Matthew Cox | Inside True Crime Podcast
How He Found the Strange Secret to Success | Confronting Wes Watson
08 Nov 2025
Chapter 1: What is the mastermind Wes Watson promoting?
you really think you're worth it he's talking about his mastermind it's nothing but a fashion show you go there to take pictures with the head guy oh look at me i'm living this life so i hit him up i said how much is it i might go i technically had the money but i should never have went you know what i mean like i shouldn't have spent it so he's like it's 15 grand i got a funny story for you um quite a quite a uh
Quite a common name nowadays. Wes Watson. Okay. Dude, check this out. This is funny. So my buddy Mike in South Carolina, he was actually my supervisor when we became friends. And he's always in the office watching Wes Watson videos. He used to call me. He calls me Jersey. He's like, Jersey, check this out. Check this guy out. And he's at the park. He's all tatted up.
He's telling his story at the park. You remember his earlier videos? Yes. Where he would tell stories essentially like from a voyeur perspective. Like, oh, I heard this. There was a guy named Jimmy. Right. We used to call him Sticks. Yeah, yeah, yeah. Sticks was walking through the yard one day. Yeah, it was just like you – somebody told you this story.
But you think he was there and he – yeah. But if you notice, his stories as he begins to drink his Kool-Aid more and more become – I saw, I heard, I was there. I was a shot caller for 10 years, you know? So my buddy, I did eight years and I was never at a 10, but yeah.
Chapter 2: How does Wes Watson's persona influence others?
Yeah. Okay. Yeah. So he's, uh, my buddy Mike's like, check it out. So I'm like, all right, you know, it's pretty entertaining, right? He's, he's, you know, he's a big guy. He's got the tattoos, you know? And I, you know, I kind of resonated with that. So I'm like, okay, that's pretty cool. You know, whether he's lying or not, he's making, he's making money. He's doing his thing. Absolutely. Right.
He's doing his thing. More power to him. So, uh, He's on The Fighter and the Kid. You ever heard of The Fighter and the Kid? It's Brandon Schaub and Brian Callens. It sounds familiar. They're kind of a branch off of Rogan. Brandon Schaub was Rogan's boy, and they got their own little thing. It's pretty big. It's probably, I would say it's neck and neck with you.
You're probably about the same fan base. So he's like, he's on the fighter and the kid. And he's like, I answer all my messages personally, right? So I'm like, hmm, I wonder what this guy's selling. So he gives his number, and I'm like, I text him. So he hits me back, yo, what's up, big dog? Yeah. Sorry. I'm like, Hey, how you doing? You know?
And he's doing his whole shtick, you know, he's what's up big dog. Sorry. I was on a conference or I was on a call with some, some clients, blah, blah, blah. And, uh, almost immediately I realized it's an auto responder, but he's got a program to his lingo. You know what I mean? The whole big dog, you know, all that shit. And he's like, uh, He's doing his shtick. And I said, what was the product?
I said, I'm interested. Now, I probably shouldn't have spent the money, but I had the money to spend. No, no, no. I didn't spend it. I shouldn't have even have been asking. You know what I mean? Like, I'm not going to send you $10,000 to get called a bitch. You're right. So I'm like, well, what's the shtick? What are you selling? So boom, he breaks it down. He's got his whole gangster thing on.
For 2,500, you get this, comes with blah, blah, blah. For five grand, you get this, comes with blah, blah, blah. For 7,500, it's going on and on. And I'm already like, okay. So I said, well, let me, I'm already seeing red flags because I'm doing the math. And he's saying, I make X amount of millions per month. Now you in sales, especially in online sales, let's say you want to make two sales.
Do you know how many people you have to reach to make two sales? Yeah, yeah, a lot. Let's say you do 100, 200. Out of 200 people, let's just call it 100. 80% of those people are going to say, that's spam, delete it. So now you're left with 20 people. Out of those 20 people, let's say all 20 open the email. 10 are going to say, that's bullshit. Now you've got 10 left.
Seven of those people are going to be like, not for me. Maybe three are going to buy. One's going to buy a bullshit product. Maybe one is going to buy your high-ticket item. So I'm thinking to myself... And those are good odds. Right. Those are good. Those are very good. That's worth dumping money into the advertising. Right. So he's like, I make X amount of million dollars a month.
And I'm thinking to myself, even if those three were the high ticket item, you would have to sell this many a month. That means you would have to talk to this many a month personally. So I'm already... I'm already seeing that he's bullshitting, but whatever, you know, maybe there's, there's actually, there's, um,
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Chapter 3: What are the red flags in Wes Watson's business model?
You know, everything he's offering, I could get on YouTube for free. So I hit him up. I said, how much is it? I said, I'm not far from Miami. I might go. I technically had the money. but I should never have went. You know what I mean? Like I shouldn't have spent it. So he's like, it's 15 grand. And I was like, to hang out with Wes Watson for three days. I don't know. So I just, I back off.
So anyway, fast forward right after the thing, he's like, he's on, uh, his story. All you, all you haters want to talk about my cars rented. He's got the title, uh, Lamborghini, Wes Watson, Bentley, Wes Watson. And I thought like, I shouldn't have said anything, but we had somewhat of a rapport. So I was like, bro, who cares? Like who the fuck cares?
Why would you even waste your breath on these people? And this guy messages me back, bitch, you don't even have 15 grand. So shut the fuck up. Why are you even talking? I was like, what? He's like, he starts ripping into me. He's like, you can't even afford to come to the fucking mastermind. You fucking bitch. And I'm just like, dude, I'll slap the shit out of you.
Like, I don't care if you, I don't care how, you know what I mean? Like the loudest person in the room is the weakest person in the room. Look, he's clearly geared up. He's clearly on test. I can tell you his stack right now just by looking at him. He's on test trend Winstrel, right? Just by looking at him, I can tell you, probably on a little growth hormone too. He's doing good. Good for him.
Looks great. But bro, that don't teach you how to fight. You're going to get knocked the fuck out. Yeah. I'm not the guy because I just, I don't want to fight anymore. But like, you're going to say that to the wrong person and they're going to fuck you up.
It's funny because he's like, he just, he, it was, it was to the point where he was at the point in life where he was like drinking his own Kool-Aid so hard. And he really believes like I was a shot caller in prison. I'll come to your house and shank you. And I'm just like, dude, you, I actually, I didn't respond. I said, um, I was like, I'll see you on the way back down, bro.
And he was just like, you. I'm like, okay. I mean, he's going to have a massive heart attack one day. Oh, yeah. He's going to have to pay somebody to take care of him for a few years. They're going to piss through all of his money. He's going to end up living in someone's spare room on social security disability. And he's going to realize that his behavior got him exactly where he is. Right.
You know, it's an arch. I mean, he's riding high right now, but exactly what you just said. I mean, you can't sustain that forever. You know, you run full throttle. You eventually got to shut down. And the people that are hanging around him are hanging around him for the hype. They don't really like him. No, not at all. Not at all. You see the way he talks to the guys he works out with? Oh, yeah.
Pussy. Listen, I met a guy. This was when he... Wes was in, I think, L.A. Yeah. Because I met a guy that said he went to the gym. He said he shows up with like 10 or 15 guys and trains all of them, puts them on different machines. And I mean, you've never heard anybody talk to someone like that. Brutal. He said, I was there one time when a guy came in late. He said, just belittled the guy.
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Chapter 4: How does Robert McKelvey reflect on his past experiences?
Growing up, that was a common thing. Oh, yeah. Are you been eating retard sandwiches? Yeah, yeah, yeah. What's wrong with you? Yeah. Half a brain in your head was a compliment. Like, oh, you did good. You got half a brain in your head. Like, normally that would be a brutal insult. Right. Like, my generation was like, yeah, I got half a brain. It was a compliment. Moving on up. Yeah. Doing good.
But no, I mean, you know, my story is just... Being taught toxicity, being taught violence, always seeing violence in the house. Born in Hayward, Bay Area, California, 1980. Born to two people that probably should have never had kids. I wouldn't even adopt them a dog. You ever see that meme? It's like when you've dealt with all the other telemarketers, this is the final boss.
And it's like the Indian guy with all the head drapery on. My dad was like the final boss of Good Time Charlie's. Like, if he didn't have a beer in one hand and a joint in the other, and he's, like, telling a story about, like, his heyday, he didn't want nothing to do with it, you know? All right. So he was just, like, a complete – he was just a good time Charlie. No responsibility.
You know, he didn't want anything to do with – he was the type of guy who, you know, he had, like, kids everywhere. Proud of that. Yeah. But wasn't so proud of buying them school clothes. I didn't really want to take care of them, but I love to say I have eight kids. Yeah, yeah, yeah. Don't get me wrong. He had his priorities in check. He made sure he had alcohol, weed, cigarettes.
But after that, it was like, we'll get to that. And my mom, she made it very clear she did not want children. Jesus. Abundantly clear from day one. Yeah, she... So she was diagnosed later as like a bipolar and all this. But me personally, I don't buy into it because I know... I was around her, so I know what type of person she was. She was just a drug addict. Right.
And with no discipline and a hateful person. So here you come to your psychiatrist and he puts a tag on it for you. So it's okay now. I'm a bipolar. You got an excuse. Yeah, it's not my fault, you know? But so... I was born in Hayward. We moved to New Jersey, I want to say maybe 1982, 1983. These are some of my earliest memories.
We had an apartment, but it was more so a basement of someone's house. To call it an apartment is the nice way of putting it. Do they have basement apartments in California? I always think of that as being like New York. Well, this was in Jersey. I mean, I'm sure... Oh, I thought you said you moved. Yeah, we moved to Jersey.
But I mean, I wouldn't, by any stretch of the imagination, call it an actual apartment. Okay. It's just a shithole basement. Right, okay. You know, the smell of mildew is very common. So, yeah. Same, same deal though. My dad, you know, his, the landlord, uh, hated him, you know, probably 200 bucks a month. He couldn't come up with that.
You know, uh, he's, he's half the time he's working half the time. He's not, it's Jersey in the eighties before climate change. So there's always a foot of snow on the ground, you know? Um, and my mom was just, she's always running around doing whatever she was, um, amongst other things. So, but my earliest memories were violent. You know, there was always violence in the house.
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Chapter 5: What happened during the seizure incident?
It was bad. It lasted for like 10, 15 minutes. Thank God it was break time. Nobody noticed, you know? And I wake up and I'm just like, everybody's standing next to my truck talking. I'm like, what the just happened? So I call him up. I said, bro, seven. I just took four and almost died. He's like, they tried to give me some bullshit excuse.
He's like, oh, well, you know, again, did you have a peanut? Yeah. I mean a peanut Snickers. Seriously. That's the problem. Yeah.
Chapter 6: How did the death of a friend impact Robert's life?
I said Hershey's. It was Snickers. Of course you had a seizure. Obviously. I never said that. Yeah, that was pretty much the gist of it. But so yeah, yeah, that's pretty accurate. But yeah, so long story short, he... being the doctor that he was, accidentally died doing that. He goes to take a bath. I call his phone one day, and I'm like, where the fuck's this guy at, you know? And I hit him up.
His old lady answers the phone. I was like, where's Hawson at? She's like, Hawson died last night. I was like, what? She's like, yeah, he took a bunch of Salma and died in the tub. I'm like... What about Snickers? Did he eat the... He told me not to... Did you find any candy wrappers in there? There were three Snickers bar candy wrappers next to him. We don't know what's happening.
It wasn't the Salma. He's probably had a nut allergy is what it was. So, yeah, so he died. He was the last of our little crew that died. And, uh... So, but, you know, it is what it is. But yeah, then my life started falling apart for some reason.
Chapter 7: What lessons did Robert learn from his struggles with addiction?
So I go from... It seemed like you were making all the right moves. I know, dude. I was setting up for the future and everything. So I have a question. What... the tattoos. Were you getting tattoos the whole time? So what's funny is, uh, this one right here, I was wasted when I got this and I fell asleep in the chair and the guy's like, what the fuck are you doing?
Like, I've never had someone legitimately snore while I was giving them a tattoo. I was like, Oh, I just hit a blunt in the car. Meanwhile, I'm like 400 milligrams. I got a tattoo. Yeah. Yeah. Yeah. No. So, uh, I, I learned real quick that A, I was a severe drug addict. B, I was an all-around piece of shit. And C, you can't sustain. I'll give you a prime example.
I milked out my 401k one time, right? And I was like, I'm going to take this $8,000, and I'm going to go buy X amount of Oxycontin, and I'm going to flip them. And I could put the money right back, get a couple for myself. Nobody's the wiser. So roughly a week later, I have no Oxycontin, no money, and I'm sick as a dog. You know, but it was just, it was shit like that all the time.
So then I realized it was completely unsustainable. Well, wait, I still have another question. Yeah. So were you getting tattoos at this time? Is that, all the tattoos, these are happening? And what is this one? It says M for L. It's a joke between my son and I. Mick for life or McKelvey's. A Mick is like a derogatory term for an Irish person.
Chapter 8: How did Robert transition to entrepreneurship after addiction?
I know what a Mick is. Okay. And you got it tattooed on your- Okay. Got to make those good decisions, bro. I was going to say, is this a recent decision? You got to make yourself employable. I have no choice but to be an entrepreneur now, Matt. I was going to say. You're not getting a job at the bank. No. Actually, you probably could now. Yeah, now it is. Yeah, yeah.
You'll go to get money out of the bank and the chick's got a neck tattoo and you're like, fuck. Oh, yeah. Oh, yeah. Yeah. Tom Pierce tattoo. Oh, listen, when I got out of prison, it was like five years ago. I mean, it's like people have blue hair. Oh, yeah. Like their blue hair. You got 18-year-old girls with neck tattoos. And it's just like, what is happening? Like, this is insanity.
Dude, I see kids. Like, I'm 43, and I have this. Okay, whatever. But I also know how to make money now. I'll get to that. Yeah, yeah. Legally. No. Legally, but... I know how to make money. So I'm at the point. I'm going to have a little fun. I'm going to make money. I'm going to have a good time. I'm going to enjoy myself.
But dude, I see 21 year old kids with like their gang set across or what's that chick? I don't know if you, Cray Sean. I don't even know her name, but that, that rapper blue face, his girlfriend, you know who I'm talking about? His girlfriend, she has a huge tattoo of his face on the side of her face. I'm like, what the fuck are you doing?
Boziak dated a chick that got his initial tattooed on her face. I was like, what are you doing? What are you doing? And he's like, she wanted it. I'm like, you should talk some sense into her. Seriously. And then they broke up. Two weeks later, yeah. Yeah, like six months later, they're talking on the phone. And he's like, oh, you seen anybody?
She's like, no, believe it or not, it's kind of hard to date people when you got your ex-boyfriend's. What do you know? Initials tattooed on your face. I have a, I have a, I have a solution. You go on Tinder, right? And you find someone with those initials. Exactly. There you go. You know, I mean, it's a no brainer. Um, or you can just not get a face tattoo.
Uh, no, but, um, so yeah, I was at a point in life where I was just like, man, I'm a piece of shit. So I didn't want to do it, but I went to a methadone clinic and this, this was, uh, this was gross. Like I remember standing in line and, uh, You have never, I know you were at a pretty low point when you went to prison. Trust me. Yeah, it's not a good day. No, it's not a good day. It's not.
You're like, woo, finally going to get some rest. Yeah. Stand in line at a methadone clinic with people you went to high school with. Oh, my God. That's rough. I remember looking behind me and my barber was like five people back. He goes and walks back to his car. I was like, I already saw you, bro. We're here for the same thing. We're both pieces of shit.
Um, no, but, uh, yeah, it was a tough day. So I go in there and of course I wasn't an addict. I was there. Cause you know, I mean, whatever. Um, and I, I get my counselor and she's like, uh, she's like, you know, you're going to be here for the rest of your life. Right. And I don't like that type of shit. I don't like control. I don't like being dependent on anything.
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