Med Creator 101
Episodes
From Scrubs to Social: How an ObGyn Became a Viral Educator (re-release)
04 May 2026
Contributed by Lukas
Dr. Fran joins co-hosts Mimi Banks and Dr. Dustin Portela to share how she grew her social presence as an OB-GYN, from starting a fashion blog in medi...
Dr. Ethan Melillo: Why Pharmacists Are Social Media's Most Untapped Voice
27 Apr 2026
Contributed by Lukas
Most people think of their pharmacist as the person behind the counter at CVS; Dr. Ethan Melilo is changing that perception one viral video at a time....
How Dr. Shereene Idriss Built a Brand by Being Herself
20 Apr 2026
Contributed by Lukas
Sometimes the best thing you can do online is stop trying to sound polished. In this episode, Dr. Shereene Idriss shares how she built her skincare br...
What Dr. Tommy Martin Gets Right About Authenticity on Social (Re-release)
13 Apr 2026
Contributed by Lukas
What if the key to growing on social media isn’t a perfect strategy, but simply showing up as yourself? Dr. Tommy Martin shares how he built a platf...
Tools All Creators Need (Re-release)
06 Apr 2026
Contributed by Lukas
You do not need a perfect setup to start creating content, but the right tools can make the process a whole lot easier.In this episode, Mimi and Dr. D...
Following up after conferences (re-release)
30 Mar 2026
Contributed by Lukas
Conferences can lead to meaningful relationships, brand opportunities, and career growth, but what happens after the event matters just as much as sho...
Making the Most of AAD (Re-release)
23 Mar 2026
Contributed by Lukas
Ahead of AAD, this is your reminder: conferences are prime opportunities to create content, connect with brands, and build relationships with other Me...
The Legal & Ethical Guardrails Every Med Creator Should Know
16 Mar 2026
Contributed by Lukas
Posting online as a healthcare professional comes with responsibility. In this episode, Mimi Banks and Dr. Dustin Portela break down the legal and eth...
Growing Across Platforms Without Creating More Content with Repurpose.Io
09 Mar 2026
Contributed by Lukas
Posting great content is only half the battle. Posting it across every platform can quickly become overwhelming. In this episode, Mimi and Dr. Portela...
Why Plastic Surgeons like Dr. Babak Azizzadeh win on Social
02 Mar 2026
Contributed by Lukas
How do you build a world-class medical brand on social media? Dr. Babak Azizadeh shares his content strategy, from early Instagram posts to a polished...
How Dr. Whitney Bowe Built Trust (and a Million Followers)
23 Feb 2026
Contributed by Lukas
Dr. Whitney Bowe didn’t build her audience with viral dances or a complicated setup, she built it by showing up with credibility, consistency, and c...
How Social Media Helped Dr. Tia Paul Grow Her Practice
17 Feb 2026
Contributed by Lukas
How can dermatologists use social media to grow their practice without losing credibility? In this episode, Harvard-trained dermatologist Dr. Tia Paul...
Behind the Feed: Dr. Mara's team, process, and tools powering her social
09 Feb 2026
Contributed by Lukas
For HCPs, social media is no longer optional, it’s a powerful extension of patient education. On this episode of Med Creator 101, we’re joined by ...
How Dr. Mariza Snyder Built a Community on Facebook
02 Feb 2026
Contributed by Lukas
How do you grow a loyal audience in healthcare without chasing trends or burning out? Dr. Mariza Snyder explains how she built a multi-million-downloa...
What to Stop, Start & Double Down On in 2026
26 Jan 2026
Contributed by Lukas
Social media never sleeps, and what works in 2026 looks very different than it did even a year ago. So if you’re still using the same strategies, yo...
Inside CVS' Partnership with Dr. Camille Howard
21 Jan 2026
Contributed by Lukas
Mimi and Dr. Portela go inside CVS’ partnership with Dr. Camille Howard, the first-ever Beauty Dermatology Advisor, and Michelle LeBlanc, Vice Presi...
e.l.f. Beauty’s Community-First Playbook with Patrick O’Keefe
12 Jan 2026
Contributed by Lukas
What does it really take to build a brand people love? In this episode, Mimi Banks and Dr. Dustin Portela sit down with Patrick O’Keefe, Chief Integ...
When to Say No: Protecting Your Integrity as a Med Creator
05 Jan 2026
Contributed by Lukas
Not every brand deal or creative opportunity is worth saying yes to. In this episode, Mimi and Dr. Portela share how HCPs can evaluate brand deals, sp...
Med Creator 101: What We Learned in 2025
15 Dec 2025
Contributed by Lukas
In this special year-end episode, we’re revisiting the most valuable clips from our conversations with top healthcare creators and industry leaders ...
How NAOS Works With Med Creators
08 Dec 2025
Contributed by Lukas
Want to land partnerships with brands like Bioderma and Institut Esthederm? In this episode, NAOS North America CEO Jeremy Bayen shares exactly how th...
How Dr. Wallace Nozile Cuts Through the Noise
01 Dec 2025
Contributed by Lukas
For med creators trying to build trust and be themselves on social, Dr. Wallace Nozile's journey is the masterclass you didn’t know you needed. In t...
Dr. Neera Nathan, The Harvard-Trained Dermatologist Redefining Skin Education Online
17 Nov 2025
Contributed by Lukas
From the OR to your “For You” page, Dr. Neera Nathan, double board-certified Harvard-trained dermatologist and MOHS surgeon, proves that education...
How to Stand Out as a Med Creator with Erica Mallett
10 Nov 2025
Contributed by Lukas
What makes a creator unforgettable? In this episode, Mimi Banks and Dr. Dustin Portela sit down with Australian brand strategist Erica Mallett, a form...
How Dr. Katie Beleznay Turns Education Into Engaging Content
03 Nov 2025
Contributed by Lukas
“Know your why, and everything else will follow.” For Vancouver-based dermatologist, Dr. Katie Beleznay, that’s the secret to transforming educa...
Dr. Kunal Malik’s Social Media Journey
27 Oct 2025
Contributed by Lukas
Dr. Kunal Malik proves you don’t need fancy equipment or a content team to make an impact. Showing up as yourself is the ultimate growth strategy! I...
Instagram Strategy: What you need to know
20 Oct 2025
Contributed by Lukas
Instagram is evolving, and so should your strategy. Mimi and Dr. Portela share what actually drives engagement, attract new followers, and why authent...
Inside LTK with Reesa Lake
13 Oct 2025
Contributed by Lukas
Mimi and Dr. Portela welcome Reesa Lake, Head of Creator Agency Partnerships at LTK. Reesa shares how the platform helps creators turn influence into ...
Building Your Brand (Online)
06 Oct 2025
Contributed by Lukas
In this episode, Mimi and Dr. Portela explore brand building, the evolution of Dr. Portela's name, including creative decisions like logo, colors, and...
Battling Misinformation with Dr. Nathan Newman
29 Sep 2025
Contributed by Lukas
What happens when a pioneer in stem cell therapy steps into the world of social media? Dr. Nathan Newman, board-certified dermatologist, cosmetic surg...
Why Every Creator Needs a Media Kit
22 Sep 2025
Contributed by Lukas
Struggling to land partnerships? Your media kit might be the missing piece. In this episode, Mimi Banks and Dr. Dustin Portela break down why every cr...
SPECIAL EPISODE: Live at Science of Skin Summit
18 Sep 2025
Contributed by Lukas
Thinking about starting on social, but not sure where to begin? This special episode was recorded live at the 2025 Science of Skin Summet in Austin, T...
Dr. Tommy Martin’s Journey as a Creator, Father & Advocate
15 Sep 2025
Contributed by Lukas
Meet Dr. Tommy Martin, internal medicine and pediatric physician, father and creator with 4M+ followers who proves that authenticity beats algorithms ...
What Your Metrics Actually Mean
10 Sep 2025
Contributed by Lukas
Your follower count only tells part of the story. In this episode of Med Creator 101, Mimi and Dr. Portela break down what your social media metrics a...
Dr. Ethan Melillo: The Pharmacist Content Creator
01 Sep 2025
Contributed by Lukas
Meet Dr. Ethan Melillo—the pharmacist transforming digital health education. From his first viral video with 2M views to brand partnerships with Cer...
From Scrubs to Social: How an ObGyn Became a Viral Educator
25 Aug 2025
Contributed by Lukas
She’s an OB-GYN, mom of three, and a med creator with over a million followers across social medi. In this episode, Dr. Fran joins us to talk about ...
Medicine Mama: Using Social Media to Change the Conversation on Women’s Health
18 Aug 2025
Contributed by Lukas
Dr. Clare Bertuccio went from treating cancer patients to building Medicine Mama, a brand that’s breaking barriers in women’s health. In this epis...
How to Make an Impression in 30 Seconds
14 Aug 2025
Contributed by Lukas
What would you say if you had 30 seconds with your dream brand? In this episode, Dr. Portela and Mimi share how to craft an elevator pitch that leaves...
What Dr. Portela learned from his acting coach
11 Aug 2025
Contributed by Lukas
Camera shy? Not after this episode. Dr. Portela shares how working with an acting coach transformed his on-screen presence—and how you can apply the...
Inside the Science of Skin Summit
04 Aug 2025
Contributed by Lukas
What happens when dermatologists, estheticians, researchers, and innovators come together? You get the Science of Skin Summit! An event designed to ad...
Meet the Vagina Whisperer
28 Jul 2025
Contributed by Lukas
Meet Dr. Sarah Reardon, aka The Vagina Whisperer, pelvic floor physical therapist and founder of The V-Hive. Sarah shares how she went from answering ...
Advocacy: When To Use Your Platform
24 Jul 2025
Contributed by Lukas
Advocacy on social media is not always straightforward. In this episode, Dr. Portela and Mimi explain what advocacy means as a health care professiona...
Educate, Don’t Imitate: Dr. Doris Day’s Creator Mindset
21 Jul 2025
Contributed by Lukas
Meet Dr. Doris Day: Board-certified dermatologist, former journalist, and social media educator. In this episode, Dr. Doris Day shares her approach to...
Inside RoC Skincare’s HCP Playbook
14 Jul 2025
Contributed by Lukas
Hillary Hutcheson, RoC Skincare's Chief Marketing Officer gives the inside scoop on RoC’s approach to creator partnerships, content that works, and ...
Getting Started On YouTube
07 Jul 2025
Contributed by Lukas
Discover what it takes to build a presence on YouTube. From long-form content to thumbnails, titles, and monetization—if you're serious about growin...
Allen Ortega on What It Really Takes to Work with CeraVe
30 Jun 2025
Contributed by Lukas
Allen Ortega, Global Head of Social & Influence at CeraVe joins Dr. Portela and Mimi for an exclusive, behind-the-scenes chat about one of skincar...
Meet Dermfluencer Dr. Jenny Liu
23 Jun 2025
Contributed by Lukas
Ever wondered how a full-time dermatologist and mom juggles content across Instagram, TikTok, YouTube, and Red Note? In this episode, dermfluencer Dr....
Dr. Brown on Turning Conversations into Content
16 Jun 2025
Contributed by Lukas
In this episode, board-certified dermatologist and med creator, Dr. Brown, pulls back the curtain on her process, her tools, and why focusing on patie...
How to Know When to Hire an Agent
12 Jun 2025
Contributed by Lukas
Thinking about hiring an agent? Listen to this episode first! Mimi and Dr. Portela share everything you need to know before bringing on management. Fr...
Dr. Ben Johnson: Disrupting Skincare and Social Media
02 Jun 2025
Contributed by Lukas
Skincare, but make it disruptive. Dr. Ben Johnson, founder of Osmosis Skincare, spills how he’s shaking up the industry—using content and social t...
How to Build Your Support Team
27 May 2025
Contributed by Lukas
Learn how and when to outsource—whether it’s hiring a social media manager, video editor, or executive assistant—so you can stay focused on bein...
How Dr. Inna Lazar Builds Brand Relationships That Last
19 May 2025
Contributed by Lukas
In this episode, Mimi and Dr. Portela welcome Dr. Inna Lazar, a leading optometrist and expert in eye health and dry eye disease. She shares how she b...
If Dr. Portela Started Over
12 May 2025
Contributed by Lukas
What if Dr. Portela had to start his med creator journey all over again? What would he do? What platform would he be on? How would he create content? ...
How Dr. Heather Rogers Earned Trust Online
05 May 2025
Contributed by Lukas
Dermatologist and skincare brand founder Dr. Heather Rogers joins Med Creator 101 and shares how she built a trusted personal brand rooted in honesty,...
How to Build a Brand Through Community with Said Dabbagh
28 Apr 2025
Contributed by Lukas
Want to build an authentic personal brand but don’t know where to start? Mimi and Dr. Portela sit down with Said Dabbagh, President of Waldencast ...
11 Things Every HCP Should Know About Social (in 11 minutes)
25 Apr 2025
Contributed by Lukas
In just 11 minutes, Dr. Portela and Mimi Banks share 11 things every HCP needs to know. From boosting credibility and staying HIPAA-safe to posting co...
Setting Your Rates
21 Apr 2025
Contributed by Lukas
How much should you really charge in brand deals as a med creator? Dr. Portela and Mimi explain how to set your rates—from considering your follower...
Dr. Mamina's First Brand Deal
14 Apr 2025
Contributed by Lukas
Dr. Mamina joins Mimi and Dr. Portela to talk about her first brand deal — Head & Shoulders. She shares her experience, lessons learned and advi...
How Dr. Zubritsky Grew 1.4M Followers on Instagram
08 Apr 2025
Contributed by Lukas
What does it take to hit 100K followers on Instagram? Dr. Zubritsky breaks down the strategy behind her growth, why community matters, her go-to tools...
Get to Know Dr. Michelle Henry: Dermatologist & News Contributor
01 Apr 2025
Contributed by Lukas
Dr. Michelle Henry shares her inspiring journey to becoming a Board-Certified Dermatologist, how she carved out a name for herself and became an NBC n...
Avoid These Social Media Scams
28 Mar 2025
Contributed by Lukas
Social media scams are more common than you think! Everybody is a target. Look out for specific signs and red flags to stay protected and take action ...
How Skinfix Works with Dermatologists
24 Mar 2025
Contributed by Lukas
If you're a dermatologist looking to work with brands, start here! Dr. Portela and Mimi sit down with Amy Gordinier the Founder of Skinfix and discuss...
Following Up After Conferences
14 Mar 2025
Contributed by Lukas
Wondering how to turn conferences into real opportunities? Mimi and Dr. Portela provide tips on how to follow up with new connections, collleagues and...
Avène’s National Skin Barrier Day
12 Mar 2025
Contributed by Lukas
Sponsored by Avène: Mimi and Dr. Portela chat with Lisa Morris, President & CEO of Avène USA about how Avène is shaping the conversation around...
Preparing for AAD 2025
03 Mar 2025
Contributed by Lukas
Conferences like AAD are a great opportunity to create content and network with brands and medfluencers. Make sure you prepare and maximize opportunit...
Dr. Portela was on SNL!
28 Feb 2025
Contributed by Lukas
Hear first hand what it was like being on the SNL set to shoot a commercial for CeraVe, and what goes into making a 1-minute commercial. Get the insid...
Tools All Creators Need
27 Feb 2025
Contributed by Lukas
In this episode, Dr. Dustin Portela and Mimi Banks reveal the must-have tools for content creation–affordable lighting and microphones, and other re...
How to Come up with Content Ideas
27 Feb 2025
Contributed by Lukas
Content can be overwhelming. But there are many ways to find ideas, a lot of it is right in front of you. In this episode, Dr. Dustin Portela and Mimi...
Introduction to Med Creator 101
27 Feb 2025
Contributed by Lukas
Welcome to Med Creator 101! In this first episode, Dr. Dustin Portela shares how he started on social media, partnered with Mimi Banks, and why they w...