MedTech Business Academy
Episodes
Building Medtech That Gets Adopted with Guest Frank Jaskulke | Ep 106
19 Mar 2026
Contributed by Lukas
In this episode of the MedTech Business Academy, Scott Alexander, Barbara Strain, and Mike Sperduti sit down with Frank Jaskulke of Avio Medtech for a...
The New Rules of Value Analysis | VAES Ep 8
12 Mar 2026
Contributed by Lukas
Healthcare value is changing fast in 2026. Cost pressure, CMS policy shifts, and the move toward value-based care are forcing hospitals, suppliers, an...
Medtech’s New Battleground | Ep 105
04 Mar 2026
Contributed by Lukas
Medtech’s New BattlegroundIn this episode of the Medtech Business Academy, Skender Daerti, Barbara Strain, and Scott Alexander discuss the forces sh...
2026 Kickoff | Ep 104
22 Jan 2026
Contributed by Lukas
2026 Kickoff sets the stage for what’s ahead in medtech. In this episode of the MedTech Business Academy, Skender Daerti is joined by Barbara Strain...
Advisory Boards That Actually Move the Needle | Ep 103
20 Nov 2025
Contributed by Lukas
How do you build advisory boards that actually change your commercialization trajectory instead of checking a box? The panel breaks down who to invite...
Indirect Spend, Direct Value | VAES Ep 7
06 Nov 2025
Contributed by Lukas
In Episode 7 of the Value Analysis Expert Series, Skender Daerti sits down with Barbara Strain, Terri Nelson, and Jenell Robinson to unpack indirect s...
From Say to Do: Real Voice of Customer for Medtech | Ep 102
23 Oct 2025
Contributed by Lukas
The team unpacks a practical playbook for voice of customer in medtech. Learn how to recruit across the real buying committee, ask intent questions th...
Surfaces to Safety: Linda Lybert on Collaboration and Patient Protection | Ep 101
16 Oct 2025
Contributed by Lukas
In this episode of the Women in Medtech series, host Colleen Patterson is joined by Linda Lybert, founder and executive director of the Healthcare Sur...
Making UDIs Work in Value Analysis: Clean Data, Better Decisions | VAES Ep 6
03 Oct 2025
Contributed by Lukas
In this episode of the Value Analysis Expert Series, Jenell Robinson, Terri Nelson, and Barbara Strain discuss how Unique Device Identifiers (UDIs) ar...
Medtech Business Academy 100: From the Great Isolation to What Comes Next | Ep 100
11 Sep 2025
Contributed by Lukas
Our 100th episode is a look back and a look ahead. Skender Daerti is joined by Barbara Strain, Colleen Patterson, Scott Alexander, and Mike Spurduti t...
AI That Actually Helps in Medtech Sales, IP and Decision Making | Ep 99
05 Sep 2025
Contributed by Lukas
Host Scott Alexander sits down with Barbara Strain and Mike Sperduti to cut through the AI noise and focus on where it truly delivers value in the med...
Tiffany Wilson on Breaking Barriers in Medtech Innovation | Ep 98
21 Aug 2025
Contributed by Lukas
In this episode of the Women in Medtech series from the Medtech Business Academy podcast, host Colleen Patterson sits down with Tiffany Wilson, Presid...
How Centralized Decision Making is Changing Medtech | Ep 97
14 Aug 2025
Contributed by Lukas
In this episode of the Medtech Business Academy, Skender Daerti, Scott Alexander, Mike Sperduti, and Barbara Strain explore the evolution of medtech b...
Smart Medtech Companies Are Getting Ready Now | Ep 96
07 Aug 2025
Contributed by Lukas
Medtech is heating up in the second half of 2025—is your company ready?In this episode of the Medtech Business Academy podcast, Skender Daerti is jo...
Beyond the Ladder: Redefining Leadership and Career Growth in Medtech | Ep 95
31 Jul 2025
Contributed by Lukas
In this episode of the Women in Medtech series, host Colleen Patterson is joined by Abby Norfleet, Barbara Strain, and special guest Jennifer O’Reil...
Motion Creates Emotion: Medtech Strategy in Uncertain Times | Ep 94
17 Jul 2025
Contributed by Lukas
In Episode 94 of the Medtech Business Academy, Skender Daerti and Barbara Strain tackle the uncertainty gripping today’s healthcare ecosystem. With ...
Breaking Down the Value Analysis Bottleneck | VAES Ep 5
10 Jul 2025
Contributed by Lukas
Why do so many promising medical technologies stall in the value analysis process?In this episode of the Value Analysis Expert Series, Skender Daerti ...
Market Pressures, Medtech Strategy, and Provider Perspectives | Ep 93
03 Jul 2025
Contributed by Lukas
Market Pressures, Medtech Strategy, and Provider Perspectives In this special two-person episode, Scott Alexander and value analysis leader Barbara St...
Chait Razdan of Care and Wear | Ep 92
26 Jun 2025
Contributed by Lukas
Chait Razdan, CEO of Care+Wear, joins the Medtech Business Academy to discuss innovation in patient-centered design, navigating tariffs, and building ...
Supplier Education: What Medtech Reps Still Don’t Know About Value Analysis | VAES Ep 4
18 Jun 2025
Contributed by Lukas
In this episode of the Value Analysis Expert Series, Terri Nelson is joined by seasoned value analysis leaders Barbara Strain and Jenell Robinson to t...
From Vascular Access to Whole-Person Healing | Ep 91
11 Jun 2025
Contributed by Lukas
In this episode of the Women in Medtech podcast, we welcome back Emily Levy, CEO and co-founder of Mighty Well, for an inspiring update on her entrepr...
From Friction to Partnership: Rethinking Supplier Deals in Healthcare | VAES Ep 3
22 May 2025
Contributed by Lukas
In this episode of the Value Analysis Expert Series, Skender Daerti is joined by Barbara Strain, Jenell Robinson, and Terri Nelson to explore how supp...
Beyond the Bedside: Building The Nursing Beat | Ep 89
08 May 2025
Contributed by Lukas
In this episode of the Women in Medtech Podcast, nurse entrepreneur Tamara Al-Yassin, CEO of The Nursing Beat, shares how she went from trauma nurse t...
Medtech Is the Most Exciting Place to Be Right Now | Ep 88
27 Mar 2025
Contributed by Lukas
In Episode 88 of the Medtech Business Academy Podcast, hosts Skender Daerti, Barbara Strain, and Scott Alexander dive into the exciting future of medi...
Linda Lybert of HSI | Ep 87
12 Mar 2025
Contributed by Lukas
Did you know medical device surfaces could be contributing significantly to hospital-acquired infections? On Episode 87 of the MedTech Business Academ...
Can Value Analysis Boost Your Sales? | VAES Ep 2
20 Feb 2025
Contributed by Lukas
Join top value analysis experts as they discuss strategic methods to influence device adoption, improve clinical outcomes, and navigate healthcare dec...
Cracking the Code on Value Analysis | VAES Ep 1
30 Jan 2025
Contributed by Lukas
2025 Trends to Watch | Ep 86
23 Jan 2025
Contributed by Lukas
The Women in MedTech podcast discusses 2025 healthcare trends, including AI, personalized medicine, and the impact of CMS Teams.
2025 Kickoff | Ep 85
16 Jan 2025
Contributed by Lukas
In this episode of The Medtech Business Academy, experts Mike Sperduti, Barbara Strain, and Scott Alexander share actionable strategies to make 2025 a...
Navigating Change: Medtech in 2025 | Ep 84
11 Dec 2024
Contributed by Lukas
Medtech 2025, innovation, AI, automation, healthcare disruption – In this episode of the Medtech Business Academy, Skender Daerti, Barbara Strain, T...
2024 Trends & Takeaways in Medtech | Ep 83
26 Nov 2024
Contributed by Lukas
Skender Daerti, Barbara Strain, and Scott Alexander share 2024 trends, insights, and key takeaways to shape 2025 strategies. Learn how medtech leaders...
82 | The Money Flow
24 Oct 2024
Contributed by Lukas
Medtech's 2024 Sprint | Ep 81
16 Oct 2024
Contributed by Lukas
Skender and Barbara explore the reasons behind the fast-paced fall in medtech, focusing on staffing shortages, value, and the in-source vs. outsourc...
Sales & Marketing Sync | Ep. 80
26 Sep 2024
Contributed by Lukas
In episode 80 of the Medtech Business Academy, Mike Sperduti, Scott Alexander, and Thomas Hickey discuss the evolving relationship between sales and m...
Reimagining Infant Spinal Taps | 79
05 Sep 2024
Contributed by Lukas
In this episode of the Medtech Business Academy, Skender Daerti, Barbara Strain, and Tom Hickey discuss innovation in infant care with Bob Cooper, CEO...
AI Supplementing, Not Replacing, Nurses | Ep. 78
22 Aug 2024
Contributed by Lukas
In this episode of the Women in Medtech Podcast, host Colleen Patterson, guest Deena Brecher (Chief Nursing Officer at Mednition), and co-hosts Abby N...
77 - Morris Miller, CEO of Xenex
15 Aug 2024
Contributed by Lukas
Join us as Morris Miller, CEO of Xenex, shares how the LightStrike+ Microbial Reduction Robot is transforming patient safety through innovative techno...
Leads Open, Leads Closed | Ep. 76
31 Jul 2024
Contributed by Lukas
In the "Leads Open, Leads Closed" episode of the Medtech Business Academy Podcast, hosts Skender Daerti, Mike Sperduti, and Barbara Strain dive into t...
Lead Generation | 75
18 Jul 2024
Contributed by Lukas
Join Scott Alexander, Barbara Strain, and Mike Sperduti in Episode 75 as they uncover top lead generation strategies for medtech success!
Embracing Failure | Ep 74
11 Jul 2024
Contributed by Lukas
In this insightful episode of the Medtech Business Academy's Women in Medtech series, host Stephanie Pitts and co-hosts Colleen Patterson and Barbara ...
KOL Management: The Unsung Heroes of Authentic Demand
27 Jun 2024
Contributed by Lukas
In this episode of the Med Tech Business Academy, we delve into the pivotal role of Key Opinion Leaders (KOLs) in driving authentic demand within the ...
Unlocking Value Analysis in Medtech with Barbara Strain
19 Jun 2024
Contributed by Lukas
In this episode of the Medtech Business Academy, hosts Mike Sperduti and Thomas Hickey dive into the world of value analysis with industry expert Barb...
Unlocking Authentic Demand: Insights from 'The Heart of Innovation
12 Jun 2024
Contributed by Lukas
Join Colleen Patterson, Barbara Strain, and Abby Norfleet as they explore medtech innovation and authentic demand from "The Heart of Innovation."
The Power of Landscape Assessments in MedTech with Rob Ferguson | Ep 70
06 Jun 2024
Contributed by Lukas
Join the Med-TeXperts and guest Rob Ferguson from Excelerant Consulting as they dive into the crucial process of landscape assessments. Discover why t...
From Patient to Entrepreneur: Emily Levy's Journey with Mighty Well
28 May 2024
Contributed by Lukas
Join Colleen Patterson as she hosts an inspiring episode of the Women in Medtech podcast with special guest Emily Levy, co-founder of Mighty Well. Emi...
Bringing Dignity to Patients | Medtech Business Academy Podcast 68
08 May 2024
Contributed by Lukas
Tune in to another engaging episode of the Medtech Business Academy Podcast, where our Med-TeXperts discuss with Chaitenya "Chat" Razdan, CEO of Care+...
Building Your Own Path with Tiffany Wilson | Women in Medtech Podcast 67
17 Apr 2024
Contributed by Lukas
Tune in to this episode of the Women in Med Tech Podcast, where host Colleen Patterson talks with Tiffany Wilson, CEO of the University City Science C...
Embracing AI in Medtech Education: Insights from HIMSS and Beyond | Medtech Business Academy Podcast Episode 66
10 Apr 2024
Contributed by Lukas
Unleash the Power of AI in Medical Technology This episode of the Med Tech Business Academy Podcast dives into the future of healthcare with medtec...
Ep 65 - Pick Up. It's $200 Million.
03 Apr 2024
Contributed by Lukas
Maximizing the phone in a digital world. Secret's from Tom McKesson.
Ep. 64 - Times Like These
28 Mar 2024
Contributed by Lukas
Join us as the Women in Medtech Podcast dives deep into three new articles on the exodus of nurse leaders in 2024.#ancc, #aonl #ana #magnet #medtech #...
Ep. 63 Adapting to Change Navigating the Medtech Landscape in 2024
13 Mar 2024
Contributed by Lukas
In Episode 63, the Med-TeXperts analyze Q1 2024's Medtech landscape, focusing on economic trends, virtual and fractional employment's rise, and strate...
Ep. 62 - Innovation with Langdon Morris
29 Feb 2024
Contributed by Lukas
Recognized as one of the world’s leading consultants in innovation and strategy, Langdon has written more than 15 highly respected books on innovati...
Ep 61 Closing the Women's Health Gap
22 Feb 2024
Contributed by Lukas
Health Equity isn't just a catchphrase - it's a revenue opportunity. Listen in as the Women in Medtech Podcast takes on this topic and more in the lat...
Ep 60 - Healthcare IT with Expert Pat Zinno
31 Jan 2024
Contributed by Lukas
Do you have a #MedtechInnovation that is going to require the IT department's buy in? Learn how to have the conversation with Healthcare IT Expert Pat...
Ep 59 - Invisible Women
25 Jan 2024
Contributed by Lukas
Today’s episode is going to be the first in the book club series. Our team read Invisible Women by Caroline Criado Perez. This was the McKinsey and ...
Ep 58 - Strategies for 2024
17 Jan 2024
Contributed by Lukas
Join the Med-TeXperts as they dissect the 2024 #healthcarelandscape with #data. #MedtechBusinessAcademy #MBAPodcast
Ep 55 - How did you get here? Colleen & Abbi
12 Jan 2024
Contributed by Lukas
What do you know about Med-TeXperts Colleen Patterson and Abbi Norfleet? Hear about the #medtechjourneys of these incredible #FemaleLeaders and their ...
Ep. 56 - An International Play with Chris Schnee of Orion Innovations
03 Jan 2024
Contributed by Lukas
Trying to get your #medtech product into @ClevelandClinic? Don't miss this episode as Chris Schnee of Orion Innovations unlocks the secret formula. Tu...
Ep 55 - Julia Jacosbson, CEO of NEXT Medical Products and BLOXR Solutions
20 Dec 2023
Contributed by Lukas
Today’s episode of the #WomenInMedtechPodcast features Julia Jacobson; CEO of NEXT Medical Products and BLOXR Solutions. Bouncing between factories ...
Ep 54 Ilsa Webeck
13 Dec 2023
Contributed by Lukas
Join the Women in Medtech as they interview Ilsa Webeck. Through her experiences working on many product types, business models and planning processes...
Ep 53 - How did you get here?
07 Dec 2023
Contributed by Lukas
In this episode we explore the stories of our team, starting with Barbara Strain and Stephanie Pitts, and hosted by Colleen Patterson. Listen in and s...
Ep 52 - Pulse of the Industry Report 2023
29 Nov 2023
Contributed by Lukas
Join the Med-TeXperts as they review the Pulse of the Industry report 2023 published by Ernst & Young. Don't forget to subscribe!
Ep. 51: If you don't ask, the answer will always be no.
15 Nov 2023
Contributed by Lukas
Today's guest is Roxanne McMurray, inventor of an airway device for anesthesia and emergency use. Her innovative, award-winning McMurray Enhanced Airw...
Episode 50: "Do the Basics Better" Author Joe Mir
08 Nov 2023
Contributed by Lukas
Joe L. Mir is currently a consultant at Excelerant Consulting. He is the author of "Doing the Basics Better" a sales guide for the small business owne...
Ep. 49 - Actionable Clinical Insights
04 Oct 2023
Contributed by Lukas
Get a lesson on achieving Actionable Clinical Insights in your Voice-of-Customer exercises from the Med-TeXperts on this episode of the Medtech Busine...
Ep. 48 - Mike Golebiowski talks Innovation at B. Braun Medical
28 Sep 2023
Contributed by Lukas
Listen in as Mike Golebiowski, Corporate Vice President, Healthcare Strategy & Innovation at B. Braun Medical, Inc. tells the story of how this 18...
Ep. 47 Betting on the Greatness of Yourself
20 Sep 2023
Contributed by Lukas
Ep. 47 Betting on the Greatness of YourselfWelcome everyone to today’s Medtech Business Academy Women in Medtech episode! Colleen Patterson, and Abb...
Ep. 46 - GCMI's Saylan Lukas
14 Sep 2023
Contributed by Lukas
Join us for a great conversation with Saylan Lukas. Saylan Lukas is the Director of Design & Development Engineering at the Global Center for Med...
Ep. 45 - A Conversation with Roddy Medical
05 Sep 2023
Contributed by Lukas
Listen in to the Medtech Business Academy’s Women in Medtech podcast with hosts Colleen Patterson, Barbara Strain, Abby Norfleet and Stephanie Pitts...
Ep. 44 - Contemporary Executive Challenges
30 Aug 2023
Contributed by Lukas
Join the Med-TeXperts as they dig into a report on the top problems facing healthcare executives today. Scott Alexander, Skender Daerti, and Barbara S...
Episode 43: A Question of Mentorship - Anastasia Mironova
21 Aug 2023
Contributed by Lukas
Joining us today for our conversation about Mentorship is Anastasia Mironova, founder and CEO of Coaching with Anastasia - a coaching and career adv...
Ep. 42 - A Peek Around the Corner
15 Aug 2023
Contributed by Lukas
The Med-TeXperts look at what's coming around the corner for #medtech:#HurricaneSeason, #InterestRates, and #BorrowBabyBorrow. Subscribe to the #Medte...
Episode 41: Special Guest Abbi Jones of MedPaper
09 Aug 2023
Contributed by Lukas
Listen in to the latest #WomenInMedtech #podcast with Special Guest @Abbi Jones. Abbi is the founder and CEO of Medpaper & the inventor of its fla...
Ep. 40: The Triple Threat for Medtech: Inflation, Labor, and Supply Chain
03 Aug 2023
Contributed by Lukas
Today the MedteXperts are joined by Scott Centea from AngioDyanmics. Scott entered AngioDynamics in 2005 as a sales representative serving the Caroli...
Ep. 39 - The 2023 Conference Season
19 Jul 2023
Contributed by Lukas
Hello and welcome to Episode 39 of the MBA podcast. Barbara Strain leads our other hosts Tom Hickey, Skender Daerti, and Scott Alexander in the first ...
Ep. 38 SONSIEL Putting Words Into Actions
13 Jul 2023
Contributed by Lukas
We are fortunate to have Hiyam Nadel, from SONSIEL with us today. SONSIEL is the Society of Nurse Scientists, Innovators, Entrepreneurs, and Leaders. ...
Ep. 37 - Pipeline Preparations
06 Jul 2023
Contributed by Lukas
Today we’ve heard that many companies say they are sitting on the largest pipelines in their history, but will it be feast or famine in Q3 & Q4?...
Ep. 36 - Women in Medtech Series 1
30 Jun 2023
Contributed by Lukas
Today is a little different at the Medtech Business Academy, as we are doing out first episode in our Women in Medtech series. This series will be int...
Ep. 35 - Leveraging AI and Preparing for a New Future
23 Jun 2023
Contributed by Lukas
Hello, and welcome to episode 35 of the MBA Podcast. On today’s show, the MedTexperts discuss AI and the pressures Healthcare and Medtech are using ...
Ep. 34 - Design Thinking with Guest Suzy Engwall
08 Jun 2023
Contributed by Lukas
Listen in to episode 34 of the MBA Podcast, where our hosts welcome guest and healthcare innovator Suzy Engwall. Suzy and the MedTeXperts explore the...
Ep 33 Bob Rogers & Abby Norfleet of Kurin
01 Jun 2023
Contributed by Lukas
Welcome to today’s episode of the Medtech Business Academy. The Med-TeXperts are joined by two members of the Kurin team, Bob Rogers and Abby Norfle...
Episode 32: Leveraging Market Research
15 May 2023
Contributed by Lukas
Welcome to the Medtech Business Academy podcast Episode 32: Leveraging Market Research. Today Scott Alexander, Skender Daerti, and Barbara Strain disc...
Ep. 31 Show Me Why: A CMO's Perspective
01 May 2023
Contributed by Lukas
Hello and welcome to Episode 31 of the MBA podcast. Today the medtexperts welcome Dr. Mark Adelman, CMO at Syntactx CRO in New York City. Dr. Adelman ...
Ep. 30 The CNO's Viewpoint
24 Apr 2023
Contributed by Lukas
On this episode of the Medtech Business Academy Podcast: Building on the conversation with last episode’s special guest Crystal Wagner, we welcome t...
Ep. 29 A Nurse Manager Weighs In
12 Apr 2023
Contributed by Lukas
Hello and welcome to the latest episode of the MedTech Business Academy podcast. This week our regular MedTexperts, Barbara Strain, Mike Sperduti, Sco...
Ep. 28 Health Systems in 10 Years
21 Mar 2023
Contributed by Lukas
Today the team is reviewing and dissecting the recent Becker's Healthcare Article: Health Systems in 10 years: 20 predictions from top executives. Rem...
Ep. 27 What is Happening Today
13 Mar 2023
Contributed by Lukas
Scott, Barbara and Skender from the Med-Texperts are here today at the MedTech Business Academy. Today’s episode will be discussing what is happenin...
Ep. 26 The State of Affairs
21 Feb 2023
Contributed by Lukas
Although we are early into the earning reporting season for year end 2022, we are seeing some interesting trends. While Q4 2022 had many challenges, o...
Ep. 25 The Future of MedTech Sales is Hybrid
08 Feb 2023
Contributed by Lukas
Welcome! Join us for this episode of the Medtech Business Academy. Today’s podcast has the MedTeXperts breaking down the traditional medtech model ...
Ep. 24 Blocking and Tackling
26 Jan 2023
Contributed by Lukas
More than just scoring touchdowns on the football field, it is vital that you start with simple things like blocking and tackling to properly control ...
Ep. 23 Setting Up for 2023 Success
10 Jan 2023
Contributed by Lukas
Welcome to 2023 - the world has changed and not everyone has realized it. This is leaving much of medtech wondering What is happening, and how are we ...
Ep. 22 - 2022 Year in Review
13 Dec 2022
Contributed by Lukas
Ep. 21 - The Power of Data
13 Dec 2022
Contributed by Lukas
Ep. 20 – Case Studies – Implementing & Executing with AR / VR / XR
18 Nov 2022
Contributed by Lukas
Ep. 19 – An Expert Weighs in: AR / VR / XR
25 Oct 2022
Contributed by Lukas
Ep. 18 - How do you get decision makers' attention?
23 Sep 2022
Contributed by Lukas
How do you get in front of clinical decision makers? This is the root of the sales and marketing challenge for many and techniques are no longer the s...
Ep. 17 - AI/AR/VR - Artificial intelligence, augmented reality and virtual reality are obviously not the same.
08 Sep 2022
Contributed by Lukas
Ep. 16 - Lowering the Cost of Sales - How to be impactful During Challenging Times & Beyond
08 Sep 2022
Contributed by Lukas
Ep. 15 - How well do you really know your customer?
07 Sep 2022
Contributed by Lukas
Ep.14 - The Recession is Coming - What's the big deal?
06 Sep 2022
Contributed by Lukas