When do you see the forest? And when do you see the trees? Building a company to scale requires a delicate balance of macro and micro focus – and the skill to know where to focus when. Josh Silverman has built that skill in leadership roles at Evite, eBay, Skype, and now Etsy. What he’s learned: Success isn’t just about zooming in on the details or taking the long view – but about knowing when to switch between perspectives.Read Nik Money's book The Selfish Ape: Human Nature and Our Path to Extinction.Watch Scott Suko topple dominoes: https://www.youtube.com/watch?v=-IuUp-rI0VU&feature=youtu.beRead a transcript of this interview at: https://mastersofscale.com/josh-silverman-when-to-zoom-in-when-to-zoom-out/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.