Meta Ads: Under the Hood
Episodes
A must-listen for successful meta ads: brand first, ads last
10 Mar 2026
Contributed by Lukas
In this conversation, Megan Winter sits down with Rachelle Saevil, founder of creative agency Saevil Row, to unpack why meta ads don't "fix" a shaky f...
How to create 'good' creative for meta ads that actually convert
23 Feb 2026
Contributed by Lukas
You've probably heard that creative is the most important element in meta ads now. And that's true (as long as you have the right set up and understan...
What a data expert wants you to know about meta ads
09 Feb 2026
Contributed by Lukas
Secrets to successful meta ads in 2026 - part 2
04 Feb 2026
Contributed by Lukas
Secrets to successful meta ads in 2026 - part 1
30 Jan 2026
Contributed by Lukas
Scale without selling out using meta ads - with Denise Dunn
14 Jan 2026
Contributed by Lukas
In this eye-opening episode of Meta Ads: Under The Hood, Megan Winter sits down with Denise, the founder of Slappa's Thongs, Australia's original arch...
3 must-have video ads for successful meta ads
10 Dec 2025
Contributed by Lukas
Meta ads love video. Especially authentic, scroll-stopping content that feels real and connects instantly. I've created this episode to help you creat...
Part 2: 10 Meta Ad Mistakes (and how to avoid them)
07 Sep 2025
Contributed by Lukas
To download the playbook that goes alongside this episode click here: https://www.lumemarketing.com/mistakes In this episode, I take you through 6-10 ...
Part 1: 10 Meta Ad Mistakes (and how to avoid them)
31 Aug 2025
Contributed by Lukas
To download the playbook that goes alongside this episode click here: https://www.lumemarketing.com/mistakes In this episode, I take you through the f...
The 4 Principles of Successful Meta Ads
26 May 2025
Contributed by Lukas
If your Facebook ads aren't making you money, they're costing you. And I'm not talking about a few clicks and conversions that look good on a report—...
You Don't Need More Followers. You Need More Trust.
19 May 2025
Contributed by Lukas
In this powerful and heartfelt episode, Megan Winter is joined by Claire Goldsworthy, founder of The Fashion Advocate, to explore one of the most unde...
It's not how much value you offer, it's how much value people THINK you offer
12 May 2025
Contributed by Lukas
Today, we're going to tackle a big question: What do you do when people aren't buying from your online store? And here's a little hint: it's not becau...
3 Reasons People Aren't Buying From You: And How To Fix It
14 Apr 2025
Contributed by Lukas
As an eCommerce marketing coach and holistic marketing strategist, I have worked with hundreds of online stores, and a lot of the time, they are pushi...
How Much is a New Customer Worth to You
07 Apr 2025
Contributed by Lukas
In today's episode, we are diving deep into one of the metrics that acts as a really key metric in making informed decisions for your online store: CP...
Slash Costs & Boost Performance with Stronger Creative
31 Mar 2025
Contributed by Lukas
I recently had an article published in Inside Small Business: Meta ad strategy: How to slash costs and boost performance with stronger creative. As a ...
Ethical Brands: How to Compete with Planet-Destroying Giants on Meta
24 Mar 2025
Contributed by Lukas
Temu spent $2bn on Meta in 2023. That's really fricking depressing. But there's an opportunity here. While you can't compete with them on price or adv...
6 steps to stop wasting money on Facebook Ads
17 Mar 2025
Contributed by Lukas
Facebook and Instagram ads can drive significant growth. But they can also suck your time, energy, and bank account if not done correctly. I've audi...
Meta Ads Success Metrics to Measure (and the benchmarks to aim for)
03 Mar 2025
Contributed by Lukas
Meta ads can suck. They can suck your bank account, time, energy, and motivation. But... when you know how to make them work, they can be the ke...
Learn To Run Your Own Ads or Outsource to an Agency?
24 Feb 2025
Contributed by Lukas
One of the most common questions I get is: Should I outsource my Facebook and Instagram ads to an agency, or should I learn how to run them myself? Th...
Horror Stories of Agencies Past
17 Feb 2025
Contributed by Lukas
They tell you what you want to hear, show you all their best moves, even make things "Facebook official". And then, all of sudden, they're treating ...
How Much Ad Spend to Hit Your Revenue Goal?
10 Feb 2025
Contributed by Lukas
Ever wondered how much you should actually be spending on ads to hit your revenue goal? In the agency, this is one of the first things we figure out f...
Meta Ads Myths in 2025: Facebook & Instagram ad BS you can ignore
03 Feb 2025
Contributed by Lukas
Welcome to Meta Ads: Under the Hood, the podcast where we explore what drives high-performing Facebook and Instagram ads. In today's episode, I take...
Facebook & Instagram ads in 2025: what's changed, what hasn't
27 Jan 2025
Contributed by Lukas
I'm back, baby! After a hiatus from the pod, we are back in business! Not only with exciting new episodes but with an exciting new name! Welcome to Me...
Part 4 - Harness the power of Meta ads series
05 Apr 2024
Contributed by Lukas
This episode marks part four of a pivotal series aimed at harnessing the power of Meta ads to escalate your eCommerce business. Magnetic Messaging i...
Part 3 - Harness the power of Meta ads series
27 Mar 2024
Contributed by Lukas
Part 3 - Harness the power of Meta ads series In the third instalment of our enlightening series on mastering Meta ads for eCommerce entrepreneurs, I ...
Part 2 - Harness the power of Meta ads series
20 Mar 2024
Contributed by Lukas
This is Part Two of my series on how to create, set up and run successful Meta ads. Today, we'll talk about an important aspect of ad creation: unde...
Part 1 - Harness the power of Meta ads series
14 Mar 2024
Contributed by Lukas
Today's episode marks the beginning of our 12-part journey together. This series is designed to teach you exactly how to create, setup, run, analyse a...
Double Your Facebook Ads Results Instantly: Stop Using Top, Middle & Bottom of Funnel
14 Feb 2024
Contributed by Lukas
In today's episode, I'm excited to share a groundbreaking strategy we've developed in our agency and Mastermind group. This new approach to Facebook a...
Why Every Website Needs to Install the Facebook Pixel (even if you aren't running Facebook Ads)
07 Feb 2024
Contributed by Lukas
In today's episode, we're going to unravel the mysteries of the Facebook pixel. What is it, really? How can we tell if it's working? And do we need it...
Unlocking the Power of Value Perception: The Heart of Effective Marketing
31 Jan 2024
Contributed by Lukas
Today, we're going to tackle a big question: What do you do when people aren't buying from your online store? And here's a little hint: it's not becau...
Unveiling the FAB Framework: Crafting Facebook Ads That Speak to Your Audience
24 Jan 2024
Contributed by Lukas
In today's episode, I'm excited to share with you a special framework that we use at our agency and teach in our mastermind classes. This framework is...
Facebook Ad Success: Defining Your High-Value Audience
17 Jan 2024
Contributed by Lukas
Today we're going to dive deep into finding your high-value audience. And we're not just scratching the surface here – it's about getting super clea...
Inventing your own product with Chrissy Dupé
11 Jan 2024
Contributed by Lukas
In today's episode, I talk to Chrissy Dupé from Gigi Bib. Chrissy opens up about her incredible journey, transforming a simple idea into an amazing p...
How to set up and use a Weekly Tracking Sheet for eCommerce Success
03 Jan 2024
Contributed by Lukas
In today's episode, I discuss the importance of a weekly tracking sheet for eCommerce success. I talk about why it's so important, how you can set one...
How to Optimise your Facebook Ads for Never-Ending Improvements
27 Dec 2023
Contributed by Lukas
Did you know that I was a massive nerd for science and math in school? I've always been fascinated by data, and guess what? Facebook ads are like a bi...
Facebook Ads Success Must-Have Ingredients
20 Dec 2023
Contributed by Lukas
Today, we're going to talk about Facebook ads, and how they're not just a magic solution or a quick fix for your business. Instead, we'll explore what...
How to use ChatGPT to write your Social Media posts for you
13 Dec 2023
Contributed by Lukas
In today's episode, I'm excited to guide you through using ChatGPT to craft your social media posts. If you found last week's episode on using ChatGPT...
How to use ChatGPT to write excellent Facebook Ad Copy for you
06 Dec 2023
Contributed by Lukas
Today, I've got something really special for you. I'm going to show you how to use ChatGPT to create amazing Facebook ads. This is a secret I've share...
Get Ahead in 2024: How to Plan Your Online Store's Promotions & Content Calendar for the Entire Year
29 Nov 2023
Contributed by Lukas
In today's episode, I'm excited to share my secret to planning a whole year's worth of promotions and content. I call it the Goldie Locks promotion sc...
Optimising Website Conversion with Clayton Bates
22 Nov 2023
Contributed by Lukas
Have you ever wondered why some websites turn visitors into loyal customers while others struggle to make sales? It all comes down to how well you opt...
Understanding CPA: A Key Metric for Facebook Ad Success
15 Nov 2023
Contributed by Lukas
In today's episode, we are diving deep into one of the metrics that acts as a really key metric in making informed decisions for your online store: CP...
3 Ways You're Pushing Customers Away: And How to Flip It
08 Nov 2023
Contributed by Lukas
As an eCommerce marketing coach and holistic marketing strategist, I have worked with hundreds of online stores, and a lot of the time, they are pushi...
People Want to See You. Stop Hiding Behind Your Brand.
01 Nov 2023
Contributed by Lukas
One of the things that I see a lot is that owners of online stores want to hide behind their brand, they don't want to show their face. I've seen some...
AI Can't Replace Authenticity and Humans Have Inbuilt Authenticity Detectors
25 Oct 2023
Contributed by Lukas
Today I talk about something that I have spoken a little bit about before, and that is AI (artificial intelligence). However, I'm also going to talk a...
What to Do If Someone Copies Your Product
18 Oct 2023
Contributed by Lukas
As an eCommerce marketing coach and holistic marketing strategist, I've seen a lot of online store owners face the challenge of having their products ...
Attribution: Why It's Important to Understand the Holistic Ecosystems of Ads
11 Oct 2023
Contributed by Lukas
In today's episode, I'm going to talk about one of the most important concepts for an online store owner to understand and explain how you can use thi...
Google or Facebook Ads, or Both? The difference between search and discovery marketing channels
04 Oct 2023
Contributed by Lukas
One of the questions that I get asked all the time is, "Should I start with Facebook ads?" or "Should I start with Google ads?" or" Do I have to start...
What can Bricks and Mortar Stores teach us about Online Marketing
27 Sep 2023
Contributed by Lukas
A lot of people know me as an eCommerce marketing coach, a growth expert, or even a Facebook ads expert. But what I actually am, is a holistic marketi...
Don't Keep Flogging a Dead Horse: How to Avoid Sunk Cost in Marketing
20 Sep 2023
Contributed by Lukas
As a holistic marketing strategist, I see a lot of brands especially online store owners make the same mistake: they keep investing in marketing strat...
The secret to good Facebook Ads: playing the game by the current rules
13 Sep 2023
Contributed by Lukas
I've been in the marketing game for well over a decade now, and I've seen the landscape change dramatically. In the early days, it was all about tradi...
What Every Successful Business Owner Knows: How to Actually Achieve Your Goals
06 Sep 2023
Contributed by Lukas
In today's episode, I'm going to share with you the one thing that I have seen that successful business owners have in common, and how you can use t...
How Discounting Could Be Harming Your Brand, and What to Do Instead
30 Aug 2023
Contributed by Lukas
Discounts are seen as a powerful tool for increasing sales. But they can also be a double-edged sword. If you use them too often, or for the wrong rea...
The Number One Thing People Care About: How to Sell More by Focusing on What Your Customers Want
23 Aug 2023
Contributed by Lukas
In today's episode, I'm going to talk about the number one thing your customers care about and how you can use this in your marketing to sell more on ...
How this eCommerce Entrepreneur went from flying blind to having a marketing strategy: Interview with Tanya Boots
22 Aug 2023
Contributed by Lukas
In today's episode, I'm having an interview with Tanya Boots, the founder of Inspirational Tea Co., a tea gifting business. We discuss the challenge...
Don't Waste Money on Facebook Ads: Listen to this
16 Aug 2023
Contributed by Lukas
In today's episode, I'll be talking about how you can avoid wasting money on Facebook ads. Running ads is a great way to grow your online store, but i...
The Ultimate Algorithm Hack
09 Aug 2023
Contributed by Lukas
In today's episode, we'll talk about the ultimate algorithm hack – a little weird, a lot effective. From working with countless online store owners ...
The one on jealousy
02 Aug 2023
Contributed by Lukas
In today's episode, we'll talk all about jealousy and how to transform this often misunderstood emotion into a powerful force of inspiration, driving ...
Doing the Impossible
26 Jul 2023
Contributed by Lukas
In today's episode, we explore the concept of "Doing the Impossible" and how you can achieve seemingly unreachable goals. Let me ask you… what are y...
How to Thrive when "no one is spending"
19 Jul 2023
Contributed by Lukas
In today's episode, we are going to talk about what you can do to make sure that your online store is thriving in this economic climate. If you're in ...
The Anatomy of a Successful Campaign: Analysing the Metrics That Matter
10 May 2023
Contributed by Lukas
If you've ever run a sale or promotion that didn't go as well as you hoped, there are usually a few reasons why. In today's episode, I discuss the ana...
Organic or Paid: Which Social Media Marketing Strategy is Best?
03 May 2023
Contributed by Lukas
In today's digital age, social media has become an essential part of every eCommerce brand's marketing strategy. With millions of active users, soci...
Facebook Ads Geek Out: Human Input + AI
26 Apr 2023
Contributed by Lukas
In the world of eCommerce, advertising is crucial to drive sales and revenue. With so much competition in the online marketplace, it's important to ha...
The Sales Funnel Explained: Unlocking its Power
19 Apr 2023
Contributed by Lukas
The sales funnel is a marketing concept that describes the journey a potential customer takes towards making a purchase. The funnel represents the var...
Facebook Ads In-House vs Agency: Which is Best for You?
12 Apr 2023
Contributed by Lukas
Facebook advertising has become an essential part of many businesses' marketing strategies. With over 2.8 billion monthly active users, Facebook offer...
Trust Matters: 10 Ways to Build Trust and Boost Sales
05 Apr 2023
Contributed by Lukas
In today's episode we're talking about trust - why it's important and how we can build it in our online stores. Trust involves a willingness to be v...
Harnessing the Power of AI for Your eCommerce Success
29 Mar 2023
Contributed by Lukas
In this episode, I dive into AI (Artificial Intelligence) By listening to this episode, you will learn what Ai is, how AI can be used to automate an...
Update on My Online Store
08 Mar 2023
Contributed by Lukas
In today's episode, I'm going to take you behind the scenes and give you an update on my own eCommerce store, dot on a sock. I share with you what we'...
The Art & Science of Magnetic Messaging
01 Mar 2023
Contributed by Lukas
As eCommerce marketers and communicators, our goal is to capture our audience's attention and keep them engaged with our message. But with so much noi...
5 Mistakes to Avoid When Defining Your Ideal Customer Avatar
22 Feb 2023
Contributed by Lukas
Today's episode is about the mistakes that people make when they're defining their ideal customer avatar. Now, you've probably done some work on your ...
6 Step Formula to Successful Facebook Ads - Part 6
15 Feb 2023
Contributed by Lukas
Today's episode is the final episode of my 6 part podcast series called "The 6 Step Formula to Successful FB Ads". This is a series I created to lif...
6 Step Formula to Successful Facebook Ads - Part 5
08 Feb 2023
Contributed by Lukas
Today's episode is part 5 of my 6 part podcast series called "The 6 Step Formula to Successful FB Ads". This is a series I created to lift the hood ...
6 Step Formula to Successful Facebook Ads - Part 4
01 Feb 2023
Contributed by Lukas
Today's episode is part 4 of my 6 part podcast series called "The 6 Step Formula to Successful FB Ads". This is a series I created to lift the hood ...
6 Step Formula to Successful Facebook Ads - Part 3
25 Jan 2023
Contributed by Lukas
Today's episode is part 3 of my 6 part podcast series called "The 6 Step Formula to Successful FB Ads". This is a series I created to lift the hood ...
6 Step Formula to Successful Facebook Ads - Part 2
18 Jan 2023
Contributed by Lukas
Today's episode is part 2 of my 6 part podcast series called "The 6 Step Formula to Successful FB Ads". This is a series I created to lift the hood ...
6 Step Formula to Successful Facebook Ads - Part 1
11 Jan 2023
Contributed by Lukas
In today's episode I introduce my 6 part podcast series called "The 6 Step Formula to Successful FB Ads". This is a series I created to lift the hood ...
Cash Flow Confidence with Amy Bett
23 Nov 2022
Contributed by Lukas
In today's episode, we talk to Amy Bett, who's the founder of Lady Without Limits. Amy is a business strategist who teaches business owners like you a...
7 Influencing Techniques to Persuade People to Buy from You
16 Nov 2022
Contributed by Lukas
As an online store owner, you ARE a persuader. You are persuading people to make decisions every day. You are persuading your customers to buy your ...
14x ROI by combining Email & Facebook Ads
09 Nov 2022
Contributed by Lukas
In today's episode I'm going to talk about a strategy we use in the agency that generates staggering results. On average, our clients generated 13.5x ...
How to see if your Facebook ads are really working
02 Nov 2022
Contributed by Lukas
In today's episode, I'm going to talk about the metrics to measure to see if your Facebook Ads are actually successful and what benchmarks to aim for....
How to Recession-Proof Your Online Store
26 Oct 2022
Contributed by Lukas
In today's episode, we're going to talk about how to recession-proof your business. The reason why I wanted to do this episode is because I went to a ...
I Bought an Online Store (Here's Why)
19 Oct 2022
Contributed by Lukas
For a while now I've known that I wanted to own my own online store. I figured if I don't walk the walk, how can I talk the talk? I knew that if I d...
10 Tips for a Champagne worthy Q4
12 Oct 2022
Contributed by Lukas
In today's episode I'm going to share with you 10 of my best tips to make sure that you're ready to capitalise on the biggest sales period of the year...
Welcome to the Podcast! Intro Episode
12 Oct 2022
Contributed by Lukas
Hi and welcome to the eCommerce Out Loud podcast. I'm Megan Winter and it's been a hot minute since I was behind the microphone but I am so excited to...