Marketing Operators

500% Growth: Inside Cadence’s DTC and Retail Playbook

05 May 2026

Contributed by Lukas

Can you build a sports brand by saying no to most customers?  Matty Martin (Head of Marketing, Cadence) joins Connor MacDonald (CMO, Ridge), and Conn...

Jones Road, Ridge & Postscript Rethink SMS for Ecommerce

28 Apr 2026

Contributed by Lukas

What if the most powerful customer insight tool in ecommerce is hiding inside your SMS program? Mike Manheimer (Chief Customer Officer, Postscript) jo...

Building a 9-Figure Baby Brand: Bobbie’s Kim Chappell (Chief Brand Officer)

21 Apr 2026

Contributed by Lukas

“If you’re not staying unhinged, you’re not building a memorable brand.” What happens when a two-time Emmy-winning TV anchor walks away from t...

Why Your Meta Campaigns Are Stuck Targeting the Same People

14 Apr 2026

Contributed by Lukas

Are you exhausting your audience or just exhausting your strategy? Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) dig into ...

Why Your Meta Campaigns Are Stuck Targeting the Same People

14 Apr 2026

Contributed by Lukas

Are you exhausting your audience, or just exhausting your strategy? Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) dig into...

Your Step-By-Step Growth Framework With Bryan Cano (True Classic)

10 Apr 2026

Contributed by Lukas

This episode is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits he...

New Ad Accounts, Organic & Creators: Marketing Operators Hotline

07 Apr 2026

Contributed by Lukas

It’s a MOps Hotline special episode! Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexCla...

Channel Diversification in Ecommerce: Biggest Mistakes & Wins

31 Mar 2026

Contributed by Lukas

What if the reason your channel expansion isn’t working has nothing to do with the channel? Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones ...

Salt and Stone’s Ari Murray on Sessions, Scent & Scaling DTC

24 Mar 2026

Contributed by Lukas

“The market will tell you your hero. You can’t decide it.” How do you build a brand after you've seen the inside of 30 others? Connor Rolain...

Incrementality Playbook Every Ecommerce Marketer Needs

17 Mar 2026

Contributed by Lukas

Are you making decisions based on data that proves causality or just correlation? Connor Rolain (Head of Growth, HexClad), Connor MacDonald (CMO, Ridg...

Meta’s Manus AI Enters the Chat: Is Media Buying “Dead”?

10 Mar 2026

Contributed by Lukas

Is media buying dead or just evolving? Cody Plofker, Connor MacDonald, and Connor Rolain unpack Meta’s integration of Manus AI into Ads Manager and ...

Mattel & PDQ: Scaling Through Data, Checkout, and Customer Trust

06 Mar 2026

Contributed by Lukas

Mina Zandbar (VP of Global eCommerce & Digital Growth at Mattel) and Avi Moskowitz (Co-Founder & CEO) of PrettyDamnQuick, join hosts Connor Ma...

Category Expansion: When to Launch, What to Test & How to Scale

03 Mar 2026

Contributed by Lukas

Are your new product launches driving incremental revenue or just shifting money around? Connor Rolain, Head of Growth at HexClad, and Connor MacDona...

Episode 100! The Big Rocks We’re Focusing on for 2026 Growth

24 Feb 2026

Contributed by Lukas

How do you build a marketing machine that scales without breaking? In celebration of episode 100, Connor MacDonald (CMO, Ridge), Cody Plofker (CMO, Jo...

Performance Creative in 2026: What We’ve Updated and Why

17 Feb 2026

Contributed by Lukas

This week, the team breaks down how they’re testing creative and scaling systems. Volume still matters, but only when it’s paired with clearer con...

From Organic Creative to Paid Performance: The New Flywheel

10 Feb 2026

Contributed by Lukas

Is your brand still creating content for a social media era that no longer exists? Hosts Connor Rolain (HexClad), Cody Plofker (Jones Road Beauty), an...

Performance Creative: Velocity, AI Tooling & the Paid-Organic Relationship With Dara Denney

03 Feb 2026

Contributed by Lukas

Performance creative consultant Dara Denney joins the show to break down how modern brands are approaching creative strategy in 2026. The conversation...

Key Initiative Breakdown: When and how to diversify your media mix

27 Jan 2026

Contributed by Lukas

This episode breaks down a key 2026 initiative: when and how to diversify your media mix, grounded in real operator decision-making rather than theory...

The New Ecommerce Playbook: DR Funnels, CRO, and Buyer Behavior

20 Jan 2026

Contributed by Lukas

This week, the team sits down with Dylan Ander, founder of Heatmap and author of Billion Dollar Websites, to break down how modern ecommerce funnels a...

Our DTC 2026 Predictions & What 2025 Got Right and Wrong

13 Jan 2026

Contributed by Lukas

This week, the hosts return for their annual predictions episode, starting by revisiting their 2025 forecasts and holding themselves accountable for w...

From Brand Moments to Revenue: How Halfdays Drives Growth - with Liz Anthony, Chief of Staff

06 Jan 2026

Contributed by Lukas

This week, we’re joined by Liz Anthony, Chief of Staff at Halfdays, the fast-growing women’s outdoor apparel brand redefining performance skiwear....

The Influencer Marketing Playbook - with Lily Comba, Founder & CEO of Superbloom

30 Dec 2025

Contributed by Lukas

This week, we’re joined by Lily Comba, Founder & CEO of Superbloom, who opens up about how she got her start in influencer marketing and why she...

Setting 2026 Goals, Incrementality Lessons from BFCM and Amazon Brand Bidding

23 Dec 2025

Contributed by Lukas

This week, the team breaks down what recent platform moves signal for operators heading into 2026 - starting with Shopify’s Winter Editions and the ...

What Grüns, Marty Supreme, and TikTok Shop Teach Us About Modern Marketing

16 Dec 2025

Contributed by Lukas

This episode is a grab-bag of highly tactical operator insights - starting with a breakdown of why Grüns’ transactional SMS and subscription flows ...

Black Friday Cyber Monday Recap & The Forecasting Process Behind Ecom Profit - with Richie Mashiko

09 Dec 2025

Contributed by Lukas

This week, we’re joined by Richie Mashiko - Head of Beacon at Iris Finance for a full breakdown of how BFCM played out across their businesses. Toge...

Brand Tracking That Matters and How Modern Teams Scale TV

05 Dec 2025

Contributed by Lukas

In this episode of Marketing Operators, Cody and Connor break down how growth teams are rethinking measurement heading into 2026 - especially the risi...

Rethinking the Customer Journey: Text-to-Buy, Post-Purchase Wins & Alternative Media

02 Dec 2025

Contributed by Lukas

This week, the team breaks down how operators should be thinking about Q4 performance, offer strategy, and what it really takes to evolve beyond the t...

How We Track Revenue and Ad Spend Hourly During Cyber Five

25 Nov 2025

Contributed by Lukas

As we head into the final days before Cyber Five, this episode is all about going from daily pacing to true intraday pacing - the level of granularity...

What DTC Can Learn From Enterprise Media - with JMo, VaynerMedia

18 Nov 2025

Contributed by Lukas

This week, we’re joined by Jon “JMo” Morgenstern, Head of Investment at VaynerMedia, who manages over $1.5B in annual media spend across brands ...

What We’re Putting Into Motion: Evolving Creative Strategy for Meta’s Andromeda Era (Bonus Episode)

13 Nov 2025

Contributed by Lukas

In this episode of Marketing Operators, Cody and Connor unpack the real impact of Meta’s Andromeda update and what creative diversity actually means...

AI & the Future of CX: Lean Teams, Better Workflows & New Revenue Levers - with Richpanel’s Amit RG

11 Nov 2025

Contributed by Lukas

This week on Marketing Operators, Connor MacDonald kicks things off with a pressing question: “What does a modern CX team and workflow look like tod...

Inside Our Forecasting, Pacing, and Holiday Shipping Strategy for BFCM Success

04 Nov 2025

Contributed by Lukas

This week, we’re taking an even deeper dive into all things BFCM. How the team is approaching forecasting, pacing, and spend strategy heading into t...

The Lesser-Known BFCM Insights & Strategies Driving Our Planning Right Now

28 Oct 2025

Contributed by Lukas

This week, we’re getting into all things BFCM. What we’re doing right now to prep for the most important time of year for DTC marketers and what b...

Creative Strategy and How AI Is Changing the Game for Growth Teams - with Reza Khadjavi, Motion CEO

21 Oct 2025

Contributed by Lukas

This week, we’re joined by Reza Khadjavi, founder and CEO of Motion, the podcast’s premier sponsor. Reza breaks down who he’d hire first if he w...

Motion's Creative Strategy Summit: Why AI Creative Strategists Will Become the Highest Paid MarketersWhy AI Creative Strategists Will Become the Highest Paid Marketers (Bonus Episode)

17 Oct 2025

Contributed by Lukas

Learn what separates top 1% creative strategists from everyone else - and why AI is making this the most valuable role in performance marketing.The Ma...

Operators Titans E004: David Herrmann, the Media Buyer’s Media Buyer

16 Oct 2025

Contributed by Lukas

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits.https://9operators...

Is Media Buying Dead? And How We’re Hiring for Culture, Autonomy, and Execution

14 Oct 2025

Contributed by Lukas

The trio is back together and today we’re getting into the topic of the evolution of the media buying role, and how media buying has transformed fro...

Chat GPT Shopping, Striking a Balance with SMS & How We’d Build a Marketing Team from Day One

07 Oct 2025

Contributed by Lukas

First up today, we’re getting into OpenAI and ChatGPT shopping with the Shopify integration - including how we’re approaching GEO, why bigger bran...

Operators Titans E002: Portland Leather Goods (with CMO MacCoy Merkley)

02 Oct 2025

Contributed by Lukas

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits. https://www.9oper...

New Product Launch Strategy, Net New Reach on Meta, and Big Partnership Swings

30 Sep 2025

Contributed by Lukas

Today we’ve got a jam-packed episode for you, hitting on some of the things that are top of mind for us this week - product launches, Meta, partners...

Why Direct Mail Deserves a Place in Your DTC Marketing Mix - and How To Make It Work (Bonus Episode)

26 Sep 2025

Contributed by Lukas

In today’s episode, we’re getting into how and why direct mail can be an impactful part of your retention strategy. We discuss why the first 7–1...

Inside Cozy Earth’s Viral Social Challenge with CMO George Davis

23 Sep 2025

Contributed by Lukas

In today’s episode, we’re joined by George Davis, CMO at Cozy Earth, to talk about their viral social challenge - the Cozy Earth Bed Rot Challenge...

How We're Reaching New Audiences on Meta with Partnership Ads

16 Sep 2025

Contributed by Lukas

Today we’re exploring how DTC brands can reach new audiences on Meta using partnership ads, and how they can improve performance and strengthen the ...

The Untapped Potential of YouTube Ads – Strategy, Measurement & What Drives Results with Brett Curry

09 Sep 2025

Contributed by Lukas

Today we’re joined by Brett Curry from OMG Commerce, and we’re grilling him on all things YouTube advertising - where to start, strategy, creative...

How Halfdays Turned Community into a Growth Engine - with CEO Ariana Ferwerda

02 Sep 2025

Contributed by Lukas

In today’s episode, we’re joined by Ariana Ferwerda, co-founder and CEO of Halfdays, to unpack the strategy and philosophy behind building a true ...

From Growth Sprints to Brand Health Metrics: What's Driving Wins Right Now

26 Aug 2025

Contributed by Lukas

From measuring brand health beyond ROAS to breaking down viral awareness plays and running focused growth sprints, we’re getting into the topics on ...

DTC OG Ezra Firestone on How the Game Has Shifted and What’s Working Now

19 Aug 2025

Contributed by Lukas

Today on the show we’ve got a very special guest, one of the OGs of ecommerce, Ezra Firestone.He’s been around forever, running brands like Boom b...

Unlocking Growth Levers with Connor Dault, CMO of Fast-Growth DTC Supplement Brand Gruns

12 Aug 2025

Contributed by Lukas

Today we’re joined by Connor Dault, CMO of Grüns, to talk about his move into the company, how he got up to speed, and the steps he took to work ef...

How We’re Iterating on Tentpole Campaigns & Structuring the Content Teams That Power Them

05 Aug 2025

Contributed by Lukas

Today, we’re kicking things off by sharing how we’re structuring our content teams - from hiring in-house roles to building systems around freelan...

Acquisition Offers That Drive Retention: What’s Working - and Why Testing Matters

29 Jul 2025

Contributed by Lukas

Today we’re getting into how acquisition offers - particularly in pop-ups - can do much more than drive opt-ins. The type of offer you lead with sha...

When to Diversify or Evolve Your Media Mix: How To Approach Channel Expansion (Bonus Episode)

24 Jul 2025

Contributed by Lukas

In today’s episode, we’re talking channel expansion and diversifying our media mix - when to think about launching on new channels, what to test, ...

Why Great Marketers Think Like Data Scientists, with Eric Seufert

22 Jul 2025

Contributed by Lukas

When we heard Eric Seufert talk at the Meta Summit we knew we had to have him on the show.Eric is the founder of Mobile Dev Memo and partner at Heracl...

Spending More & Reaching Less? Fix Your Meta Account With Us

15 Jul 2025

Contributed by Lukas

Today, we dig into the Meta performance issues we’ve been seeing firsthand - where spend is up, reach is down and performance isn’t tracking the w...

E067: How Marketers Should Actually Be Using AI, with the Boring Marketer

08 Jul 2025

Contributed by Lukas

In this episode, we’re joined by James from Boring Marketing to dig into how smart DTC marketers are actually using AI - not just to move faster, bu...

E066: DTC Marketers - Where Are You Wasting Your Time?

01 Jul 2025

Contributed by Lukas

In ecommerce marketing today, acquisition costs are rising, tariffs are up, and growth is harder to come by, which means DTC brands are under pressure...

E065: Using Spending Power to Plan and Spend Smarter with Steve Rekuc - Plus AI Ads and PDP

24 Jun 2025

Contributed by Lukas

This week, we’re talking AI creative, product page testing, and Shopify updates - plus, we’re joined by Steve Rekuc from Common Thread Collective ...

E064: Does Conversion Rate Matter? Dylan Ander on CRO Best Practices & Smarter Web Analytics

17 Jun 2025

Contributed by Lukas

Today we’re joined by Dylan Ander, founder of heatmap.com, to talk attribution, LTV, CAC, creative testing, and what actually moves the needle in me...

E063: Quick Hits – What’s Shifting on Meta, Shopify’s AI Update & Your DTC Questions Answered

10 Jun 2025

Contributed by Lukas

In this episode, we dive into Meta ad performance, Shopify’s latest AI features (including Sidekick), and we answer your DTC marketing questions fro...

Bonus Episode: Marketing Operators X Meta Summit

07 Jun 2025

Contributed by Lukas

Disclaimer: Meta participated as a guest on this podcast episode, However, Meta does not endorse or sponsor this podcast, its content, or any of its c...

E062: Running a Sweepstake for Your DTC Brand? Here’s Your Checklist to Get It Right

03 Jun 2025

Contributed by Lukas

How can DTC brands run sweepstakes that actually drive results? In this episode, we break down the full sweepstakes checklist: how to plan, set up, pr...

E61: Quick Hits – Campaign Wins, Team Structure & AI Tools We’re Testing

27 May 2025

Contributed by Lukas

In this episode, we get into a few different areas we've been working through recently, from campaign performance to org structure to how we’re usin...

E060: Go-To-Market Strategy: How 9-Figure Brands Plan, Execute, and Post-Mortem Product Launches

20 May 2025

Contributed by Lukas

In this episode, we break down how we plan, execute, and analyze our go-to-market (GTM) campaigns. We walk through the full product launch process for...

E059: Meta Shifts, Margins & Smarter Growth with Taylor Holiday

13 May 2025

Contributed by Lukas

As our unofficial “shadow guest”, Taylor Holiday, CEO of Common Thread Collective, finally joins us to unpack what growing a brand actually looks ...

E058: Marketing in a Recession - Cuts, Bets, and What You Can’t Afford to Lose

06 May 2025

Contributed by Lukas

With rising costs, tariff uncertainty, and declining consumer confidence, brands are being forced to do more with less - and in today’s episode, we ...

E057: Inside Tecovas: Reporting, Merchandising & Growing the Brand with CMO Krista Dalton

29 Apr 2025

Contributed by Lukas

Today on the show, we’re joined by Krista Dalton, the CMO and SVP of Digital at Tecovas, as she takes us inside the brand’s marketing strategy. We...

E056: Redefining Your Ad Creative Strategy and Maximizing Meta Performance

22 Apr 2025

Contributed by Lukas

In this episode, we break down what it actually means to define a high-performing ad creative strategy, and why doing so is essential to unlocking sus...

E055: Meta's Conversion Lift Testing, AI in Creative, and Product Seeding for Scalable Growth

15 Apr 2025

Contributed by Lukas

In this episode of Marketing Operators, we get into a mix of marketing topics that are top of mind for us this week, plus we answer a listener questio...

E054: From Product Drops to Post-Purchase Plays - Email Marketing with 'Email Is Not Dead' Author, Karly Craig

08 Apr 2025

Contributed by Lukas

Email marketing isn’t dead - but it can often be done better. Today we’re joined by Karly Craig, author of Email Is Not Dead and seasoned ecommerc...

E053: Our Takes on Saratoga's Viral Moment, Meta's Andromeda & AI's Role in Ad Creative

01 Apr 2025

Contributed by Lukas

Last week, a video featuring Saratoga water went viral - and the brand’s response, or lack thereof, got the ecom and marketing twitter world into a ...

E052: How We Set KPIs, Structure Reporting and Run Meetings to Drive Results

25 Mar 2025

Contributed by Lukas

How do you set KPIs that actually drive results? And how do you structure reporting and meetings to keep your team aligned and effective?In this episo...

E051: Why Meta Purchase Conversion Isn’t Enough - Rethinking Ad Optimization for Incremental Growth

18 Mar 2025

Contributed by Lukas

Scaling with Meta ads isn’t as simple as running purchase conversion campaigns anymore and as the platform evolves, marketers need new strategies to...

E050: Tecovasgate: Is This Growth Marketing? Plus Product Expansion, AI in Growth Measurement & More

11 Mar 2025

Contributed by Lukas

It’s a full house today with Cody back, and we’ve got a jam-packed episode - first up, the Tacovas Ad that’s got the marketing world talking - ...

E049: How Digital Product Fuels DTC Growth with Connor Dault

04 Mar 2025

Contributed by Lukas

This week, it’s a Connor Special as we’re joined by Connor Dault, VP of Growth & Digital Product at Caraway, to discuss the role of digital pr...

E048: Scaling with Affiliate Marketing: What’s Working for Leading DTC Brands, with Aaron Paul

25 Feb 2025

Contributed by Lukas

Today, we’re joined by Aaron Paul, founder of Paul Street, to explore how top DTC brands are leveraging affiliate marketing to drive massive growth ...

E047: Blending Brand Identity with Performance Marketing at the Highest Level

18 Feb 2025

Contributed by Lukas

HexClad just pulled off one of their biggest marketing plays so far - a Super Bowl Ad - but this wasn’t just about airing a commercial during the bi...

E046: Matt Bertulli: Is Meta Still Incremental? How Paid Media is Changing & Scaling Beyond Facebook Ads

11 Feb 2025

Contributed by Lukas

Today we are joined by a member of the Operators family, Matt Bertulli, CEO of Pela Case and Lomi, to talk all things marketing. Jumping off fromSean ...

E045: Onboarding: How To Get The Best Out of Your New Hire from Day One

04 Feb 2025

Contributed by Lukas

Today we’re diving into the second part of our hiring series, this time focusing on onboarding and how to set up your new hires for success from day...

E044: Hiring: How To Build and Structure Your Team For Success

28 Jan 2025

Contributed by Lukas

This week we’re talking hiring for high-growth ecommerce teams. We’re sharing insights on how to know when to hire, why buying back your time is e...

E043: Creative Testing: Quality Vs Quantity - Does Chasing Volume Lead to Success?

21 Jan 2025

Contributed by Lukas

Today, we’re diving into one of the most hotly debated topics in performance marketing: creative testing volume. Should you prioritize scaling creat...

E042: Our 2025 DTC Predictions Review

15 Jan 2025

Contributed by Lukas

In this episode, Cody and Connor dive into the hottest DTC predictions for 2025, discussing everything from the rise and fall of AppLovin to the trans...

E041: Influencer marketing strategy: how we’re product seeding, building partnerships & measuring EMV

07 Jan 2025

Contributed by Lukas

In this episode, we’re breaking down the influencer marketing strategies we’re using this year. From product seeding to scaling creator partnershi...

E040: How Product Positioning and Post-Purchase Upsells Supercharge CRO with Shane Rostad

31 Dec 2024

Contributed by Lukas

It’s a full house today, and we’re joined by Shane Rostad to talk CRO. Shane’s recently launched his own brand as co-founder of Cheeky, a new cr...

E039: Scaling to $20M+ in 2 Years With a Team of Six: Dan McCormick of Create Wellness

24 Dec 2024

Contributed by Lukas

Today we are joined by Dan McCormick, co-founder and CEO of Create Wellness. Create went from zero to $20M+ in revenue in just two years with only six...

E038: Is AppLovin Living Up To The Hype & How We're Scaling Creative Partnerships

17 Dec 2024

Contributed by Lukas

Today we are getting into the hottest new ad channel in ecommerce right now - AppLovin. We discuss how we’ve been using it within our brands, the pr...

E037: BFCM Debrief! The Marketing Strategies That Paid Off - And The Ones That Didn't

10 Dec 2024

Contributed by Lukas

With Black Friday and Cyber Monday behind us, we’re unpacking our results and looking at what went right, what went wrong and what lessons we learnt...

E036: Our Biggest Mistakes & Lessons Learnt This Year

03 Dec 2024

Contributed by Lukas

In today’s episode of Marketing Operators, we’re getting real about our biggest mistakes from the past year, and the lessons learnt from these. We...

E035: Black Friday Cyber Monday: How We'll Be Tracking, Analyzing & Maximizing Our Results

26 Nov 2024

Contributed by Lukas

Happy Black Friday week everyone! In today’s episode we are diving in on the day-to-day tactics and operations our teams will be using this weekend ...

034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend

19 Nov 2024

Contributed by Lukas

Today it’s the three of us back together! We’re talking about our approaches and playbooks for launching new marketing channels and our insights o...

E033: Zach Stuck on the Core Marketing Tactics to Drive Growth As You Scale

12 Nov 2024

Contributed by Lukas

Today we are joined by Zach Stuck, founder of the growth marketing agency Homestead. He shares his insights on acquiring and launching brands, how to ...

E032: How To Balance Brand Memorability & ROI In Your Creative Ad Strategy with David Herrmann

05 Nov 2024

Contributed by Lukas

We’ve got a special guest today, David Herrmann is back, our first ever second time guest. We’re talking about what channels we’re scaling as we...

E031: One month countdown to BFCM: What We're Working On Right Now To Maximise Success

30 Oct 2024

Contributed by Lukas

First up today, we’re checking in on Cody’s recent product drop and talking about some of the tactics and thinking behind the success of the drop ...

E030: Reza Khadjavi, Motion Founder, on Building a Creative-first Approach to DTC Marketing

22 Oct 2024

Contributed by Lukas

This week we are joined by Reza Khadjavi, Founder and CEO at Motion, our premier sponsor. We’re talking the evolution of performance creative and th...

E029: How We're Planning For 2025 - Our Approaches, Strategies vs. Tactics & Knowing When To Pivot

15 Oct 2024

Contributed by Lukas

As we head into October and execute on Q4, we’re also setting our sights on 2025. In today’s episode, we’re talking about how we’re planning f...

E028: MOperators Hotline! Pre-BFCM Targets, Marketing Spend, Moving from Amazon to DTC & More

08 Oct 2024

Contributed by Lukas

In today’s episode we are introducing the MOperators Hotline!! We’re answering some of your questions and sharing our advice on your growth and ma...

E027: How We Set Goals, Attribution Limitations and KPIs for Growth

01 Oct 2024

Contributed by Lukas

00:00 Introduction 01:36 E-commerce Trends and Personal Updates 06:10 Marketing Strategies and Media Mix 17:28 Forecasting and Setting KPIs 52:09 Test...

E026: Shopify President Harley Finkelstein on Founder Mode, Chaos Monkeys & The Future of Shopify

24 Sep 2024

Contributed by Lukas

This week we have the Shopify President Harley Finkelstein joining the squad. This is one not to miss - we’re talking founder mode, getting rid of c...

E025: Founder Mode, Gift With Purchases & Our Takes On The Latest Meta Updates

17 Sep 2024

Contributed by Lukas

Today it’s the trio back together and we’re talking gifts with purchase, being in “foundermode” and when and when not to delegate, incremental...

E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing

10 Sep 2024

Contributed by Lukas

Today we have Jared Brody on the show, Executive VP of Marketing at Resident, owner of brands such as Siena, Nectar, Awara, DreamCloud and Cloverlane....

E023: Ridge's Sean Frank drops in! Talking big swings, partnerships and being a fireman CEO

03 Sep 2024

Contributed by Lukas

00:00 Introduction 04:40 The Background of a CEO in E-commerce 07:16 The Importance of Marketing Knowledge for CEOs 09:08 The Role of Content and Unde...

E022: Q4 planning - How we're strategizing for Black Friday, Cyber Monday and the Holidays

27 Aug 2024

Contributed by Lukas

This week we’re discussing how we’re planning and strategizing for Q4. We reflect on last year’s performance, what we’re iterating on, where w...