Med Creator 101

e.l.f. Beauty’s Community-First Playbook with Patrick O’Keefe

12 Jan 2026

Audio

Description

What does it really take to build a brand people love? In this episode, Mimi Banks and Dr. Dustin Portela sit down with Patrick O’Keefe, Chief Integrated Marketing Officer at e.l.f. Beauty, the brand behind some of the most viral, culturally relevant, and community-driven campaigns on the internet today. Patrick shares how e.l.f. grew from $250M to over $1.5B in revenue by putting community first and building what he calls “zero distance” between their leadership team and their audience. Listen to how e.l.f. listens to culture, learns from its audience, and leans into viral moments. Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaTools and Creator Must-Haves:CapCut: https://capcutaffiliateprogram.pxf.io/09bxrLGimbal: https://amzn.to/3QEu6ZOAnker External battery charger: https://amzn.to/3DdtBTiCar mount: https://amzn.to/4bkEu2kCar mount (portable): https://amzn.to/3EVgNl8DJI Osmo Camera: https://amzn.to/43eptwPDJI Osmo Mic: https://amzn.to/44WJFnCRing light (portable): https://amzn.to/43joyvmRing light: https://amzn.to/4ikDBcdNikon DLSR Camera: https://amzn.to/3FbK0rR This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you: Capcut Link

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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Med Creator 101

e.l.f. Beauty’s Community-First Playbook with Patrick O’Keefe

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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