In the Covid-19 storm, treating hospital patients requires constant iteration, creative information-sharing, and worst-case-scenario planning. Dr. Bon Ku, an ER physician and director of the Health Design Lab at Jefferson University in Philadelphia, takes us inside the practice and mindset required to perform under extraordinary pressure. He offers on-the-ground business insights we can all learn from, as he looks toward the future and reflects on a possible second wave of infections and the faulty incentives in the medical system. Interviewed by editor Bob Safian.Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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“What did the council decide on item 42?” — answered with the speaker and the moment.