MarTech Podcast ™ // Marketing + Technology = Business Growth

What is the marketing signal?

31 Aug 2020

Contributed by Lukas

This week we're going to talk about understanding your consumers mindset through marketing signals. Joining us are Ross Gates and Bryan Colligan, the ...

The Growth Playbook at HubSpot: Kieran Flanagan // HubSpot

30 Aug 2020

Contributed by Lukas

Today we rebroadcast our conversation with Kieran Flanagan, the VP of Growth Marketing at HubSpot, which is a leading growth platform comprised of a m...

The Difference Between Growth & Marketing: Kieran Flanagan // HubSpot

29 Aug 2020

Contributed by Lukas

Today we rebroadcast our conversation with Kieran Flanagan, the VP of Growth Marketing at HubSpot, which is a leading growth platform comprised of a m...

Career Day: Shane Murphy // Intercom

28 Aug 2020

Contributed by Lukas

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining ...

Using location data to understand how COVID-19 changed consumer behavior -- Jeff White // Gravy Analytics

27 Aug 2020

Contributed by Lukas

Today we discuss the data signals generated by the outbreak of the Coronavirus. Joining us is Jeff White, the CEO of Gravy Analytics, which is a locat...

Using location data + analytics for re-opening strategies -- Jeff White // Gravy Analytics

26 Aug 2020

Contributed by Lukas

Today we discuss the data signals generated by the outbreak of the Coronavirus. Joining us is Jeff White, the CEO of Gravy Analytics, which is a locat...

Immediate need for privacy-compliant solutions -- Harry Maugans // Clickagy

25 Aug 2020

Contributed by Lukas

Today we discuss the future of marketing tracking and attribution. Joining us is Harry Maugans, the Founder and CEO of Clickagy, which is a data intel...

How ad tech can adapt to a cookieless world -- Harry Maugans // Clickagy

24 Aug 2020

Contributed by Lukas

Today we discuss the future of marketing tracking and attribution. Joining us is Harry Maugans, the Founder and CEO of Clickagy, which is a data intel...

Brand Evaluation & Optimization -- Mitch Duckler // FullSurge

23 Aug 2020

Contributed by Lukas

Today we rebroadcast our conversation with Mitch Duckler, Managing Partner at FullSurge, a firm that helps predominantly Fortune 1000 companies accele...

Brand Building & Maintenance in the Digital Age -- Mitch Duckler // FullSurge

22 Aug 2020

Contributed by Lukas

Today we rebroadcast our conversation with Mitch Duckler, Managing Partner at FullSurge, a firm that helps predominantly Fortune 1000 companies accele...

Accelerate sales with Video Marketing -- Ethan Beute // BombBomb

21 Aug 2020

Contributed by Lukas

Today we discuss using video to make friends and earn more business. Joining us is Ethan Beute, the Chief Evangelist of BombBomb, which is a software ...

Rehumanizing marketing through video -- Ethan Beute // BombBomb

20 Aug 2020

Contributed by Lukas

Today we discuss using video to make friends and earn more business. Joining us is Ethan Beute, the Chief Evangelist of BombBomb, which is a software ...

Be Personable When You Can't Meet in Person -- Ethan Beute // BombBomb

19 Aug 2020

Contributed by Lukas

Today we discuss using video to make friends and earn more business. Joining us is Ethan Beute, the Chief Evangelist of BombBomb, which is a software ...

Driving Engagement Through Personalization -- Josh Wetzel // One Signal

18 Aug 2020

Contributed by Lukas

Today we discuss how to produce messaging that resonates with your prospects and customers. Joining us is Josh Wetzel, the CRO of One Signal, which is...

Creating Timely & Relevant Messages -- Josh Wetzel // One Signal

17 Aug 2020

Contributed by Lukas

Today we discuss how to produce messaging that resonates with your prospects and customers. Joining us is Josh Wetzel, the CRO of One Signal, which is...

Choosing an Affiliate Program Tech Stack & Analytics - Robert Glazer // Acceleration Partners

16 Aug 2020

Contributed by Lukas

Today we rebroadcast our conversation with Robert Glazer, Founder and CEO at Acceleration Partners, an award winning global affiliate marketing agency...

When and How to Launch an Affiliate Program - Robert Glazer // Acceleration Partners

15 Aug 2020

Contributed by Lukas

Today we rebroadcast our conversation with Robert Glazer, Founder and CEO at Acceleration Partners, an award winning global affiliate marketing agency...

Getting Marketing & Creative Teams to Play Nice

14 Aug 2020

Contributed by Lukas

Today we are going to discuss the value of video creation. Joining us is Daniel Glickman, the CMO of Wave Video, which is an innovative video marketin...

Improving B2B Video Effectiveness

13 Aug 2020

Contributed by Lukas

Today we are going to discuss the value of video creation. Joining us is Daniel Glickman, the CMO of Wave Video, which is an innovative video marketin...

Generating Sales Through Video Marketing

12 Aug 2020

Contributed by Lukas

Today we are going to discuss the value of video creation. Joining us is Daniel Glickman, the CMO of Wave Video, which is an innovative video marketin...

Tech stacks for converting leads faster

11 Aug 2020

Contributed by Lukas

Today we're going to discuss how to effectively dial for dollars. Joining us is Jake Lynn, the Host of the All Things Telesales podcast, which is a se...

Using AI in the contact center space

10 Aug 2020

Contributed by Lukas

Today we're going to discuss how to effectively dial for dollars. Joining us is Jake Lynn, the Host of the All Things Telesales podcast, which is a se...

Local Event Marketing Tech Stack -- Derek Andersen // Bevy

09 Aug 2020

Contributed by Lukas

Today we rebroadcast our conversation with Derek Andersen, Co-Founder and CEO at Bevy, which is a customer to customer community management platform t...

Building Local Communities From the Ground Up -- Derek Andersen // Bevy

08 Aug 2020

Contributed by Lukas

Today we rebroadcast our conversation with Derek Andersen, Co-Founder and CEO at Bevy, which is a customer to customer community management platform t...

How to outrank a billion-dollar company -- Damon Burton // SEOnational

07 Aug 2020

Contributed by Lukas

Today we're going to discuss some secrets to driving organic growth. Joining us is Damon Burton, who is the President of SEOnational, which is a searc...

Why do companies buy ads when Search is free -- Damon Burton // SEOnational

06 Aug 2020

Contributed by Lukas

Today we're going to discuss some secrets to driving organic growth. Joining us is Damon Burton, who is the President of SEOnational, which is a searc...

The Real ROI of Sales Enablement

05 Aug 2020

Contributed by Lukas

Today we're going to discuss how marketers are adjusting to the new post COVID normal in the B2B space. Joining us is Dustin Deno, the VP of Sales Ena...

The "new normal" in post-Covid B2B sales

04 Aug 2020

Contributed by Lukas

Today we're going to discuss how marketers are adjusting to the new post COVID normal in the B2B space. Joining us is Dustin Deno, the VP of Sales Ena...

WFH Doesn’t Have to Mean Loss in Productivity for Sellers

03 Aug 2020

Contributed by Lukas

Today we're going to discuss how marketers are adjusting to the new post COVID normal in the B2B space. Joining us is Dustin Deno, the VP of Sales Ena...

Social Content Engagement as a Customer Service Tool - Brooke Sellas // B Squared Media

02 Aug 2020

Contributed by Lukas

Today we rebroadcast our conversation with Brooke Sellas, the Founder and CEO at B Squared Media, a boutique digital marketing agency specializing in ...

Is Social Organic Dead or Underutilized? - Brooke Sellas // B Squared Media

01 Aug 2020

Contributed by Lukas

Today we rebroadcast our conversation with Brooke Sellas, the Founder and CEO at B Squared Media, a boutique digital marketing agency specializing in ...

Content Business Week -- Repurposing Content

31 Jul 2020

Contributed by Lukas

Each day this week, we're going to publish an episode that walks you through how you can create, publish, syndicate, monetize, and scale a business wh...

Content Business Week -- Audience Engagement

30 Jul 2020

Contributed by Lukas

Each day this week, we're going to publish an episode that walks you through how you can create, publish, syndicate, monetize, and scale a business wh...

Content Business Week -- Monetizing Content

29 Jul 2020

Contributed by Lukas

Each day this week, we're going to publish an episode that walks you through how you can create, publish, syndicate, monetize, and scale a business wh...

Content Business Week -- Syndicating Content

28 Jul 2020

Contributed by Lukas

Each day this week, we're going to publish an episode that walks you through how you can create, publish, syndicate, monetize, and scale a business wh...

Content Business Week -- Finding & Vetting Guests

27 Jul 2020

Contributed by Lukas

Each day this week, we're going to publish an episode that walks you through how you can create, publish, syndicate, monetize, and scale a business wh...

Integrating MarTech Software to Maximize your ROI - Henrik Becker // Net Results

26 Jul 2020

Contributed by Lukas

Today we rebroadcast our conversation with Henrik Becker, the Director of Marketing at Net-Results which is the number one solution for buying marketi...

A Pro's Guide to Buying MarTech Software - Henrik Becker // Net Results

25 Jul 2020

Contributed by Lukas

Today we rebroadcast our conversation with Henrik Becker, the Director of Marketing at Net-Results which is the number one solution for buying marketi...

Tips for Better Data Visualization - Kristen Sosulski // NYU & Author of Data Visualization Made Simple

24 Jul 2020

Contributed by Lukas

Today we rebroadcast our conversation with Kristen Sosulski, an Associate Professor at NYU Stern who regularly consults, delivers seminars, and leads ...

Preparing a Data Set for Visualization - Kristen Sosulski // NYU & Author of Data Visualization Made Simple

23 Jul 2020

Contributed by Lukas

Today we rebroadcast our conversation with Kristen Sosulski, an Associate Professor at NYU Stern who regularly consults, delivers seminars, and leads ...

AMA: Marketing Local Services & Solving for Chronic Back Pain // Rachel Lanzerotti -- REST Method

22 Jul 2020

Contributed by Lukas

Today we rebroadcast our conversation with Rachel Lanzerotti, a certified Yoga Therapist, Founder of Five Rivers Yoga, and pain recovery specialist wh...

Why Prebid Should Be Top-Of-Mind for Publishers -- Paul Ryan // OpenX

21 Jul 2020

Contributed by Lukas

Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at Open...

Why Cloud Technology Supports the Digital Advertising Industry Holistically -- Paul Ryan // OpenX

20 Jul 2020

Contributed by Lukas

Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at Open...

Career Day: From Marketing Pet Care to Entrepreneurship Podcasting - Josh Cary // Hidden Entrepreneur Podcast

19 Jul 2020

Contributed by Lukas

Today we rebroadcast our conversation with Josh Cary, Entrepreneur and Host of ‘Hidden Entrepreneur’ show, that helps business professionals and e...

Career Day: Leaving Corporate to Fight Against Fake News - Shiv Singh // Savvy Matters

18 Jul 2020

Contributed by Lukas

Today we rebroadcast our conversation with Shiv Singh, the Founder and CEO of Savvy Matters - a consultancy that advises startups and Fortune 500 comp...

How to Drive Engagement & Results From Your Community -- Jacob Peters // Commsor

17 Jul 2020

Contributed by Lukas

Today we're going to discuss the value of building a community as a marketing channel. Joining us is Jacob Peters, a Co-Founder of Commsor, which...

Setting up a Community for Long Term Success -- Jacob Peters // Commsor

16 Jul 2020

Contributed by Lukas

Today we're going to discuss the value of building a community as a marketing channel. Joining us is Jacob Peters, a Co-Founder of Commsor, which...

The Value of Owning Your Community -- Jacob Peters // Commsor

15 Jul 2020

Contributed by Lukas

Today we're going to discuss the value of building a community as a marketing channel. Joining us is Jacob Peters, a Co-Founder of Commsor, which...

Why Diversity and Inclusion Matters to Your Audience -- Julie Kratz // Next Pivot Point

14 Jul 2020

Contributed by Lukas

Today, we're going to discuss why diversity in the workplace matters for marketers. Joining us is Julie Kratz, the Founder at Next Pivot Point. S...

How Marketers Can Be Allies for Diversity and Inclusion -- Julie Kratz // Next Pivot Point

13 Jul 2020

Contributed by Lukas

Today, we're going to discuss why diversity in the workplace matters for marketers. Joining us is Julie Kratz, the Founder at Next Pivot Point. S...

How to Build Brand-Centric Omni-Channel Marketing Strategy -- Jack Haldrup // Dr Squatch

12 Jul 2020

Contributed by Lukas

Today we rebroadcast our conversation with Jack Haldrup, Founder and CEO at Dr. Squatch, which is an omni-channel e-commerce brand that sells high-qua...

Branding for Omni-Channel eCommerce - Jack Haldrup // Dr Squatch

11 Jul 2020

Contributed by Lukas

Today we rebroadcast our conversation with Jack Haldrup, the Founder of Dr. Squatch, which is an omni-channel e-commerce brand that sells high-quality...

How Agencies Can Adapt in a Recession -- Erik Huberman // Hawke Media

10 Jul 2020

Contributed by Lukas

Today we're going to discuss how to adapt and scale your business to be recession-proof. Joining us is Erik Huberman, the Founder and CEO of Hawke Med...

Growth From Search vs. Social Content in a Recession -- Erik Huberman // Hawke Media

09 Jul 2020

Contributed by Lukas

Today we're going to discuss how to adapt and scale your business to be recession-proof. Joining us is Erik Huberman, the Founder and CEO of Hawke Med...

Strategies to Recession-Proof Your Business -- Erik Huberman // Hawke Media

08 Jul 2020

Contributed by Lukas

Today we're going to discuss how to adapt and scale your business to be recession-proof. Joining us is Erik Huberman, the Founder and CEO of Hawke Med...

Brainstorming the MarTech Community -- Etienne de Bruin // 7CTOs

07 Jul 2020

Contributed by Lukas

Today we're going to discuss the value in process for building a paid community. Joining us today is Etienne de Bruin, who is the Founder and CEO of 7...

Building an Invite-Only Community -- Etienne de Bruin // 7CTOs

06 Jul 2020

Contributed by Lukas

Today we're going to discuss the value in process for building a paid community. Joining us today is Etienne de Bruin, who is the Founder and CEO of 7...

How to Leverage Marketing Survey Data to Create SEO Content -- Eli Schwartz // Survey Monkey

05 Jul 2020

Contributed by Lukas

Today we rebroadcast our conversation with Eli Schwartz, Director of Growth and SEO at Survey Monkey, which is the world's leading survey platform tha...

Best Practices for Creating Content Using Marketing Surveys -- Eli Schwartz // Survey Monkey

04 Jul 2020

Contributed by Lukas

Today we rebroadcast our conversation with Eli Schwartz, Director of Growth and SEO at Survey Monkey, which is the world's leading survey platform tha...

Data-Backed Recommendations to Regain Lost Revenue -- Ryan Urban // BounceX (Soon to Be Wunderkind)

03 Jul 2020

Contributed by Lukas

Today we're going to discuss using MarTech to recapture what you've lost. Joining us is Ryan Urban, the Founder and CEO of Wunderkind, which is a MarT...

Smart Ways to Reach eCommerce Customers -- Ryan Urban // BounceX (Soon to Be Wunderkind)

02 Jul 2020

Contributed by Lukas

Today we're going to discuss using MarTech to recapture what you've lost. Joining us is Ryan Urban, the Founder and CEO of Wunderkind, which is a MarT...

AMA: Driving Organic Podcast Growth - Edward Ford // Supermetrics

01 Jul 2020

Contributed by Lukas

Today we rebroadcast our AMA conversation with Edward Ford, the Marketing Director at Supermetrics, which is a tool for simplifying business reporting...

The Truth About MarTech Reporting -- Darrell Alfonso // Amazon Web Services

30 Jun 2020

Contributed by Lukas

Today we're going to discuss what it takes to be successful in the MarTech industry. Joining us is Darrell Alfonso, the Global Marketing Operations Ma...

3 Skills You Need for a Successful Career in MarTech -- Darrell Alfonso // Amazon Web Services

29 Jun 2020

Contributed by Lukas

Today we're going to discuss what it takes to be successful in the MarTech industry. Joining us is Darrell Alfonso, the Global Marketing Operations Ma...

Career Day: Digital Marketing His Way From the Jersey Shore to L.A. - Steve Weiss // Mutesix

28 Jun 2020

Contributed by Lukas

Today we rebroadcast our conversation with Steve Weiss, the Founder of MuteSix - a growth agency focused on Facebook. Prior to his current role, Steve...

Career Day: Hacking Your Way to SEO Stardom -- John Shehata // Conde Nast

27 Jun 2020

Contributed by Lukas

Today we rebroadcast our conversation with  John Shehata, the VP of Audience Development at Conde Nast, which is a premier media company that att...

Driving Organic Growth Through Video Syndication -- Chris Savage // Wistia

26 Jun 2020

Contributed by Lukas

Today we're going to discuss building brand affinity through high quality, long form video content. Joining us is Chris Savage, who is the Founder and...

How to Build a Memorable Brand with Binge-Worthy Content -- Chris Savage // Wistia

25 Jun 2020

Contributed by Lukas

Today we're going to discuss building brand affinity through high quality, long form video content. Joining us is Chris Savage, who is the Founder and...

Why Brand Affinity Marketing Is the Future -- Chris Savage // Wistia

24 Jun 2020

Contributed by Lukas

Today we're going to discuss building brand affinity through high quality, long form video content. Joining us is Chris Savage, who is the Founder and...

The Rise of the Enhanced Ad Exchange -- Dan Greenberg // Sharethrough

23 Jun 2020

Contributed by Lukas

Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of S...

How to Optimize Your Supply Path in 15 Minutes -- Dan Greenberg // Sharethrough

22 Jun 2020

Contributed by Lukas

Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of S...

Applying Programmatic Ad Buying Tactics to your Marketing Mix - Danny Khatib // Granite Media

21 Jun 2020

Contributed by Lukas

Today we rebroadcast our conversation with Danny Khatib, the Founder of Granite Media, which is a new media publisher that pairs quality storytelling ...

Understanding the Programmatic Ad Buying Landscape - Danny Khatib // Granite Media

20 Jun 2020

Contributed by Lukas

Today we rebroadcast our conversation with Danny Khatib, the Founder of Granite Media, which is a new media publisher that pairs quality storytel...

How AI Will Revolutionize Influencer Marketing -- Neal Schaffer // PDCA Social

19 Jun 2020

Contributed by Lukas

Today we're going to discuss what it means to be an influencer in the MarTech industry. Joining us is Neal Schaffer, a Social Media Strategy Cons...

The Technology Landscape for Influencer Marketing: What Does It Look Like? -- Neal Schaffer // PDCA Social

18 Jun 2020

Contributed by Lukas

Today we're going to discuss what it means to be an influencer in the MarTech industry. Joining us is Neal Schaffer, a Social Media Strategy Cons...

Building a Personal Brand That Scales and Monetizes -- Neal Schaffer // PDCA Social

17 Jun 2020

Contributed by Lukas

Today we're going to discuss what it means to be an influencer in the MarTech industry. Joining us is Neal Schaffer, a Social Media Strategy Cons...

Is Salesforce the Center of the Marketing Universe? -- Mathew Sweezey // Salesforce

16 Jun 2020

Contributed by Lukas

Today we're going to discuss if the future of marketing is already here. Joining us is Mathew Sweezey, who is the Director of Market Strategy at Sales...

The Next Marketing Revolution Is Right In Front of Us -- Mathew Sweezey // Salesforce

15 Jun 2020

Contributed by Lukas

Today we're going to discuss if the future of marketing is already here. Joining us is Mathew Sweezey, who is the Director of Market Strategy at Sales...

Content Strategy, Creation, Distribution & Optimization - Dave Snyder // CopyPress

14 Jun 2020

Contributed by Lukas

Today we rebroadcast our conversation with Dave Snyder, the CEO of CopyPress, which is one of the most trusted content marketplaces online. In part 2 ...

ROI Generating Content Marketing Funnels - Dave Snyder // CopyPress

13 Jun 2020

Contributed by Lukas

Today we rebroadcast our conversation with Dave Snyder, the CEO of CopyPress, which is one of the most trusted content marketplaces online. In pa...