Marketing Powerups
Activity Overview
Episode publication activity over the past year
Episodes
Ian Faison's Serialized Content Framework
06 Jun 2024
Contributed by Lukas
Ian Faison, Founder of Caspian Studios, shares his serialized content framework.🎉 About Ian FaisonIan Faison is the Founder of Caspian Studios, the...
Alli Blum's Tips for Getting Org-Wide Buy-In for The JTBD Framework
12 May 2024
Contributed by Lukas
Today, Alli Blum shares her expert insights on getting organizational buy-in for the Jobs To Be Done (JTBD) framework. Dive into discussions on unders...
Vassilena Valchanova's brand messaging framework template
21 Apr 2024
Contributed by Lukas
Vassilena Valchanov shares her brand messaging framework template.🎉 About Vassilena ValchanovVassilena Valchanova is a messaging expert who underst...
I'm ending this show in 5 weeks (not clickbait)
11 Apr 2024
Contributed by Lukas
Ramli John is closing the Marketing Powerups Show to pursue greater opportunities and focus on his priorities. He emphasizes the importance of saying ...
Nick Bennett's People-First GTM Model
31 Mar 2024
Contributed by Lukas
Nick Bennett, Co-Founder of Tack, shares the People-First GTM Model. Download the free powerups cheatsheet: https://marketingpowerups.com/063[00:00:00...
Brian Childs' Customer Education Maturity Model
24 Mar 2024
Contributed by Lukas
Brian Childs, Managing Partner at Learning Outcomes, shares his customer education maturity model. Download the free powerups cheatsheet: https://mark...
Marc Thomas' RINse and Repeat Marketing Framework
17 Mar 2024
Contributed by Lukas
Marc Thomas, Senior Growth Marketer at Podia, shares his RINse and Repeat marketing framework. Download the free powerups cheatsheet: https://marketin...
Kamil Rextin’s Guerrilla Marketing Strategy for Conferences
09 Mar 2024
Contributed by Lukas
Kamil Rextin, Founder of 42 Agency, shares his guerrilla marketing for conferences. Download the free powerups cheatsheet: https://marketingpowerups.c...
Katya Ryabova’s 3 Customer Questions for Actionable Insights
02 Mar 2024
Contributed by Lukas
Katya Ryabova, Founder of SMM Headquarters, shares 3 questions most marketers don't ask their customers. Download the free powerups cheatsheet: https:...
Masooma Memon's Product-Led Content Strategy
24 Feb 2024
Contributed by Lukas
Masooma Memon, a freelance content marketer for Shopify, Hotjar, and Vimeo, shares her product-led content strategy. Download the free powerups cheats...
Lloyed Lobo's 13 Rules of Community-Led Growth
17 Feb 2024
Contributed by Lukas
Lloyed Lobo, Founder of Boast.AI and Traction, shares his 13 rules of community-led growth. Download the free powerups cheatsheet: https://marketingpo...
Stella Garber's Flipped Communication Pyramid
10 Feb 2024
Contributed by Lukas
Stella Garber, Co-Founder and CEO of Hoop, shares her flipped communication strategy. Download the free powerups cheatsheet: https://marketingpowerups...
Gaetano DiNardi's Value-Based Content Strategy
04 Feb 2024
Contributed by Lukas
Gaetano DiNardi, Growth Advisor for Cognism, Wagepoint, and more, shares his value-based content strategy. Download the free powerups cheatsheet: http...
Mariya Delano's Fan-Driven Marketing Flywheel
26 Jan 2024
Contributed by Lukas
Mariya Delano, Founder of Kalyna Marketing, shares her fan-based marketing strategy. Download the free powerups cheatsheet: https://marketingpowerups....
Fab Giovanetti's Build-in-Public Content Strategy
21 Jan 2024
Contributed by Lukas
Fab Giovanetti, Founder of Alt Marketing School, shares her course-based content strategy. Download the free powerups cheatsheet: https://marketingpow...
Chris LoDolce's Transformative Customer Education
14 Jan 2024
Contributed by Lukas
Chris LoDolce, Founder of SaaS Academy Advisors, shares his transformative customer education strategy. Download the free powerups cheatsheet: https:/...
Jimmy Daly's Community-Led Content Strategy
07 Jan 2024
Contributed by Lukas
Jimmy Daly, Founder of Superpath, shares his community-led content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/051🎉...
The 5 Best Marketing Powerups of 2023
28 Dec 2023
Contributed by Lukas
That's a wrap of the Marketing Powerups Show for 2023! In this special episode, Ramli John shares clips from the top 5 best marketing powerups of the ...
Eric Doty's Freelance Writer Onboarding Template
15 Dec 2023
Contributed by Lukas
Eric Doty, Content Lead at Dock, shares his process and template for onboarding freelance writers to his team. Download the free powerups cheatsheet: ...
Christina Garnett's Hierarchy of Customer Delight
08 Dec 2023
Contributed by Lukas
Christina Garnett, Principal Marketing Manager of Offline Community and Advocacy at HubSpot, shares her hierarchy fo customer delight. Download the fr...
Neal O'Grady's 5 C's of Un-Ignorable Content
01 Dec 2023
Contributed by Lukas
Neal O'Grady, Co-Founder of Demand Curve, shares his 5 C's for un-ignorable content and standing out on social platforms. Download the free powerups c...
Talia Wolf's Emotional Targeting Framework for Conversion Rate Optimization
24 Nov 2023
Contributed by Lukas
Talia Wolf, Founder of GetUplift, shares her emotional targeting for increasing conversions. Download the free powerups cheatsheet: https://marketingp...
Ty Magnin's 3-Tier AI Content Strategy
17 Nov 2023
Contributed by Lukas
Ty Magnin, CEO at Animalz, shares his 3-tier content strategy that's driven by AI. Download the free powerups cheatsheet: https://marketingpowerups.co...
Stewart Hillhouse's Conference Content Playbook
10 Nov 2023
Contributed by Lukas
Stewart Hillhouse, Head of Content at Mutiny, shares his conference content playbook. Download free powerups cheatsheet: https://marketingpowerups.com...
Becky Pierson Davidson's Community Retention Playbook
03 Nov 2023
Contributed by Lukas
Becky Pierson Davidson, Founder of BPD Strategy, shares her community retention playbook that she used to decrease Bossbabe's course refund rate by 6%...
Dr. Fio Dossetto's E.A.S.Y. Content Framework
27 Oct 2023
Contributed by Lukas
Dr. Fio Dossetto, Sr. Content Strategist at Float.com and Founder of the contentfolks newsletter, shares her E.A.S.Y. content framework. Download the ...
Shannon Howard's Customer Education Blueprint
20 Oct 2023
Contributed by Lukas
Shannon Howard, Director of Customer and Content Marketing at Intellum, shares her customer education blueprint that elevates your customers to the ne...
Dan Sanchez's 3 Pillars for Audience Growth
13 Oct 2023
Contributed by Lukas
Dan Sanchez (a.k.a., Danchez) shares his 3 pillars for building and growing your audience. Download the free powerups cheatsheet: https://marketingpow...
Matt Ragland's 7-Figure Newsletter Monetization Strategy
06 Oct 2023
Contributed by Lukas
Matt Ragland, Managing Director at Good People Digital, shares his 7-figure newsletter monetization strategy for content creators and marketers. Downl...
Kevan Lee And Shannon Deep's Brand Storytelling Framework
29 Sep 2023
Contributed by Lukas
Kevan Lee and Shannon Deep, co-founders of Bonfire, share their brand storytelling framework. Download the free powerups cheatsheet: https://marketing...
Tiffany Da Silva's 3 Tactics to Beat Imposter Syndrome
22 Sep 2023
Contributed by Lukas
Tiffany Da Silva, Founder of Flowjo.co, shares her 3 tactics for beating imposter syndrome. Download the free powerups cheatsheet https://marketingpow...
Devin Bramhall's Media-Led Content Strategy
15 Sep 2023
Contributed by Lukas
Devin Bramhall, Growth Advisor and former CEO of Animalz, breaks down her media-led content strategy. Download the free powerups cheatsheet. https://m...
Brooklin Nash's Expert-Driven Content Strategy
08 Sep 2023
Contributed by Lukas
Brooklin Nash, Founder of Beam Content, shares his expert-driven content strategy. Download the free powerups cheatsheet. https://marketingpowerups.co...
Sarah Stockdale's 3 Copywriting Exercises to Write Copy That Sells
01 Sep 2023
Contributed by Lukas
Sarah Stockdale, Founder of Growclass, shares 3 copywriting exercises to write copy that sells. Download the free powerups cheatsheet: https://marketi...
Ryan Law's AI Prompt Tips for Content Marketers
25 Aug 2023
Contributed by Lukas
Ryan Law, Former CMO at Animalz, shares AI Prompts that can make you into a super content marketer. Download the free powerups cheatsheet: https://mar...
Eli Schwartz's SEO Strategy for AI Search Engines
18 Aug 2023
Contributed by Lukas
Eli Schwartz, Author of Product-Led SEO, shares his SEO strategy for AI search engines. Download the free powerups cheatsheet: https://marketingpoweru...
Aleyda Solis' 6 Elements of Effective AI Prompts for SEO
11 Aug 2023
Contributed by Lukas
Aleyda Solis, an SEO consultant and Founder of Orainti, shares the 6 elements of effect AI prompts for SEO. Download the free powerups cheatsheet: htt...
Ronnie Higgins' Content Synergy Map (Inspired by Walt Disney)
04 Aug 2023
Contributed by Lukas
Ronnie Higgins, Director of Content at OpenPhone, breaks down how the Disney Synergy Growth Map guides how he approaches content marketing. Download a...
Margaret Kelsey's Strategic Brand Flywheel
28 Jul 2023
Contributed by Lukas
Margaret Kelsey, marketing advisor and Founder of Tatco, shares her 4-part strategic brand flywheel. Download the free powerups cheatsheet at https://...
Joel Kletkke's Snacklable Customer Success Story Framework
21 Jul 2023
Contributed by Lukas
Joel Kletkke, Founder of Case Study Buddy, shares how he creates snackable customer success stories that sell. Download the free powerups cheatsheet: ...
Claire Suellentrop's Customer Research Process
14 Jul 2023
Contributed by Lukas
Claire Suellentrop, Author of Forget the Funnel, shares the customer research process for marketing. Download the free powerups cheatsheet at https://...
Justin Simon's 3C Content Repurposing Strategy
07 Jul 2023
Contributed by Lukas
Justin Simon (a content strategy consultant) shares his 3C Content Repurposing Strategy for getting off the content creation hamster wheel. Download t...
Casted's B2B Podcast Maturity Curve ft. Kate DeGroot
30 Jun 2023
Contributed by Lukas
Kate DeGroot, Director of Demand Gen at Casted, shares the 5 stages of the B2B Podcast Maturity Curve. Download the free powerups cheatsheet at https:...
Camille Trent's Newsjacking Technique That Doubled PeerSignal's Email List From 6K to 12K in 45 Days
23 Jun 2023
Contributed by Lukas
Camille Trent, Director of Content and Community at PeerSignal, shares the viral newsjacking technique that doubled their email list from 6K to 12K in...
Tommy Walker’s 3 Axioms of Content Marketing (Shopify Plus, LinkedIn)
16 Jun 2023
Contributed by Lukas
Writing and creating content is one thing. But editing other content marketers' work takes a special kind of skill.One of those content editing expert...
Melanie Deziel's Trust-Building Content Strategy Using The "Prove It" Framework
09 Jun 2023
Contributed by Lukas
Everybody hates marketers.Well, not everybody… but if you look at a Gallup survey from 2020, Americans rate advertising practitioners as only slight...
Peter Caputa's Survey-Driven Content Strategy
02 Jun 2023
Contributed by Lukas
One way to impress people is to take data and package it up into bite-sized, actionable information that you can share.That’s the power of data-driv...
Manuela Bárcenas' Perfect 1-on-1 Template for Marketing Leaders (Head of Marketing, Fellow.App)
26 May 2023
Contributed by Lukas
One of the most important meetings you can have is having 1-on-1’s with your manager.Get it right, and you’ll have an ally rooting for your work, ...
Emma Stratton's SMIT Technique To Declutter and Clarify Your Product Messaging (Founder, Punchy.co)
19 May 2023
Contributed by Lukas
Ellohay erethay iendsfray!If you don’t know pig latin, you probably can’t understand that. (Hint: I said, Hello there friends!)That’s exactly wh...
Brendan Hufford's Content IP Framework that Drove $134k Worth of Monthly Traffic
12 May 2023
Contributed by Lukas
If you want to rank a piece of content for SEO, you’d usually do keyword research to figure out what phrases you want to rank for. Brendan Hufford, ...
Sandy Mangat’s AMA Community Strategy That Fueled Pocus’ Marketing Flywheel
05 May 2023
Contributed by Lukas
Community-Led Growth is all the hype recently. But if you look at most companies’ communities, what you hear is "crickets."But, if you look at Pocus...
Jason Bradwell's A2E framework to better prioritize marketing ideas
28 Apr 2023
Contributed by Lukas
You get an IDEA. You get an IDEA. Everyone gets a marketing IDEA! The problem is that ideas are a dime in a dozen. There are A LOT of ideas out there....
Sara Pion's Interview Tips for Marketers to Avoid Working in a Toxic Environment
21 Apr 2023
Contributed by Lukas
According to an MIT study, a toxic work culture is the number one reason why people say they’ve left their jobs.Whether it’s a micro-managing boss...
Eddie Shleyner's Copywriting Process for VeryGoodCopy (G2, Gong, Animalz)
14 Apr 2023
Contributed by Lukas
Creativity—people think it hits you like lightning when a genius idea appears out of thin air.So, when inspiration doesn’t strike, it can feel fru...
Erin Balsa’s Content Sweet Spot Framework (Haus of Bold, Predictive Index)
07 Apr 2023
Contributed by Lukas
Some people think that Thought Leadership Content and SEO Content is like oil and water—they don’t mix.The reality is far from the truth!Erin Bals...
Ryan McCready's Active Content Repurpose Framework (Reforge, Venngage, Foundation Marketing)
31 Mar 2023
Contributed by Lukas
Want to create more content? Sure, you can write more blog posts, create more Twitter threads, and produce more YouTube videos.All of that sounds exh...
The Jobs-to-be-Done Principles That 10X'd a Bootstrapped Startup in Two Years | Asia Orangio (Demandmaven, Hull, Terminus)
24 Mar 2023
Contributed by Lukas
On the surface level, the Jobs-to-be-Done is a simple framework to understand. People “hire” products to help them accomplish a “job” in their...
Pedro Cortes' 3 Psychology Pillars of Irresistible Landing Pages (SaaS Marketing Consultant)
17 Mar 2023
Contributed by Lukas
Creating a high-converting landing page is both an art and a science.Sure, you can have the best looking landing page.But understanding the science be...
Amanda Natividad's Webinar-to-Blog Content Strategy (SparkToro, Growth Machine, Fitbit)
10 Mar 2023
Contributed by Lukas
Great content is like an amazing dish—it’s meant to be remixed and shared!That means a great blog post should also be:Visualized and explained in ...
Jeremy Moser's 3-Part Copywriting Framework (Userp, Forbes 30 Under 30, Codeless)
03 Mar 2023
Contributed by Lukas
Copywriting—it’s on landing pages, ads, and social media posts.If cash is the lifeblood of a business, then the heart of marketing is copywriting....
Adrienne Barnes' 4 R’s of Buyer Personas That Will Help Your Marketing Team Win More Business
24 Feb 2023
Contributed by Lukas
Most buyer personas are useless. They often have a quirky name like “Mark the Marketer,” and some info like:37 years oldMarried for 8 years, 2 kid...
Jay Clouse's 3 Elements of World-Class Community Experiences (Creator Science, Smart Passive Income, Startup Weekend)
17 Feb 2023
Contributed by Lukas
Community” has become a buzzword in the tech world. Like most things, it’s easier said than done.Much like a gardener taking care of an orchard of...
Katelyn Bourgoin's The 5 F’s of Creating Un-Ignorable Content (CEO, Customer Camp)
10 Feb 2023
Contributed by Lukas
Did you know your thumbs travel two marathons a year scrolling through social media, news articles, and shopping sites on your phone? 👍Katelyn Bour...
The “Second-Order Thinking” Mental Model for Marketers | Corey Haines (Swipewell, Savvycal, Baremetrics)
01 Feb 2023
Contributed by Lukas
If you’re trying to solve a thousand-piece jigsaw puzzle, you can just try jamming pieces together. That could take you days or weeks. But, if you a...
Georgiana Laudi's The 3-phase Customer-Led Growth framework (Forget the Funnel, Unbounce)
01 Feb 2023
Contributed by Lukas
Leading marketing at a growing startup feels like a chicken running around with its head cut off. That’s exactly what Georgiana (or Gia) Laudi felt ...
Adobe's marketing-led SEO strategy that 2X its organic traffic in 12 months | Kevin Indig (Shopify, G2, Atlassian)
01 Feb 2023
Contributed by Lukas
A few decades ago, you’d go to the library to research a topic. Now, you just have to open up your browser, go to Google.com, and go through the sea...
April Dunford's 4-part product storytelling framework that sells
27 Jan 2023
Contributed by Lukas
Marketing a product without a clear positioning and messaging is like building a house on soft sand... during the hurricane season! It’ll eventually...
Introducing the Marketing Powerups Show
21 Jan 2023
Contributed by Lukas
If you’re trying to solve a Rubik’s cube, you can just try and guess. But that could take days or even weeks to figure out. But having a proven f...