Mastery Podcast with Mark Coles

Episode 431: How to build a £10K/month online coaching business

02 May 2026

Contributed by Lukas

In this week’s episode I cover the full roadmap to building a consistent £10K per month coaching business, from getting clear on your offer and bui...

Episode 430: The #1 mistake fitness coaches make with paid ads

23 Apr 2026

Contributed by Lukas

In this episode, I break down exactly why your ads are attracting the wrong clients and what you need to fix before you spend another penny. Most coa...

Episode 429: What Top Coaches Do Differently on Sales Calls

19 Apr 2026

Contributed by Lukas

In this week’s episode I cover why most coaches lose sales on calls, not because they’re bad at selling, but because they’re overcomplicating wh...

Episode 428: How Becoming a Father Changed Everything

09 Apr 2026

Contributed by Lukas

In this week’s episode I cover how becoming a father completely changed the way I see life, business, and success, and why what you’re building ri...

Episode 427: What it takes to stand out in a world of sameness in 2026

06 Apr 2026

Contributed by Lukas

In this week's episode I sat down with my good friend Rachel and we covered why most coaches stay stuck, and why it’s not a content or strategy prob...

Episode 426: How Top Coaches Win on Instagram Without Going Viral

27 Mar 2026

Contributed by Lukas

In this episode, I break down why most coaches are getting Instagram completely wrong, by chasing trends, going viral, and constantly trying to do mor...

Episode 425: The 3 Stages Every Coach Goes Through (Most Get Stuck in #2)

22 Mar 2026

Contributed by Lukas

In this video, I talk you through the 3 main seasons of my career. I share what I've learned, the challenges I've been through, and I give you an oppo...

Episode 424: I Ranked the Best Content Platforms (From Worst to Best)

14 Mar 2026

Contributed by Lukas

In this episode, I walk you through you through the main content platforms and I share my opinion on which one is the best to use. A lot of people spr...

Episode 423: How Michael rebuilt his coaching brand

10 Mar 2026

Contributed by Lukas

In this conversation we had with Michael, he shares the journey of restructuring his coaching brand inside Coaching Concierge, confronting uncomfortab...

Episode 422: How to Build a Business Customers Never Want to Leave

06 Mar 2026

Contributed by Lukas

In this video, I walk you through the service excellence operating system, which walks you through the exact steps to keep your clients long term, ach...

Episode 421: What 25 Years in Business Taught Me About Self-Control

01 Mar 2026

Contributed by Lukas

In this episode, I walk you through the self mastery system that every coach needs to master, to be able to remain in control throughout their journey...

Episode 420: Why people don't buy from you

24 Feb 2026

Contributed by Lukas

In this episode, I walk you through the reason why so many business owners struggle to connect with their audience online and attract the right client...

Episode 419: The Decisions I Made at 25 That Built My Life at 48

12 Feb 2026

Contributed by Lukas

In this week’s episode, I share the key choices I made in my 20s that shaped who I am today at 48. From mastering my craft and personal development ...

Episode 418: How to Win the Day Before 9am

07 Feb 2026

Contributed by Lukas

In this week’s episode I cover how I get my most important work done before 9am, and why changing my morning structure completely shifted my focus, ...

Episode 417: Why Prospects Get on Sales Calls Not Ready to Buy

30 Jan 2026

Contributed by Lukas

In this episode, I walk you through the exact system that changes how sales calls feel completely.If your calls feel pushy, awkward, or like you’re ...

Episode 416: How I Use AI to Create My Content

22 Jan 2026

Contributed by Lukas

In this episode, I take you behind the scenes and show you exactly how I use AI to create content faster without losing my voice, my standards, or my ...

Episode 415: How to Grow your Coaching Business with Systems

14 Jan 2026

Contributed by Lukas

In this episode, I break down why growth without structure always leads to burnout and instability, and why systems are the difference between a busin...

Episode 414: How to build your business Without Losing Yourself

08 Jan 2026

Contributed by Lukas

Over the last decade, I’ve helped thousands of coaches get complete clarity over their brands, attract the right type of clients, and build a busine...

Episode 413: The 3 Systems Every Stable Coaching Business Needs

07 Jan 2026

Contributed by Lukas

Over the last decade, I’ve helped thousands of coaches get complete clarity over their brands, attract the right type of clients, and build a busine...

Episode 412: If Instagram Shut Down Tomorrow, What Happens to Your Business?

07 Jan 2026

Contributed by Lukas

Over the last decade, I’ve helped thousands of coaches get complete clarity over their brands, attract the right type of clients, and build a busine...

Episode 411: The Real Reason Coaches Feel Disconnected From Their Content

18 Dec 2025

Contributed by Lukas

In this week’s episode I cover why so many coaches feel disconnected from their brand, how values, vision, identity, and audience alignment shift ov...

Episode 410: Why online clients leave after 12 weeks

11 Dec 2025

Contributed by Lukas

Over the last decade, I’ve helped thousands of coaches get complete clarity over their brands, attract the right type of clients, and build a busine...

Episode 409: The 8 Content Pillars Every Coach Gets Wrong

04 Dec 2025

Contributed by Lukas

In this week's episode I cover why so many coaches feel disconnected with their content, why the wrong focus breaks your business, and what actually b...

Episode 408: How Fast Growth Traps Fitness Coaches

28 Nov 2025

Contributed by Lukas

In this episode I break down why fast growth and viral is the worst advice you can have.

Episode 407: How Celebrity Trainer Don Saladino Translates Hollywood Standards to Fitness‑Coach Business Systems

20 Nov 2025

Contributed by Lukas

In this week's episode I sit down with celebrity trainer Don Saladino who’s worked with Ryan Reynolds Hugh Jackman and other A-list names. We talk a...

Episode 406: The Biggest Mistake Online Fitness Coaches Make with Viral Content

12 Nov 2025

Contributed by Lukas

In this week’s episode I cover what most online coaches get wrong when they chase growth. It’s something that looks like success from the outside ...

Episode 405: What I’ve Learned About Getting High Quality Results With Clients

06 Nov 2025

Contributed by Lukas

In this week's episode I cover what it really takes to get world-class results with your clients. I talk about the mindset, standards, and systems beh...

Episode 404: 6 daily disciplines that changed my life

29 Oct 2025

Contributed by Lukas

In this week’s episode I cover six disciplines that will completely transform your coaching career. These are the non-negotiables that have shaped e...

Episode 403: Why trust is the future of marketing online - and how to adapt

24 Oct 2025

Contributed by Lukas

In this week’s episode I cover implementing more trust based marketing. In this video I want to talk to you about how to market your coaching brand ...

Episode 402: My Honest Experience Living in Dubai for 3 Years

15 Oct 2025

Contributed by Lukas

In this week’s episode I cover what it’s really like living in Dubai for three years the good, the surprising, and the things most people don’t ...

Episode 401: Coaching Brand vs Virality: Why Authority Always Wins

08 Oct 2025

Contributed by Lukas

In this week's episode I cover building an authority brand content system. I talk about the difference between creating an authoritative coaching bran...

Episode 400: How to use Instagram DMs in 2025 - The upgraded system

01 Oct 2025

Contributed by Lukas

In this week's episode I cover how direct messages are changing inside Instagram in 2025. In this video, I want to talk to you about the DMs. 

Episode 399: The Missing Link to Making More Money as an Online Fitness Coach

24 Sep 2025

Contributed by Lukas

In this week's episode I cover the missing link to making a lot more money online. I share the one area that if you double down on for the next 60 da...

Episode 398: The TRUTH About Identity: How to Break Through Income Plateaus as a Coach

17 Sep 2025

Contributed by Lukas

In this week's episode I cover identity upgrade for online coaches. I dive into why identity is the single biggest driver of your success and why stra...

Episode 397: The Hard Truth About Coaching, Identity & Building a Business That Lasts

10 Sep 2025

Contributed by Lukas

In a world where personal brands are built overnight, AI is replacing personality, and “six-figure months” are promised in DMs… this conversatio...

Episode 396: AI and Online Fitness Coaching: How to Stay Ahead in 2026

03 Sep 2025

Contributed by Lukas

In this week's episode I cover where online fitness coaching is heading in 2026 and how you can stay ahead.AI is coming for your coaching business but...

Episode 395: The Untold Truth About Business Mentorships (From 25 Years in The Fitness Industry)

27 Aug 2025

Contributed by Lukas

In this week's episode I cover why business mentorships deserve more respect.I want to give you the real pros and cons of business coaching.

Episode 394: What to send prospects before all sales calls

20 Aug 2025

Contributed by Lukas

In this week's episode I cover one of the most powerful additions we’ve made to our sales system something I call homework.I’ll walk you through e...

Episode 393: How I’ve Stayed Motivated for 25 Years in the Fitness Industry

13 Aug 2025

Contributed by Lukas

In this week’s episode I cover why I’m still as motivated today as I was 25 years ago in the fitness industry. I talk about what truly keeps me in...

Episode 392: How to Build a Content Model That Attracts High-Paying Clients

06 Aug 2025

Contributed by Lukas

In this week's episode I cover how to build a content model that actually helps you close higher paying clients. I take you through the exact structur...

Episode 391: Why Clients Leave Your Coaching Programme (It’s Not What You Think)

30 Jul 2025

Contributed by Lukas

In this week's episode I cover why your clients leave your coaching programme and trust me, it's not because of your client check-in system. I take yo...

Episode 390: Why Your Sales Calls Aren’t Converting (And How to Fix It)

23 Jul 2025

Contributed by Lukas

In this week's episode I cover the full sales pipeline and why most coaches are only focusing on the last step.If you're frustrated with no-shows, low...

Episode 389: The harsh truth about coaching high numbers of clients alone

16 Jul 2025

Contributed by Lukas

In this week's episode I cover solo coach syndrome the mindset where you believe no one can do it as good as you. You're sitting on 40, 50, maybe even...

Episode 388: Why You Keep Losing Sales Calls – And How to Fix It

09 Jul 2025

Contributed by Lukas

In this week's episode I cover how to stay in control of your sales calls. If you've ever felt like the prospect is just talking and you're not leadin...

Episode 387: 5 Habits That Kept Me Grounded for 25 years

02 Jul 2025

Contributed by Lukas

In this week's episode I cover 5 habits that have kept me grounded for the last 25 years. I share how I built structure, stayed in shape as a non-nego...

Episode 386: How to Turn Client Results into Booked Sales Calls

25 Jun 2025

Contributed by Lukas

In this week's episode I break down how to actually use your client results to get more calls booked and sign up more clients.Most coaches post a befo...

Episode 385: From Coach to Leader: The Identity Shift That Changed Everything

18 Jun 2025

Contributed by Lukas

In this week’s episode I cover the identity shift that changed my business and my whole life forever. If you're a great coach, getting good results,...

Episode 384: Online Coach Making 2–4K/Month? Here’s What’s Holding You Back

11 Jun 2025

Contributed by Lukas

In this week's episode I cover the 5 biggest reasons you're stuck earning between 2–4K a month as an online coach and more importantly, what you nee...

Episode 383: How to Build an Online Fitness Business That Actually Lasts

04 Jun 2025

Contributed by Lukas

In this week’s episode, I cover what it actually takes to build a long-term online fitness business not one that looks good on paper for six months ...

Episode 382: How to audit your online fitness business

28 May 2025

Contributed by Lukas

In this week's episode I cover the full audit we use to help coaches build a stable and long-term 5–7K/month fitness business. Not just quick tactic...

Episode 381: How to build a simple sales funnel that actually converts

20 May 2025

Contributed by Lukas

In this week's episode I cover a simple but powerful funnel you can use to get consistent clients — content, conversations, and booking calls. But h...

Episode 380: How to Fix Your Show-Up Rate on Sales Calls

16 May 2025

Contributed by Lukas

In this week's episode I cover how to fix your show-up rate on sales calls. Most fitness coaches lose potential clients before the call even starts —...

Episode 379: How to Sign 5+ Online Fitness Clients in 7 Days (Even With a Small Following)

07 May 2025

Contributed by Lukas

In this week's episode I cover how to sign up new clients in just seven days and yes, it’s 100% possible. But most coaches mess this up, and I break...

Episode 378: Building a Fitness Coaching Brand That Lasts (with Kirk Miller)

02 May 2025

Contributed by Lukas

In this week’s episode I sat down with my good friend Kirk Miller at one our yearly London Live events and we went deep into what it actually takes ...

Episode 377: From Coach to CEO: The Unspoken Shift That Changes Everything

22 Apr 2025

Contributed by Lukas

In this week's episode I cover the mindset shift from coach to CEO. I’ll show you how to break free from the time trap, think like a business operat...

Episode 376: How to Shift Your 1:1 Online Fitness Business into a Successful Online Coaching Group Model

15 Apr 2025

Contributed by Lukas

In this week's episode I cover how do you transition from a purely one-to-one coaching model to more of a group focused online fitness model. I’ll w...

Episode 375: Why your DMs aren’t converting (and how to fix it)

09 Apr 2025

Contributed by Lukas

In this week’s episode I cover how to turn cold leads into hot prospects inside your DMs.One of the biggest mistakes I see coaches make is only focu...

Episode 374: Integrating AI into your online fitness coaching business in 2025

02 Apr 2025

Contributed by Lukas

In this week's episode I cover integrating AI into your online fitness coaching business in 2025. I share how I’ve approached it, coming from a plac...

Episode 373: The 3 types of social media content you need to grow in 2025

26 Mar 2025

Contributed by Lukas

In this week's episode, I cover the three types of content you have to be posting every week if you want to actually grow your business on Instagram i...

Episode 372: Building a 7-Figure Online Fitness Coaching Business (Dubai Live Edition)

21 Mar 2025

Contributed by Lukas

From starting out as a 17-year-old in New Zealand to building a million-dollar coaching business, Chenyang’s story is one of relentless growth, risk...

Episode 371: The Brutal Truth About Entrepreneurship (with Rachel Godfrey)

13 Mar 2025

Contributed by Lukas

In this week's episode, Rachel and I cover the real, raw, and sometimes brutal journey of entrepreneurship what it actually takes to build a business,...

Episode 370: How to shave hours off your weekly check-ins (for online fitness professionals)

06 Mar 2025

Contributed by Lukas

In this week’s episode, I cover how you can shave hours off your weekly online coaching check-ins without compromising the quality of your service. ...

Episode 369: 6 Steps to simplify your DM chats (for online fitness coaches)

28 Feb 2025

Contributed by Lukas

In this week's episode I cover how to simplify the DM chat so you can have better quality conversations and ultimately book more calls. I find that so...

Episode 368: Bodybuilders don't make great entrepreneurs (the harsh truth)

19 Feb 2025

Contributed by Lukas

In this week's episode I cover why bodybuilders don't make great entrepreneurs. Now, I'm a bodybuilder myself, so please don't think for one second I'...

Episode 367: Why business mentorships aren't working for you (and what you need to do)

11 Feb 2025

Contributed by Lukas

In this week's episode, I cover why business mentoring isn’t working for you.After 15 years of coaching fitness professionals, I’ve seen it all. A...

Episode 366: 4 Pricing Models for Your Online Fitness Coaching Business

06 Feb 2025

Contributed by Lukas

In this week's episode I cover how to choose your pricing model for online fitness coaching. I'm sharing four different pricing structures, plus a bon...

Episode 365: From Irish Dancer to Global Fitness Community - Ciara Rossi's Story

31 Jan 2025

Contributed by Lukas

In this week's episode, we sit down with the inspiring Ciara Rossi, who shares her journey from being an Irish dancer to running a thriving online coa...

Episode 364: What Separates 7-Figure Online Fitness Coaches From the Rest

23 Jan 2025

Contributed by Lukas

In this week's episode, I cover what separates the top 1% of online fitness coaches from the rest. Using real client success stories, including one wh...

Episode 363: 10 Priceless Lessons I Wish I Knew at 23

14 Jan 2025

Contributed by Lukas

In this week's episode I cover the top 10 lessons I wish I'd known at 23. I dive into being okay with people coming and going, designing every part of...

Episode 362: 5 things I let go of for a better life

07 Jan 2025

Contributed by Lukas

In this week's episode I cover five key things that I let go of. Quit removed from my life so that my life had an upgrade. I’ve not felt as good hea...

Episode 361: The Best Paid Ads Strategy for Fitness Coaches in 2025

03 Jan 2025

Contributed by Lukas

In this week's episode, I cover how to grow your online fitness coaching business using paid advertising. I’ll walk you through the benefits, strate...

Episode 360: How to Run a High-Converting New Year Fitness Challenge (3 steps)

27 Dec 2024

Contributed by Lukas

In this week’s episode, I cover how to run effective 8, 10, or 12-week fitness challenges online. I’ll show you a simple framework to bring in 10 ...

Episode 359: Building a Sales Team: Insights from 25 Years in The Fitness Industry

17 Dec 2024

Contributed by Lukas

In this week’s episode, I cover building a sales team – when to hire sales closers, where to find them, and how to ensure they perform and deliver...

Episode 358: 4 Harsh Truths Every Online Fitness Coach Needs to Hear

14 Dec 2024

Contributed by Lukas

In this week's episode, I cover four uncommon truths about running a successful online fitness business—areas where so many coaches get lost because...

Episode 357: How I changed my life in 5 steps

03 Dec 2024

Contributed by Lukas

In this week's episode, I cover five transformative steps that have completely changed my life and career. These are practical, no-nonsense strategies...

Episode 356: How I Attracted High-Paying Coaching Clients (And How You Can Too)

26 Nov 2024

Contributed by Lukas

In this week's episode, I cover how I attracted high-paying coaching clients by focusing on five key areas that transformed my career. I’ll walk you...

Episode 355: The 6-Step Online Fitness Coaching Model to Hit 6 Figures

21 Nov 2024

Contributed by Lukas

In this week's episode, I cover the simple online fitness coaching model to help you hit your first six figures per year.Most coaches overcomplicate t...

Episode 354: 2 Years in Dubai: My Honest Experience (Part 3)

14 Nov 2024

Contributed by Lukas

In this week's episode, I cover part three of my journey living in Dubai for two years. I'll share the ups, downs, and what my wife and I have learned...

Episode 353: Business advice to fitness professionals who are under 25

07 Nov 2024

Contributed by Lukas

In this week’s episode, I cover my advice to online fitness professionals under 25. I’m sharing insights from my 25-year journey in fitness, from ...

Episode 352: How to Attract Clients with a Trust-Based Marketing Strategy

02 Nov 2024

Contributed by Lukas

In this week's episode, I cover one of the biggest mistakes online fitness coaches make: focusing too much on quick wins and ignoring the importance o...

Episode 351: 5 Simple Instagram Strategies to Boost Engagement

25 Oct 2024

Contributed by Lukas

In this week's episode, I cover Instagram engagement strategies. Now, a lot of online fitness coaches think engagement is just about likes, comments, ...

Episode 350: 6 Money-Making Mistakes Every Fitness Coach Must Avoid

16 Oct 2024

Contributed by Lukas

In this week's episode, I cover six common money-making mistakes that online fitness professionals make when building their coaching businesses. These...

Episode 349: How to keep fitness coaching clients for 12+ months

09 Oct 2024

Contributed by Lukas

In this week's episode, I cover how to retain your coaching clients for at least a year. Whether you're a new coach or an established one, keeping cli...

Episode 348: How to get back valuable time every week

02 Oct 2024

Contributed by Lukas

In this week's episode, I cover how to buy back your time, a concept that became familiar to me through Dan Martel, an entrepreneur who is ruthless wi...

Episode 347: Find your why: Unlocking your true potential

25 Sep 2024

Contributed by Lukas

In this week's episode, I cover how to discover your why, mission, and purpose. After over 25 years in the fitness industry, I've learned that staying...

Episode 346: 5 reasons why you won't make it as an online fitness coach

20 Sep 2024

Contributed by Lukas

In this week's episode, I cover the five reasons why you won't make it as an online fitness coach. These points will either make or break your career....

Episode 345: How to gain consistent new followers on social media

13 Sep 2024

Contributed by Lukas

In this week's episode, I cover how to get more attention on your social media. Attention means more people seeing your stuff, more opportunities for ...

Episode 344: Mastering the Entrepreneurial Mindset with Rachel Godfrey (Dubai Live Edition 2023)

04 Sep 2024

Contributed by Lukas

In this week's episode, I had the pleasure to chat with Rachel Godfrey at our Dubai Live events last year.We cover her incredible journey from physiot...

Episode 343: MRR vs. High Ticket Sales: Which Model Is Right for Your Coaching Business?

29 Aug 2024

Contributed by Lukas

In this week's episode, I cover MRR versus high ticket sales for online coaching businesses. I break down what each model is, who it's for, and my per...

Episode 342: How to Beat Procrastination: Simple Steps to Stay Focused

20 Aug 2024

Contributed by Lukas

In this week's episode, I cover how to beat procrastination by helping you break past feeling stuck and getting sidetracked. I'll explain how inspirat...

Episode 341: Top 5 Mistakes Online Coaches Make Under 10k a Month

14 Aug 2024

Contributed by Lukas

In this week's episode, I cover the five mistakes that online coaches make when they're earning under 10k a month. From my 10 years of mentoring, I’...

Episode 340: 5 content ideas for online fitness professionals

08 Aug 2024

Contributed by Lukas

In this week's episode, I cover 5 types of content every professional coach should share on social media. Your content must reflect this high value to...

Episode 339: How to turn your coaching programme into profit - London Live

01 Aug 2024

Contributed by Lukas

In this week's episode, I share one of my presentations from our 2024 event in London. I cover how you can monetise what you do, improve your sales ca...

Episode 338: My Daily High-Performance Routine

23 Jul 2024

Contributed by Lukas

In this week's episode, I cover how I plan for a high-performance day. I'll give you a peek into my daily routine that keeps me efficient, effective, ...

Episode 337: How to Hire and Develop the Right People

16 Jul 2024

Contributed by Lukas

In this week's episode I cover how to develop your team and hire the right people for your business. Your team are your dream.If you're scaling your b...

Episode 336: Marketing a 7-Figure Online Coaching Business : My Blueprint

09 Jul 2024

Contributed by Lukas

In this week's episode, I cover marketing a multi seven-figure coaching business. I’ll take you through our marketing strategies for scaling, from b...

Episode 335: How to book more calls in the DMs for online coaches

03 Jul 2024

Contributed by Lukas

In this week's episode, I cover how to pitch inside DM chat. Many coaches lose conversations at the pitch and miss booked calls. I talk about the impo...

Episode 334: How Our Top Coaches Scale Beyond 10K Months

25 Jun 2024

Contributed by Lukas

In this week's episode, I cover what our highest earning coaches are doing to scale their online coaching businesses. I want to talk to you specifical...

Episode 333: How to handle "I need to speak to my partner" objection

18 Jun 2024

Contributed by Lukas

In this week's episode, I cover dealing with the "I need to speak to my partner" objection that comes up at the end of sales calls. I'm here to help y...

Episode 332: The Truth About Online Coaching: What No One Tells You

11 Jun 2024

Contributed by Lukas

In this week's episode, I cover what no one tells you about online coaching. I want to be very honest and real with you, not to discourage you, but to...