4 Ideas Your Medical Device Company is Missing from its Marketing Strategy: Interview with Joe Hage, Chairman of the Medical Devices Group

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Recorded04 Nov 2020

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This interview is part of a throwback mini-series from several years ago when I chatted with my good friend, Joe Hage. He’s the CEO of Medical Marcom and Chairman of the Medical Devices Group, a community of over 350,000 medical device members. In this entertaining interview, here are some of the things we talked about:How Joe, with a limited medical device industry background, helped Cardiac Science become a medtech marketing leader.Why Joe thinks search engine optimization (SEO) is among the most important elements for your marketing mix.How you can use editorials to demonstrate medical device industry leadership.And why sending prospects to your website homepage may not be the best idea.See more...

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