are in the works for ads in Facebook's news f...

Microsoft Advertising's New Extension Filters Out the Competition

29 Jan 2021

Contributed by Lukas

Microsoft Advertising rolls out new Filter Link Extensions - a format unique to their platform, which fill...ters the Marketing O'Clock team with joy....

Marketing O'Talk: A Look Back on 2020's 'Significant' Google Ads Changes & How to Set Yourself Up for Success in 2021

27 Jan 2021

Contributed by Lukas

On this Marketing O'Talk roundtable discussion, we have an All-Star guest list to talk about Google Ads! With us on today's show are: Ginny Marvin (@...

Oh Boy(cott)! New Data Reveals the Impact of Facebook Ads

22 Jan 2021

Contributed by Lukas

What was the impact of last July's Facebook Ads boycott? The answer might surprise you. Plus, new insights from the PPC community could finally put th...

Advertisers Veri-fy-ered Up Over New ID Requirements In Google Ads

15 Jan 2021

Contributed by Lukas

Extra! Extra! Publishers can now see Google News performance in Search Console. And Google Ads has begun rolling out their Identity Verification requi...

Ask and You Shall Receive: Google Question Hub Now Available in the US

08 Jan 2021

Contributed by Lukas

This just in: there are still unanswered questions on the Internet. But never fear, Google's Question Hub is here! In other news, literally, YouTube v...

The Right (of) Passages & The 2020 Clockscars

01 Jan 2021

Contributed by Lukas

Google acknowledges their visualization of passages in the SERPs wasn't the best way to communicate the change... we just wish they'd have thought abo...

Apple’s New Privacy Change Rocks Facebook Advertising To The Core

25 Dec 2020

Contributed by Lukas

The App Tracking Transparency feature in Apple's iOS14 has the digital advertising community rattled. But don't worry, Facebook took out a newspaper a...

Marketing O'Talk: Google Passages: How SEOs & Content Creators Can Thrive w/ Passage-Based Ranking

22 Dec 2020

Contributed by Lukas

On this month's episode of Marketing O'Talk, Google announced new Passage-Based ranking back in October that will potentially have major ramifications...