Marketing With Laryssa
Episodes
89 - What's the Difference Between a Jewelry Marketing Strategy and Plan?
27 Jul 2020
Contributed by Lukas
Jewelry entrepreneurs often use the terms "marketing strategy" and "marketing plan" interchangeably. However, the two things are not the same, and you...
88 - Multichannel vs. Omnichannel Marketing for Jewelry Brands
20 Jul 2020
Contributed by Lukas
In "Jewelry Marketing in the Time of Coronavirus" (episode 72), we discussed the importance of multichannel and omnichannel for jewelry brands. Howeve...
87 - What Does a "Funnel" Have to Do With Jewelry Marketing?
13 Jul 2020
Contributed by Lukas
Have you ever used a funnel to transfer a large amount of liquid to a container with a narrow opening? You can probably imagine how a funnel is shaped...
86 - How Does Jewelry Marketing Differ from Jewelry PR and Sales?
06 Jul 2020
Contributed by Lukas
In my experience speaking to jewelry entrepreneurs, I find there's a lot of confusion about the terms "marketing", "public relations", and "sales", wh...
85 - Interview with Sneh Parmar, Next-Gen Ecommerce Innovator
29 Jun 2020
Contributed by Lukas
We interview Sneh Parmar, the CEO and co-founder of Lucky Labs. Unlike most guests on this podcast, Sneh is not part of the jewelry industry. However...
84 - 5 Ways to Optimize Ecommerce Jewelry Product Pages
22 Jun 2020
Contributed by Lukas
If you're not spending more time, energy, effort, and money on your jewelry product pages than you are on basically every other part of your ecommerce...
83 - 5 Tips for Being the "Founder Voice" of Your Jewelry Brand
15 Jun 2020
Contributed by Lukas
After reading a recent article from Business of Fashion titled "Now's the Time for Brand Founders to Speak Up. Here's How.", we were inspired to consi...
82 - 5 Ways to Get Personal With Jewelry Marketing
01 Jun 2020
Contributed by Lukas
In our recent episode "Jewelry Marketing for a Post-COVID-19 Future", we emphasized the fact that customer experience will need to remain at the cente...
81 - Interview with Liana Kadisha Cohn, Co-Founder of Switch
25 May 2020
Contributed by Lukas
We interview Liana Kadisha Cohn, the co-founder of Switch, a jewelry rental service that offers customers the opportunity to borrow unlimited designer...
80 - Jewelry Marketing for a Post-COVID-19 Future
18 May 2020
Contributed by Lukas
Since late March, we've been doing a lot of thinking, reading, writing, and speaking about the COVID-19 pandemic and its impact on retail in general a...
79 - Interview with Deb LaBudde, Founder and CEO of Memo
11 May 2020
Contributed by Lukas
We interview Deb LaBudde, founder and CEO of Memo, a highly-curated ecommerce fine jewelry retailer that offers customers a very unique and innovative...
78 - Best Practices for Jewelry Brands Using Instagram Live
04 May 2020
Contributed by Lukas
Since the implementation of "shelter in place" rules during the coronavirus pandemic, more jewelry brands have been opting to replace their lucrative ...
77 - Interview with Tracy Matthews, CVO of Flourish & Thrive Academy
27 Apr 2020
Contributed by Lukas
We interview Tracy Matthews, successful jewelry business owner and Chief Visionary Officer of Flourish & Thrive Academy, which helps other jewelry bus...
76 - Part 3: Questions from Jewelry Brands About Coronavirus and the Jewelry Industry
20 Apr 2020
Contributed by Lukas
I recently invited my clients and Instagram followers to submit their questions about running a jewelry business in the time of coronavirus. This post...
75 - Part 2: Questions from Jewelry Brands About Coronavirus and the Jewelry Industry
13 Apr 2020
Contributed by Lukas
I recently invited my clients and Instagram followers to submit their questions about running a jewelry business in the time of coronavirus. This post...
74 - Part 1: Questions from Jewelry Brands About Coronavirus and the Jewelry Industry
06 Apr 2020
Contributed by Lukas
I recently invited my clients and Instagram followers to submit their questions about running a jewelry business in the time of coronavirus. This post...
73 - Interview with Marco Giovanelli, Luxury Business Consultant
30 Mar 2020
Contributed by Lukas
We interview Marco Giovanelli, CEO of business development and strategy consulting firm Giovanelli Consulting. He's committed to helping luxury brands...
72 - Jewelry Marketing in the Time of Coronavirus
23 Mar 2020
Contributed by Lukas
Here's the thing: if you want to be a successful jewelry brand, then you can never press "pause" on your marketing strategy, not even when a pandemic ...
71 - Interview with Mayumi Ishii of Chrysmela: Disrupting the Jewelry Marketplace
16 Mar 2020
Contributed by Lukas
We interview Mayumi Ishii, the exclusive U.S. distributor of Chrysmela, which makes and sells the most secure earring back in the world. Since it was ...
70 - 5 Sources of Data to Guide Your Jewelry Marketing Strategy
09 Mar 2020
Contributed by Lukas
Like it or not, we live in a data-driven world. With each of your jewelry brand's digital footprints, you generate heaps of data, from your ecommerce ...
69 - What Marketing Can and Can't Do for Your Jewelry Brand
02 Mar 2020
Contributed by Lukas
Unfortunately, too many jewelry business owners have unrealistic expectations about what marketing can achieve, especially on a short timeline. They h...
68 - Interview with Video Marketer Owen Cappellini
23 Feb 2020
Contributed by Lukas
In this episode, we interview Owen Cappellini, a video marketer with a true passion for authentic storytelling. In July of 2017, he started working wi...
67 - How YouTube Trends Affect Video Marketing for Jewelry Brands
18 Feb 2020
Contributed by Lukas
Last week, we discussed the benefits of video marketing for your jewelry brand. Now that you understand why you must invest time, effort, and money i...
66 - Benefits of Video Marketing for Your Jewelry Brand
11 Feb 2020
Contributed by Lukas
Many jewelry brands spend a lot of time and resources on their product and lifestyle photography, ensuring that the photos accurately represent their ...
65 - Beware of "Checklist Marketing" for Your Jewelry Brand
04 Feb 2020
Contributed by Lukas
Do you sometimes feel completely overwhelmed by all your marketing initiatives? Do you feel pressure to "do" more marketing, just to keep up with your...
64 - Importance of an SSL Certificate for Jewelry Marketing
28 Jan 2020
Contributed by Lukas
Do you sell your jewelry direct-to-consumer from your own ecommerce store? If so, you'll want to do everything you can to earn your customers' trust a...
63 - What Is A/B Testing, and How Can You Use It in Jewelry Marketing?
21 Jan 2020
Contributed by Lukas
When you graduated from school, you probably thought you were finally done with tests. We hate to break it to you, but if you'd like to develop a succ...
62 - Interview with Cheryl Freund, Founder and Designer of ceejayeff
13 Jan 2020
Contributed by Lukas
I interview Cheryl Freund, a Los Angeles-based jewelry designer and the founder of ceejayeff. In this episode, we chat mostly about experiential or ev...
61 - What's Social Ecommerce, and How Can Your Jewelry Brand Leverage It?
08 Jan 2020
Contributed by Lukas
If you run an ecommerce jewelry store, and you're already taking advantage of social media marketing, then you're familiar with how social media can h...
60 - Using Gifts in Your Jewelry Marketing Strategy
16 Dec 2019
Contributed by Lukas
The holiday season is about enjoying time with loved ones, expressing gratitude, indulging in holiday treats, and being generous. However, it's also a...
59 - How to Choose the Right Ecommerce Platform for Your Jewelry Brand
10 Dec 2019
Contributed by Lukas
If you're thinking about launching a jewelry ecommerce store in the New Year or moving your ecommerce store to a different platform, you may be wonder...
58 - Coaching Call with Iryna from Yarema Jewelry
02 Dec 2019
Contributed by Lukas
In this episode, we spoke to Iryna, who runs an e-commerce jewelry business called Yarema Jewelry. She asked me about how a jewelry business owner can...
57 - 3 Tools to Handle Quick Jewelry Marketing Tasks During the Holidays
20 Nov 2019
Contributed by Lukas
During the holiday season, you're busy fulfilling orders for the holidays and providing the best customer service possible. You hardly have time to fo...
56 - Interview with Jewelry Sales Optimization Expert Kathleen Cutler
10 Nov 2019
Contributed by Lukas
In this episode, I interview Kathleen Cutler, founder of Bespoke Commerce and CEO of Kathleen Cutler Strategy. Kathleen helps high-end jewelers bring...
55 - Differences Between B2B and B2C Jewelry Marketing
05 Nov 2019
Contributed by Lukas
I don't give B2B jewelry brands enough attention! The marketing strategies that work for B2C jewelry brands don't always work for B2B jewelry brands a...
54 - Spooky Jewelry Marketing Mistakes to Avoid on Halloween…and Always!
29 Oct 2019
Contributed by Lukas
The Halloween holiday is an excellent time to reflect on spooky things, like the common marketing mistakes that jewelry brands make. Even though they ...
53 - Importance of Design in Jewelry Marketing
22 Oct 2019
Contributed by Lukas
When it comes to crafting an impactful brand identity for your jewelry brand, design is everything, since brand identity is the ultimate visual repres...
52 - What Is LIKEtoKNOW.it, and How Can Your Jewelry Brand Benefit from It?
14 Oct 2019
Contributed by Lukas
If you've started the process of researching potential influencers for your jewelry brand, then you've likely seen the handle @liketoknow.it in those ...
51 - How to Prepare Your Jewelry Marketing for Black Friday
09 Oct 2019
Contributed by Lukas
In this podcast episode, I discuss how you can prepare your marketing strategy for Black Friday and the upcoming holiday shopping season. October's he...
50 - How to Contact Influencers and Manage the Influencer Relationship for Your Jewelry Brand (Part 5 of 5)
01 Oct 2019
Contributed by Lukas
In this podcast episode, I share the most effective methods for contacting influencers and managing the influencer relationship from start to finish. ...
49 - How to Find the Right Influencers for Your Jewelry Brand (Part 4 of 5)
24 Sep 2019
Contributed by Lukas
In this podcast episode, I explain how you can find the best influencers to align with your jewelry brand's marketing goals. If you're interested in ...
48 - What to Expect When Partnering with Influencers for Jewelry Marketing (Part 3 of 5)
16 Sep 2019
Contributed by Lukas
In this podcast episode, I explain what you can expect when working with influencers, so you can anticipate ROI and feel more confident about moving ...
47 - Examples of Great Influencer Marketing Campaigns for Jewelry Brands (Part 2 of 5)
10 Sep 2019
Contributed by Lukas
In this podcast episode, we'll be sharing some of our favorite examples of effective influencer marketing campaigns for jewelry brands like Simon G., ...
46 - What's an Influencer, and How Can Your Jewelry Brand Approach Influencer Marketing? (Part 1 of 5)
04 Sep 2019
Contributed by Lukas
In this podcast episode, we'll be defining the term "influencer", outlining different influencer types, explaining how to know when to work with influ...
45 - Interview with Jewelry Designer and Entrepreneur Julie Lamb
24 Aug 2019
Contributed by Lukas
Julie Lamb is the founder of and designer behind the eponymous jewelry brand Julie Lamb New York. Making jewelry ever since she could string beads, Ju...
44 - How Your Jewelry Brand Can Leverage Experiential Marketing and Plan for It
20 Aug 2019
Contributed by Lukas
Experiential marketing – also known as engagement marketing, event marketing, and even live marketing – invites consumers to participate in a bran...
43 - Developing a Look-Tone-Feel for Your Jewelry Brand
13 Aug 2019
Contributed by Lukas
When you're in the process of planning to launch a jewelry brand, you must do more than simply design your jewelry pieces; you must also identify your...
42 - Interview with Brenna Pakes of JewelryNavigator.com
06 Aug 2019
Contributed by Lukas
I interview Brenna Pakes, the creative force behind Jewelry Navigator, a podcast and website that guides shoppers to unique jewelry selections created...
41 - 3 SEO Copywriting Tips for Jewelry Brands
30 Jul 2019
Contributed by Lukas
Search engine optimization (SEO) is the practice of making improvements to your jewelry brand's Internet presence, so you can appear in the top search...
40 - SEO vs. PPC for Your Ecommerce Jewelry Brand
23 Jul 2019
Contributed by Lukas
As the owner of an ecommerce jewelry business, you must learn to love Google and understand the basics of both SEO and PPC, since these tactics can he...
39 - 4 Tips for Planning Your Jewelry Brand's Social Media Posts
16 Jul 2019
Contributed by Lukas
When it comes to your jewelry brand's social media strategy, do you have a weekly or even monthly plan for your posts, or are you flying by the seat o...
38 - Four Types of Customers for Your Jewelry Brand
09 Jul 2019
Contributed by Lukas
To review a year of major retail disruption, Shopify published its first State of Commerce Report based on global sales data, a survey of Shopify merc...
37 - How to Make Jewelry Your Customers Want to Buy
02 Jul 2019
Contributed by Lukas
Sometimes, jewelry brands are so committed to their vision that they lose sight of what customers want. While it's true that a jewelry brand must find...
36 - Offline Marketing Strategies for Ecommerce Jewelry Brands
25 Jun 2019
Contributed by Lukas
Digital marketing strategies like social media marketing and search engine optimization can definitely be effective for your ecommerce jewelry brand, ...
35 - An Introduction to Marketing KPIs for Jewelry Brands
18 Jun 2019
Contributed by Lukas
American engineer W. Edwards Deming once said, "You can't manage what you don't measure." If you're not designating key performance indicators and ana...
34 - 5 Ways to Determine Your Jewelry Brand's Target Customer
10 Jun 2019
Contributed by Lukas
Before moving forward with any marketing strategy for your jewelry brand, you must know your target customer or at least be able to make an educated g...
33 - Understanding the Role of Mindset in Jewelry Marketing
04 Jun 2019
Contributed by Lukas
You wouldn't start a business with the expectation you're going to bomb. But you'd be realistic about your chances at success, since 50% of small busi...
32 - How to Use Social Proof to Boost Your Jewelry Marketing
29 May 2019
Contributed by Lukas
Customer service expert Ron Kaufman once said, "Delighted customers are the only advertisement everyone believes." No one's going to believe you or ca...
31 - ROI to Expect from Jewelry Marketing Efforts
21 May 2019
Contributed by Lukas
Prospective clients sometimes ask, "What ROI can we expect from our jewelry marketing efforts?" We understand the desire to want to know, but the answ...
30 - 3 Tips for Generating Regular Content for Your Jewelry Brand
14 May 2019
Contributed by Lukas
Content marketing – or inbound marketing – is one of the best ways to engage with your prospective and current customers. With this approach, a je...
29 - Interview with Alain Simic, Jewelry Photographer
04 May 2019
Contributed by Lukas
I interview Alain Simic, a jewelry, fashion and fine art photographer based in New York City. We discuss the role that high-quality commercial photogr...
28 - Which Matters More for a Jewelry Instagram Post: the Photo or Caption?
30 Apr 2019
Contributed by Lukas
Instagram planning app Preview recently published the results of a poll about the importance of a good photo vs. a good caption for an Instagram post....
27 - Consider Instagram Checkout for Your Jewelry Marketing Strategy
23 Apr 2019
Contributed by Lukas
Have you heard the recent announcement from Instagram about the platform's new feature called Instagram Checkout? Different from Shopping on Instagram...
26 - How the Shopify/Mailchimp Breakup Affects Your Jewelry Brand
15 Apr 2019
Contributed by Lukas
You may have heard the news that ecommerce platform Shopify recently cut ties with the popular email marketing platform Mailchimp. As of now, the Mail...
25 - How Do You Know It's Time to Hire a Jewelry Marketing Consultant?
09 Apr 2019
Contributed by Lukas
While some of our clients knew intuitively that working with a jewelry marketing consultant was the right next step, others aren't so sure, and they a...
24 - Interview with Kat McCoy, Founder of Best Kept Jewelry Concierge Service
02 Apr 2019
Contributed by Lukas
We interview Kat McCoy, the founder of Best Kept, which is a Brooklyn-based concierge service that makes it easy for anyone to buy jewelry as a gift. ...
23 - Choosing Objectives for a Jewelry Facebook Ad Strategy
26 Mar 2019
Contributed by Lukas
When they first start thinking about Facebook ads, many jewelry brands assume these ads serve one purpose only: to convert customers. Of course, every...
22 - Should Jewelry Businesses Also Be Technology Businesses?
19 Mar 2019
Contributed by Lukas
To stay competitive in today's marketplace, businesses must constantly prioritize innovation and put technology first. In fact, Reuters recently state...
21 - Interview with Nan Lung Palmer, Jewelry Merchandising and Product Development Consultant
11 Mar 2019
Contributed by Lukas
I interview Nan Lung Palmer, the owner of Facets, a business-to-business consulting agency for both emerging jewelry designers and established jewelry...
20 - Getting Started with Digital Advertising for Your Jewelry Brand
04 Mar 2019
Contributed by Lukas
We want to reassure you that it's okay to not find instant success with digital advertising for your jewelry brand. In fact, your initial missteps and...
19 - How Jewelry Brands Can Get Started with Email Marketing
26 Feb 2019
Contributed by Lukas
If you're not already leveraging the power of email marketing for your jewelry brand, you may be wondering why it's important and how to get started. ...
18 - Brand Awareness vs Brand Identity for Jewelry Brands
18 Feb 2019
Contributed by Lukas
I recently read an article in JCK about Pandora's efforts to reinvent itself after an "unsatisfactory" 2018. Pandora executives admit the brand has hi...
17 - Why Choose a Jewelry Marketing Consultant Over a General Marketing Consultant?
12 Feb 2019
Contributed by Lukas
When I tell people that I'm a marketing consultant who works exclusively with jewelry brands, most respond with, "Wow, that's very specific!" As a jew...
16 - Jewelry Marketing Tips for Complete Beginners
04 Feb 2019
Contributed by Lukas
Maybe your New Year's resolution was to finally launch your jewelry business. Or maybe you haven't even launched yet, and your jewelry business is sti...
15 - Interview With Mike Hauben, Jewelry E-commerce Expert and Marketing/Creative Director for the Centurion Jewelry Show
26 Jan 2019
Contributed by Lukas
In Episode #15 of the Joy Joy Jewelry Marketing Podcast, I share my first interview! I had the privilege to chat with jewelry e-commerce expert, web d...
14 - Why It's Important to Infuse Joy into Your Jewelry Marketing
22 Jan 2019
Contributed by Lukas
You may have seen the viral video of UCLA gymnast Katelyn Ohashi's flawless floor routine. It's true that her movements were technically perfect, but ...
13 - What's "Owned Media" - and Why Should Your Jewelry Brand Care?
14 Jan 2019
Contributed by Lukas
Most jewelry brands today are so focused on perfecting their Instagram profiles that they forget about some other forms of content marketing that can ...
12 - Is Your Jewelry Brand a Copycat or an Original?
07 Jan 2019
Contributed by Lukas
If you've been feeling a sense of deja vu lately, you're not the only one. More luxury brands are taking fewer creative risks with their logos, websit...
11 - Maintain Jewelry E-Commerce Momentum After the Holidays
31 Dec 2018
Contributed by Lukas
Hopefully, the holidays were a busy time for your jewelry brand. You ramped up promotions, bent over backwards to make shipping deadlines, and tried y...
10 - 10 Last-Minute Holiday Marketing Strategies for Your Jewelry Brand
17 Dec 2018
Contributed by Lukas
With about a week until Christmas, you may be brainstorming last-minute sales strategies while there's still time to ship. With proper planning, you'v...
9 - Big Branding Opportunities for Small Jewelry Brands
10 Dec 2018
Contributed by Lukas
As a small jewelry brand, do you ever feel like you simply can't compete with the major players in the jewelry industry? Instead of seeing size as a c...
8 - Redefining the Meaning of "Influence" in Jewelry Marketing
03 Dec 2018
Contributed by Lukas
The word "influencer" has become synonymous with digital influence. However, we forget influencers exist "in real life", and they've been shaping deci...
7 - Pinterest's "Secret" Boards as a Marketing Tool for Your Jewelry Brand
26 Nov 2018
Contributed by Lukas
You've probably thought about how you can use Pinterest as a customer-facing social media marketing tool. If you use Shopify, you've likely linked you...
6 - Creative Ways to Thank Customers for Their Jewelry Purchases
20 Nov 2018
Contributed by Lukas
With Thanksgiving just a few days away, you'll want to consider how you can thank your customers for choosing to purchase your jewelry. In today's mar...
5 - Knowing Your Jewelry Brand's Customers
20 Nov 2018
Contributed by Lukas
How well do you know your customers? What inspires, motivates, and moves them? What are their values, and what's most important to them? As a jewelry ...
4 - Event Marketing Beyond the Trunk Show
18 Nov 2018
Contributed by Lukas
Engagement marketing, also known as "experiential marketing" or "event marketing", can directly engage consumers with a jewelry brand and its products...
3 - Is Influencer Marketing Right for Your Jewelry Brand?
18 Nov 2018
Contributed by Lukas
More clients have been inquiring about influencer marketing lately, and I don't blame them. If you read any popular digital marketing advice, you'll h...
2 - Is Social Media Engagement Changing for Jewelry Brands?
15 Nov 2018
Contributed by Lukas
If you've ever researched jewelry-related hashtags on Instagram, you've probably seen how saturated some of them are. For example, the #jewelry hashta...
1 - How to Prepare Your Jewelry Marketing for 2019
12 Nov 2018
Contributed by Lukas
Do you have your marketing strategy in place for 2019? You'll want to listen to this episode before you start making decisions about how you'll be all...