Starbucks Bearista Cup Frenzy: Hype vs. Reality

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Recorded10 Nov 2025

Publisherfeeds.acast.com ↗

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Starbucks Bearista Cup Frenzy: A Holiday Marketing Mishap - Starbucks new Bearista cup, priced at $29.95, sold out within hours, causing long lines and arguments. Despite promoting it for weeks, stores received limited stock, and resale prices soared on eBay and Mercari. The incident highlights Starbucks shift towards hype-driven marketing, challenging CEO Brian Niccols Back to Starbucks plan to rebuild reliability in a competitive market.The Daily News Now! — Every city. Every story. AI-powered. Hosted on Acast. See acast.com/privacy for more information.

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