Apple’s Big Launch Shift Explained | Business and Finance News

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Recorded10 Sep 2026

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Apple’s biggest tech move this fall isn’t just about new gadgets—it’s about when and how they’re launching them. No standard iPhone 18 this year; instead, Apple’s rolling out the high-end iPhone 18 Pro and Pro Max first, delaying the mainline models until spring. This bold shift aims to smooth out annual revenue, capitalize on Pro model demand, and ease supply chain strain amid rising costs. Meanwhile, the foldable iPhone Duo debuts at $1,999 with revamped software and Apple’s in-house C2 modem, signaling a major leap into next-gen form factors. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/0628d085f8986677

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