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Marketplace All-in-One

Why digital archiving is more than "store and ignore"

25 Mar 2026

Transcription

Transcript generated automatically by AI and may contain errors.

Chapter 1: What challenges do digital archivists face with physical media?

1.55 - 29.618 Stephanie Hughes

Just because something's in the cloud now doesn't mean it'll always be there. From American Public Media, this is Marketplace Tech. I'm Stephanie Hughes. As a radio person, there are few worse feelings than when you realize some tape you thought you had nicely stored is actually gone. And when I say tape, I mean the digital sound recording.

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30.42 - 52.718 Stephanie Hughes

All digital files are stored on physical media such as hard drives or what's called LTO data tape. And anything physical can fail. So some companies and libraries and public radio stations turn to digital archivists. I talked with one, Linda Todich, who leads the company Digital Bedrock. I spoke with her about the work that goes into digital preservation.

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Chapter 2: How do digital archivists handle data preservation?

53.035 - 76.729 Linda Tadic

we almost had a horror story. It was for a television series and an important one. And the first season of it, they couldn't find it. And so thank goodness again, they had a second copy that was okay. And we can restore the data off because a lot of this in working with people who have had data for a while, It's on older storage media. It's on older drives like firewire drives.

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76.749 - 85.442 Linda Tadic

You don't have cables anymore. We have to become a museum with hardware. They're on old LTO tape written in a backup system, which is proprietary.

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Chapter 3: What are some horror stories related to digital archiving?

85.462 - 100.103 Linda Tadic

So we have to have Windows XP machines running, Windows 95 machines running, so that we can use some of that older backup software, which is obsolete. That gets to the obsolescence factor to get that data off.

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100.42 - 101.682 Stephanie Hughes

Why is this so hard?

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102.443 - 117.723 Linda Tadic

You know, people reminisce about the old days where you had film, you could just put it, you know, the can on a shelf and everything, and that's called store and ignore. And with digital content, you can't do that. You have to be really aware of it. So that's it. And so you have the whole file format thing.

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118.003 - 127.056 Linda Tadic

I mean, thinking about the future storage, even if you have something that can last a thousand years or more, The data on it is obsolete.

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Chapter 4: Why is it important to understand the physical roots of digital files?

127.317 - 136.613 Linda Tadic

You make a file today, okay, cool. In a thousand years, you won't be able to play it, you know, because the software, the hardware won't exist to be able to play that file. It is hard.

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137.114 - 147.792 Stephanie Hughes

You know, this whole conversation, I think, is a good reminder that our digital files have physical roots. I think that's easy to forget. Why is that important for people to remember?

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148.075 - 168.705 Linda Tadic

People should know that the cloud has a heavy weight. The cloud is using the same physical data storage media as we all are. And people need to know that because it's so easy just to have it out of sight, out of mind. They need to understand that their data is being stored in environments on data media, which has finite lives.

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Chapter 5: How can outdated technology impact data recovery?

169.326 - 191.139 Linda Tadic

They are physical just as we are. They are mechanical. They're going to fail just as we do. Everything's going to fail. unless you put it on a rock and even rocks can grow over time. You know, so that's why with digital storage, you have to migrate it. That's just the mindset. You know, it's just a fact of life. You know, digital is here to stay. That's how we live now.

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Chapter 6: What success stories illustrate the importance of digital archiving?

191.159 - 191.92 Stephanie Hughes

We'll be right back.

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227.578 - 234.816 Stephanie Hughes

You're listening to Marketplace Tech. I'm Stephanie Hughes. We're back with Linda Todich, founder and CEO of Digital Bedrock.

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Chapter 7: How does digital archiving contribute to preserving history?

236.332 - 256.821 Stephanie Hughes

to ask about, you know, if you have any more success stories. You know, at another job, I once thought I had deleted contact information for this really important source. And I remember someone who worked in IT was really kind to me and he said, everything is somewhere. And then he found it. And I'm wondering, and I still think about that moment. Have you ever been the hero in that way?

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256.953 - 284.158 Linda Tadic

Yes. So WIPR, which is the Puerto Rican public broadcaster, radio and television, they had quarter inch analog reel-to-reel recordings that they had created of their radio shows back from the 1950s into the 80s. They got a grant to digitize those. This was back in 2007, 2008. It was an NEH grant. And they copied them off the digital files to old LTO3 tapes.

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284.408 - 302.468 Linda Tadic

And then they put them in a safe, one copy. And then years later, they didn't know how the tapes were written. And so basically we were called in to, I went to Puerto Rico, I picked up the tapes, brought them back to LA. We were able to determine how the files were written because nobody was around who had worked on the project. There was no documentation.

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302.448 - 323.241 Linda Tadic

We were able to do data dumps off the tapes, figure out, okay, it was written in NT backup. It was a Windows environment. We made sure that's when we had to get the Windows 95 operating system on a computer that could run it. So that was a success story because those files would have been lost if we weren't able to get them out. And now they're part of the American Archive of Public Broadcasting.

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323.221 - 324.883 Linda Tadic

online so people can listen to them.

325.563 - 331.549 Stephanie Hughes

That's digital archivist Linda Todich. Linda mentioned how she saved some recordings for WIPR.

331.87 - 337.135 Unknown

Here is a little of the tape she saved.

337.475 - 349.988 Stephanie Hughes

As she mentioned, that audio is now part of the American Archive of Public Broadcasting. Daniel Shin produced this episode. I'm Stephanie Hughes, and that's Marketplace Tech. This is APM.

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