How Much Ad Spend to Hit Your Revenue Goal?

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Ever wondered how much you should actually be spending on ads to hit your revenue goal? In the agency, this is one of the first things we figure out for our clients. We reverse-engineer their ad spend based on their revenue target—because without a clear goal, how do you know if your ads are actually working? And yet, every time we ask a new client "What's your revenue goal?", we get the same response: "No one has ever asked me that before." That blows my mind. How can we have a successful ad campaign without knowing what success looks like? At Lume Marketing, we don't do guesswork. We love data, and we love to reverse-engineer everything so your ad spend actually makes sense. In this episode, I lift the hood on how we do that and show you how you can do the same. Resources, Links & Mentions: Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Unsure which option is right for you: Take the quiz Megan Winter on Instagram: @meganwinter Lume Marketing on Instagram: @lumemarketing

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