NCM Acquires Captivate for Expanded Reach | Business and Finance News

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Recorded19 Aug 2026

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National CineMedia is set to dominate the ad world by acquiring Captivate, the giant in digital video ads inside elevators and office lobbies across 26,000 screens nationwide. This powerhouse combo merges moviegoer reach with professional audiences, creating a seamless ad experience from commute to cinema. NCM’s strong Q2 results—19% attendance growth, $58.4M revenue up 12.7%—show the momentum behind this move. With booming local ad sales and expanding programmatic tools, the deal will supercharge their tech and open new revenue streams. Closing in H2, pending approvals, this isn’t just a merger—it’s a strategic leap into premium digital out-of-home advertising. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/2fdb0984edf8a949

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