Curry's New Era with Li-Ning | Business and Finance News

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Recorded18 Sep 2026

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Stephen Curry’s basketball legacy is about to get a global boost — he’s officially teaming up with Chinese sneaker giant Li-Ning, set to launch his signature shoe line in 2027. After ending his 13-year Under Armour deal, Curry chose Li-Ning for its quality, longevity, and worldwide reach, reportedly signing a $400M, 10-year pact. Beyond sneakers, Curry’s expanding influence includes his Underrated Golf Tour, poised for TV next year — proving he’s building an empire far beyond the court. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Sources:https://www.cnbc.com/2026/09/17/stephen-curry-li-ning-signature-shoe.html More coverage & latest updates:https://sources.thednn.ai/b610b465088e21e7 Report issues to [email protected].

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