Marketing With Laryssa

189 - 5 Tips for Using Customer Reviews in Jewelry Marketing

22 Aug 2022

Contributed by Lukas

In this episode, I share five tips for making the most of customer testimonials and reviews in your jewelry marketing efforts. You'll learn: - How to ...

188 - THE GOLD MINE - Navigating a Trend in the Jewelry Industry

17 Aug 2022

Contributed by Lukas

You're checking out a weekly segment of this podcast called "THE GOLD MINE", which is a more intimate, personal, and brief take from me about a topic ...

187 - Interview With the Email Marketing Heroes on Effective Emails for Jewelry Brands

15 Aug 2022

Contributed by Lukas

In this episode, I share my interview with two very special guests who are masters at email marketing. But you'll be very surprised by how they acquir...

186 - THE GOLD MINE - Power of Community in the Jewelry Industry

10 Aug 2022

Contributed by Lukas

You're checking out a weekly segment of this podcast called "THE GOLD MINE", which is a more intimate, personal, and brief take from me about a topic ...

185 - How to Use Linkedin for Jewelry Marketing

08 Aug 2022

Contributed by Lukas

In this episode, I'm going to be sharing five creative ways that you can use Linkedin in marketing your business. These tips will apply to all categor...

184 - THE GOLD MINE - How I Entered the Jewelry Industry

03 Aug 2022

Contributed by Lukas

This is the first episode of THE GOLD MINE, a new format for the Joy Joya podcast. It represents a more intimate, personal, and brief take from me abo...

183 - Interview With Jeweler Tom Duma on Traditional vs. Digital Marketing

01 Aug 2022

Contributed by Lukas

In this episode, I share my interview with Tom Duma, president of Thom Duma Fine Jewelers in Warren, OH. I first came across Tom through his columns i...

182 - 7 Jewelry Brands Using NFTs in Marketing

25 Jul 2022

Contributed by Lukas

This is a followup episode to build upon last week's interview with Oliver Maroney about NFTs. If you haven't already listened to or watched that epis...

181 - Interview With Oliver Maroney on NFTs for Jewelry Brands

18 Jul 2022

Contributed by Lukas

In this episode, I interview Oliver Maroney, the general manager of Web3 & NFT's at Cameo. If you have even an ounce of curiosity about Web3 and NFTs,...

180 - 10 Things Smart Jewelry Brands Are Doing Today

11 Jul 2022

Contributed by Lukas

In this episode, I discuss consumer spending patterns I've been seeing in the industry this summer so far and what you can do as a brand to adapt to h...

179 - Interview With Jeff Mason, Jewelry Photographer

27 Jun 2022

Contributed by Lukas

In this episode, I share my interview with Jeff Mason, a photographer and gemologist specializing in product and jewelry photography. With 20 years of...

178 - Top Industry Trends from JCK 2022

20 Jun 2022

Contributed by Lukas

In this episode, I share a post-JCK, mid-year trends report based on what I observed in Vegas this year. I had such a great time at the show, meeting ...

177 - Interview With Monica Stephenson, Founder of ANZA Gems

13 Jun 2022

Contributed by Lukas

In this episode, I share my interview with Monica Stephenson, founder of ANZA Gems. She started her company in 2015 with the mission of improving the ...

176 - 5 AI-Powered Tools to Support Jewelry Marketing

06 Jun 2022

Contributed by Lukas

In this episode, I share five valuable AI-powered tools that can support you with jewelry marketing. Do you feel intimidated by the term AI? Are you c...

175 - Interview With Kasey Luck on Successful Email Marketing

23 May 2022

Contributed by Lukas

In this episode, I share my interview with Kasey Luck, founder and CEO of Luck & Co, an agency that helps 7- and 8-figure e-commerce brands maximize t...

174 - 5 Tips for Using Trends in Jewelry Marketing

16 May 2022

Contributed by Lukas

In this episode, I chat about how you can make trends work for your brand, even if you're not a trend-driven business.  Here's the thing about trends...

173 - Interview With Dana Bronfman on Responsible Jewelry Making

09 May 2022

Contributed by Lukas

In this episode, I share my interview with Dana Bronfman, a New York City-based modern fine jewelry designer, best known for her "quietly bold" aesthe...

172 - Livestream Shopping for Jewelry Brands

02 May 2022

Contributed by Lukas

In this episode, I talk about the opportunities for jewelry brands in livestream content. I recently gave a presentation on this topic at the AGS Conc...

171 - Interview With Megan Crabtree, Founder of Crabtree Advisory

25 Apr 2022

Contributed by Lukas

  In this episode, I share my interview with Megan Crabtree, the founder of Crabtree Advisory. Before starting her business, she built a long and suc...

170 - 5 Misconceptions About Jewelry Marketing Data

18 Apr 2022

Contributed by Lukas

In this episode, I share five reasons why your jewelry marketing data may be incorrect or steering you in the wrong direction - and what you can do ab...

169 - Interview With Sophie Simon, Gemologist and Colored Gemstone Trader

11 Apr 2022

Contributed by Lukas

In this episode, I share my interview with Sophie Simon, founder and CEO of Tsubaa Gems. Sophie's a master at colored gemstones, and her passion for t...

168 - Understanding SEO Keywords for Jewelry Brands

04 Apr 2022

Contributed by Lukas

In this episode, I give a crash course in search engine keywords for search engine optimization or SEO. What are they, why do they matter, what role s...

167 - Interview With Ecommerce + Email Marketing Expert Jessica Totillo Coster

28 Mar 2022

Contributed by Lukas

In this episode, I share my interview with Jessica Totillo Coster, founder of Ecommerce Badassery. Jessica's an ecommerce and email marketing strategi...

166 - 10 Tips for Better Welcome Emails

21 Mar 2022

Contributed by Lukas

In this episode, I share 10 tips for sending better Welcome emails. What's a Welcome email, and why does it play such a vital role in a comprehensive ...

165 - Interview With Jewelry Marketer Liz Kantner - And an Announcement!

14 Mar 2022

Contributed by Lukas

I share my interview with jewelry marketer Liz Kantner. It will be the second time Liz will be joining me on the podcast (episode #92 is our first int...

164 - 5 Tips for YouTube in Jewelry Marketing

07 Mar 2022

Contributed by Lukas

In this episode, I explain why you should consider using YouTube as part of your jewelry marketing strategy and also five tips for doing it effectivel...

163 - How to Have More Fun With Jewelry Marketing

28 Feb 2022

Contributed by Lukas

In this episode, I share my own recording of a presentation I recently gave for the annual Jewelry Ecomm Conference. The topic of the presentation is ...

162 - Guest Anna Samsonova Talks Jewelry Merchandising

21 Feb 2022

Contributed by Lukas

In this episode, I share my interview with Anna Samsonova, an independent jewelry consultant and founder of Samsonova Consulting. With 17 years in the...

161 - 5 Instant Email Marketing Upgrades for Jewelry Brands

14 Feb 2022

Contributed by Lukas

In this episode, I offer five tips for instantly upgrading your email marketing. Email marketing for jewelry brands can be complex, and optimizing an ...

160 - Interview With Wendy Pease, Expert in Global Marketing

07 Feb 2022

Contributed by Lukas

In this episode, I share my interview with Wendy Pease, an expert in global marketing and entering new marketplaces abroad. Wendy is the owner and pre...

159 - 10 Outdated Social Media Marketing Tips for Jewelry Brands

31 Jan 2022

Contributed by Lukas

In this episode, I share 10 outdated social media marketing tips for jewelry brands because the world of social media is constantly evolving, and if y...

158 - How to Do "Social Listening" for Your Jewelry Brand

24 Jan 2022

Contributed by Lukas

In this episode, I answer the question, "What is social listening?". All jewelry brands need to know about social listening - not only about what it i...

157 - Are You Micromanaging Your Jewelry Marketing?

17 Jan 2022

Contributed by Lukas

In this episode, I discuss all the ways that micromanaging is hurting your marketing efforts - AND what you can do about it. WAIT! Before you ignore t...

156 - 5 Predictions for Jewelry Marketing Trends in 2022

10 Jan 2022

Contributed by Lukas

In this episode, I share my predictions about jewelry marketing trends for 2022. Where should you be focusing your time and attention? Which marketing...

155 - 5 Tips for Setting 2022 Goals for Your Jewelry Business

20 Dec 2021

Contributed by Lukas

I share some specific guidance about how you can set goals for your jewelry brand in 2022. As you probably know, if you don't set clear goals for your...

154 - 10 Ways to Create a Virtual "Holiday Window" for Your Jewelry Brand

13 Dec 2021

Contributed by Lukas

The focus of today's episode is all about how you can create a virtual "holiday window display" even if you don't have a brick-and-mortar jewelry stor...

153 - 5 Tips for Hiring Freelancers for Jewelry Marketing

06 Dec 2021

Contributed by Lukas

In this episode, I share five tips for hiring a freelancer on sites like Fiverr or Upwork. These two platforms are freelancer marketplaces, so anyone ...

152 - 5 Tips to Retain Your Jewelry Customers

29 Nov 2021

Contributed by Lukas

I share five tips for retaining all the new customers you get from your amazing holiday marketing efforts. The holiday season is an excellent time to ...

151 - Interview With Benjamin Smithee, CEO of The Smithee Group

22 Nov 2021

Contributed by Lukas

In this episode, I share my interview with Benjamin Smithee, CEO of The Smithee Group, a digital growth agency that's been empowering entrepreneurs an...

150 - 10 Last-Minute Tips for Black Friday + Cyber Monday Success

15 Nov 2021

Contributed by Lukas

In this episode, I discuss 10 last-minute optimization tactics if you're planning on participating in Black Friday, Small Business Saturday, Cyber Mon...

149 - Interview With Tracy Matthews, Author of "The Desired Brand Effect"

08 Nov 2021

Contributed by Lukas

In this episode of the podcast, I share my SECOND interview with Tracy Matthews, who previously joined me on episode #77. Not only does Tracy run a ...

148 - Get Comfortable With Video Marketing for Jewelry

01 Nov 2021

Contributed by Lukas

In this episode, I share five tips for how you can get more comfortable with video marketing for your jewelry brand. If you heavily utilize Instag...

147 - The 7 "P's" of Jewelry Marketing

25 Oct 2021

Contributed by Lukas

In this episode, I discuss the 7 "P's" of jewelry marketing and why you need to not only familiarize yourself with them but also use them to regularly...

146 - Interview With Shayne McCoy Hollander, Jewelry Social Media Expert

18 Oct 2021

Contributed by Lukas

In this episode, I share my interview with Shayne McCoy Hollander. Shayne is an experienced social media and digital marketing consultant and the foun...

145 - Interview With Jeff Fromm, Expert in Brand Purpose

11 Oct 2021

Contributed by Lukas

In this episode of the podcast, I share my interview with Jeff Fromm. I first met Jeff after I saw him speak at this year's JCK Las Vegas show on the ...

144 - 10 Positive Jewelry Marketing Habits

04 Oct 2021

Contributed by Lukas

In this episode, I share 10 of my favorite positive jewelry marketing habits. I really like this quote by self-development expert Brian Tracy. He says...

143 - Top 10 Money-Wasters in Jewelry Marketing

27 Sep 2021

Contributed by Lukas

In this episode of the podcast, I share 10 of the top jewelry marketing money wasters, so you can avoid making the same mistakes that I see some j...

142 - Interview With Amy Elliott - JCK Trends and Future of Jewelry Industry

13 Sep 2021

Contributed by Lukas

In this episode, I share my interview with Amy Elliott, Contributing Editor for JCK and writer of the JCK blog All That Glitters. I chat with Amy all ...

141 - Takeaways from JCK Las Vegas 2021 - Jewelry Industry Trends and Insights

06 Sep 2021

Contributed by Lukas

In this episode, I share my thoughts and reflections about JCK Las Vegas 2021, including industry trends and insights. If you didn't get a chance to a...

140 - SMS Marketing for Jewelry Brands

23 Aug 2021

Contributed by Lukas

In this episode, I discuss SMS or mobile marketing for jewelry brands. SMS marketing basically refers to text-message marketing, which means you send ...

139 - Discount Pricing Strategies and Jewelry Marketing

16 Aug 2021

Contributed by Lukas

In this episode, I discuss the role of a discount pricing strategy in jewelry marketing. Should you be offering discounts and promotions? If so, how m...

138 - How to Plan for Holiday Jewelry Marketing in August

09 Aug 2021

Contributed by Lukas

In this episode, I discuss how you can start planning your holiday jewelry marketing in August. What should you be doing this month, and how can you p...

137 - How to Supercharge Your Jewelry Marketing Content

02 Aug 2021

Contributed by Lukas

I share some tips for repurposing your content, so you can make the most of all your content creation efforts and establish a meaningful presence on t...

136 - Be Less Dependent on Social Media Jewelry Marketing

26 Jul 2021

Contributed by Lukas

I discuss how you can be a caretaker of your customer data, especially with all the changes happening with social media in the coming months. Too many...

135 - Interview with David Wachs About Handwritten Notes in Marketing

19 Jul 2021

Contributed by Lukas

I share my interview with David Wachs, the founder of Handwrytten, a service that allows product-based businesses to leverage the lost art of letter w...

134 - Interview With Melissa Becker About Value-Added Jewelry Marketing

05 Jul 2021

Contributed by Lukas

I share my interview with Melissa Becker, a Vice President of Berkley Asset Protection, a Berkley Company, and global specialty insurer dedicated to j...

133 - Building Brand Awareness With Your Target Customer

30 Jun 2021

Contributed by Lukas

I share my own personal recording of a talk I recently presented to the Women's Jewelry Association of Boston. The title of the talk is "How to Build ...

132 - Types of Keywords for Jewelry Brands

21 Jun 2021

Contributed by Lukas

In this episode, I discuss different types of keywords for jewelry brands, including SEO keywords and social media keywords. Why do keywords matter, a...

131 - How to Involve Customers in Jewelry Marketing

14 Jun 2021

Contributed by Lukas

Are you looking for ways to grow your jewelry brand and build trust with prospective customers? You may want to consider leveraging your current custo...

130 - Interview With Retail Experience Experts Jill Stein and Sarah Daniel

07 Jun 2021

Contributed by Lukas

I share my interview with Jill Stein and Sarah Daniel, the co-founders of Brick & Mortar NYC, a boutique agency that helps brands reimagine their reta...

129 - Jewelry Marketing Tips for a "Slow" Season

31 May 2021

Contributed by Lukas

I share a special episode to mark the unofficial beginning of summer after Memorial Day weekend. For many jewelry brands, summer can be a slow time of...

128 - Interview With Jewelry Wholesale Consultant Robin Kramer

24 May 2021

Contributed by Lukas

In episode #128, I share my interview with Robin Kramer, the owner of Red Boot Consulting. According to her bio, Robin is "a brand marketing maven, na...

127 - How to Gain Email Subscribers for Your Jewelry Brand

17 May 2021

Contributed by Lukas

In this episode, I share some of my favorite tips for growing your jewelry brand's email list. If you're struggling to gain new subscribers for your e...

126 - Interview with Kate Youngstrom from Reed Exhibitions/JCK Events

10 May 2021

Contributed by Lukas

I share my interview with Kate Youngstrom, the Director of Content and Community for Reed Exhibitions, which oversees JCK Events. Kate has worked for ...

125 - Google Analytics for Jewelry Brands

03 May 2021

Contributed by Lukas

Do you feel completely overwhelmed by Google Analytics for your jewelry business' website? In this podcast episode, I walk through the basics of Googl...

124 - Tips for Generating Jewelry Blog Content

26 Apr 2021

Contributed by Lukas

In this episode, I share some of my favorite tips for generating new blog post content on a regular basis. Yes, that's right I said "blog", a word tha...

123 - Interview With Luxury Marketing Expert Michelle Peranteau

19 Apr 2021

Contributed by Lukas

In episode #123, I chat with Michelle Peranteau, a marketing and brand strategist for luxury brands. Throughout her impressive career working with lux...

122 - The Path to Jewelry Marketing Success

12 Apr 2021

Contributed by Lukas

For this episode, I was inspired by a Lifehacker podcast interview with marketing thought leader Seth Godin. He said, "The thing that looks like a sho...

121 - Interview with Jewelry Entrepreneur Ama McKinley

05 Apr 2021

Contributed by Lukas

I share an interview with Ama McKinley, founder of waist bead jewelry brand Ilium Wing. In this episode, I talk to Ama about topics like branding and ...

120 - Planning Your Jewelry Marketing Content

29 Mar 2021

Contributed by Lukas

All your marketing content should start with a plan and calendar. Do you have a formal planning system in place for your marketing? If not, you're pro...

119 - Brand Marketing vs. Product Marketing for Jewelry Brands

22 Mar 2021

Contributed by Lukas

In episode #119, I explain the difference between "brand marketing" and "product marketing" and why the distinction matters so much for jewelry brands...

118 - Transition from Brick-and-Mortar Store to Ecommerce Jewelry Brand

15 Mar 2021

Contributed by Lukas

In episode #118, I answer a listener-submitted question. The anonymous listener asked, "How can we transition from a traditional brick-and-mortar jewe...

117 - Interview With Branding Expert Paul Spinak

08 Mar 2021

Contributed by Lukas

I share my interview with Paul Spinak, founder of The Marketing Machine, an innovative and creative marketing agency located in downtown Raleigh NC. P...

116 - 5 Mindset Mistakes in Jewelry Marketing

01 Mar 2021

Contributed by Lukas

In episode #116​ of the podcast, I share some of the most common marketing mindset mistakes that I observe day in and day out. In my opinion, market...

115 - Interview with Jason Fleagle: Content Marketing for Jewelry Brands

22 Feb 2021

Contributed by Lukas

I interview Jason Fleagle, a branding and marketing expert who has supported global brands like Abercrombie and Fitch and has worked with prominent fi...

114 - Personalizing Your Jewelry Marketing

15 Feb 2021

Contributed by Lukas

I share my own recording of a recent presentation I did about personalization in jewelry marketing. Would you like to discover how personalization can...

113 - Interview with Derek DeMoro and James Wright, Co-Founders of Zigy

08 Feb 2021

Contributed by Lukas

In this episode, I interview Derek DeMoro and James Wright, the co-founders of Zigy, which is a social selling solution for the direct-to-consumer cha...

112 - Interview with Jen Cullen Williams, PR and Brand Communications Strategist (Part 2/2)

01 Feb 2021

Contributed by Lukas

Laryssa interviews Jen Cullen Williams, a public relations and brand communications strategist who specializes in working with jewelry and luxury bran...

111 - Interview with Jen Cullen Williams, PR and Brand Communications Strategist (Part 1/2)

25 Jan 2021

Contributed by Lukas

Laryssa interviews Jen Cullen Williams, a public relations and brand communications strategist who specializes in working with jewelry and luxury bran...

110 - How to Engage Authentically As a Jewelry Brand on Instagram

18 Jan 2021

Contributed by Lukas

Are you frustrated by the Instagram algorithm? I know the answer to that question is "yes". If you're like most jewelry brands, then you're probably w...

109 - Tools to Help You Manage Social Media for Your Jewelry Brand

11 Jan 2021

Contributed by Lukas

Do you often find yourself deciding on your jewelry brand's social media post content the day that you're going to post it? If you're currently fo...

108 - 5 Predictions for 2021 Jewelry Marketing Trends

04 Jan 2021

Contributed by Lukas

After a rather abysmal, confusing, and challenging year, most jewelry business owners have high hopes for 2021. They're starting the new year with bri...

107 - Jewelry Marketing Is Not a Beauty Contest

14 Dec 2020

Contributed by Lukas

I recently stumbled upon a really interesting quote by Josh Hayes from Liftoff, a company that helps ecommerce brands optimize their mobile apps. In ...

106 - Mobile Shopping Matters for Jewelry Brands

07 Dec 2020

Contributed by Lukas

A hot-of-the-presses report titled "Adobe Analytics Holiday Forecast 2020" predicts that 42% of shopping will be done from smartphones this holiday se...

105 - Customer Touchpoints in Jewelry Marketing

30 Nov 2020

Contributed by Lukas

In conversations with my clients, I often use the phrase "customer touchpoints", but I realize that "touchpoints" is a vague, catch-all term that cou...

104 - How to Host a Giveaway for Your Jewelry Brand

16 Nov 2020

Contributed by Lukas

Who doesn't like free stuff? I can guarantee that your customers would surely appreciate it. In honor of the upcoming Thanksgiving holiday, we'd like...

103 - How to Leverage Color in Jewelry Marketing

09 Nov 2020

Contributed by Lukas

In branding and marketing, color is so important because it can trigger powerful emotions and help solidify memories. When used strategically and ...

102 - Jewelry Email Marketing Subject Lines

01 Nov 2020

Contributed by Lukas

Did you know that nearly 50% of subscribers decide to open a message based on the subject line? The first step to getting a subscriber to read your em...

101 - Jewelry Marketing "Vampires" Drain Time and Money

26 Oct 2020

Contributed by Lukas

In celebration of the Halloween holiday, I'm shocking you with something spooky: the worst jewelry marketing vampires of all. They drain you of all yo...

100 - "Jewelry Marketing Joy" Is Officially Here

12 Oct 2020

Contributed by Lukas

Not only have I reached a very important milestone in my podcasting journey, but I'm also officially publishing Jewelry Marketing Joy. I'm excited to ...

99 - Interview with Arthur Root, Ecommerce Personalization Expert

05 Oct 2020

Contributed by Lukas

We interview Arthur Root, the co-founder and CEO of Nostra, a startup that has created an innovative new ecommerce tool for brands that want to provid...

98 - What's the 80-20 Rule in Jewelry Marketing?

28 Sep 2020

Contributed by Lukas

Developed by Italian economist Vilfredo Pareto in the early 1900s, the Pareto principle, or "the 80-20 rule", states that approximately 80% of the res...

97 - Planning Jewelry Ecommerce for Holiday 2020

21 Sep 2020

Contributed by Lukas

Given the fact that 2020 has been such a strange and difficult year for many reasons, you probably can't even imagine the holiday season at this point...

96 - JEWELRY MARKETING JOY Is Now Available for Pre-Order

14 Sep 2020

Contributed by Lukas

My full-length book JEWELRY MARKETING JOY is now available for pre-order on Amazon. To learn more about the book and to find out how you can get your ...

95 - Data Protection and Privacy in Jewelry Marketing

07 Sep 2020

Contributed by Lukas

If you collect email addresses on your website or sell anything from your ecommerce storefront, then you have access to sensitive data that your custo...

94 - How to Improve Your Jewelry Product Descriptions

31 Aug 2020

Contributed by Lukas

With my background in creative writing, I personally love writing product descriptions. I find them to be extremely challenging in the best way, not o...

93 - How to Optimize Your Jewelry Ecommerce Homepage

24 Aug 2020

Contributed by Lukas

What are the best practices for jewelry ecommerce homepages, and which features and elements should your homepage definitely include? In this episode,...

92 - Interview with Liz Kantner, Jewelry Marketer and Advocate

17 Aug 2020

Contributed by Lukas

We interview Liz Kantner, a self-described marketer, content creator, jewelry brand advocate, and more. Though not a jewelry designer herself, Liz is ...

91 - What You Can Expect to Pay for Jewelry Marketing

10 Aug 2020

Contributed by Lukas

In last week's episode, we explained how you can determine an appropriate jewelry marketing budget and plan your marketing spend based on your current...

90 - Determining Your Jewelry Marketing Budget

03 Aug 2020

Contributed by Lukas

You may have heard the phrase "You have to spend money to make money", and that definitely applies to jewelry brands that want to increase market shar...