John Shegerian- CEO Som Sleep- Profit with Purpose John Shegerian is the CEO of Som Sleep, a drink formulated to help individuals achieve better, more restorative sleep. John is a serial social entrepreneur who focuses on solving global problems through game changing innovation to build successful, socially responsible companies. Shegerian co-founded Homeboy Tortillas and Homeboy Industries, which serves as a paradigm for urban renewal in America, he is also the creator of the popular Bulldog Root Beer brand, co-founded FinancialAid.com, filling the financial aid gap for higher education and generating one of the most successful student loan companies in the country, and Addicted.com one of the largest web resources for those seeking help for addictions online. He is also the Co-Founder and Executive Chairman of ERI, the United States’ leading recycler of electronic waste and the world’s largest IT asset disposition (ITAD) and cybersecurity-focused hardware destruction company and the co-founder of The Marketing Masters, a digital marketing and web development company that builds effective marketing campaigns. Shegerian is a member of the University of Pennsylvania Wharton School of Business’ Initiative for Global Environmental Leadership (IGEL) Advisory Board and was named the Clean Tech Entrepreneur of the Year for Northern California by Ernst & Young. 4:35- “Faith is the MOST critical element of mental toughness”, what John says it takes to get to the finish line. 7:43- The real reason why John’s companies are so successful. 10:26- Connecting his WHY to his faith, how John keeps the dream going. 11:35- In recovering from addiction John found his purpose and his HINGE moment. 13:41- How John turned his struggle into destigmatizing society. 15:45- A personal need for better sleep transformed into an amazing product, Som Sleep! 19:23- Why Som Sleep is a way to solve the “Insomnia Generation” problem. 23:24- How John is changing the “No Sleep” culture in our society today. 24:58- Mental Toughness is “a daily practice”, we must work the muscle! Join The Mental Toughness Newsletter and TEXT DRROBBELL to 33444 ENTER MENTALTOUGHNESS for 15% off at SOS Rehydrate ENTER DRROBBBELL at Getsom.com for 15% off. If you enjoyed this episode, please subscribe on itunes and leave a review Dr. Rob Bell drrobbell.com

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